When compared with other demographics, young males are more likely to take a variety of risks (like skateboarding, using drugs) and use risky behaviors to attract romantic partners. This study extended research on risk by assessing the attractiveness of 101 different kinds of risks performed by males and females. As predicted, factor analysis revealed that the attractiveness of diverse risks clustered around two major dimensions: risks like those faced by hunter‐gatherer humans (e.g., handling fire and dangerous animals) and risks that are uniquely modern (e.g., driving without seat belts). Additionally, results confirmed that modern risks were rated as unattractive for both sexes, whereas hunter‐gatherer risks were rated as especially attractive when performed by males. Discussion focuses on cultural and evolutionary explanations for the link between risk and attractiveness.