Mind What You Wear



Professor Karen Pine delves into the psychology of what you wear and reveals that clothes have mind-altering properties. The most important decision you make every morning may be what to wear. Why do your choose the clothes you do; do they express your true personality and can they really determine the course your day will take? Or even your life? In this book Karen Pine goes ‘behind the seams’, revealing the hidden secrets contained in the clothes we wear. She uncovers startling evidence for how our clothes have the power to change our minds. And she shows how making a simple tweak to what you wear can literally be life-changing. Karen unmasks how the right outfit can make you a better thinker. Or more likely to get the right job. She shows how clothes can boost your confidence, bolster your self-esteem or lift your mood. And the impact a colour change can have on your sex appeal. Karen combines new insights from scientific psychology with years of research into nonverbal communication, as well as impressions gained from her passion for clothes and behaviour change. The book will appeal to anyone curious about the psychology of fashion and will be invaluable to fashion students, designers and marketers. It gives the reader an expert and close-up view of what lies beneath our wardrobe habits and how our fashion identity emerges. And it contains practical advice on how to create an individual style, banishing fashion anxiety and sartorial monotony from your life forever.

Supplementary resource (1)

... To further engage the visitors, an eleventh station presented zombie-ism (with the theme of "Surviving the Zombie Apocalypse") as a light-hearted way of engaging participants and further highlighting symptoms of various illnesses. As young visitors (ages [10][11][12][13][14][15][16] completed their program, we assessed for changes in their science-and health-related knowledge and motivation using a pre/post-test research design. Findings revealed significant gains, along with associated increases in beliefs about important everyday health practices (for details, please see our related publications). 5 ...
... As noted earlier, some visitors dressed in zombie character for the museum program. Psychologists have explored the influence that role-play, and in particular, how what a learner wears can influence cognitive gains (e.g., a superhero t-shirt can influence test scores 13 and wearing a lab coat can influence attention 14 ). Our museum program began with a mock emergency broadcast video instructing visitors to play the role of scientists to help diagnose a range of illnesses, including zombie-ism. ...
Museums promote co-learning through the construction of a social community, one that involves personal, physical, and sociocultural contexts. As researchers and museum educators, we report some of our contextual reflections and recommendations that emerged from our collaborative learning experience of conducting research in a medical science museum. Guided by an established 6P model of museum learning (place, purpose, person, people, process, and product), we articulate our experiences and propose an additional P (partnership) with eight steps – beginning with relationship building and culminating in dissemination to varied audiences. Using examples from our research of children and young adolescents’ experience of a science and health-related museum program entitled “Surviving the Zombie Apocalypse,” we identify principles, factors, and processes that contributed to the success of our museum-based research. By presenting the lessons we learned, we aim to help guide future research endeavors of others considering interdisciplinary museum research.
... In everyday life, personal style as identity has emerged as a phenomenon confirmed, for example, in fashion blogs and fashion magazines, and on television (Durmaz 2014;Schertler et al. 2014). To help clients with clothes choices according to body type and colours and clothes that will enhance their appearance in terms of both aesthetics and comfort, there is an increased need for stylists (Pine 2014). In this context, styling means choosing, trying on and combining multiple alternative garments and products, making them desirable to buy, wear or use (Buckley and McAssey 2011). ...
... The role of clothing and accessories in evoking particular moods may be traced in "enclothed cognition," a term coined by Adam and Galinsky (2012, p. 918) to describe the systematic influence that clothes have on the wearer's psychological processes. According to the authors, enclothed cognition involves "two independent factors-the symbolic meaning of the clothes and the physical experience of wearing them," through which the individuals are enabled to adopt characteristics associated with clothes and encouraged to share the adapted mood with others (Pine, 2014). In this context, objects of clothing are instrumentalized to express positive states of mood, which is considered a reflection of spiritual well-being, which is good health, by the users. ...
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Purpose: Historically, research on perceptions of health either converged upon the meanings created and proposed by specialists in the healthcare industry or focused on people who have medical conditions. This approach has failed to capture how the meanings and notions of health have been evolving as medicine extends into non-medical spheres and has left gaps in the exploration of how the meanings surrounding health and well-being are constructed, negotiated, and reproduced in lay discourse. This paper aims to fill this gap in the understanding of the perceptions surrounding health by investigating consumers’ digitized visual accounts on social media. Design/methodology/approach: Textual network and visual content analyses of posts extracted from Instagram are used to derive conclusions on definitions of health and well-being as perceived by healthy lay individuals. Findings: Research demonstrates that digital discourse of health is clustered around four F’s; namely; food, fitness, fashion, and feelings, which can be categorized with respect to their degrees of representation on a commodification/communification versus bodily/spiritual well-being map. Originality/value: Our knowledge about the meanings of health as constructed and reflected by healthy lay people is very limited and even more so about how these meaning-making processes is realized through digital media. This study contributes to theory by integrating consumers’ meaning-making literature into health perceptions, as well as investigating the role of social networks in enabling a consumptionscape of well-being. Besides a methodological contribution of employing social network analysis on textual data, this article also provides valuable insights for policy makers, communicators, and professionals of health.
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