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Determinants of knowledge seeking in professional virtual communities

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As knowledge management systems within organisations, professional virtual communities (PVCs) are popular knowledge-seeking tools, which bring together geographically dispersed members from outside of the organisations. An increasing number of employees use PVCs for knowledge seeking, knowledge exchange and problem solving at work. Why do members choose to receive knowledge from other community members in PVCs needs to be understood. This paper extends Ajzen's [1991. The theory of planned behaviour. Organizational Behavior and Human Decision Processes, 50 (2), 179–211] theory of planned behaviour to elicit external beliefs in terms of personal motivation, as well as technological and social factors, and to examine the relative importance of these factors. According to this study's online survey of 323 members in three PVCs, the results show that the significance of beliefs, such as system quality, compatibility, trust, knowledge growth and knowledge quality, in creating positive attitudes towards knowledge seeking. Community identification is shown as a salient belief for the subjective norms of knowledge seeking. System quality and resource availability are revealed as important determinants for perceived behavioural control of knowledge seeking. Knowledge-seeking intention is based on the attitude towards knowledge seeking and the subjective norm of knowledge seeking, whereas knowledge-seeking behaviour is solely determined by knowledge-seeking intention. Implications for research and practice are discussed.
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... A plethora of insights on the conduits through which various factors might influence students' AP exist (Carmona-Halty et al., 2019;Martínez et al., 2019). However, we know of no prior study on the mediating role of knowledge-seeking intentions (KSI) − the degree to which students are willing to engage in the activities that could help them to acquire knowledge (Lai et al., 2014) − in the AA/SN−AP relationships. Anchored in the theory of reasoned action (TRA), this study proposes that KSI could serve as an intermediary through which AA and SN might bolster AP. ...
... Therefore, we expect that academic attitude would be positively associated with knowledge-seeking intentions. The second reason AA and SN seem likely to be positively associated with each other is past research findings that attitudes can influence intentions (Chang et al., 2009;Lai et al., 2014;Veeravalli et al., 2019). Thus, the following hypothesis is proposed: H3: Academic attitude will be positively associated with knowledge-seeking intentions. ...
... We further contend that KSI and AP should be positively associated. We expect this because knowledge-seeking is required to achieve a broader sense of self-confidence, motivating individuals to define their objectives and maintain interests (Cossins, 2017;Lai et al., 2014). Consequently, performance improves. ...
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... Members of the social community collaborate to form knowledge. Differ from studies that focus on knowledge supply and demand, including knowledge sharing (Lin et al., 2009;Nguyen et al., 2021;Jeon et al., 2011;Casimir et al., 2012), knowledge seeking (Lai et al., 2014;Phang et al., 2009; Lin et al., 2009;Nguyen et al., 2021;Jeon et al., 2011;Casimir et al., 2012) or knowledge hiding (Connelly et al., 2012;Jafari-Sadeghi et al., 2022), our research highlight users' responses to shared risk knowledge and depict the consequences of the knowledge supply. ...
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