Perfil del vegano/a activista de liberación animal en España / Profile of the Vegan Animal Rights Activist in Spain

Article · January 2012with294 Reads
DOI: 10.2307/41762458
Abstract
El objetivo de este estudio exploratorio y preliminar es identificar el perfil del vegano activista en España por ser, dentro del movimiento de liberación animal, el grupo más comprometido. A través de encuestas online se han analizado variables socioeconómicas, aspectos ideológicos y emocionales, el proceso de conversión y sus estrategias de activismo. Los resultados son muy similares a los estudios conducidos con anterioridad, principalmente en Estados Unidos de América, sobre los activistas de protección animal. El trabajo concluye con la exposición de recomendaciones dirigidas a las organizaciones animalistas, empresas y poderes públicos. The main objective of this study is to identify the vegan activist profile in Spain, vegans being the most committed group within the animal liberation movement. Through online questionnaires, we analyzed sociodemographic characteristics, ideological and emotional aspects of the participants, their process of conversion, as well as their preferences regarding activism strategies. The findings are very similar to previous studies about animal rights activists, especially those conducted in the United States. The paper concludes with recommendations aimed at animal organizations, companies and governments.
  • [Show abstract] [Hide abstract] ABSTRACT: Previous research on “responsible consumption” (RC) has focused on the inconsistencies of responsible consumers and has used the term “gap” to refer to these inconsistencies. Observable difficulties, such as a lack of available responsible products and their higher associated costs, have been given as explanations for this gap. A much more complex explanation emerges when RC is seen holistically, a long-term perspective is adopted, when consumers are studied in their daily life, and consumption is seen as a social activity. The argument developed in this paper draws fundamentally on psychology, in particular on the literature on personal projects. By using an inductive methodology (grounded theory), a case is made for treating responsible consumption as one of many personal projects that an individual may undertake. Since consumers have a project network and projects are not always aligned with one another, there is frequently a clash between projects. This clash can be interpersonal (with other projects of the same individual) or intrapersonal (with the projects, beliefs, norms of his/her significant others). The main contribution of this paper is that it puts forward a holistic, dynamic, and socially embedded view of RC which leads to questioning the notion of “gap.”
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