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Participatory disease detection through digital volunteerism: how the doctorme application aims to capture data for faster disease detection in thailand

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This paper reports the work in progress of incorporating a participatory disease detection mechanism into the existing web- and mobile device application DoctorMe in Thailand. As Southeast Asia has a high likelihood of hosting potential outbreaks of epidemics it is crucial to enable citizens to collectively contribute to improved public health through crowdsourced data, which is currently lacking. This paper focuses foremost on the localised approach, utilizing elements such as gamification, digital volunteerism and personalised health recommendations for participating users. DoctorMe's participatory disease detection approach aims to tap into the accelerating technological landscape in Thailand and to improve personal health and provide valuable data for institutional analysis that may prevent or decrease the impact of infectious disease outbreaks.
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Participatory Disease Detection through Digital
Volunteerism: How the DoctorMe Application Aims to
Capture Data for Faster Disease Detection in Thailand
Patipat Susumpow
Opendream
14/5 Soi 11 Sirimagaiajarn Rd.
Sutep Maung
Chiang Mai 50200 Thailand
patipat@opendream.co.th
Patcharaporn Pansuwan
Opendream
14/5 Soi 11 Sirimagaiajarn Rd.
Sutep Maung
Chiang Mai 50200 Thailand
pat@opendream.co.th
Adam W. Crawley
Skoll Global Threats Fund
1808 Wedemeyer St, Ste. 300
San Francisco, CA 94129
acrawley@skollglobalthreats.org
Nathalie Sajda
Opendream
299/92 Suttisan Winitchai Rd.
Samsennok, Huay Kwang
Bangkok 10310 Thailand
nathalie@opendream.co.th
ABSTRACT
This paper reports the work in progress of incorporating a
participatory disease detection mechanism into the existing web-
and mobile device application DoctorMe in Thailand. As
Southeast Asia has a high likelihood of hosting potential
outbreaks of epidemics it is crucial to enable citizens to
collectively contribute to improved public health through
crowdsourced data, which is currently lacking. This paper focuses
foremost on the localised approach, utilizing elements such as
gamification, digital volunteerism and personalised health
recommendations for participating users. DoctorMe’s
participatory disease detection approach aims to tap into the
accelerating technological landscape in Thailand and to improve
personal health and provide valuable data for institutional analysis
that may prevent or decrease the impact of infectious disease
outbreaks.
Keywords
Participatory surveillance, digital disease detection, gamification,
crowdsourcing, Thailand.
1. INTRODUCTION
Southeast Asia has long been a ‘hotspot’ for emerging and re-
emerging diseases; it was the birthplace of both severe acute
respiratory syndrome (SARS) in 2003 and highly pathogenic
avian influenza (HPAI) H5N1 between 2003 and 2005 [1,2]. As
viruses of zoonotic origin, these diseases typify pathogens with
the greatest pandemic potential, made all the more dangerous
when found in a region of the world, such as Southeast Asia, that
contains a high level of wildlife and microbial diversity [3]. The
region is in the midst of rapid social, economic, and
environmental change, driven by increased travel and trade to the
region, urbanisation, and changing agricultural practices. While
many of these trends may increase the risk for emerging diseases,
technological advancements in digital communications and
medical diagnostics can play a key role in protecting the
population’s health.
Over the last decade the public health community has made
significant progress in global surveillance for emerging and re-
emerging diseases, with a number of new disease surveillance
technologies now complementing more traditional reporting
systems. The Program for Monitoring Emerging Diseases (Pro-
MED), a global listserve of infectious disease reporting [4], and
the Global Public Health Intelligence Network (GPHIN), a news
aggregation system that detects early signs of disease outbreaks
[5], were two of the first efforts to leverage the Internet for global
infectious disease surveillance. Other systems such as HealthMap
[6], MedISys [7], and Biocaster [8] have also been developed,
using a variety of digital media and a blend of computer
algorithms and human expertise to detect the first signs of disease
transmission [9]. In addition to these data-mining techniques,
participatory epidemiology, with roots in wildlife health
surveillance [10], has the potential to directly engage the public in
disease surveillance through online reporting of symptoms to
platforms such as Influenzanet [11] in Europe, Flutracking [12] in
Australia, and Flu Near You [13] in North America. These
participatory methods combined with digital communications
hold great potential for detecting outbreaks faster.
Copyright is held by the International World Wide Web Conference
Committee (IW3C2). IW3C2 reserves the right to provide a hyperlink to
the author's site if the Material is used in electronic media.
WWW’14 Companion, April 7–11, 2014, Seoul, Korea.
ACM 978-1-4503-2745-9/14/04.
http://dx.doi.org/10.1145/2567948.2579273
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2. PARTICIPATORY APPROACHES
EMERGING IN THAILAND
Recent improvements in international and regional disease
surveillance networks will complement the ongoing
improvements in disease detection and reporting. In East and
Southeast Asia regional collaborations have improved through
partnerships within World Health Organization (WHO) regions,
the development of the Mekong Basin Disease Surveillance
System (MBDS), and growing participation in the Training
Programs in Epidemiology and Public Health Interventions
Network (TEPHINET) [1]. Thailand, geographically located in
the heart of Southeast Asia and a key partner in both MBDS and
the Asian Partnership for Emerging Infectious Disease Research
(APEIR), hosts a population of approximately 67 million people
and is working with neighbouring MBDS countries to improve
community participation in disease surveillance, strengthen
surveillance at the human-animal interface, and improve
epidemiology capacity.
In addition to regional collaborations, Thailand’s Ministry of
Public Health (MOPH) works closely with the United States’
Centers for Disease Control and Prevention (CDC) on a range of
initiatives, including a Global Disease Detection (GDD) Regional
Center that was established in 2004 and which WHO designated a
Collaborating Center for Implementation of International Health
Regulations National Surveillance and Response Capacity.
Through the GDD the CDC works with Thailand and other
partners to detect a range of diseases, including influenza,
tuberculosis, anthrax, and other zoonotic and vector-borne
diseases by developing sustainable, local capacity to address these
threats.
Beyond traditional governmental partnerships, Thailand has
demonstrated a willingness to improve public health through the
use of new technologies. GeoChat, a group communication tool
that uses SMS, email, and Twitter for chat, reports, and alerts, is
being used in some Thai-Laos border provinces to improve
disease surveillance communication [14]. This effort is supported
by a collaboration between MBDS, Innovative Support to
Emergencies, Diseases, and Disasters (InSTEDD), a non-profit
organisation focused on using a blend of social and technical
approaches to improve global health, safety and sustainable
development, and Opendream, a social enterprise with expertise
in Internet solution development and information design with
“one single bold aim — deliver the information, change the
world”. GeoChat has also been used to support communication
among the Thai Hospital Network, with over 900 facilities,
enabling users to exchange information and receive alerts about
disease outbreaks in the country.
2.1 DoctorMe: Incorporating Participatory
Surveillance into a Self-Care Application
Thailand holds the advantageous position of enhancing innovative
approaches, as illustrated in the GeoChat case, through its rapidly
emerging technology sector. In Thailand, mobile phone
penetration was reported in the second quarter of 2013 to have
reached 131.8%, with the number of mobile subscriptions
exceeding its population. Meanwhile, Internet access reaches
35.8% of the population, at 23.86 million users [15]. Similar to
the global trend, the majority of mobile phone- and Internet users
are found in urban areas. The potential for tapping into the large
pool of mobile and Internet users with the aim to capture health
data is promising.
As Southeast Asia is a hotspot for disease outbreaks and
Thailand’s technological capacity continues to increase, the web-
and mobile application DoctorMe aims to incorporate a
participatory disease surveillance mechanism to capture health
data from citizens.
In 2009 Folk Doctor Foundation digitalised their bi-weekly
healthcare magazine in collaboration with Change Fusion, a non-
profit project of Opendream, and with financial support from the
Thai Health Promotion Foundation. In late 2011, this initiative
developed into the free iOS and Android mobile device
application known as DoctorMe, and was incorporated into the
Folk Doctor Foundation website in 2012. DoctorMe’s
digitalisation of existing general health care information
published in a handbook created by the Folk Doctor Foundation
has enabled a more cost-effective and wider scale of outreach.
The DoctorMe mobile application has, since its launch in 2011,
steadily been ranked amongst the most popular applications in the
health and fitness category of mobile applications in Thailand,
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both in the iOS and Android markets. By the end of 2013, the
application had been downloaded by over 400,000 users and has
35,000 active users monthly. DoctorMe also provides a Global
Positioning System (GPS) with a database of over 1000 registered
hospitals and clinics, free emergency call system and information
regarding medicines and Thai herbal remedies.
DoctorMe’s current version does not collect user data, but
identifies trending symptoms searched by users. By early 2014,
the DoctorMe web- and mobile application will integrate a
participatory disease surveillance mechanism that is incorporated
into the existing application.
Together with the financial support of the Skoll Global Threats
Fund and in collaboration with the Folk Doctor Foundation,
Opendream has developed the software and incentive-basis for
DoctorMe to incorporate a function for citizens to contribute to
public health though community reported data, potentially
enhancing the process of detecting diseases faster.
2.2 Incentives for Participatory Surveillance
DoctorMe’s participatory surveillance mechanism has from an
early stage utilised a community approach. Opendream's
participation and co-organisation of the hack-a-thon1 “epihack” in
Phnom Penh, Cambodia in August 2013, marked the first step in
DoctorMe's conceptual development, through collectively
developing the functions, desired impact and incentives that could
be applied in the application.
DoctorMe holds the advantage of being an existing application
with a broad, and continuously growing, user base. However,
designing the incentives for engaging users in the participatory
surveillance mechanisms are crucial.
To leverage the pre-existing function of healthcare advice,
DoctorMe aims to generate relevant data for users reporting
symptoms of disease. One incentive for participating citizens will
be customised health advice, based on the health status reported,
as well as a personal health tracker, allowing the user to identify
one’s own health trends. In addition, DoctorMe uses an appealing
design, which has been referred to as “Asian cuteness”, and
integrates a gamification element, meaning that as a user actively
reports their health status they will be virtually rewarded through
badges and personalised avatars. DoctorMe also desires to
advocate for so-called digital volunteerism, where users are aware
of the value of individual reporting as a public health good. As
volunteerism is a distinguishing characteristic found in the Thai
society, such as local rescue work or temple work, the concept of
digital volunteerism may be engaging.
1 The “epihack” hack-a-thon is an event gathering designers,
software developers and public health experts from across the
globe to jointly improve and develop health-based technology.
3. DOCTORME AS A PARTICIPATORY
DISEASE DETECTOR – THE GROWING
NEED IN SOUTHEAST ASIA
DoctorMe is the first application of its kind in the Southeast Asian
region, a geographically important region, as it holds a high
likelihood of fostering emerging diseases. DoctorMe has carefully
given attention to a vast spectrum of factors that may ensure the
successful implementation and function of its participatory
disease surveillance mechanism, both among web- and mobile
device users. It is crucial to localise DoctorMe through allowing
users to report their interaction with animals (which no other
digital participatory disease mechanism allows), as this may be a
factor for disease spread. Through the weekly push notifications
and email blasts DoctorMe aims to collect health reports with a
gamification approach and advocacy of digital volunteerism,
while delivering personalised health recommendations to users.
DoctorMe illustrates the potential for combining creative tools
while enhancing public health through crowdsourced data.
Thus, the two main objectives of DoctorMe’s participatory
surveillance approach are; (a) to provide users personalised health
care recommendations through a feedback loop based on the
reported symptoms, which consequently contributes to improved
personal health and potentially decreases the costs of medical
care, and (b) to utilise the captured data on an institutional level to
track public health trends and identify potential disease outbreaks,
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which may be analysed by the Thai Bureau of Epidemiology,
local hospitals or veterinarians. All data captured by DoctorMe
will stored by Opendream on behalf of the Thai Health Promotion
Foundation and the application will be built using open source
code. Data will be provided to the Thai Bureau of Epidemiology
for analysis by that institution.
DoctorMe is an application that has grown from the initial
function of providing useful health recommendations to
incorporating a participatory disease surveillance mechnaism.
DoctorMe addresses the pressing need of including the general
public in the disease reporting process. This technology represents
an effective, scalable and cost-effective tool to reach the aim of
detecting diseases more rapidly for safer societies.
4. ACKNOWLEDGMENTS
Our thanks to the Thai Health Promotion Foundation, Folk
Doctor Foundation and Change Fusion, who jointly enabled
DoctorMe to bridge technology and public health. We are also
grateful for the support and encouragement of the Skoll Global
Threats Fund in taking DoctorMe to the next level, by
incorporating a participatory disease surveillance element into the
system. Last, but not least, our thanks to the whole Opendream
team - that joyfully and creatively constructed the online
application; whose impact reached offline.
5. REFERENCES
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... They could also attach photos and a location (GPS) with their report. After the report is submitted, the PODD Epicenter receives it and a specialist makes a decision to Source: (Susumpow, Pansuwan, Sajda, & Crawley, 2014) respond to the situation. If the report of an animal disease is confirmed, the alert will be sent to the local government and the livestock authorities ( figure 11). ...
... This application has been downloaded by 400,000 users over two years and the number of active users per month is 35,000, mostly in Thailand. (Susumpow, Pansuwan, Sajda, & Crawley, 2014). The population in Thailand is 64.55 million in 2003(World Bank, Population, total -Thailand, 2020. ...
... After an update, the function of user health data collection was removed and the application only demonstrates the user searching trends of symptom. However, the issue of a user incentive, such as a monetary or social incentive for engaging, is very important for the application(Susumpow, Pansuwan, Sajda, & Crawley, 2014).Given the success in applying advanced technology to disease surveillance, such as the DoctorMe and GeoChat apps, Thailand expanded from human health to animal disease surveillance systems. In 2014, The Participatory One Health Diseases Detection or PODD was established in collaboration with Chiang Mai University (CMU), Skoll Global Threats Fund, and the Chiang Mai Livestock Office. ...
Thesis
Zoonotic diseases are a continuously significant threat to global human and livestock health (causing millions of deaths yearly). Zoonotic diseases are not only a human health threat, but also a threat to animal health and welfare. Moreover, they have a high impact on national economies and food security due to productivity and production reduction. Expanding worldwide travel and global trade increases the importance of the threat of zoonotic diseases. The increase in global meat consumption contrasts with the escalating instability of the global meat market, which is affected by the increase of livestock densities, changes in production intensity, and slaughtering systems, causing animal disease outbreaks to spread widely. This study focuses on the animal disease surveillance system in Thailand as an important world meat exporter. In 2014, the Participatory One Health Disease Detection project, or PODD was set up by the veterinary inspection authorities to test animal epidemic control systems using smartphone applications in the Chiang Mai province in northern Thailand The main objectives of this study are (i) to evaluate the economic impact of the PODD system on farmers by impact assessment (n = 177) (ii) to demonstrate the impact of monetary and non-monetary incentives on the PODD reporters by the experimental approach (n = 17), (iii) and to present the effect of the socioeconomic factors and behavioral bias on farmers’ animal disease reporting behavior with the logit model (n = 467). Focusing on the first objective, the results of this study concluded that there is an impact on the farmers. The technology alone cannot improve animal health security in the short-term. In the second objective, the results concluded that, in the case of the PODD reporters, the decision of using monetary incentives to motivate most of the PODD reporters has a negative impact in the long-term. Losing reporter motivation and effort reflected to the low efficiency of the digital surveillance system of PODD and no impact on farmers. Concerning In the last objective, the results concluded that the optimistic bias of farmers has a very high impact on their decision making about reporting animal diseases on their farm. Just one infected farm in the case of dairy milk farmers can spread the foot-and-mouth disease to other farms. The new digital animal health surveillance system alone is not enough to reduce the impact of animal diseases of farmers. Suitable motivation for the reports and awareness of farmers’ optimistic bias in animal disease reporting cannot be neglected in digital animal disease surveillance system improvement. Overall, it can be concluded that the digital animal disease surveillance system is a powerful instrument for reducing the impact of animal diseases and increasing food safety and security. However, application of this advanced technology still needs time to demonstrate the impact and to be broadly adopted by users. In terms of motivation, the monetary incentive can increase the effort of report in the short run but it comes at a high cost and has a negative impact in the long-term. While the social incentive costs less and is more effective in the long-term. Where farmers’ animal disease reporting behavior is concerned, the optimistic bias is the highest influential factor on the farmers’ reporting decisions, in an inverse correlation.
... Participatory disease surveillance systems that monitor influenza-like illness (ILI) are prevalent in the IWOPS community, with Europe, Australia, and the United States having established such systems for many years. Several other systems have been designed with a broad list of symptoms intended to capture a range of emerging infectious diseases in humans [17][18][19][20][21]. Still others take an event-based approach to reporting health threats at the community level, such as the sale of counterfeit or fraudulent medications, food safety incidents, and environmental hazards like poor air and water quality [10,22]. ...
... Another approach to broadening the scope of citizen-reported symptom data beyond an influenza focus was developed with the expansion of the "DoctorMe" mobile app in Thailand in 2014. As a preexisting health app available via Web and mobile devices, "DoctorMe" added a mechanism for volunteers to report on symptoms of disease, leveraging the popularity of the "DoctorMe" app and its utility for diagnosing potential maladies [20,30]. ...
... Many participatory disease surveillance systems have included useful information for the user, such as the location of vaccine distributors and mapping of disease activity [19,29]. Others have included health quizzes and other gamification approaches to increase user engagement and improve health promotion, while targeted alerts are used in some systems to trigger local government health interventions for the reporting population [9,10,20,31,32]. Though the degree to which IWOPS systems provide feedback to users varies greatly, it is likely that this mechanism will continue to be leveraged to provide greater value to users and increase participation in these systems. ...
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Background: Since 2012, the International Workshop on Participatory Surveillance (IWOPS) has served as an informal network to share best practices, consult on analytic methods, and catalyze innovation to advance the burgeoning method of direct engagement of populations in voluntary monitoring of disease. Objective: This landscape provides an overview of participatory disease surveillance systems in the IWOPS network and orients readers to this growing field of practice. Methods: Authors reviewed participatory approaches that include human and animal health surveillance, both syndromic (self- reported symptoms) and event-based, and how these tools have been leveraged for disease modeling and forecasting. The authors also discuss benefits, challenges, and future directions for participatory disease surveillance. Results: There are at least 23 distinct participatory surveillance tools or programs represented in the IWOPS network across 18 countries. Organizations supporting these tools are diverse in nature. Conclusions: Participatory disease surveillance is a promising method to complement both traditional, facility-based surveillance and newer digital epidemiology systems.
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... The data from these devices could be considered crowdsourcing if there is a specific call for data. Gamification has also been used to enhance the crowd' s experience while crowdsourcing and encourage participation [21,50,51]. Finally, another debatable form of crowdsourcing could be data mining, using Twitter posts or Google Flu Trends [32,52,53]. ...
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... In this context, health promotion represents all the literature pertaining to the use of or discussion of IT-mediated crowds for the promotion of public health care, and includes health care activities such as; disease detection (Susumpow et al 2014, Bodnar & Salathe' 2013) and surveillance (Chunara et al 2013, Boulos et al 2011), behavioural interventions (Morris et al 2011, Noronha et al 2011), health literacy (Johansson et al 2013, Rubenstein 2013), and health education (Moskowitz et al 2015, Tuominen et al 2014). Moreover, the health research category encompasses literature pertaining to the use or discussion of IT-mediated crowds for public health research, and includes activities such as; pharmaceutical research (Adams 2014, Ekins & Williams 2010), clinical trials (Darrow 2014, Kuffner et al 2014health experiment methodology (Barsnes & Martens 2013, Schmidt 2010), building and improving health care research knowledge (Mortenson et al 2013, McCoy et al 2012). ...
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