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Participatory Disease Detection through Digital
Volunteerism: How the DoctorMe Application Aims to
Capture Data for Faster Disease Detection in Thailand
Patipat Susumpow
Opendream
14/5 Soi 11 Sirimagaiajarn Rd.
Sutep Maung
Chiang Mai 50200 Thailand
patipat@opendream.co.th
Patcharaporn Pansuwan
Opendream
14/5 Soi 11 Sirimagaiajarn Rd.
Sutep Maung
Chiang Mai 50200 Thailand
pat@opendream.co.th
Adam W. Crawley
Skoll Global Threats Fund
1808 Wedemeyer St, Ste. 300
San Francisco, CA 94129
acrawley@skollglobalthreats.org
Nathalie Sajda
Opendream
299/92 Suttisan Winitchai Rd.
Samsennok, Huay Kwang
Bangkok 10310 Thailand
nathalie@opendream.co.th
ABSTRACT
This paper reports the work in progress of incorporating a
participatory disease detection mechanism into the existing web-
and mobile device application DoctorMe in Thailand. As
Southeast Asia has a high likelihood of hosting potential
outbreaks of epidemics it is crucial to enable citizens to
collectively contribute to improved public health through
crowdsourced data, which is currently lacking. This paper focuses
foremost on the localised approach, utilizing elements such as
gamification, digital volunteerism and personalised health
recommendations for participating users. DoctorMe’s
participatory disease detection approach aims to tap into the
accelerating technological landscape in Thailand and to improve
personal health and provide valuable data for institutional analysis
that may prevent or decrease the impact of infectious disease
outbreaks.
Keywords
Participatory surveillance, digital disease detection, gamification,
crowdsourcing, Thailand.
1. INTRODUCTION
Southeast Asia has long been a ‘hotspot’ for emerging and re-
emerging diseases; it was the birthplace of both severe acute
respiratory syndrome (SARS) in 2003 and highly pathogenic
avian influenza (HPAI) H5N1 between 2003 and 2005 [1,2]. As
viruses of zoonotic origin, these diseases typify pathogens with
the greatest pandemic potential, made all the more dangerous
when found in a region of the world, such as Southeast Asia, that
contains a high level of wildlife and microbial diversity [3]. The
region is in the midst of rapid social, economic, and
environmental change, driven by increased travel and trade to the
region, urbanisation, and changing agricultural practices. While
many of these trends may increase the risk for emerging diseases,
technological advancements in digital communications and
medical diagnostics can play a key role in protecting the
population’s health.
Over the last decade the public health community has made
significant progress in global surveillance for emerging and re-
emerging diseases, with a number of new disease surveillance
technologies now complementing more traditional reporting
systems. The Program for Monitoring Emerging Diseases (Pro-
MED), a global listserve of infectious disease reporting [4], and
the Global Public Health Intelligence Network (GPHIN), a news
aggregation system that detects early signs of disease outbreaks
[5], were two of the first efforts to leverage the Internet for global
infectious disease surveillance. Other systems such as HealthMap
[6], MedISys [7], and Biocaster [8] have also been developed,
using a variety of digital media and a blend of computer
algorithms and human expertise to detect the first signs of disease
transmission [9]. In addition to these data-mining techniques,
participatory epidemiology, with roots in wildlife health
surveillance [10], has the potential to directly engage the public in
disease surveillance through online reporting of symptoms to
platforms such as Influenzanet [11] in Europe, Flutracking [12] in
Australia, and Flu Near You [13] in North America. These
participatory methods combined with digital communications
hold great potential for detecting outbreaks faster.
Copyright is held by the International World Wide Web Conference
Committee (IW3C2). IW3C2 reserves the right to provide a hyperlink to
the author's site if the Material is used in electronic media.
WWW’14 Companion, April 7–11, 2014, Seoul, Korea.
ACM 978-1-4503-2745-9/14/04.
http://dx.doi.org/10.1145/2567948.2579273
663
2. PARTICIPATORY APPROACHES
EMERGING IN THAILAND
Recent improvements in international and regional disease
surveillance networks will complement the ongoing
improvements in disease detection and reporting. In East and
Southeast Asia regional collaborations have improved through
partnerships within World Health Organization (WHO) regions,
the development of the Mekong Basin Disease Surveillance
System (MBDS), and growing participation in the Training
Programs in Epidemiology and Public Health Interventions
Network (TEPHINET) [1]. Thailand, geographically located in
the heart of Southeast Asia and a key partner in both MBDS and
the Asian Partnership for Emerging Infectious Disease Research
(APEIR), hosts a population of approximately 67 million people
and is working with neighbouring MBDS countries to improve
community participation in disease surveillance, strengthen
surveillance at the human-animal interface, and improve
epidemiology capacity.
In addition to regional collaborations, Thailand’s Ministry of
Public Health (MOPH) works closely with the United States’
Centers for Disease Control and Prevention (CDC) on a range of
initiatives, including a Global Disease Detection (GDD) Regional
Center that was established in 2004 and which WHO designated a
Collaborating Center for Implementation of International Health
Regulations National Surveillance and Response Capacity.
Through the GDD the CDC works with Thailand and other
partners to detect a range of diseases, including influenza,
tuberculosis, anthrax, and other zoonotic and vector-borne
diseases by developing sustainable, local capacity to address these
threats.
Beyond traditional governmental partnerships, Thailand has
demonstrated a willingness to improve public health through the
use of new technologies. GeoChat, a group communication tool
that uses SMS, email, and Twitter for chat, reports, and alerts, is
being used in some Thai-Laos border provinces to improve
disease surveillance communication [14]. This effort is supported
by a collaboration between MBDS, Innovative Support to
Emergencies, Diseases, and Disasters (InSTEDD), a non-profit
organisation focused on using a blend of social and technical
approaches to improve global health, safety and sustainable
development, and Opendream, a social enterprise with expertise
in Internet solution development and information design with
“one single bold aim — deliver the information, change the
world”. GeoChat has also been used to support communication
among the Thai Hospital Network, with over 900 facilities,
enabling users to exchange information and receive alerts about
disease outbreaks in the country.
2.1 DoctorMe: Incorporating Participatory
Surveillance into a Self-Care Application
Thailand holds the advantageous position of enhancing innovative
approaches, as illustrated in the GeoChat case, through its rapidly
emerging technology sector. In Thailand, mobile phone
penetration was reported in the second quarter of 2013 to have
reached 131.8%, with the number of mobile subscriptions
exceeding its population. Meanwhile, Internet access reaches
35.8% of the population, at 23.86 million users [15]. Similar to
the global trend, the majority of mobile phone- and Internet users
are found in urban areas. The potential for tapping into the large
pool of mobile and Internet users with the aim to capture health
data is promising.
As Southeast Asia is a hotspot for disease outbreaks and
Thailand’s technological capacity continues to increase, the web-
and mobile application DoctorMe aims to incorporate a
participatory disease surveillance mechanism to capture health
data from citizens.
In 2009 Folk Doctor Foundation digitalised their bi-weekly
healthcare magazine in collaboration with Change Fusion, a non-
profit project of Opendream, and with financial support from the
Thai Health Promotion Foundation. In late 2011, this initiative
developed into the free iOS and Android mobile device
application known as DoctorMe, and was incorporated into the
Folk Doctor Foundation website in 2012. DoctorMe’s
digitalisation of existing general health care information
published in a handbook created by the Folk Doctor Foundation
has enabled a more cost-effective and wider scale of outreach.
The DoctorMe mobile application has, since its launch in 2011,
steadily been ranked amongst the most popular applications in the
health and fitness category of mobile applications in Thailand,
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both in the iOS and Android markets. By the end of 2013, the
application had been downloaded by over 400,000 users and has
35,000 active users monthly. DoctorMe also provides a Global
Positioning System (GPS) with a database of over 1000 registered
hospitals and clinics, free emergency call system and information
regarding medicines and Thai herbal remedies.
DoctorMe’s current version does not collect user data, but
identifies trending symptoms searched by users. By early 2014,
the DoctorMe web- and mobile application will integrate a
participatory disease surveillance mechanism that is incorporated
into the existing application.
Together with the financial support of the Skoll Global Threats
Fund and in collaboration with the Folk Doctor Foundation,
Opendream has developed the software and incentive-basis for
DoctorMe to incorporate a function for citizens to contribute to
public health though community reported data, potentially
enhancing the process of detecting diseases faster.
2.2 Incentives for Participatory Surveillance
DoctorMe’s participatory surveillance mechanism has from an
early stage utilised a community approach. Opendream's
participation and co-organisation of the hack-a-thon1 “epihack” in
Phnom Penh, Cambodia in August 2013, marked the first step in
DoctorMe's conceptual development, through collectively
developing the functions, desired impact and incentives that could
be applied in the application.
DoctorMe holds the advantage of being an existing application
with a broad, and continuously growing, user base. However,
designing the incentives for engaging users in the participatory
surveillance mechanisms are crucial.
To leverage the pre-existing function of healthcare advice,
DoctorMe aims to generate relevant data for users reporting
symptoms of disease. One incentive for participating citizens will
be customised health advice, based on the health status reported,
as well as a personal health tracker, allowing the user to identify
one’s own health trends. In addition, DoctorMe uses an appealing
design, which has been referred to as “Asian cuteness”, and
integrates a gamification element, meaning that as a user actively
reports their health status they will be virtually rewarded through
badges and personalised avatars. DoctorMe also desires to
advocate for so-called digital volunteerism, where users are aware
of the value of individual reporting as a public health good. As
volunteerism is a distinguishing characteristic found in the Thai
society, such as local rescue work or temple work, the concept of
digital volunteerism may be engaging.
1 The “epihack” hack-a-thon is an event gathering designers,
software developers and public health experts from across the
globe to jointly improve and develop health-based technology.
3. DOCTORME AS A PARTICIPATORY
DISEASE DETECTOR – THE GROWING
NEED IN SOUTHEAST ASIA
DoctorMe is the first application of its kind in the Southeast Asian
region, a geographically important region, as it holds a high
likelihood of fostering emerging diseases. DoctorMe has carefully
given attention to a vast spectrum of factors that may ensure the
successful implementation and function of its participatory
disease surveillance mechanism, both among web- and mobile
device users. It is crucial to localise DoctorMe through allowing
users to report their interaction with animals (which no other
digital participatory disease mechanism allows), as this may be a
factor for disease spread. Through the weekly push notifications
and email blasts DoctorMe aims to collect health reports with a
gamification approach and advocacy of digital volunteerism,
while delivering personalised health recommendations to users.
DoctorMe illustrates the potential for combining creative tools
while enhancing public health through crowdsourced data.
Thus, the two main objectives of DoctorMe’s participatory
surveillance approach are; (a) to provide users personalised health
care recommendations through a feedback loop based on the
reported symptoms, which consequently contributes to improved
personal health and potentially decreases the costs of medical
care, and (b) to utilise the captured data on an institutional level to
track public health trends and identify potential disease outbreaks,
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which may be analysed by the Thai Bureau of Epidemiology,
local hospitals or veterinarians. All data captured by DoctorMe
will stored by Opendream on behalf of the Thai Health Promotion
Foundation and the application will be built using open source
code. Data will be provided to the Thai Bureau of Epidemiology
for analysis by that institution.
DoctorMe is an application that has grown from the initial
function of providing useful health recommendations to
incorporating a participatory disease surveillance mechnaism.
DoctorMe addresses the pressing need of including the general
public in the disease reporting process. This technology represents
an effective, scalable and cost-effective tool to reach the aim of
detecting diseases more rapidly for safer societies.
4. ACKNOWLEDGMENTS
Our thanks to the Thai Health Promotion Foundation, Folk
Doctor Foundation and Change Fusion, who jointly enabled
DoctorMe to bridge technology and public health. We are also
grateful for the support and encouragement of the Skoll Global
Threats Fund in taking DoctorMe to the next level, by
incorporating a participatory disease surveillance element into the
system. Last, but not least, our thanks to the whole Opendream
team - that joyfully and creatively constructed the online
application; whose impact reached offline.
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