ArticlePDF Available

Abstract

This paper reviews recent studies that claim to provide support, through statistical analysis of survey data, for the traditional proposition that being religious makes people more generous. The studies have serious shortcomings. First, the data consist exclusively of self-reports. Second, the dependent and independent variables are conceptually problematic and ill-defined. Third, even if there is a positive correlation between religious involvement and personal generosity, it may be due to selection bias. Thus, these studies do not provide serious evidence for the traditional hypothesis. Moreover, it has been directly controverted by experimental studies of economic and other behaviors.
The
Social
Science
Journal
51
(2014)
545–555
Contents
lists
available
at
ScienceDirect
The
Social
Science
Journal
journa
l
h
om
epa
ge:
www.elsevier.com/locate/soscij
Does
religion
foster
generosity?
Roy
Sablosky
1119
37th
Street,
Sacramento,
CA
95816,
USA
a
r
t
i
c
l
e
i
n
f
o
Article
history:
Received
3
July
2013
Received
in
revised
form
20
March
2014
Accepted
20
March
2014
Available
online
26
April
2014
Keywords:
Generosity
Methodology
Religion
Religious
social
networks
Selection
bias
Social
capital
Social
desirability
Surveys
a
b
s
t
r
a
c
t
This
paper
reviews
recent
studies
that
claim
to
provide
support,
through
statistical
analy-
sis
of
survey
data,
for
the
traditional
proposition
that
being
religious
makes
people
more
generous.
The
studies
have
serious
shortcomings.
First,
the
data
consist
exclusively
of
self-
reports.
Second,
the
dependent
and
independent
variables
are
conceptually
problematic
and
ill-defined.
Third,
even
if
there
is
a
positive
correlation
between
religious
involvement
and
personal
generosity,
it
may
be
due
to
selection
bias.
Thus,
these
studies
do
not
provide
serious
evidence
for
the
traditional
hypothesis.
Moreover,
it
has
been
directly
controverted
by
experimental
studies
of
economic
and
other
behaviors.
©
2014
Western
Social
Science
Association.
Published
by
Elsevier
Inc.
All
rights
reserved.
1.
Introduction
In
the
last
decade
or
so,
several
studies
have
claimed
to
offer
strong
empirical
support
for
the
hypothesis
that
religion
has
beneficial
consequences
for
individuals
and
for
society
as
a
whole.
According
to
these
authors,
care-
ful
survey
data
analysis
reveals
that
religious
participation
generates
social
capital
(Putnam,
2000);
that
it
fosters
civic
responsibility
(Monsma,
2007;
Smidt,
den
Dulk,
Penning,
Monsma,
&
Koopman,
2008);
that
it
boosts
volunteering
(Campbell
&
Yonish,
2003)
and
charitable
giving
(Bekkers
&
Schuyt,
2008;
Brooks,
2004;
Bryant,
Jeon-Slaughter,
Kang,
&
Tax,
2003;
Havens,
O’Herlihy,
&
Schervish,
2002;
Hodgkinson,
Weitzman,
&
Kirsch,
1990;
Independent
Sector,
2002;
Nemeth
&
Luidens,
2003;
Regnerus,
Smith,
&
Sikkink,
1998;
Wang
&
Graddy,
2008);
that
it
makes
peo-
ple
more
generous
(Brooks,
2003,
2005,
2006;
Putnam
&
Tel.:
+1
301
919
0229.
E-mail
address:
roy.sablosky@sablosky.com
Campbell,
2010;
Weipking
&
Maas,
2009);
and
that
it
pro-
motes
empathy
and
altruism
(Smith,
2006).
Of
course,
this
hypothesis
is
not
new;
it
is
traditional,
so
all
the
authors
cited
above
are
identified
as
tradition-
alists
in
this
study.
What
is
new
is
their
claim
that
the
traditional
hypothesis
is
strongly
supported
by
quantita-
tive
evidence.
The
data
are
from
widely
respected
sources
such
as
the
General
Social
Survey
(National
Data
Program
for
the
Sciences,
1972–2008),
the
Social
Capital
Community
Benchmark
Survey
(Saguaro
Seminar,
2001),
and
surveys
from
the
Pew
Forum
on
Religion
and
Public
Life
(see
for
example
Pew
Research
Center,
2010).1
1Putnam
and
Campbell
(2010)
also
draw
on
the
2006
and
2007
Faith
Matters
surveys
(International
Communications
Research),
which
were
commissioned
specifically
for
them
and
funded
by
the
John
Templeton
Foundation
(Putnam
&
Campbell,
2010,
p.
557).
It
should
be
noted
that
the
works
mentioned
in
this
paragraph
are
based
almost
entirely
on
data
taken
in
the
United
States.
The
exceptions
are
the
studies
of
Bekkers
and
Schuyt
(2008)
and
Weipking
and
Maas
(2009),
which
were
conducted
in
the
Netherlands.
http://dx.doi.org/10.1016/j.soscij.2014.03.012
0362-3319/©
2014
Western
Social
Science
Association.
Published
by
Elsevier
Inc.
All
rights
reserved.
546
R.
Sablosky
/
The
Social
Science
Journal
51
(2014)
545–555
Two
books
stand
out
from
this
body
of
work
for
the
scope
and
forcefulness
of
their
claims:
Who
Really
Cares?
by
Arthur
Brooks
(2006)
and
American
Grace
by
Robert
Putnam
and
David
Campbell
(2010).
“When
it
comes
to
charity,”
writes
Brooks
(2006,
p.
2),
“America
is
two
nations—one
charitable,
the
other
uncharitable.”
Compared
to
the
non-
religious,
he
says,
“religious
people
are,
inarguably,
more
charitable
in
every
measurable
way
(p.
40,
emphasis
in
the
original).
Putnam
and
Campbell
(2010,
pp.
453–454)
vigorously
agree:
Some
Americans
are
more
generous
than
others.
.
.
In
particular,
religiously
observant
Americans
are
more
generous
with
time
and
treasure
than
demographically
similar
secular
Americans.
.
.
The
pattern
is
so
robust
that
evidence
of
it
can
be
found
in
virtually
every
major
national
survey
of
American
religious
and
social
behav-
ior.
Any
way
you
slice
it,
religious
people
are
simply
more
generous.2
This
paper
argues
that
these
findings
are
invalidated
by
an
array
of
methodological
faults.
First,
the
data
consist
exclusively
of
self-reports,
which
are
known
to
be
unre-
liable.
Second,
both
the
dependent
and
the
independent
variables
are
conceptually
problematic.
The
word
“religios-
ity”
can
refer
to
many
different
phenomena;
there
are
no
objective
criteria
with
which
to
identify
the
most
signifi-
cant
ones
or
to
judge
whether
the
presence
of
any
of
them
qualifies
the
bearer
as
truly
religious.
Nor
can
generos-
ity
be
measured
directly,
at
least
if
it
is
understood
in
its
traditional
sense,
as
a
virtue.
In
the
studies
in
question,
generosity
is
operationalized
as
relatively
higher
levels
of
tax-deductible
charitable
contributions.
This
is
misleading
in
two
ways.
First,
tax-deductible
giving
is
not
the
same
thing
as
being
generous.
Second,
the
tax-deductible
dona-
tions
reliably
associated
with
religious
participation
mostly
go
to
churches;
and
most
church
spending
goes
to
other
than
humanitarian
purposes.
Furthermore,
even
if
there
is
a
positive
correlation
between
religious
involvement
and
generosity,
it
could
be
due
to
selection
bias—that
is,
the
direction
of
causal-
ity
may
be
the
opposite
of
what
is
typically
assumed.
Putnam
and
Campbell
identify
what
they
call
“religious
social
networks”
as
a
cause
of
generosity;
this
conclusion
results
from
assuming,
rather
than
demonstrating,
that
the
network
effects
they
identify
in
their
data
are
due
to
specif-
ically
religious
factors.
Finally,
I
argue
that
the
traditional
hypothesis
has
been
directly
controverted
by
experimental
studies
of
economic
and
other
behaviors.
2.
Methodological
challenges
in
studies
of
survey
data
Religion
and
its
effects
are
difficult
to
study.
Reli-
gion
is
surrounded
by
misconceptions,
many
of
which
are
2Putnam
and
Campbell
(2010)
do
not,
of
course
agree,
with
everything
in
Brooks
(2006).
In
particular,
they
differ
strongly
with
Brooks’s
asser-
tion
that
political
conservatism
is
associated
with
generosity,
calling
it
“an
elementary
statistical
mistake”
(pp.
457–458;
see
also
note
28,
pp.
632–633).
entertained
even
by
experienced
sociologists.
Mark
Chaves
(2010,
p.
6)
writes
that
sociology
of
religion
is
afflicted
by
the
“religious
congruence
fallacy,”
whose
“telltale
sign
.
.
.
is
a
regression
model
in
which
the
coefficients
attached
to
religious
service
attendance,
religious
belief,
or
religious
affiliation
are
interpreted
causally.”
In
other
words,
“almost
every
claim
of
the
form,
‘People
act
in
a
certain
way
because
they
are
in
a
particular
religion
or
because
they
attend
reli-
gious
services
or
because
they
hold
this
or
that
religious
belief”’
is
based
on
a
misunderstanding.
2.1.
Self-reporting
and
social
desirability
bias
The
traditionalists’
data
come
entirely
from
surveys.
It
is
well
known
(Cahalan,
1969;
Parry
&
Crossley,
1950;
Phillips
&
Clancy,
1972)
that
survey
responses
are
subject
to
social
desirability
(SD)
bias,
the
tendency
of
respondents
to
adjust
their
responses
toward
conformity
with
social
norms.
As
Goffman
(1959,
p.
35)
points
out,
every
response
is
given
in
the
context
of
a
social
performance.
“When
the
individ-
ual
presents
himself
before
others,
his
performances
will
tend
to
incorporate
and
exemplify
the
officially
accredited
values
of
the
society,
more
so,
in
fact,
than
does
his
behavior
as
a
whole.”
People
tend
to
over-report
socially
encouraged
behaviors,
such
as
philanthropy,
and
under-report
socially
deprecated
behaviors,
such
as
drug
abuse.
Holtzman
and
Kagan
(1995,
ch.
1,
p.
5)
find
that
“there
is
often
a
mini-
mal
correlation,
or
none
at
all”
between
self-reports
and
related
external
measures
(such
as
of
behavior).
Doris
(2002,
p.
179,
n.
42)
notes
that
“failures
of
behavior
to
conform
with
avowed
values
and
self-conceptions
are
well
documented
in
psychology”
and
cites
several
examples.
Studies
of
generosity
are
especially
vulnerable
to
SD
bias.
The
classic
papers
on
SD
bias
examined
responses
on
topics
such
as
voting,
sexuality,
and
drug
use.
But
generosity
is
not
merely
subject
to
social
desirability,
as
those
topics
are;
it
is
the
epitome.
Nothing
evokes
social
approbation
more
consistently
than
generosity—with
the
possible
exception,
in
some
communities,
of
church
atten-
dance.
This
means
that
we
should
be
maximally
skeptical
regarding
people’s
reports
of
their
own
generosity.
This
applies
to
volunteering
as
much
as
it
does
to
monetary
donations.
SD
bias
can
skew
results
in
another,
less
obvious
way.
If
groups
of
respondents
differ
in
the
degree
or
direction
of
their
SD
bias,
this
can
create
spurious
correlations
or
mask
real
correlations
between
variables
(Bell
&
Buchanan,
1966;
Ganster,
Hennessey,
&
Luthans,
1983;
Presser
&
Traugott,
1992;
Stocké
&
Hunkler,
2007).
For
example,
in
a
study
of
the
relation
between
age
and
various
psychological
meas-
ures
such
as
agreeableness
and
conscientiousness,
Soubelet
and
Salthouse
(2011,
p.
758)
find
that
social
desirability
accounts
for
50%
of
the
age-related
variance
in
eight
self-
report
variables.
When
we
come
to
religion,
measurement
problems
pro-
liferate.
Self-report
measures
.
.
.
fail
to
make
a
distinction
among
(1)
what
people
say
they
believe,
value,
and
do;
(2)
what
they
honestly
believe
they
believe,
value,
and
do;
and
(3)
what
they
actually
believe,
value,
and
do..
.
.
R.
Sablosky
/
The
Social
Science
Journal
51
(2014)
545–555
547
Problems
may
be
especially
severe
when
correlating
these
self-reports
with
religion.
This
is
because
all
major
religions
make
rather
clear
prescriptions
about
the
right
answers
to
such
questions.
(Batson,
Schoenrade,
&
Ventis,
1993,
pp.
382–383,
emphasis
in
the
original)
These
observations
call
into
question
all
responses
to
any
survey
question
of
the
form
“How
important
is
X
to
you?”
where
X
is
God,
prayer,
church
attendance,
or
any-
thing
else
people
approve
or
disapprove
in
each
other.
2.2.
Measuring
generosity
In
standard
usage,
generosity
is
a
virtue—that
is,
a
dispo-
sition
rather
than
a
behavior.
The
Oxford
English
Dictionary
(2009)
defines
a
generous
person
as
one
who
“shows
a
readiness
to
give
more
of
something,
esp.
money,
than
is
strictly
necessary
or
expected.”
The
Science
of
Generosity
Initiative
at
Notre
Dame
University
(n.d.)
defines
generos-
ity
as
“the
virtue
of
giving
good
things
to
others
freely
and
abundantly.”
The
initiative’s
Collett
and
Morrissey
(2007)
distinguish
religiosity
from
“mere
prosocial
behav-
ior”
by
its
“connotations
of
noble
and
magnanimous
motivations.”
Such
a
property
would
be
very
difficult
to
operationalize.
In
practice,
of
course,
sociologists
must
focus
on
behavior
rather
than
internal
dispositions.
The
tradi-
tionalist
studies
use
charitable
spending
as
a
proxy
for
generosity—or,
rather,
they
use
self-reports
of
charitable
spending.
This
puts
us
several
steps
away
from
the
mea-
surement
of
anyone’s
virtue,
and
the
link
will
get
even
more
tenuous
as
we
examine
the
methodology
in
more
detail.
In
1950,
Parry
and
Crossley
compared
answers
to
the
question
“Did
you,
yourself,
give
to
the
Denver
Community
Chest
drive
this
fall?”
with
the
records
of
the
Community
Chest
organization.
Forty
percent
of
the
self-reports
were
false.
The
authors’
conclusion
(p.
76)
is
bleak:
“It
can
safely
be
said
that
this
sort
of
question,
whether
it
concerns
the
Community
Chest
or
some
other
charitable
organization,
is
not
very
helpful
for
survey
use.”
More
recently,
Wilhelm
(2007)
reports
wide
variations
in
reported
charitable
dona-
tions
between
different
large-scale
surveys
such
as
Giving
and
Volunteering
and
the
General
Social
Survey.
Putnam
and
Campbell
(2010,
p.
444)
note
casually
that
“generosity
can
be
measured
most
simply
by
measur-
ing
gifts
of
time
and
money”;
yet
the
surveys
on
which
their
work
is
based
do
not
measure
such
gifts:
they
mea-
sure
anonymous,
unverified
self-reports
of
such
gifts.
None
of
the
traditionalist
studies
directly
measures
charitable
donations,
to
say
nothing
of
charitable
ideas
or
noble
inten-
tions.
Using
data
from
the
2004
and
2006
GSS,
Putnam
and
Campbell
find
(p.
451)
that
“frequent
churchgoers”
are
more
likely
than
other
people
to
“give
money
to
charity,”
“donate
blood,”
“allow
a
stranger
to
cut
in
front
of
them,”
and
seven
other
friendly
things.3But
none
of
the
acts
of
3Do
volunteer
work
for
a
charity;
give
money
to
a
homeless
person;
give
excess
change
back
to
a
shop
clerk;
help
someone
outside
their
own
household
with
housework;
spend
time
with
someone
who
is
a
bit
down;
offer
a
seat
to
a
stranger;
and
help
someone
find
a
job.
generosity
reported
to
the
GSS
interviewers
were
corrob-
orated
by
other
means.
Strictly
speaking,
the
correlations
that
Putnam
and
Campbell
find
here
imply
only
that
peo-
ple
who
report
frequent
church
attendance
are
also
more
likely
to
report
frequent
acts
of
generosity.
If
people
deemed
“more
religious”
and
“less
religious”
by
the
traditionalists
were
equally
likely
to
exaggerate
their
gift-giving,
the
methodological
problem
created
by
these
distortions
would
perhaps
be
manageable.
But
evidence
that
SD
bias
increases
with
religiosity
is
reported
by
Batson,
Naifeh,
and
Pate
(1978),
Francis,
Pearson,
and
Kay
(1983),
Powell
and
Stewart
(1978),
and
Trimble
(1997).
Another
conceptual
problem
complicates
the
mea-
surement
of
generosity.
Throughout
the
traditionalist
literature,
the
words
“generosity,”
“charity,”
and
“giving”
are
used
as
synonyms,
but
charity
has
an
additional,
spe-
cialized
sense.
In
the
US
tax
code
and
in
colloquial
English,
a
charity
is
a
nonprofit
corporation;
donations
to
such
orga-
nizations
are
also
called
charity.
The
problem
is
that
the
concept
of
generosity
is
distinct
from
that
of
tax-deductible
contributions.
The
first
means
giving
more
than
expected,
out
of
the
goodness
of
one’s
heart;
the
second
means
giv-
ing
money
to
an
organization
that
qualifies
as
not-for-profit
under
the
tax
code.
It
is
possible
to
make
charitable
dona-
tions
without
being
generous
(by
giving
much
less
than
one
could);
and
it
is
possible
to
be
generous
without
making
charitable
donations
(by
giving
people
cash,
goods,
assis-
tance,
or
encouragement—especially
if
one
gives
more
than
was
expected).
The
two
are
categorically
different,
yet
both
are
routinely
called
charity
in
the
traditionalist
literature.
Brooks
(2006,
p.
3)
writes,
for
example:
“It
is
in
all
our
interests
to
figure
out
what
makes
people
charitable,
and
what
makes
them
uncharitable.”
Is
he
speaking
of
gen-
erosity
here,
or
of
tax-deductible
donations?
It
sounds
like
the
former,
but
the
surveys
he
cites
measured
only
the
latter—or
rather,
self-reports
of
the
latter.
Another
problem
is
that
the
traditionalist
studies
cited
here
lump
churches
in
with
all
other
tax-exempt
organiza-
tions.
But
churches
are
a
special
case.
Churches
are
classed
as
not-for-profit
for
a
traditional
reason:
because
religion
has
traditionally
been
assumed
to
be
beneficial
to
the
com-
munity
at
large.
But
to
accept
this
is
to
beg
the
question.
One
does
not
count
one’s
membership
dues
for
the
local
health
club
as
a
charitable
contribution.
This
is
because
they
are
not
a
gift
to
the
community
at
large;
they
benefit
only
the
members
and
proprietors
of
the
club.
But
this
is
true
of
churches
as
well,
at
least
to
a
first
approximation.
Chaves
(2012,
ch.
9,
p.
382)
reports:
Most
congregations
focus
primarily
on
their
religious
activities..
.
.
The
median
dollar
amount
spent
by
con-
gregations
directly
in
support
of
social
service
programs
in
2006–07
was
about
$1,300
.
.
.
[or]
about
2
percent
of
the
average
congregation’s
total
annual
budget..
.
.
The
vast
majority
of
congregations’
resources
support
wor-
ship
services,
religious
education,
and
pastoral
care
for
their
own
members.
Donating
to
one’s
church
is
a
different
kind
of
ges-
ture
from
donating
to
a
humanitarian
organization,
such
as
the
Red
Cross.
It
is
a
mistake
to
add
these
two
kinds
of
activities
and
treat
the
sum
as
a
single
variable
called
548
R.
Sablosky
/
The
Social
Science
Journal
51
(2014)
545–555
“charity”—especially
given
that
the
term
sounds
like
a
synonym
of
“generosity.”
This
confusion
of
terms
is
foun-
dational
to
the
traditionalist
literature.
2.3.
Measuring
religiosity
We
have
seen
that
properly
conceptualizing
and
measuring
generosity
is
very
difficult,
and
that
the
tradi-
tionalists
have
not
succeeded.
Religiosity
is
even
harder.
In
studies
whose
methodology
presupposes
the
quanti-
tative
measurement
of
subjects’
religiosity,
four
different
types
of
assessment
are
found.
The
most
common
is
to
use
self-reported
frequency
of
church
attendance.
Some
studies
use
a
single
measure
constructed
from
weighted
multiple
self-reports
such
as
frequency
of
church
atten-
dance,
frequency
of
prayer,
personal
importance
of
religion,
and
so
on—such
as
Putnam
and
Campbell’s
(2010)
“index
of
religiosity.”
Many
use
a
single,
self-reported
psycho-
logical
measure.
Ahmed
and
Salas
(2009),
for
example,
simply
asked
participants
whether
they
were
religious.
Finally,
some
studies
wrestle
with
multiple
values,
derived
from
a
questionnaire
designed
to
elicit
different
types
of
religiosity—for
example,
the
Means,
Ends,
and
Quest
dimensions
introduced
by
Batson
(1976)
or
the
Dimin-
ished,
Privatized,
Public,
and
Integrated
modes
of
Smidt
et
al.
(2008).
As
a
practical
matter,
these
can
be
regarded
as
just
two,
not
four,
different
approaches
to
the
measurement
of
reli-
giosity.
One
method
asks
people
for
introspective
reports
on
their
thoughts,
feelings,
and
beliefs;
the
other
asks
peo-
ple
how
often
they
go
to
church.
Let
us
consider
each
of
these
approaches
more
carefully.
2.3.1.
Thoughts,
feelings,
and
beliefs
Religion’s
physical
and
behavioral
trappings—symbols,
words,
music,
costumes,
buildings,
books,
and
ritualistic
actions—are
designed
to
be
easy
to
identify.
It
is
assumed
that
underlying
these
public
displays
there
is
a
private
experience;
and
this
inner
experience,
not
the
public
dis-
plays,
is
what
religion
is
supposed
to
be
about.
We
call
this
inner
experience
religious
belief.
It
is
regarded
as
intensely
private,
and
at
the
same
time
as
being
shared
and
under-
stood
by
the
vast
majority
of
Americans.
However,
what
people
refer
to
as
religious
belief
is
a
very
idiosyncratic
matter.
The
set
of
possible
meanings
of
the
statement
“I
believe
in
God”
is
unbounded.
Although
each
denomina-
tion
teaches
a
more
or
less
fixed
set
of
ideas
and
practices,
the
way
those
teachings
are
incorporated
into
each
per-
son’s
understanding
of
how
the
world
works
is
extremely
individualistic—and
opaque
to
investigation.
Researchers
assume
that
among
all
these
varieties
of
belief
there
is
a
common
factor
that
can
be
identified
and
quantified.
It
is
almost
a
tautology
that
the
validity
of
introspec-
tive
measures
cannot
be
checked.
This
problem
is
of
course
not
limited
to
religion;
it
affects
any
setting
where
we
wish
to
collect
data
on
people’s
private
thoughts
or
feel-
ings.
Survey
questions
about
personal
beliefs
assume
that
respondents
can,
and
will,
introspectively
ascertain
what
their
own
beliefs
are.
But
gaining
reliable
access
to
sub-
jects’
sincere
beliefs
is
difficult,
to
say
the
least.
The
subjects
themselves
do
not
necessarily
have
such
access
(Bargh
&
Chartrand,
1999;
Nisbett
&
Wilson,
1977).4Furthermore,
if
the
beliefs
in
question
are
religious
ones,
the
task
will
be
even
harder.
As
we
saw
earlier,
the
public
expression
of
religious
belief
is
subject
to
strong
social
norms.
In
view
of
all
these
considerations,
it
is
safe
to
predict
that
surveys
will
tell
us
more
about
what
respondents
think
they
are
expected
to
say
than
about
what
they
really
believe.
2.3.2.
Church
service
attendance
Because
it
is
impossible
to
measure
belief
itself,
some
scholars
adopt
church
attendance
as
a
proxy
for
religiosity.
But
this
method
has
its
own
problems.
Year
after
year,
in
all
kinds
of
polls
and
surveys,
about
40%
of
Americans
report
that
they
attend
church
services
every
week,
or
near
enough.
However,
empirical
studies
suggest
that
about
half
of
these
people
are
not
telling
the
truth.
The
correct
figure
for
weekly
church
attendance
is
closer
to
20%.
This
has
been
ascertained
by
direct,
phys-
ical
methods
such
as
going
to
every
church
in
a
selected
county
and
counting
the
people
in
the
pews
(Brenner,
2011;
Chaves
&
Cavendish,
1994;
Chaves
&
Stevens,
2003;
Hadaway
&
Marler,
2005;
Hadaway,
Marler,
&
Chaves,
1993,
1998;
Marcum,
1999;
Marler
&
Hadaway,
1999;
Presser
&
Stinson,
1998).
Presumably,
this
over-reporting
is
a
result
of
social
desirability
bias.
Hadaway
et
al.
(1998,
p.
127)
offer
a
strik-
ing
anecdote
in
support
of
this
hypothesis:
At
the
1994
Society
for
the
Scientific
Study
of
Religion
session
devoted
to
our
[1993]
article
.
.
.
one
of
the
com-
mentators,
a
retired
official
of
the
National
Council
of
Churches
of
Christ,
acknowledged
that
she
would
say
she
attended
services
last
week
even
if
it
was
not
true.
She
went
on
to
say
that
she
would
not
consider
her
answer
to
be
a
lie,
but
instead
an
affirmation
of
her
involvement
in
and
commitment
to
the
church.
It
is
important
to
note
that
church
attendance
is
held
out
as
a
noble
activity,
indeed
a
generous
one.
One
attends
church
services
to
worship,
which
is
conceptualized
as
a
selfless
act
of
devotion,
a
giving
of
oneself
to
the
deity.
According
to
church
teachings,
then,
those
who
attend
“service”
are
by
definition
more
generous
than
those
who
do
not.
Going
to
services
is
good;
therefore,
all
else
being
equal,
people
who
go
more
often
are
better
people.
This
is
a
core
tenet
throughout
all
varieties
of
monotheistic
reli-
gion.
Those
who
attend
are
reminded
of
it
every
time
they
go.
Because
of
this
steady,
long-term
reinforcement,
vast
numbers
of
people
are
likely
to
describe
the
nobility
of
church
attendance
as
a
truth
they
know
in
their
gut.
This
is
precisely
the
kind
of
widespread
assumption
that
leads
to
biased
reports.
It
should
also
be
mentioned
that
in
some
places,
being
seen
as
a
devoted
practitioner
of
the
local
faith
is
not
optional.
Those
who
refuse
risk
extreme
sanctions
from
their
more
zealous
neighbors.
To
the
extent
that
religious
participation
is
subject
to
such
pressures,
one’s
frequency
4This
is
perhaps
a
contentious
claim.
Nisbett
and
Wilson’s
(1977)
paper
has
been
cited
over
6,000
times.
The
other
points
in
this
section
do
not
depend
on
this
one.
R.
Sablosky
/
The
Social
Science
Journal
51
(2014)
545–555
549
of
participation
is
a
measure
of
conformity
rather
than
of
belief.
This
is
true
even
if
we
measure
actual
rather
than
reported
attendance.
2.3.3.
Which
proxy
is
more
accurate?
How
can
we
tell?
We
have
seen
that
there
are
problems
with
using
either
personal
belief
or
church
attendance
as
a
proxy
for
reli-
giosity.
A
deeper
issue
is
revealed
if
we
ask:
Which
proxy
is
closer
to
the
true
nature
of
what
we
are
trying
to
mea-
sure?
This
question
cannot
be
answered
by
science.
It
is
a
matter
of
opinion—of
persuasion.
Consider
that
for
any
behavior,
attitude,
or
quality
that
one
party
holds
up
as
the
epitome
of
religiosity,
another
party
can
say,
“But
that’s
not
really
being
religious.
It’s
really
this—”
and
name
something
else.
There
is
no
independent
standard
against
which
such
claims
can
be
checked.
Consider
the
following
questions,
all
commonly
used
to
measure
religiosity.
1.
Do
you
consider
yourself
Protestant,
Catholic,
Jewish,
Muslim,
another
religion,
or
no
religion?
2.
How
often
do
you
attend
devotional
services?
3.
How
often
do
you
participate
in
church
activities
other
than
devotional
services?
4.
How
strongly
do
you
agree
with
the
statement,
“People
need
to
obey
the
Ten
Command-
ments,
because
they
are
the
exact
word
of
God”?
The
first
question
is
about
group
identification;
the
second,
ritual
behavior;
the
third,
voluntary
association;
and
the
fourth,
social
policy.
These
are
not
just
differences
in
emphasis.
The
questions
refer
to
different
realms
of
investigation.
It
is
impossible
to
measure
a
property
across
ontological
categories.
It
might
be
charged
that
if
we
press
hard
enough,
no
sociological
term
has
a
precise
definition.
But
extreme
pre-
cision
is
not
necessary.
Consider
the
concept
of
altruism.
In
sociology,
altruism
is
behavior
that
benefits
other
people
at
a
cost
to
oneself.
Though
not
very
precise,
this
definition
is
precise
enough
to
be
useful.
Room
remains
for
disagree-
ment
over
details,
but
the
broad
outlines
of
the
quality
to
be
measured
are
not
in
doubt.
For
the
concept
of
religiosity,
on
the
other
hand,
even
the
broadest
outlines
are
unformu-
lated.
Even
among
traditionalists,
there
is
no
consensus
on
what
it
refers
to.
Without
such
consensus,
it
is
meaningless
to
speak
of
measurements
of
this
property
or
the
statistical
analysis
of
such
measurements.
2.3.4.
The
recruitment
effect—an
alternative
hypothesis
Let
us
imagine
that,
despite
the
many
methodological
and
conceptual
hurdles,
we
determined
with
some
confi-
dence
that
frequent
churchgoers
really
are
more
generous
than
people
who
go
less
often.
It
is
important
to
recognize
that
at
this
point
we
still
would
not
have
shown
that
their
church
participation
is
the
reason
for
their
generosity.
There
could
be
any
number
of
other
explanations
for
the
corre-
lation.
In
particular,
the
possibility
would
not
have
been
ruled
out
that
the
generous
people
we
find
in
churches
are
in
church
because
they
are
generous,
rather
than
the
other
way
around.
Inferring
from
an
observed
correla-
tion
between
religiosity
and
generosity
that
religion
makes
people
more
generous
requires
(among
other
things)
the
premise
that
religious
influences
have
a
shaping
effect
on
individual
personality.
If
religiosity
is
related
to
prosocial
behavior
under
some
contexts,
it
is
possible
that
having
a
prosocial
disposition
causes
one
to
be
religious
or
that
a
third
variable
(such
as
dispositional
empathy
or
being
prone
to
guilt)
causes
both
prosocial
and
religious
tendencies.
(Norenzayan
&
Shariff,
2008,
p.
60)
Now
consider
the
following
hypothesis.
Because
of
the
reputation
that
religion
has
established
for
itself
in
our
culture,
people
who
are
naturally
generous
are
likely
to
believe,
whether
or
not
it
is
true,
that
joining
a
church
will
help
them
accomplish
the
magnanimous
tasks
they
enjoy
performing.
On
average,
this
makes
such
people
more
motivated
to
seek
out
congregational
membership.
That
is,
the
average
Good
Samaritan
is
more
likely
to
join
a
church
than
is
the
average
skinflint.
This
“recruitment
effect”
is
a
form
of
selection
bias
that
would
neatly
explain
the
cor-
relation
between
religiosity
and
charity—again,
assuming
that
such
a
correlation
were
reliably
detected—but
with
the
direction
of
causation
opposite
to
what
is
traditionally
claimed.
Saroglou
(2010)
compares
personality
characteristics
from
the
Big
Five
model
(McCrae
&
Costa,
2008)
to
indi-
vidual
variations
in
personality.
In
a
meta-analysis
of
71
studies
from
19
countries
(N
=
21,715),
religiosity
is
observed
to
be
closely
correlated
with
agreeableness
and
conscientiousness.
According
to
Saroglou
(p.
108),
these
two
personality
characteristics
“seem
to
predict
religious-
ness
rather
than
be
influenced
by
it”;
that
is,
they
“can
be
considered
predispositions
of
religiousness.”
This
is
consistent
with
the
recruitment
effect
in
that
it
suggests
that
personality
leads
to
religious
participation
rather
than
the
reverse.
In
longitudinal
studies
of
adolescents
by
McCullough,
Tsang,
and
Brion
(2003)
and
by
Heaven
and
Ciarrochi
(2007),
personality
attributes
at
an
earlier
time
are
predictive
of
religious
values
at
a
later
time.
These
find-
ings,
too,
are
consistent
with
the
recruitment
effect.
2.3.5.
Putnam
and
Campbell’s
religious
social
networks
The
recruitment
effect
described
in
the
preceding
sec-
tion
throws
an
interesting
light
on
a
core
proposal
of
Putnam’s
Bowling
Alone
(2000)
and
Putnam
and
Camp-
bell’s
American
Grace
(2010).
In
the
latter
book,
Chapter
13
(“Religion
and
Good
Neighborliness”)
begins
with
a
series
of
statistical
arguments
in
support
of
the
proposition
that
religiosity
is
strongly
correlated
with
helping
behavior.
However,
after
18
pages
of
such
persuasion,
the
presen-
tation
takes
a
left
turn.
Under
the
subheading
“Correlation
or
Causation?”
we
read:
Nonexperimental
research
cannot
exclude
the
potential
effects
of
self-selection,
that
is,
the
possibility
that
some
unexpected
factor
(perhaps
even
something
genetic)
induces
both
religiosity
and
neighborliness,
producing
a
spurious
correlation,
so
that
simply
forcing
people
to
attend
church
more
often
would
not
make
them
more
neighborly.
(Putnam
&
Campbell,
2010,
p.
461)
Putnam
and
Campbell
then
test,
and
discard,
the
hypothesis
that
“values
and
beliefs”
are
the
“secret
ingre-
dient”
that
makes
some
Americans
more
generous
than
others
(p.
463
ff.).
Helping
behavior,
they
find,
is
not
550
R.
Sablosky
/
The
Social
Science
Journal
51
(2014)
545–555
causally
related
to
any
of
the
25
measures
of
religiosity
used
in
their
Faith
Matters
survey
(p.
466),
nor
to
their
own
“index
of
religiosity”
(which
they
define
on
p.
19).
Having
begun
the
chapter
seemingly
with
a
case
for
religiosity
as
the
“secret
ingredient,”
they
turn
around
and
strongly
deny
this.
Only
then
do
they
identify
the
new
construct
that
they
believe
is
doing
the
causal
work
in
fostering
generosity:
“religious
social
networks”
(p.
471).
The
proposal
is
paradoxical.
If
none
of
the
meas-
ures
associated
with
being
religious
is
essential
to
these
networks,
why
call
them
religious?
That
such
activities
take
place
in
a
nominally
religious
setting
is
not
enough
to
support
the
argument.
People
who
have
had
a
broken
leg
successfully
set
at
a
Catholic
hospital
will
credit
their
subsequent
recovery
to
the
competence
of
the
staff,
not
to
the
hospital’s
religious
affiliation.
According
to
Becker
and
Dhingra
(2001,
p.
329),
“Social
networks,
rather
than
beliefs,
dominate
as
the
mecha-
nism
leading
to
volunteering,
and
it
is
the
social
networks
formed
within
congregations
that
make
congregation
members
more
likely
to
volunteer.”
Cnaan,
Kasternakis,
and
Wineburg
(1993,
p.
44)
find
that
“religious
belief
is
not
a
key
factor
in
social
service
volunteering.”
Putnam
and
Campbell
(2010,
pp.
472–473)
themselves
deny
that
religious
belief
fosters
generous
behavior:
The
statistics
suggest
that
even
an
atheist
who
hap-
pened
to
become
involved
in
the
social
life
of
a
congregation
(perhaps
through
a
spouse)
is
much
more
likely
to
volunteer
in
a
soup
kitchen
than
the
most
fervent
believer
who
prays
alone.
The
evidence
.
.
.
is
unequivocal—when
it
comes
to
the
religious
edge
in
good
neighborliness,
it
is
belonging
that
matters,
not
believing.
It
seems
odd
to
stipulate
that
an
atheist
could
be
an
exemplar
of
this
“religious
edge.”
As
we
saw
above,
one
could
hypothesize
that
generous
people
are
under
the
impression
that
religion
is
a
way
to
accomplish
good
things,
and
that
this
makes
them,
on
aver-
age,
more
likely
to
join
a
church
than
selfish
people
are.
If
we
were
looking
for
data
in
support
of
this
recruitment
effect,
it
might
look
a
lot
like
Putnam
and
Campbell’s
data
on
“religious
social
networks.”
In
his
earlier
book,
Putnam
(2000,
p.
66)
writes
approvingly
of
churches
as
a
friendly
training
ground
for
civic-minded
people:
Churches
provide
an
important
incubator
for
civic
skills,
civic
norms,
community
interests,
and
civic
recruit-
ment.
Religiously
active
men
and
women
learn
to
give
speeches,
run
meetings,
manage
disagreements,
and
bear
administrative
responsibility.
But
such
benefits
are
not
unique
to
churches.
Nor
are
churches
necessarily
the
most
efficient
way
to
provide
them.
Religious
beliefs
are
not
the
only
reason,
and
probably
not
even
the
principal
reason,
that
people
join
religious
organizations.
Roberts
and
Davidson
(1984,
p.
347)
find
that
of
all
the
sources
of
religious
involvement
they
measure,
“beliefs”
are
the
least
important.
Religious
orga-
nizations
promise
spiritual
benefits,
but
they
also
provide
material
benefits
such
as
child
care,
professional
network-
ing,
access
to
mating
markets,
and
the
opportunity
to
sing
in
front
of
a
sympathetic
crowd.
People
may
be
attracted
to
the
organization
for
many
reasons
that
are
independent
of
the
religious
messages
that
are
supposedly
its
raison
d’être
(Ellison,
1995,
p.
92;
Stark
&
Bainbridge,
1980,
p.
1394).
And
beliefs
may
be
adopted
after
membership
is
obtained—sometimes,
as
Stark
and
Bainbridge
(p.
1377)
put
it,
“faith
constitutes
conformity
to
the
religious
outlook
of
one’s
intimates.”
Note
that
in
such
cases,
future
surveys
will
classify
these
new
members
as
having
the
values
and
beliefs
associated
with
the
organization.
But
their
beliefs
did
not
cause
them
to
join;
it
was
the
other
way
around.
Putnam
himself
(2010,
p.
119)
finds
non-religious
orga-
nizations
more
effective
than
religious
organizations
in
promoting
all
types
of
volunteerism—as
do
Campbell
and
Yonish
(2003,
p.
105)
and
Smidt
et
al.
(2008,
p.
168).
There
are
similar
findings
for
monetary
donations.
Participation
in
a
voluntary
association
of
any
kind
boosts
secular
char-
itable
donations;
but
where
the
organization
is
religious,
the
effect
is
not
stronger;
it
is
the
same
or
weaker
(Brooks,
2005,
p.
10;
Monsma,
2007;
Nemeth
&
Luidens,
2003,
p.
118;
Putnam,
2000,
p.
120;
Smidt
et
al.,
2008,
p.
120).5
Brown
and
Ferris
(2007,
p.
94)
find
that
“once
stocks
of
social
capital
are
controlled
for,
religiosity
decreases
giving
to
secular
causes.”
Jackson,
Bachmeier,
Wood,
and
Craft
(1995)
find
that
belonging
to
a
range
of
voluntary
organizations
signifi-
cantly
increases
both
volunteering
and
donations,
whether
or
not
any
of
the
organizations
are
religious.
Belonging
to
more
than
one
association
increases
the
likelihood
of
hear-
ing
about
humanitarian
activities.
Simply
being
asked
is
one
of
the
most
important
factors
in
how
often
people
vol-
unteer
(Brown,
1999,
p.
29).
Therefore,
people
who
belong
to
more
organizations
tend
to
volunteer
more
often.
This
“mobilization
effect”
(Bekkers,
2002,
p.
8)
is
not
unique
to
religion.
Therefore,
even
if
the
network
effects
that
Put-
nam
and
Campbell
observe
are
real,
there
does
not
seem
to
be
any
reason
to
hypothesize
that
religion
is
funda-
mental
to
their
operation.
After
all,