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Digitalisierung und das Paradox informatorische Reichweite in der Agenturfotografie
Abstract and Figures
Incomplete information implies a lack of market transparency and rising transaction costs. But how does a market react to an excess of information? Using the example of stock photography in Germany, this paper discusses the consequences of digitization for the organization of the supply chain. A qualitative case study in Munich demonstrates that the relationship between stock agencies and customers has become spatially disembedded through digitization and that it is being increasingly virtualized. Two significant aspects of the consequences of this disembedding are discussed: Information-economy studies show that digitization creates new transaction costs due to a new abundance of information which creates strategic space for navigation services in the supply chain. Secondly, as a result of digitization, new geographies of organization are emerging with regard to picture demand, the locational consolidation of stock picture agencies, and the offshoring of production. In the context of the growing expansion of e-commerce, the stock photography sector serves as an example for many other industries.
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