Using events creating change in organizations or setting the stage for new ideas, structures, and organizational identity is still barely explored and underrepresented as organizational practice (ao. Mirvis et al,. 2003). In particular, in situations of liminality cultures use different rituals to express and make the changeover possible (Gennep, 1909; Turner, 1989; Alexander, 2004). Especially arts, art events or artistic projects seem to have a great potential to state a new beginning, intialize innovative ideas, and allow to reflect the organizational identity (Barry & Meisiek 2010; Schnugg 2010). A demonstration of the organizational identity via the arts means showing it through a different language and is so intitiating examination of the own and the organizational identity (Simon, 2007). Further, arts are not conventional means within organizations what makes them remarkable "happenings", stimulating different senses – it is not just a verbal description of cognitive contents, what makes such events remarkable, holistic experiences. The key questions are to analyze the potential and limitations of arts in events of change/situations of liminality and what the position of the artist within such events is.