Article

Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs

May 2014
Psychology and Marketing 31(5)

DOI:10.1002/mar.20698

Authors:

Anastasios Pagiaslis

University of Nottingham

Athanasios Krystallis

Aarhus University

The present study adds to the evolving literature on green consumer behavior by examining through statistically robust methods the effect and interrelationships of the key constructs of environmental concern, consumer environmental knowledge, beliefs about biofuels, and behavioral intention (i.e., willingness to use and pay) in the context of biofuels. Data were collected through a survey of 1695 respondents. Hypotheses are based on a literature review and a pilot study, and the conceptual structural model developed is tested through structural equation modeling. Results show that concern for the environment has a positive and direct impact on environmental knowledge, beliefs, and behavioral intention. Also, demographics determine levels of concern for the environment and environmental knowledge. All constructs associate positively with one another delineating that the interdependencies between them are important when accounting for environmental behavior. Future research should validate present results with the use of cross-cultural samples and investigate whether environmental concern increases due to social desirability response bias.

Materialism and Environmental Knowledge as a Mediator for Relationships between Religiosity and Ethical Consumption

Article

Full-text available

Sep 2023

On a global and regional scale, Indonesia has one of the least environmentally sustainable economies in the Asia-Pacific region. Consumption is one of the key factors contributing to environmental degradation. By using materialism and environmental knowledge as mediators, this study aimed to understand how religiosity affects ethical consumption. This research used quantitative methods with structural equation modeling (SEM) analysis techniques based on partial least squares (PLS). The data came from a questionnaire distributed online. 153 valid questionnaires were selected for analysis. All respondents came from Indonesia, were adults (from 18 years old), and were Muslims. Findings show that religiosity influences ethical consumption, materialism, and environmental knowledge. This research also reveals that materialism and environmental knowledge influence ethical consumption, as well as the mediating effect of materialism and environmental knowledge on the influence between religiosity and ethical consumption. So, all hypotheses from this research can be accepted. These findings contribute theoretically to explaining the relationship between religiosity, materialism, environmental knowledge, and ethical consumption. Thus, this findings contribute to the field of Islamic economics. Practically, the findings of this research can help marketers formulate communication strategies that take into account the level of religiosity of consumers in Indonesia. Marketers must avoid unethical practices to encourage ethical consumption.Keywords: Religiosity, ethical consumption, materialism, environmental knowledge ABSTRAKPada skala global dan regional, Indonesia merupakan salah satu negara dengan perekonomian paling tidak ramah lingkungan di kawasan Asia-Pasifik. Konsumsi merupakan salah satu faktor utama yang berkontribusi terhadap degradasi lingkungan. Dengan menggunakan materialisme dan enviromental knowledge sebagai mediator, penelitian ini berupaya memahami bagaimana religiosity mempengaruhi ethical consumption. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Data berasal dari kuesioner yang disebarkan online. 153 kuesioner yang valid dipilih untuk analisis. Seluruh responden berasal dari Indonesia, dewasa (mulai 18 tahun) dan beragama Islam. Temuan menunjukkan bahwa religiosity berpengaruh terhadap ethical consumption, materialism, dan environmental knowledge. Selain itu juga diketahui bahwa materialism dan environmental knowledge berpengaruh ethical consumption, serta adanya efek mediasi dari materialism dan environmental knowledge pada pengaruh antara religiosity dan ethical consumption. Sehingga, semua hipotesis penelitian ini dapat diterima. Secara praktis, temuan penelitian ini dapat membantu pemasar untuk merumuskan strategi komunikasi yang mempertimbangkan tingkat religiosity konsumen di Indonesia. Pemasar harus menghindari praktik tidak etis untuk mempromosikan ethical consumption.Kata Kunci: Religiosity, ethical consumption, materialism, environmental knowledge REFERENCES Adib, H., & El-Bassiouny, N. (2012). Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt. Journal of Islamic Marketing, 3(3), 255–282. doi:10.1108/17590831211259745 Adil, M. (2022). Influence of religiosity on ethical consumption: The mediating role of materialism and guilt. Journal of Islamic Marketing, 13(10), 2173–2192. doi:10.1108/JIMA-01-2020-0035 Al-Aidaros, A., Shamsudin, F. M., & Idris, K. M. (2013). Ethics and ethical theories from an Islamic perspective. International Journal of Islamic Thought, 4(1), 1–13. doi:10.24035/ijit.04.2013.001 Al Glenid, M. A., Al Sabbagh, A. 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Oct 2024

The increasing global emphasis on sustainability has significantly influenced consumer behaviour towards green products. However, the specific factors driving green purchase intention (GPI) remain insufficiently explored in the literature. This study examines the determinants of GPI among Muslim consumers in Banjarmasin, focusing on three critical variables: green product knowledge (GPK), plastic ban policy (PBP), and religiosity. A quantitative research approach was utilized, involving data collection through a structured questionnaire administered to 465 respondents aged 18 and older with prior experience purchasing green products. The study employed PLS-SEM with SmartPLS version 3 for the analysis. The results is insignificantly influence GPK on GPI statistically. In a different way, PBP shows a significant effect on GPI, highlighting the effectiveness of regulatory measures to encourage sustainable behaviour. Additionally, religiosity shows a significant positive influence on GPI, indicating that moral and ethical considerations rooted in religious beliefs are crucial in shaping consumer attitudes towards green purchasing. This research enriches the literature by merging regulatory, cognitive, and cultural viewpoints to deepen understanding of green consumer behaviour. It also provides actionable insights for policymakers and marketers to encourage sustainable consumption practices.

The Impact of Environmental Knowledge on Food Waste Reduction and Sustainability Practices among Hospitality Students in Malaysia

Article

Full-text available

Sep 2024

Environmental sustainability and food waste reduction are among the critical challenges facing the hospitality industry worldwide. This study was conducted to identify the impact of environmental knowledge on food waste reduction and sustainability practices among hospitality students in Malaysia. A quantitative approach was used, and we surveyed 94 hospitality students from various programs at UiTM Penang. The online questionnaire was conducted and analyzed using Pearson correlation and multiple regression analysis. There is a significant positive correlation between environmental knowledge, food waste behaviors and sustainability-related behaviors. The strongest relationship was found between food waste behaviors and sustainability-related behaviors, suggesting that environmental knowledge and food waste practices are closely related to broader sustainability behaviors in hospitality education. The study contributes to the understanding of how environmental education can shape the future of hospitality professional practice, offering valuable insights for the development of industry curricula and training programs aimed at promoting sustainable practices in the hospitality sector.

Exploring the Attitude Towards Sustainability on the Adoption of Green Products

Article

Full-text available

Oct 2024

This decade, sustainability issues have become a concern, marked by the presence of green products. In line with the problem phenomenon, the aim of this research is to examine the factors that support an attitude toward sustainability. There are three latent variables studied: consumer beliefs, subjective norms, and green awareness. This research employs a survey to gather knowledge about eco-friendly products that rely on renewable energy. Questionnaires distributed to respondents via online to collect quantitative data, then tabulated, screened, and processed using the SmartPLS tool. Data testing uses the Structural Equation Model approach, with two tests (PLS Algorithm and Bootstrapping). The model test results show that beliefs, subjective norms, and green awareness perceived by respondents have a positive relationship with attitudes toward sustainability. However, customer beliefs are not significant in influencing increasing attitudes towards sustainability. The research revealed a novel finding green awareness is not recommended as a mediation for subjective norms, but rather a goal achievement that is equivalent to an attitude towards sustainability. The study of consumer behavior towards eco-friendly products reveals the importance of understanding an attitude towards sustainability in promoting sustainable issues worldwide.

Achieving behavioral intention to renewable energy through perceived costs and benefits and environmental concern

Article

Full-text available

Sep 2024

Will large-scale low-carbon guidance activities improve residents’ green living standards? Evidence from China

Article

Full-text available

Sep 2024

In order to address the escalating climate change crisis and meet Net-Zero Emission targets, it is necessary to form a widespread green lifestyle as soon as possible. Based on annual panel data at the provincial level in China from 2008 to 2019, this paper systematically explores the impact of large-scale guidance activities on residents' green lifestyles by constructing a multi-period DID model. The results show that the national low-carbon pilot significantly improves the green living standards of residents, and these results remain robust after various rigorous tests. In addition, the results of heterogeneity analysis show that in areas with higher income levels and education levels, the low-carbon pilot projects have a better impact on improving residents' green lifestyles. Furthermore, this paper reveals that residents' environmental awareness and regional green innovation levels significantly and positively moderate the impact of the pilot projects on residents’ green lifestyles. This study expands our understanding of the mechanisms driving a green lifestyle, offering valuable insights for governments aiming to promote widespread adoption of green practices and formulate effective policies.

Bridging the knowledge-intention gap in sustainable consumption: an extended model

Article

Sep 2024
J Model Manag

Purpose The aim of this paper was to delve into the underlying mechanism of the relationship between environmental knowledge and green purchase intentions, using an extended model based on the knowledge-attitude-behaviour (KAB) theory. Design/methodology/approach The parallel and serial mediation effects of environmental concern, green perceived value and green attitude were examined using PROCESS macro (Models 4 and 6). Data were collected from 395 youth in three different cities in India using a purposive sampling method. Findings The study’s findings revealed that environmental concern, green perceived value and green attitude act as parallel and sequential mediators between environmental knowledge and green purchase intentions. However, the direct impact of environmental knowledge on green purchase intentions was deemed insignificant. In essence, environmental knowledge, along with environmental concern and green perceived value, significantly contributes to the formation of attitudes conducive to green purchase intentions. Originality/value The present study theoretically contributes to green behaviour research by proposing and testing an extended model of KAB theory with parallel and serial mediations in the Indian context. The model explores the underlying mechanism of the relationship between environmental knowledge and green purchase intentions in detail.

Examining the Attitude–Behavior Gap in EU Ecolabel Adoption: A Mediation Path Analysis

Article

Full-text available

Aug 2024

The EU Ecolabel, established in 1992, aims to promote sustainable consumption, yet a significant gap persists between consumers’ positive environmental attitudes and their actual purchasing behavior of ecolabeled products. This study examines the attitude–behavior gap in EU Ecolabel adoption across Europe, leveraging data from the 2023 Eurobarometer survey with 26,630 valid responses from all EU member states. Using mediation path analysis, the research investigates the factors mediating the relationship between environmental knowledge and purchasing behavior, including environmental attitude, ecolabel trust, and environmental concern. The study applies an integrated theoretical framework combining the Knowledge–Attitude–Behavior model and Attitude–Behavior–Context theory to explain the complexities of consumer behavior towards ecolabeled products. The findings reveal the interplay of direct and indirect effects among ecolabel knowledge, trust, environmental concern, attitude, and buying behavior, while also considering demographic factors’ influence such as age, gender, education level, and residential setting. The research provides a comprehensive cross-country analysis within the EU, offering insights into bridging the attitude–behavior gap and enhancing the adoption of eco-friendly products. The results have significant implications for policymakers, marketers, and researchers in promoting sustainable consumer behavior, improving environmental label effectiveness, and developing targeted interventions to increase ecolabel adoption rates.

Corporate governance: Research and advanced practices

Book

Full-text available

Aug 2024

The conference proceedings book "Corporate governance: Research and advanced practices" proposes research abstracts that explore ideas on current issues and advanced practices of modern corporate governance. The conference studies analyze such crucial and relevant issues as board of directors’ practices, accounting, auditing, firm performance, ESG issues, sustainability, risk management, earnings management, ownership structure, banking, digitalization, artificial intelligence, etc. These discussions contribute to advancing the literature on the topic and serve as key elements for entrepreneurs who strive to keep their companies competitive and innovative in the current global market. The proceedings contain not only materials of the conference presenters but also a full list of comments generated by the conference participants during the forum discussion. More than 50 scholars from 18 countries of the world presented their conference papers. More than 40 scholars took an active part in the conference forum discussion and provided about 260 comments with a deep analysis of the materials presented at the conference. At the end of the book, a set of infographics provides very useful statistics about the conference forum.

Intention to Purchase Organic Food: Health Consciousness, Environmental Concern and Theory of Planned Behavior

Conference Paper

Full-text available

Aug 2024

The purpose of this study is to examine the indirect effect of health consciousness and environmental concern on the intention to purchase organic food through attitude and the direct effect of health consciousness, environmental concern, and the theory of planned behavior (TPB) (attitude, subjective norms, and perceived behavioral control) on the intention to purchase organic food.

Are we ready to adopt soft mobility to visit archaeological sites? The case of France

Article

Mar 2025
Curr Issues Tourism

Has e-commerce promoted regional green consumption transformation? Evidence from Chinese provincial panel data

Article

Mar 2025
ENVIRON IMPACT ASSES

Green Consumer Behaviour: A Bibliometric Analysis and Insight on the Factors Influencing Green Product Adoption

Chapter

Sep 2024

In the realm of modern consumer research, the phenomenon of green consumer behaviour has emerged as a new paradigm of marketing discipline for researchers and marketers. As the consequences of environmental degradation become more evident, individuals are becoming more conscious of their environmental footprint, making it essential to understand how they make green choices. This consciousness leads consumers to buy or consume eco-friendly products and consume in a sustainable way. One of the best ways for gaining insights into sustainable consumption is by monitoring buying behavior of the consumers. This study aims to utilize bibliometric analysis to explore the current state and trends in the context of green consumer behaviour, providing a detailed understanding of the key elements that drive and hinder sustainable consumption. By identifying and examining these factors, the research seeks to contribute to the body of knowledge on sustainable consumption and offer insights for policymakers, businesses, and researchers to promote green consumer practices effectively.

Gender influence on business students’ expectations for sustainability transformations in higher education: a cross-national study

Article

Jan 2025
Int J Sustain High Educ

Purpose - This study aims to examine how male and female students’ sustainability expectations of Higher Educational Institutions (HEIs) differ in various cultural contexts. Design/methodology/approach - Based on a sample of 239 business students from the USA and Germany, a mixed qualitative-quantitative research design is employed combining content analysis and Kano analysis to examine gender- and country-different students’ sustainability expectations. Findings - Female students across countries have higher sustainability expectations than males. Gender equality and inclusion are more important to female than male students. While male students considered most attributes as indifferent, female students in the US considered many sustainability attributes as one-dimensional, and those in Germany considered production and consumption and equity and inclusion as must-be attributes. Research limitations/implications - A larger, more representative sample could provide deeper insights into students’ sustainability expectations. The Kano model may not fully capture the complexity of these expectations due to its reliance on predefined definitions. More comprehensive and dynamic approaches are needed to understand and predict students’ sustainability expectations. Practical implications - Grouping HEIs’ sustainability transformation attributes based on students’ basic, performance and excitement needs supports quality and expectation management at HEIs by prioritizing measures and aligning sustainability communication. Originality/value - To the best of the authors’ knowledge, this study is the first to apply Kano analysis to examine and compare students’ future-oriented normative sustainability expectations of their HEIs across different gender groups and countries. It enables more profound and realistic insights into barriers and enablers of HEIs’ sustainability transformations and highlights how unmet expectations can impact stakeholder behavior across different country contexts. Keywords: Sustainable development, Higher education, Gender, Culture, Expectations, Kano model

A bibliometric analysis on factors influencing green consumer behaviour – research issues and future directions

Article

Dec 2023
Benchmark Int J

Purpose This paper aims to present a summary of the green consumer behaviour (GCB) research conducted during the 2001–2021 period using the bibliometric analysis and to carry out a thematic and content analysis on the three clusters which comprise 57 articles resulting from the co-citation analysis and identify the significant green purchasing factors. Design/methodology/approach The three-pronged methodology applied to this research analysis includes performance analysis of the literature using biblioshiny and R Studio; network mapping analysis using VOSviewer and Gephi; thematic analysis using word clouds generated with R Software and content analysis of each paper with the aid of within and between-study analyses. Findings Cluster one acted as a base for the theoretical foundations of GCB which aids in understanding the basic concepts of green marketing, its evolution and the methodologies, whereas cluster two determined the predictors of everyday green behaviour, which helps in gaining knowledge about the everyday sustainable activities the consumers indulge and the factors motivating to do so. Cluster three mainly focused on the psycho-socio demographic determinants of GCB, which assists in segmentation and predicting the purchase behaviour of the various consumer segments. Originality/value The significant variables and major gaps in each of the clusters were identified and authors have drawn the implications for future researchers and marketing managers.

Measuring pro-environmental behavioural determinants using closed-answer surveys

Article

Full-text available

Jan 2025

Changing human behaviours is a key facet of addressing global environmental issues. There are many factors (i.e. determinants) that could influence whether an individual engages in pro-environmental behaviour, and understanding these determinants can improve efforts to protect and restore the natural environment. However, despite published criticism of poor survey design, there is little practical guidance on how to capture these determinants accurately in closed-answer surveys (those with predefined answer options). A recent literature review summarized behavioural determinants of pro-environmental behaviour. We build on this by providing practical insights into how 17 key pro-environmental behavioural determinants can be measured through closed-answer surveys. We reviewed 177 papers published during 2013–2023 that met the criteria for inclusion. These papers captured 624 measurements of the 17 determinants. We found seven types of question formats used, including scales (Likert scales, semantic scales and a pictorial scale), multiple-choice questions (where respondents could select either one or more answer options), binary questions and ranking questions. We then synthesized design considerations both specifically for each format and more broadly across surveys. These considerations included using validated measures, reducing cognitive burden and biases (e.g. social desirability bias, order effects, recall bias), selecting the question format (e.g. different formats of multiple-choice or binary questions) and using best practices for scale questions. The insights collected through this review provide practical advice for developing closed-answer surveys that robustly and usefully measure key determinants of pro-environmental behaviour.

Influence of government policies, environmental concerns, and attitudes toward solar panel purchase intention

Article

Feb 2025
J CLEAN PROD

Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising

Article

Full-text available

Jan 2025
PSYCHOL MARKET

Green product advertisements often face credibility challenges due to perceived greenwashing, contributing to the attitude‐behavior gap in green consumption. This research examines the strategic use of two‐sided messaging through five experimental studies, assessing its impact on green consumption across various product categories. We explore the nuances of message order, demonstrating that placing the negative message first can either weaken or strengthen green product purchase based on consumers' knowledge of the green product category. This finding highlights that conventional order may not always be effective, especially in green marketing, where consumer knowledge varies. Furthermore, we explore the interactive effect of consumer knowledge in two‐sided messaging involving refutational appeals. Overall, our research offers valuable insights for marketers aiming to strategically leverage two‐sided advertising to enhance green product adoption.

Analysis of Factors Influencing Intention to Purchase Natural And Environmentally Friendly Cosmetic Products

Article

Full-text available

Jan 2025

The popular trend in the global beauty industry has reshaped consumer consumption patterns, including in Indonesia. However, the unsustainable consumption of cosmetic products poses risks to environmental and social sustainability. With the phenomenal growth of the rapidly expanding cosmetic industry, the consumption of cosmetic products has also increased significantly. Unfortunately, this increase has negative environmental impacts and can harm consumer health. This is due to waste from raw materials used in production, product packaging, and chemicals that may pose health risks to consumers. Alternatively, green products have been widely developed and are available in the market. This study aims to examine the factors influencing the purchase intention of natural and eco-friendly cosmetic products among Indonesian consumers. To establish a hypothesis framework, 161 valid questionnaires were collected through purposive sampling in several cities in Indonesia. Data analysis and hypothesis testing were conducted using SmartPLS statistical software. The study results indicate that Indonesian consumers’ purchase intentions for natural and eco-friendly cosmetic products tend to be positively influenced by consumers’ attitudes toward environmental concern, health consciousness, and perceived behavioral control. Additionally, purchase intention positively impacts behavioral intention. These findings provide insights into Indonesian consumers' habits and awareness in choosing natural and eco-friendly cosmetic products.

Predicting Behavioural Intention Towards Electric Vehicle Adoption in India: A Unified TAM-SOBC Framework

Article

Dec 2024

Purpose The research explores the consumers’ behavioural intention towards electric vehicle adoption (EVA) specifically in the Indian milieu. It examines the impact of social influence (SI), facilitating conditions (FC) and knowledge about electric vehicles (EVs) on the consumers’ perceptions, further affecting their behavioural intention to adopt EVs. Methodology This empirical research extends the traditional Technology Acceptance Model (TAM) within the Stimulus-Organism-Behaviour-Consequence (SOBC) framework to predict the consumers’ behavioural intention to adopt EVs. A cross-sectional analysis of data collected from 288 respondents is done employing partial least squares-based structural equation modelling. Findings The findings of the research ratified all the hypothesised relationships establishing the sufficiency of the proposed framework. Outcomes emphasised that SI, FCs and knowledge about EVs significantly contribute to shaping positive consumers’ perceptions, ultimately leading to willingness to pay a premium (WTPP) price for EVs. Practical implications The results offer intriguing implications for marketers and policymakers to speed up the adoption of EVs in emerging markets. It delivers valuable insights into how people with favourable adoption intentions in developing nations (like India) are willing to pay a premium for EVs, despite a low per capita income. Originality/Value The current study adds value to the existing literature as it is the first study attempting to explore the intention to adopt EVs in an emerging market by integrating TAM within the SOBC framework.

The Influence of Perceptions on Sustainable Development towards Electronic Green Consumer Intentions: A Case Study among Generation Z in Can Tho City, Vietnam

Conference Paper

Dec 2024

Hong Minh Ngoc Tran

Yeşil Pazarlama Bağlamında Yeşil Aklama Kavramına Genel Bir Bakış

Chapter

Full-text available

Dec 2024

Sare Kavaslar

Cumhuriyet dönemi boyunca işletmecilik anlayışının büyük bir değişim geçirdiğini ve Türkiye’nin özellikle 2000’li yıllardan itibaren modern işletmecilik anlayışına sahip olduğunu söylemek doğru olacaktır. Bu değişimde teknolojideki gelişmeler, devlet politikaları, bilimsel çalışmalara verilen destekler ve küreselleşme gibi unsurların etkili olduğu görülmektedir. Ülkemizdeki işletmeler günümüzde daha kurumsal ve insan odaklı bir yapıya dönüşme çabası içerisinde güncel gelişmeleri takip ederek yollarına devam etmektedir. İşletmecilikte Güncel Konular ve Uygulamalar II isimli bu çalışmada Vicdani Zeka, Türkiye’de Yapılan Nitelikli İnsan Kaynağı Göçü ve Sosyal Medya Etkileşimi, Rekreasyon İşletmelerinde Stratejik Yönetim: Genel Bir Değerlendirme, Uluslararasılaşma Sürecindeki Ticari İşletmeler İçin Sosyal Etki Değerlendirmesinin Önemi, Yeşil Pazarlama Bağlamında Yeşil Aklama Kavramına Genel Bir Bakış, Örgütsel Toksisite ve Dijital Göçebe Anlayışına Kavramsal Bir Bakış isimli yedi farklı bölüm yer almaktadır. Bu eser, işletmecilikle ilgili en güncel konulara ve uygulamalara disiplinler arası bir bakış açısıyla yaklaşmayı amaçlamaktadır. Bu eserin, ülkelerin ekonomik büyüme ve kalkınmasında büyük öneme sahip olan iş dünyasına ve akademik çalışmalara faydalı olmasını diler, eserin oluşmasında değerli vakitlerini ayırarak katkı sağlama nezaketini gösteren tüm yazarlara teşekkürlerimi sunarım.

Explaining the Willingness to Pay Higher Prices and Taxes to Combat Climate Change

Article

Jan 2024

In this paper, we analyze the determinants of individual’s willingness to pay higher prices and taxes and to reduce their standard of living to support environmental protection. Using data from the 2020 International Social Survey Programme (ISSP), Environment IV module from 26 countries on about 29,000 individuals, we investigate the influence of socio-demographic factors, consumer behavior, environmental beliefs, opinions, and attitudes. The findings reveal signif icant variations in willingness to bear financial burdens for environmental protection across different countries and socio-economic groups. Our analysis highlights the critical role of edu cation, religion, political affiliation, and trust in institutions in shaping environmental attitudes and behaviors. Moreover, after controlling for individual characteristics, significant interna tional disparities persist, with countries like India showing exceptionally high willingness across all measures, while many European countries, despite their progressive environmental policies, show lower willingness for higher taxes due to possibly already high tax burdens. These find ings underscore the importance of tailoring policy communications to different socio-economic groups, emphasizing both the immediate and long-term benefits of environmental protection to enhance acceptance among various demographic segments.

Fostering consumer engagement in online shopping: Assessment of environmental video messages in driving purchase intentions toward green products

Article

Jan 2025
J ENVIRON MANAGE

Due to environmental concerns and the growing emphasis on sustainable consumption, educating consumers and promoting eco-friendly products are paramount. In this perspective, this research aims to investigate the effect of the tone of video messages delivered just before the decision-making process on visual attention, environmental awareness, and the tendency to consume green products on online platforms. In view of the Regulatory Focus Theory, the study employs a dual-method approach, integrating eye-tracking as a neuromarketing tool and a questionnaire to enhance the reliability of findings. The research specifically targets Generation Z, the digital generation. The Grey Relational Coefficient was employed to analyze the sampling distribution process, while Dynamic Grey Relational Analysis and ANOVA were utilized for data analysis. The study seeks to establish a practical framework by mitigating the Self-Construal effect and balancing demographic factors across study groups, ensuring applicability to real-world scenarios. In general, based on the Elaboration Likelihood Model and the priming effect, findings of the study indicate that exposure to environmental educational video messages right before product purchase, enhances visual attention to eco-friendly information. Overall, environmental educational video messages increase preference for green products and reduce price sensitivity. Furthermore, prevention-based video messages had a more pronounced impact on increasing attention to eco-friendly products. The study holds promising implications to promote eco-friendly products.

Revealing factors influencing hydrogen energy investments using PLS-SEM

Article

Jan 2025
INT J HYDROGEN ENERG

Cross-validation of the Biofuels Beliefs Scale (BBS) on a European sample: A tool to measure the perception of the technological and contextual features of biofuels

Article

Dec 2024
Tech Soc

From Green Marketing Practices by Enterprises to Customer Green Consumption Behaviors

Chapter

Dec 2024

Thi Bich Hanh Tran

This study attempts to rigorously review the extant literature of green consumption, from which to propose a comprehensive theoretical framework for effective implementation of green marketing practices for companies. The study develops the propositions of the relationships pertaining to green consumption behaviors, from which suggesting the comprehensive model of green marketing practices for enterprises. The study proposes 8Ps including green product, pricing, place, promotion, physical evidence, process, people, and green partnership as the set of green marketing practices for enterprises to catalyze customer green consumption behavior. In addition, the study identifies green experiential value as the mechanism for green consumption behaviors. Also, it addresses the moderating roles of modern customer characteristics including customer exposure to environmental campaigns, global identification, and customer innovativeness in the effects of green marketing practices on customer green consumption behaviors. The study presented a new model of green marketing with 8Ps practices. Under the light of social cognitive theory, the study presented a novel mechanism namely green experiential value in the effect of 8Ps practices of enterprises on customer green consumption behaviors. Also, the study is the first to address the moderating roles of modern characteristics of customers including exposure to environmental campaigns, global identification, and customer innovativeness for the effect on green consumption behaviors. The comprehensive model offers useful implications for companies in an effort to effectively foster and manage customer green consumption behaviors.

Consumers would rather buy a product with a levy for enhancing animal welfare than for environmental sustainability

Article

Nov 2024

Is It Benefiting Me or the Environment? How Context Nudges Green Product Choices

Article

Full-text available

Nov 2024
Int J Consum Stud

Green attribute trade‐offs have been identified as one of the significant antecedents of the green gap phenomenon (i.e., the discrepancy between pro‐green attitudes and purchase behavior of green products) in literature. This paper focuses on the strategic role of trade‐off‐related context effects (i.e., compromise effect and asymmetric dominance effect) as behavioral nudges in green marketing. We suggest that the benefit association of green attributes can influence the scope of these two context effects. We use three studies with experimental design to illustrate the said effect across three trade‐off scenarios, a range of product categories, and a diverse set of samples. Study 1 (307 participants), Study 2 (312 participants), and Study 3 (259 participants) investigated the hypotheses for trade‐offs between green attributes and other conventional product attributes, particularly price, functional performance, and usage/procurement convenience, respectively. The results reveal that when green attributes are associated with user‐benefit, the target green option performs better as a compromise option than as an asymmetrically dominant option, whereas when the green attributes are associated with environmental‐benefit, the target green option performs better as an asymmetrically dominant option than as a compromise option. Further, this difference in efficacy under environmental‐benefit association is less pronounced for individuals high on interdependent self‐construal. Additionally, we find that under the environmental‐benefit association, an independent self‐construal attenuates the efficacy of the compromise effect.

Translating pro-environmental intention to behavior: The role of moral licensing effect

Article

Nov 2024

Contribution of women in green chemistry: Catalyst for a sustainable tomorrow

Article

Oct 2024

Women have made significant contributions to green chemistry and engineering and have shown leadership in promoting sustainable practices in the chemical science and chemical industry. Women's diverse perspectives, dedication, and creativity have contributed to developing eco-friendly processes, renewable resources, and alternative materials, reducing the environmental impact of chemical production. Despite facing barriers, women have made remarkable progress in the field, with their contributions being equally valuable and respected as those of men. Women scientists have shown their passion for science, green chemistry, and sustainability, and their varying expertise and perspectives have enriched the field. Women's mentorship and outreach efforts could inspire future generations to pursue a career in sustainability and drive progressive change in the field. The role of women as agents of change in tackling environmental challenges will continue to be crucial in the future. The outlook for green chemistry is promising, with more companies and governments recognizing the importance of sustainability. Women in green chemistry and engineering will continue to play a vital role in shaping a sustainable future for the chemical industry and society.

Tipos de consumidores responsables: una perspectiva desde la teoría de la señalizaciónResponsible consumer types: a perspective from signaling theory.

Article

Full-text available

Sep 2024

Sergio Arias Flórez

Contemporary societies need to develop awareness of lifestyles and consumption patterns and understand how they affect the environment, society, and their health in order to adapt to balanced and co-responsible ways of living. In order to contribute to this, this study seeks to relate the market signals of sustainable products to different types of responsible consumers. Initially, a literature review allowed the typification of consumers into three groups: integral, relative and accidental, and the identification of signals that communicate the sustainability of a company or a product. Consequently, data was collected from 160 consumers who were classified into each type using k-means clustering, while relating the most relevant signals to each. Each type of consumer is well-defined and has very different behaviours and values about sustainability from the others, perceives signals differently and pays attention to attributes that relate directly to their self-perception as a responsible consumer.

Influencing Factors on Tourists’ Intentions for Sustainable Tourism Destinations: Moderating Effects of Financial Constraints and Moral Reflectiveness

Article

Oct 2024

This study investigates the relationships between environmental awareness, travel motivations, tourism knowledge, and intentions to choose sustainable destinations. Using a survey of 495 participants and Partial Least Squares Structural Equation Modeling (PLS‐SEM), we examine how financial constraints and moral reflectiveness moderate these relationships. Our findings indicate a strong positive correlation between environmental values and support for sustainable tourism. Travel motivations, knowledge about sustainable tourism, and a positive environmental attitude all significantly contribute to a tourist's intention to travel sustainably. Interestingly, gender moderates the influence of travel motivations on environmental values, while moral reflection moderates the link between environmental values and the intention to support sustainable tourism. Financial constraints did not have a significant moderating effect. Our study provides valuable insights for stakeholders in the tourism industry, highlighting the importance of aligning strategies with tourist motivations and emphasizing environmental benefits to encourage responsible travel practices.

A new composite index to assess environmental consciousness using survey data and big data: Empirical evidence from European consumers

Article

Oct 2024
Soc Econ Plann Sci

Green Consumption of Electronics: Bridging the Gap between Awareness and Action

Article

Jun 2024

With the rapid economic growth and industrialization, the consumption pattern of consumers is a major reason for environmental deterioration. With the increased energy demand followed by inadequate supply, there is a need to adopt eco-friendly electronic products that are safer for the environment and consume less energy. It is now the responsibility of organizations to create awareness among consumers regarding the benefits of using eco-friendly electronic products for both the current and future generations. For conducting this research, the data was collected from 430 consumers from Lahore, out of which 400 questionnaires were used for analysis. The present study shows the impact of green awareness on green consumption by incorporating several latent variables including environment knowledge, environment consciousness, green loyalty, and eco-labelling. The results show that environmental knowledge and consciousness significantly affect green awareness creating consumers’ understanding towards environmental issues. Additionally, green loyalty reflects consumers' commitment to eco-friendly products and it significantly impacts consumer green awareness. Eco-labelling is an information tool influencing consumer choices that positively affect green awareness. Each latent variable directly impacts green consumption, suggesting that approaches to enhance green awareness can significantly affect green consumption towards eco-friendly electronic products.

Determinants of green consumption: a systematic literature review using the TCCM approach

Article

Full-text available

Aug 2024

Megha

Introduction Over the past decade, there has been growing research into the consumption of environmentally friendly products, driven by heightened environmental concerns and a shift towards more conscientious purchasing. Despite generally favorable attitudes towards green products, actual purchase rates remain low, creating a gap between attitudes and behavior. Existing studies present a mixed picture, with some findings conflicting and others consistent, underscoring the need for a thorough review of the literature on green consumption. This study aims to assess the existing literature on green consumption by examining major theoretical frameworks, socio-demographic characteristics, and geographic contexts of green consumers, as well as the most studied product categories. It also explores the antecedents and consequences of green product purchases, the mediators and moderators affecting these relationships, and the methodologies used by scholars in this field. Methods Using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) and TCCM (Theory-Context-Characteristics-Methodology) frameworks, the study systematically searches, selects, and synthesizes relevant data, providing a comprehensive mapping of research. This approach allows for a critical evaluation of theoretical foundations, diverse contexts of green consumption, key variables, and the methodologies employed in previous studies. Results and discussion The findings indicate that social psychology theories are prevalent in green consumption research and highlight the need to expand the field’s theoretical base. By identifying underexplored product categories, socio-demographic groups, and geographic regions, marketers can more effectively target new segments. The review also identifies major enablers and barriers to green product purchases and suggests further investigation into underexplored variables to develop more effective marketing strategies. To advance the study of consumer behavior regarding green products, the review advocates for the use of mixed-method and qualitative approaches. This comprehensive approach is essential for gaining a deeper understanding of consumer behavior and improving strategies to promote green purchasing and enhance market penetration.

The Theory of Planned Behavior

Article

Full-text available

Dec 1991

Icek Ajzen

Research dealing with various aspects of* the theory of planned behavior (Ajzen, 1985, 1987) is reviewed, and some unresolved issues are discussed. In broad terms, the theory is found to be well supported by empirical evidence. Intentions to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior. Attitudes, subjective norms, and perceived behavioral control are shown to be related to appropriate sets of salient behavioral, normative, and control beliefs about the behavior, but the exact nature of these relations is still uncertain. Expectancy value formulations are found to be only partly successful in dealing with these relations. Optimal rescaling of expectancy and value measures is offered as a means of dealing with measurement limitations. Finally, inclusion of past behavior in the prediction equation is shown to provide a means of testing the theory*s sufficiency, another issue that remains unresolved. The limited available evidence concerning this question shows that the theory is predicting behavior quite well in comparison to the ceiling imposed by behavioral reliability.

Evaluating the Use of Exploratory Factor Analysis in Psychological Research

Article

Full-text available

Sep 1999

Despite the widespread use of exploratory factor analysis in psychological research, researchers often make questionable decisions when conducting these analyses. This article reviews the major design and analytical decisions that must be made when conducting a factor analysis and notes that each of these decisions has important consequences for the obtained results. Recommendations that have been made in the methodological literature are discussed. Analyses of 3 existing empirical data sets are used to illustrate how questionable decisions in conducting factor analyses can yield problematic results. The article presents a survey of 2 prominent journals that suggests that researchers routinely conduct analyses using such questionable methods. The implications of these practices for psychological research are discussed, and the reasons for current practices are reviewed. (PsycINFO Database Record (c) 2012 APA, all rights reserved)

Influencers of Purchase Intentions for Ecologically Safe Products

Conference Paper

Full-text available

Jan 1994

A Review and Evaluation of Exploratory Factor Analysis Practices in Organizational Research

Article

Full-text available

Apr 2003

The authors surveyed exploratory factor analysis (EFA) practices in three organizational journals from 1985 to 1999 to investigate purposes for conducting EFA and to update and extend Ford, MacCallum, and Tait’s (1986) review. Ford et al. surveyed the same journals from 1975 to 1984, concluding that researchers often applied EFA poorly (e.g., relying too heavily on principal components analysis [PCA], eigenvalues greater than 1 to choose the number of factors, and orthogonal rotations). Fabrigar, Wegener, MacCallum, and Strahan (1999) reached a similar conclusion based on a much smaller sample of studies. This review of 371 studies shows reason for greater optimism. The tendency to use multiple number-of-factors criteria and oblique rotations has increased somewhat. Most important, the authors find that researchers tend to make better decisions when EFA plays a more consequential role in the research. They stress the importance of careful and thoughtful analysis, including decisions about whether and how EFA should be used.

Structural Equation Modeling in Practice: A Review of Recommended Two-Step Approach

Article

Full-text available

May 1988

In this article, we provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development. We present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests. We discuss the comparative advantages of this approach over a one-step approach. Considerations in specification, assessment of fit, and respecification of measurement models using confirmatory factor analysis are reviewed. As background to the two-step approach, the distinction between exploratory and confirmatory analysis, the distinction between complementary approaches for theory testing versus predictive application, and some developments in estimation methods also are discussed.

Fear Appeals, Individual Differences, and Environmental Concern

Article

Full-text available

Oct 1991

In this study, the authors examined the effect of a brief but intense antipollution message on verbal commitment (stated willingness to act) and on three forms of immediate behavioral commitment (donating money, donating time, and signing a petition). Exposure to the antipollution message produced significantly more verbal commitment and financial donations but not more time donations than did exposure to a control message. Nearly every participant signed the petition. To determine whether environmental fear appeals should be targeted at specific audiences, the authors computed correlations between seven individual difference variables and environmental concern. None of the individual difference variables were significantly related to financial or time donations. However, political orientation was significantly correlated with verbal commitment.

Exploratory and Confirmatory Factor Analysis: Guidelines, Issues, and Alternatives

Article

Full-text available

Nov 1997
J ORGAN BEHAV

Green marketing and Ajzen's theory of planned behaviour: A cross-market examination

Article

Full-text available

Oct 1999
J Consum Market

Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and Greece). Although the findings offer considerable support for the robustness of the TPB in explaining intention in both samples, there is some indication that the theory is more appropriate in well established markets that are characterised by clearly formulated behavioural patterns (i.e. the model fitting elements of the UK sample are superior to the corresponding ones obtained from the Greek sample). The results are consistent with previous research on moral behaviour.

Action Control

Chapter

Full-text available

Jan 1985

Icek Ajzen

There appears to be general agreement among social psychologists that most human behavior is goal-directed (e. g., Heider, 1958 ; Lewin, 1951). Being neither capricious nor frivolous, human social behavior can best be described as following along lines of more or less well-formulated plans. Before attending a concert, for example, a person may extend an invitation to a date, purchase tickets, change into proper attire, call a cab, collect the date, and proceed to the concert hall. Most, if not all, of these activities will have been designed in advance; their execution occurs as the plan unfolds. To be sure, a certain sequence of actions can become so habitual or routine that it is performed almost automatically, as in the case of driving from home to work or playing the piano. Highly developed skills of this kind typically no longer require conscious formulation of a behavioral plan. Nevertheless, at least in general outline, we are normally well aware of the actions required to attain a certain goal. Consider such a relatively routine behavior as typing a letter. When setting this activity as a goal, we anticipate the need to locate a typewriter, insert a sheet of paper, adjust the margins, formulate words and sentences, strike the appropriate keys, and so forth. Some parts of the plan are more routine, and require less conscious thought than others, but without an explicit or implicit plan to guide the required sequence of acts, no letter would get typed.

Consumers' Ecological Activities and their Correlates

Article

Full-text available

ABSTRACT There are other ecological activities – besides green buying and recycling –that have been rather neglected by the academic,marketing,research. Greek consumers,were found to be rather moderately engaged with these behaviours. Older, well educated women, who hold relatively low incomes, adopt the ecological activities more frequently. The ecological activities were,found,to be negatively correlated to environmental unconcern and materialistic values, while positively to feelings of control over political evolutions. Those activities, which are rather traditional and conservative, were found to be closely associated with feelings of social responsibility as well as with non-materialistic values, while more energetic, more active behaviours are closely associated with feelings of power,over politicians and politics as well,as with values of generosity and tenderness. Requested track: Environmental issues and sustainability KEYWORDS Ecological Activities, Environmental Unconcern, Materialism, Locus of Control. 3 Consumers’ Ecological Activities and their Correlates

Contextual Conditions of Ecological Consumerism A Food-Purchasing Survey

Article

Full-text available

Jan 2004

This study seeks to develop an ecological consumption measure based on the Rasch model. At the same time, it also intends to detect contextual conditions that constrain specific food purchases recognized as environmentally significant behaviors. Moreover, it provides information about the environmental impact and consequences of the behaviors that constitute the proposed measure. Questionnaire data from 547 Swiss residents are used to test three classes of contextual conditions: consumer’s socioeconomic characteristics, consumer’s living circumstances, and store characteristics. With differential performance probabilities as the source of information to detect effective contextual influences on ecological behavior, the findings suggest that ecological consumption is rather susceptible to store and household characteristics but not to socioeconomic features. Furthermore, the conditions under consideration are not uniformly supporting or inhibiting. Instead, they appear to inhibit some behaviors while facilitating others.

An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products

Article

Full-text available

Sep 1991

Packaging is a major contributor to the escalating solid waste stream. This paper presents results of a study that attempts to determine variables which can be used to discriminate between groups that are and are not willing to purchase ecologically packaged products. Attitude toward ecologically conscious living, attitude toward litter, locus of control and the perception of pollution as a problem were found to be significant discriminating variables. Implications for marketers and public policymakers are provided, as well as directions for future research.

Prediction of Leisure Participation from Behavioral, Normative, and Control Beliefs: An Application of the Theory of Planned Behavior

Article

Full-text available

Jan 1991
LEISURE SCI

The theory of planned behavior (Ajzen 1985, 1987) is offered as a comprehensive framework for understanding of leisure participation. Salient behavioral, normative, and control beliefs, theoretically the basic determinants of behavior, were assessed with respect to five leisure activities: spending time at the beach, jogging or running, mountain climbing, boating, and biking. College students completed a questionnaire containing measures of these beliefs and of global expressions of attitude, subjective norm, and perceived behavioral control. One year later the participants reported how often they had performed each behavior in the preceding 12 months. Behavioral beliefs were found to partition into beliefs about affective reactions and beliefs about costs and benefits. Participation in leisure activities was influenced by these affective and instrumental beliefs, as well as by normative beliefs about the expectations of important others and by control beliefs about required resources and other factors that impede or facilitate leisure participation.

Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE

Article

Full-text available

Jan 2005
Adv Consum Res

Applying the conceptual framework of value-attitude-behavior relationship, the present study identifies key antecedents of green purchase behavior and develops a model for explaining their influence on ecological consumption. Using structural equation modeling, the effects of collectivism, environmental concern and Perceived Consumer Effectiveness (PCE) on ecological purchase and their interrelationships are investigated. Results suggest that the influence of collectivism flow through PCE; the collectivistic value orientations influence beliefs about consumer effectiveness, which in turn influence green buying behavior. Environmental concern, on the other hand, directly influences green purchase behavior. Implications and directions for future research are discussed .

Environmental concern and environmental behavior among the Norwegian public

Article

Full-text available

Jul 2002
J RISK RES

Current studies indicate that the most accurate predictor of actual buying behaviour is consumer attitudes (Glendon and McKenna, Human Safety and Risk Management , London: Chapman and Hall, 1995). This study seeks to investigate questions relating to the extent to which attitudes on safety and risk issues are critical to safety-related behaviour. The dispositional view of human behaviour implies behavioural consistency across different behaviours performed in different situations, as long as the behaviours are instances of the same underlying disposition. The present study tests this hypothesis in relation to health and environmental behaviour. Both direct and indirect effects are investigated. An additional aim was to test for gender differences as well as differences due to age and educational level. The results are based on survey data of a representative sample of the Norwegian population given self-completion questionnaires during the period 1997-98. A total of 1450 respondents replied to the questionnaire. Health attitudes and the Health Value Scale correlated strongly with health behaviour and environmental concern with environmental behaviour. Attitude towards illness prevention was important for both behavioural dimensions. Health behaviour influenced environmental behaviour in an indirect way, through health attitudes. The results imply that it can be useful to study dispositional concepts. When appropriately applied, they yield useful information. It is important to focus on specific attitudes and related specific behaviours in order to change behavioural practices. In addition, it seems possible to change environmental and consumer behaviour through changing health

Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior

Article

Full-text available

Aug 1988

What Psychology Knows About Energy Conservation

Article

Full-text available

Oct 1992

Paul C. Stern

Psychological research in the 1970s and early 1980s contributed to understanding the determinants of energy use and energy conservation, particularly in households. This article reviews these contributions and sketches some implications for research in the 1990s. Psychological studies show that information and money, 2 of the major policy tools for conservation, are more complex and multidimensional than standard technical economic policy analysis assumes and that money is not the only important motive for conservation. These insights can be used to improve the implementation of energy conservation programs, but to have their insights applied, psychologists will need to communicate them in language familiar to policymakers. (PsycINFO Database Record (c) 2012 APA, all rights reserved)

The Consequences of Unmet Needs: The Evolving Role of Motivation in Consumer Research

Article

Full-text available

Jun 2004
J Consum Behav

J. David Pincus

This paper proposes that dominant theories of human motivation rest on the notion of salient unmet needs. Motivational theories, represented by biological instinct theories (thesis) and social cognitive theories (antithesis), are now showing signs of synthesis within the domain of consumer research. Consumer and marketing research techniques can be made more insightful and actionable by introducing measures of the behavioural and emotional meaning of unmet needs through integration of the key elements of motivation research within a quantitative measurement system. Copyright © 2004 Henry Stewart Publications.

Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

Article

Full-text available

Nov 2007
EUR J MARKETING

Purpose The present study using the Consumer Ethnocentric Tendencies Scale (CET‐SCALE) aims to evaluate the level of consumer ethnocentrism (CE) and its implications on their evaluation of food products. Furthermore, it seeks to examine the level at which country of origin (COO) effect is activated (country, product or attribute) per consumer cluster of different level of CE in a food evaluation context. Design/methodology/approach For attaining the above aims, a questionnaire was developed and completed by 274 respondents. The set of countries of origin and products under consideration encompasses Greece, Italy and Holland and yellow cheese, ham and beer. Findings The use of the CET‐SCALE pinpointed that the sample can be characterised as marginally ethnocentric. Exploratory and confirmatory factor analyses justified the uni‐dimensionality of CE. Cluster analysis allocated the sample into two clusters, the ethnocentric and the non‐ethnocentric. The results showed that ethnocentrism affects not only consumer beliefs, but also the way perceived quality of domestic and foreign products are evaluated, culminating in the appearance of COO‐effect. In ethnocentric consumers, the COO effect is activated at the initiatory level of the country a food product originates in (country‐specific), except when the foreign country of origin is given, where the COO effect is activated at the level of the product type (product‐specific). In the non‐ethnocentric cluster, COO does not lead to an overall acceptance or rejection, but instead it affects the evaluation of specific product attributes (attribute‐specific). Research limitations/implications The survey suffers the limitation of focusing on the influence of ethnocentric beliefs in food products evaluation and not on their real impact on final purchasing behaviour. Consumer ethnocentrism and COO effect are linked together, but the stimulus that activates their link differs according to the strength of ethnocentric beliefs held by consumers; that given, different marketing strategies should be applied depending on the level of CE of the target‐group selected. Originality/value Internationally, the issue of COO‐effect is comprehensively examined, yet the literature has focused almost explicitly on hi‐tech or fashion products and services. This fact attaches particular importance to the present study, which is concerned exclusively with food products.

Does the Country of Origin (COO) of Food Products Influence Consumer Evaluations? An Empirical Examination of Ham and Cheese

Article

Full-text available

Nov 2009

The present study attempts to assess the impact of the COO effect on the evaluation of specific food products by Greek consumers. This issue has been examined exhaustively in the international literature, albeit there are very few studies concerning food products. A particular effort is geared toward measuring consumers’ ethnocentric tendency as antecedent to the appearance of the COO effect and examining the level at which the latter is activated (product or attribute-specific). In this respect, consumer attitude (dis)similarities toward product types are analysed with exploratory and confirmatory factor analyses. Data were collected though personal interviews with a sample of 274 respondents, which compared two food products of Greek origin (ham and yellow cheese) to their counterparts from Italy and the Netherlands. Results indicate that respondents exhibit a marginally ethnocentric tendency. Overall, a more thorough analysis justified only minor differences between the competing products at the attribute level, although the study reveals the existence of COO effect activated at the product-level.

Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers

Article

Full-text available

Oct 2003
PSYCHOL MARKET

Given that overconsumption in industrial countries is a main cause of environmental degradation, a shift toward more sustainable consumption patterns is required. This study attempts to uncover personal and contextual barriers to consumers' purchases of green food and to strengthen knowledge about fostering green purchases. Survey data are used to examine the influence of distinct categories of personal factors (such as attitudes, personal norms, perceived behavior barriers, knowledge) and contextual factors (such as socioeconomic characteristics, living conditions, and store characteristics) on green purchases of Swiss consumers. Results from regression analysis suggest that green food purchases are facilitated by positive attitudes of consumers toward (a) environmental protection, (b) fair trade, (c) local products, and (d) availability of action-related knowledge. In turn, green behavior is negatively associated with (e) perceived time barriers and (f) frequency of shopping in supermarkets. Surprisingly, green purchases are not significantly related to moral thinking, monetary barriers, or the socioeconomic characteristics of the consumers. Implications for policy makers and for companies and marketers engaged in the promotion and commercialization of green products are discussed. © 2003 Wiley Periodicals, Inc.

Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale

Article

Full-text available

Jan 2000
J SOC ISSUES

Dunlap and Van Liere's New Environmental Paradigm (NEP) Scale, published in 1978, has become a widely used measure of proenvironmental orientation. This article develops a revised NEP Scale designed to improve upon the original one in several respects: (1) It taps a wider range of facets of an ecological worldview, (2) It offers a balanced set of pro- and anti-NEP items, and (3) It avoids outmoded terminology. The new scale, termed the New Ecological Paradigm Scale, consists of 15 items. Results of a 1990 Washington State survey suggest that the items can be treated as an internally consistent summated ratingscale and also indicate a modest growth in pro-NEP responses among Washington residents over the 14 years since the original study.

The Food Choice Questionnaire: Factorial invariant over western urban populations?

Article

Full-text available

Jul 2006
FOOD QUAL PREFER

To assess the degree of measurement invariance of the Food Choice Questionnaire (FCQ) across western urban populations, it was filled out by demographically comparable samples in Canada (163 English speaking students, original version), Belgium (Flanders, N = 176, Dutch translation), and Italy (N = 163, Italian translation). Reliability of the FCQ-scales was moderate to good, but sometimes differed from the normative values. Item analysis pinpointed items with skewed distributions and low item-total correlations. Subsequent confirmatory and exploratory factor analyses revealed a suboptimal fit for the FCQ-model in all samples, with small to considerable divergences from the original configuration. The findings do not support the generalizability of the FCQ’s factor structure, but suggest that its items and underlying constructs may have different connotations across western urban populations. Explanations for the lack of convergence in factor structure and implications for research are discussed.

Guidelines in scale development

Article

Jan 1991

Robert F DeVellis

The theory of planned behavior, organizational behavior and human decision processes

Article

Jan 1991

Icek Ajzen

Principles and practice of structural equation modelling

Article

Jan 1999

Food choice: A model of the process

Article

Jan 1995

Understanding how people choose foods is a fundamental issue. Most studies have examined the role of only one or a few factors that influence food choice using methods that examine only the factors proposed by the investigators. This project differed in taking an interpretivist approach and using qualitative methods to understand the factors people reveal as most important in making food choices. Interviews were conducted with 29 adults in grocery stores and other settings, asking them about how they chose foods and what influenced their choices. The interview transcripts were analysed using the constant comparative method, concept mapping and case summaries. From this data a model of the food choice process was developed. A person's life course affected how several major influences were involved in food choices. These influences included ideals, personal factors, social context, resources and food context, which were expressed in value negotiations that weighed taste, price, health/nutrition, convenience, social relationships and quality in food decisions. These value negotiations led to the development of personal systems for food activities which provided patterns and rules for making specific food selections. The model represents the rich and complex origins of food practices, and provides a conceptual framework that can be used in research and practice related to nutrition intervention for health promotion.

Analysis and synthesis of research on responsible environmental behavior

Article

Jan 1986

Understanding the link between environmental attitudes and consumer product usage: Measuring the moderating role of attitude strength

Article

Jan 1993
Adv Consum Res

Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

Article

Aug 1988

Drawing from recent developments in social cognition, cognitive psychology, and behavioral decision theory, we analyzed when and how the act of measuring beliefs, attitudes, intentions, and behaviors affects observed correlations among them. Belief, attitude, or intention can be created by measurement if the measured constructs do not already exist in long-term memory. The responses thus created can have directive effects on answers to other questions that follow in the survey. But even when counterparts to the beliefs, attitudes, and intentions measured already exist in memory, the structure of the survey researcher's questionnaire can affect observed correlations among them. The respondent may use retrieved answers to earlier survey questions as inputs to response generation to later questions. We present a simple theory predicting that an earlier response will be used as a basis for another, subsequent response if the former is accessible and if it is perceived to be more diagnostic than other accessible inputs. We outline the factors that determine both the perceived diagnosticity of a potential input, the likelihood that it will be retrieved, and the likelihood that some alternative (and potentially more diagnostic) inputs will be retrieved. This article examines the effects of measurement operations on revealed correlations among survey measures of belief, attitude, intention, and behavior. The potential reactivity of measurement has long been of concern in psychology. Methodologists (e.g., Campbell & Stanley, 1966; Cook & Campbell, 1979; Runkel & McGrath, 1972) warn of measurement-induced distortions relating to social desirability, evaluation apprehension, and sensitization to experimental treatments. Although it is true that the problem of reactivity of measurement affects work in both the social and physical sciences, in the physical sciences, measurement effects are expressed in terms of substantive theory. For instance, Heisenberg's uncertainty principle links basic

Analysis and Synthesis of Research on Responsible Environmental Behavior: A Meta-Analysis

Article

Jan 1987

Despite the wealth of information which exists concerning environmental behavior, it is not known which variable or variables appear to be most influential in motivating individuals to take responsible environmental action. A meta-analysis of environmental behavior research was undertaken in an attempt to determine this. An exhaustive search of the empirically based environmental behavior research conducted over the past decade yielded a substantial number of studies representative of a broad academic base. The characteristics and findings of these studies served as the data for the meta-analysis. As a result of the meta-analysis, the following variables were found to be associated with responsible environmental behavior: knowledge of issues, knowledge of action strategies, locus of control, attitudes, verbal commitment, and an individual's sense of responsibility. A model of predictors of environmental behavior is proposed.

Food Choice Influencers of Mothers of Young Children

Article

Jul 2008

Identifying food decision influencers of mothers can help guide the development of tailored nutrition interventions. Mothers of young children (n = 201, of moderate income, food secure, in intact domestic relationships, and living in a single geographic region) completed an online survey assessing demographic characteristics, food decision influencer constructs, and dietary intake. Mothers valued health, had an internal health locus of control, and believed in the link between diet and health, but were not as confident in their belief that they could consistently eat healthfully. They had a strong interest in learning to prepare nutritious meals, but time was an issue. Using food decision influencers to target nutrition education messages to mothers could promote and support the adoption of desired changes.

Principles and Practice of Structural Equation Modeling (2nd Edition)

Article

Jan 2005

Rex B. Kline

Multivariate Data Analysis, 5th Ed

Book

Jan 1998

Prediction of Goal-Directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control

Article

Sep 1986

A proposed theory of planned behavior, an extension of Ajzen and Fishbein's (1980, Understanding attitudes and predicting social behavior. Englewood-Cliffs, NJ: Prentice-Hall) theory of reasoned action, was tested in two experiments. The extended theory incorporates perceived control over behavioral achievement as a determinant of intention (Version 1) as well as behavior (Version 2). In Experiment 1, college students' attendance of class lectures was recorded over a 6-week period; in Experiment 2, the behavioral goal was getting an “A” in a course. Attitudes, subjective norms, perceived behavioral control, and intentions were assessed halfway through the period of observation in the first experiment, and at two points in time in the second experiment. The results were evaluated by means of hierarchical regression analyses. As expected, the theory of planned behavior permitted more accurate prediction of intentions and goal attainment than did the theory of reasoned action. In both experiments, perceived behavioral control added significantly to the prediction of intentions. Its contribution to the prediction of behavior was significant in the second wave of Experiment 2, at which time the students' perceptions of behavioral control had become quite accurate. Contrary to expectations, there was little evidence for interactions between perceived behavioral control and the theory's other independent variables.

Studies of Individual Environmental ConcernThe Role of Knowledge, Gender, and Background Variables

Article

Nov 1990

The article deals with analyses concerning the interplay of environmentally relevant knowledge, attitudes, and behavior as well as gender differences in environmental concern and the role of "background variables" for the prediction of (self-reported) behavior. In a sample of 167 German adults, the results showed that knowledge and gender moderated the relationship between attitudes and behavior. For a second sample of 105 people active in conservation groups, these moderator effects were not as clear. For both samples, women were more environmentally concerned in those topical areas that refer to household behavior, whereas men knew more about environmental problems. Possible reasons for these effects are discussed. Finally, the role of "background variables" is investigated by means of stepwise regression and discriminant analyses, using self-reported behavior as the central dependent variable. For the purpose of this study, a new measurement instrument was constructed and validated. Compared with other scales, a new aspect is the substantially broader spectrum covered. Moreover, various topical areas of environmental concern (e.g., residential energy conservation, environmentally aware purchasing, recycling of solid wastes, and so forth) can be measured simultaneously with the well-established conceptual variables (knowledge, attitude, behavior).

Correlates of food consumption and perceptions of food in an educated urban population in Ukraine

Article

Nov 2000
FOOD QUAL PREFER

Taste, health and cost perceptions, and frequency of consumption of 34 food items, characteristic of the Ukrainian diet and representing the major food groups, were examined in 919 educated urban Ukrainian subjects (303 males and 616 females, ages 18–60). There were differences in food perception and consumption patterns according to gender. Although these findings parallel those obtained in Western populations, there were notable differences. For example, whole milk and butter were considered healthier than skimmed milk and margarine. While taste perceptions were highly correlated with consumption of most foods, cost affected consumption of fruits, sweets and some meats. Taste and health perceptions were intercorrelated, and usually not related to cost perceptions. Health perceptions had the least effect on consumption. This study provides insight into predictors of food choice, and has implications for developing nutrition policy and nutrition interventions in the Commonwealth of Independent States.

Motivational Factors AS Mediators of Socioeconomic Variations in Dietary Intake Patterns

Article

May 1999

Dietary intake of fat and fibre has a major influence on disease risk, and fibre consumption is inversely associ ated with socioeconomic status. The role of motives for food choice in mediating socio-economic variations in dietary intake was assessed in a postal survey of adults for the general population. The sample of 374 women and 290 men were divided on the basis of educational qualifications into high and low socioeconomic status groups. Education attainment groups defaced in income and occupation. with higher incomes and a greater pro portion of employed people in the high education group. As expected, education groups did not differ in fat intake assessed using a standardised measure (the Dietary Instrument for Nutrition Education). but the high education group ate more fibre, fruit, vegetables and cereds than the low education group. Analysis of the Food Choice Questionnaire. a multidimensional measure of motives for food choice, showed differences by educational status in the importance of price, familiarity, mood control and sensory appeal in food selection. Differences in fibre intake associated with educational status became nonsignificant in multivariate analysis (adjusting for sex. age and body mass index), once motivational factors had been taken into account. The results suggest that psychological factors related to motives and attitudes to food choice play a substantial role in deter mining differences in dietary intake with socioeconomic status. Psychological factors may be more amenable to change than other factors that contribute to the differences in dietary intake across social classes.

Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research

Article

Mar 1977

Action-Control: From Cognition To Behavior

Chapter

Jan 1985

Icek Ajzen

A Paradigm For Developing Better Measures Of Marketing Constructs

Article

Feb 1979

Jr. Gilbert A. Churchill

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

Uncerstanding Attitudes and Predicting Social Behavior Prentice-Hall

Book

Jan 1980

The Environmental Concern in Thailand

Article

Jan 2001
J Int Consum Market

Chanthika Pornpitakpan

This study presents a survey of the environmental concern based on 271 Thai adults in Bangkok, using the Socially Responsible Consumption Behavior Scale of Antil and Bennett (1979). Mean scores and standard deviations for each item and for the whole scale are reported. The results indicate that respondents are moderate on environmental concern. There is no difference between males and females. Older respondents exhibit more concern than do younger ones on 18 out of 40 items. Lower educated respondents show more concern than do higher educated ones on a few items. The managerial implications of the environmental concern in Thailand are discussed.

Corrections to Test Statistics and Standard Errors in Covariance Structure Analysis

Article

Jan 1994

A. Satorra and P. Bentler . . . developed an approach to the asymptotic behavior of covariance structure statistics that rather naturally yields corrections to the goodness-of-fit statistic of the scaling and Satterthwaite types / present these results and . . . illustrate how they improve upon the uncorrected statistics that are now implemented in the field of covariance structure analysis / [show] that the proposed corrections not only encompass the ones advocated by A. Shapiro and M. Browne (1987) in case of elliptical data but do not suffer from the drawback of Browne-Shapiro's corrections of lack of robustness against deviations from the assumption of an elliptical distribution / provides a theory for correcting the standard covariance matrix of the vector of parameter estimates (PsycINFO Database Record (c) 2012 APA, all rights reserved)

Motivations and Barriers to Recycling: Toward a Strategy for Public Education

Article

Oct 1990

Conducted a study of 500 households to describe some of the forces that encourage recycling behavior. Questionnaire results suggest that recyclers were more likely to hold to a conservation ethic or to feel a sense of responsible action. However, such positive attitudes might not lead to corresponding behavior if individuals professed a lack of knowledge about recycling or that their lifestyle did not warrant recycling. Thus, public education programs should provide a mix of motivations for recycling, as well as methods for overcoming informational and attitudinal barriers. (PsycINFO Database Record (c) 2012 APA, all rights reserved)

The profile of the green consumer in Greece

Article

Feb 2010
Int J Consum Stud

Sustainable consumption is one of the major goals of the affluent European societies in their quest for sustainable development. A key player in sustainable consumption is the sustainable or green consumer. The aim of this study was to examine the profile of the Greek green consumer based on the study and empirical analysis of engagement in selected 3R (reduce – reuse – recycle) activities. In addition, the attitudes on certain issues related to sustainable consumption of the consumers were examined and analysed. Empirical analysis is based on the use of a cross‐section data set. An extensive survey of 300 Greek consumers via a questionnaire was carried out in the first trimester of 2008. The sampled households were located in five of the main and most representative regions of Athens, with respect to the socioeconomic characteristics (sex, age, income group, education level) of their residents. Respondents were asked to answer questions examining the 3R concept on daily issues such as solid waste generation and water and energy consumption. Empirical results are based on the estimation of regression models. Econometric models are estimated for each question explaining engagement in 3R activities. Empirical results suggest that sociodemographic characteristics do specify engagement in 3R related activities. In particular, age and income are the most influential factors that determine this engagement. In addition, our study reveals that four out of five Greek consumers identify global climate change as the most important issue of our time. However, only one in five of the respondents are willing to change their lifestyle in order to mitigate the negative environmental impacts of our everyday activities; compared with men, women are more willing to do so. One in two consumers report that eco‐friendly products are more expensive than standard ones. However, when questioned as to whether they would pay a higher price for products with less environmental impact, almost four out of five responded favourably.

A hierarchical analysis of the green consciousness of the Egyptian consumer

Article

May 2007
PSYCHOL MARKET

Mustafe Mohamed

This study investigates the influence of various cultural values and psychological factors on the green purchase behavior of Egyptian consumers. Using a large sample of 1093 consumers, a conceptual model has been developed. The survey results provide reasonable support for the validity of the proposed model. Specifically, the findings from the structural equation model confirm the influence of the consumers' natural environment orientation, ecological knowledge, and environmental concern on their attitudes towards green purchase. Consumers' attitudes toward green purchase, in turn, are also found to affect their actual green purchase behavior via the mediator role of green purchase intention. However, one of the other important findings suggests that the link between intention and actual purchase is weak. In other words, on a declarative level, more and more consumers in Egypt express their concern over the ecological situation and declare their willingness to contribute somehow to the protection of environment by buying green products. However, in reality this concern may not be manifested consistently. © 2007 Wiley Periodicals, Inc.

General Beliefs and the Theory of Planned Behavior: The Role of Environmental Concerns in the TPB

Article

Aug 2007
J APPL SOC PSYCHOL

This study tested whether the theory of planned behavior (TPB; Ajzen, 1985) could explain people's intention to use a park-and-ride facility (transferium) in Groningen, The Netherlands. We extended the TPB by including egoistic, altruistic, and biospheric concerns. A questionnaire study was conducted among 218 respondents who regularly visit the center of Groningen for work or shopping. Environmental concerns were directly related to attitudes toward using the transferium. However, the 3 types of concerns were not directly related to intention to use the transferium. Furthermore, positive attitudes, positive subjective norms, and high perceived behavioral control toward the use of the transferium were related to stronger intention to use the transferium. Limitations and practical implications of the study are discussed.

Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory

Article

Jun 2000
PSYCHOL MARKET

As conventional energy resources dry up and pollution increases, utility companies and policy makers seek to develop new energy programs that are more environmentally sound and replenishable. Renewable energy has emerged as an alternative energy resource, but its marketing has not been successful despite widespread consumer concern about the environment. Using the theory of reasoned action as a theoretical framework, the current research investigates the relationship of three variables (concern with the environment, knowledge about renewable energy, and beliefs about salient consequences of using renewable energy) with consumer attitude toward paying a premium for renewable energy. As predicted by the theory of reasoned action, a positive relationship between beliefs about salient consequences and attitudes toward paying more for renewable energy was found. Overall concern levels were quite high for consumers in the sample, whereas knowledge levels were relatively low. Interestingly, it was found that consumer concern failed to translate into heightened knowledge about renewable energy. The study suggests that the consumer's environmental concern and beliefs about renewable energy to date are more emotionally charged than fact- or knowledge-based. Implications for marketing strategies and consumer education are provided. © 2000 John Wiley & Sons, Inc.

Types and influential factors of consumers' non‐purchasing ecological behaviors

Article

Jan 2008
Bus Strat Environ

This article presents an examination of non-purchasing ecological behaviors and their influential factors. The results indicate that consumers who engage in recycling, pro-environmental post-purchasing behavior and pro-environmental activities are highly educated people. Among them, those who are mostly involved in recycling and the non-energetic, rather traditional, activities are mostly influenced by their positive attitudes towards recycling, as well as by their social responsibility. Those who adopt more energetic, more active, behaviors are mostly influenced by their beliefs that they hold power over politicians and politics. It was also found that those who are engaged in one type of non-purchasing pro-environmental behavior are more likely to engage in another type as well. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

Green Consumption Behavior Antecedents: Environmental Concern, Knowledge, and Beliefs

Abstract

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