Article

Escalate Shamefully, De-escalate Angrily or Gratefully: The Influence of Discrete Emotions on Escalation of Commitment

Wiley
Scandinavian Journal of Psychology
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Abstract

Decision makers often tend to escalate their commitment when faced with a dilemma of whether to continue a losing course of action. Researchers recently began to investigate the influence of discrete emotions on this decision tendency. However, this work has mainly focused on negative emotions and rarely considered positive emotions, to say nothing of comparing the effects of both of them simultaneously. The current study addresses this need by presenting the results of three experiments that examined the effects of four emotions of both positive and negative valences in escalation situations. Experiment 1 investigated the relationships of three trait emotions (hope, shame, and anger) and escalation of commitment. Experiments 2 and 3 examined the effects of three induced emotions (anger, shame, and gratitude) on escalation of commitment in a student sample and an employee sample, respectively. The results revealed that the effects of discrete emotions in escalation situations are mainly due to their associated differences on the appraisal dimension of responsibility that is related to escalation situations rather than their valence. The theoretical and practical implications are discussed.

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... Specifically, the role of situational emotions directly elicited by the decision context and how they interact with cognitive mechanisms is still unclear, although those emotions play a crucial role in decision-making (Lerner et al., 2015). With the exception of Wong et al. (2006), most empirical research examined carriedover, decision-unrelated, or anticipatory emotions (Dang et al., 2014;Huang et al., 2019;Sarangee et al., 2019). Within the scope of situational integral emotions, specifically, the role of negative emotions and emotional complexity remains unclear yet crucial, given their potential to test competing theories. ...
... The effects of discrete emotional states, affective states, and trait affect on escalation or de-escalation tendencies are both complex and under-researched. However, based on a systematic literature search, I could identify 14 studies published between 2003 and 2020 that found significant effects of one or more affective constructs on escalation or de-escalation behavior in different contexts (Coleman, 2010;Dang et al., 2014;Harvey & Victoravich, 2009;Hoelzl & Loewenstein, 2005;Huang et al., 2019;Ku, 2008;Moon et al., 2003;O'Neill, 2009;Roeth et al., 2020;Sarangee et al., 2019;Tsai & Young, 2010;Wong & Kwong, 2007;Wong et al., 2006). Studies like Strough et al. (2016), and Jackson et al. (2018) that investigated affect but did not find a significant effect on EoC were not included in the overview. ...
... Another stream of affective EoC research has shifted from a valence-based approach to investigating the effects of the discrete emotions anger (Coleman, 2019;O'Neill, 2009;Tsai & Young, 2010), fear (Huang et al., 2019;Tsai & Young, 2010), hope (Huang et al., 2019), shame (Dang et al., 2014), gratitude (Dang et al., 2014), and regret (Hoelzl & Loewenstein, 2005;Ku, 2008;O'Neill, 2009;Sarangee et al., 2019;Wong & Kwong, 2007). Here, one can again differentiate between carried-over or anticipatory and between integral or incidental emotions. ...
Thesis
While information systems (IS) projects are pivotal in guiding organizational strategies and sustaining competitive advantages, they frequently overrun budgets, extend beyond timelines, and experience high failure rates. This dissertation delves into the psychological micro-foundations of human behavior – specifically cognition and emotion – in relation to a prevalent issue in IS project management: the tendency to persist with failing courses of action, also called escalation of commitment (EoC). Through a mixed-methods research approach, this study investigates the emotional and cognitive bases of decision-making during IS project escalation and its evolution over time. The results of a psychophysiological laboratory experiment provide evidence for the predictions on the role of negative and complex situational integral emotions of Cognitive Dissonance over Coping Theory and add to a better understanding of how escalation tendencies change during sequential decision- making due to cognitive learning effects. Using psychophysiological measures, including data triangulation between electrodermal and cardiovascular activity and AI-based analysis of facial micro-expressions, this research reveals physiological markers of behavioral escalation tendencies. Complementing the experiment, a qualitative analysis using free-form narration during decision-making simulations shows that decision-makers employ varied cognitive reasoning patterns to justify escalating behaviors, suggesting a sequence of four distinct cognitive phases. By integrating both qualitative and quantitative findings, this dissertation offers a comprehensive theoretical framework of how cognition and emotion shape behavioral EoC over time. I propose that escalation is a cyclical adaptation of mental models, distinguished by shifts in cognitive reasoning patterns, temporal cognition mode variations, and interactions with situational emotions and their anticipation. The primary contribution of this dissertation lies in disentangling the emotional and cognitive mechanisms that drive IS project escalation. The findings provide the basis for developing de-escalation strategies, thereby helping to improve decision-making under uncertainty. Stakeholders involved in IS projects that get “off track” should be aware of the tendency to persist with failing courses of action and the importance of the underlying emotional and cognitive dynamics.
... Fourth, scholars have reported that discrete emotions influence EOC. Anger is more strongly associated with continuing failing courses of action than fear (Tsai & Young, 2010), shame might prompt escalation to avoid feeling embarrassed following a negative outcome (Dang et al., 2014), and failed decisions may cause frustration, which could then trigger EOC (Brecher & Hantula, 2005). From an a priori perspective, Wong and Kwong (2007) and Wong et al. (2006) reveal that the anticipation of unpleasant emotions (e.g., regret) might lead decision-makers to stop pursuing failing courses of action. ...
... First, because most literature comes from psychology, it tries to explain this apparent irrational behavior from a single perspective: based on cognitive biases or personal attributes (Drummond, 1998;Drummond & Hodgson, 2011). Second, the dominant methodology has been experimental designs (e.g., Barton et al., 1989;Bobocel & Meyer, 1994;Dang et al., 2014;Feldman & Wong, 2018;He & Mittal, 2007;Lee et al., 2015;Moon, 2001aMoon, , 2001bRutledge, 1994;Sivanathan et al., 2008;Staw & Ross, 1978), overlooking other approaches. This has inclined the mindset of the EOC tradition to the point of neglecting other views and methods (Hsieh et al., 2015;Sleesman et al., 2012). ...
... Supporting this premise, more recently, Sivanathan et al. (2008) evidence that individuals with high self-worth feelings are more prone to de-escalate following signals of an underperforming outcome. Also, it has been posited that organizations could trigger certain emotions (e.g., gratitude) to motivate individuals to reverse failing scenarios (Dang et al., 2014). Even though these practices might deter escalation at an individual level, we emphasize that the demonstrations stemming from our general model establish that from a committee lens in the benchmark decision-making process, this is not always possible. ...
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Escalation of commitment (EOC) has been usually studied from a psychological lens, and only recently have scholars approached EOC from an economic perspective. We contribute to this by focusing on iterative decision‐making in group settings with a game theory approach. We study how the group members' strategic interaction may result in continuing failing courses of action. Drawing on the Byzantine generals' problem, our model considers an iterative decision‐making process where committee participants vote based on private information to escalate or not. Our article demonstrates that if decision‐makers reset their beliefs based on the committee's previous decision, then EOC becomes perpetual.
... Decision makers often escalate their commitment when faced with a dilemma of continuing a losing course of action (Staw, 1981), which increases financial losses and negative psychological consequences for the investors (Shepherd & Patzelt, 2018). Similarly, previous studies have also found the link between emotions and escalation, but the results are inconsistent, with some studies finding negative emotions decrease escalation of commitment and others finding they increase it (Dang et al., 2014;Horn, 2012;Tsai & Young, 2010;K. F. E. Wong et al., 2006). ...
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... Claesson et al. (2007) found that shame, when experimentally induced at an unconscious level, increased negative self-image and social perception. Shame also produced a heightened self-focus on one's own responsibility for an error in decision-making, which increased attempts to justify one's previous performance (Dang et al. 2014). These shame outcomes closely resemble the characteristics of the introjective personality orientation (Blatt 2008). ...
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The psychological literature has re-awakened its interest in shame. Research demonstrates that shame is negatively linked with intimacy through direct and indirect associations with intimacy fear and intimacy levels. This study explored the pathways between trait shame and perceived risk in intimacy. We hypothesised there would be an indirect relationship between shame and risk in intimacy via associations with introjective (self-definition) and anaclitic (dependent) personality orientation, identity impairment and abandonment concerns. University students (N = 501) from New Zealand and Northern Ireland completed an online survey, and path analysis was used to analyse data. Some support for the hypotheses was found, with shame being positively associated with risk in intimacy and half the magnitude of the effect operating indirectly through introjective orientation. Shame was positively associated with anaclitic personality, abandonment concerns and identity impairment, but these latter variables were not associated with risk in intimacy. Moreover, anaclitic orientation was associated with abandonment concerns and introjective orientation was associated with identity impairment. These findings extend the literature by demonstrating that shame may impact on feelings of intimacy risk directly and indirectly via introjective personality orientation. The results are consistent with research that shame has negative associations with intimacy, while also demonstrating that shame can be linked to approach behaviours via anaclitic personality orientation. This study provides further evidence of the complex nature and multifaceted effects of shame.
... Individual trait variables (which tend to be difficult to change and are very stable), such as the locus of control (Korzaan and Morris, 2009;Singer, 2001), rational thinking style (Wong et al., 2008), selfefficacy (Babatunde, 2016;Whyte and Saks, 2007;Whyte et al., 1997), self-esteem (Chong and Syarifuddin, 2010;Sivanathan et al., 2008;Staw and Ross, 1978), overconfidence (Rona et al., 2017;Tine, 2013) and conscientiousness (Moon, 2001), have been shown to affect escalation of commitment. Similar effects occur with individual state variables (characterised as being momentary and very changeable) such as emotional stability (Wong et al., 2006), discrete emotion (Dang et al., 2014), anger and fear (Tsai and Young, 2010) and depression (Levi, 1981). ...
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Defining hope as a cognitive set that is composed of a reciprocally derived sense of successful (1) agency (goal-directed determination) and (2) pathways (planning of ways to meet goals), an individual-differences measure is developed. Studies with college students and patients demonstrate acceptable internal consistency and test–retest reliability, and the factor structure identifies the agency and pathways components of the Hope Scale. Convergent and discriminant validity are documented, along with evidence suggesting that Hope Scale scores augmented the prediction of goal-related activities and coping strategies beyond other self-report measures. Construct validational support is provided in regard to predicted goal-setting behaviors; moreover, the hypothesized goal appraisal processes that accompany the various levels of hope are corroborated.
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This study represents one of the first quantitative field tests of the sunk-cost effect. We tested whether the amount teams spent for players in the National Basketball Association (NBA) influenced how much playing time players got and how long they stayed with NBA franchises. Sunk costs were operationalized by the order in which players were selected in the college draft. Draft order was then used to predict playing time, being traded, and survival in the NBA. Although one might logically expect that teams play and keep their most productive players, we found significant sunk-cost effects on each of these important personnel decisions. Results showed that teams granted more playing time to their most highly drafted players and retained them longer, even after controlling for players' on-court performance, injuries, trade status, and position played. These results are discussed in terms of their implications for both sunk-cost research and the broader literature on managerial decision making.
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Entrapment refers to the process by which organizational decision makers escalate their commitment to an ineffective course of action in order to justify the allocation of previous resources. This paper presents the results of two laboratory experiments that explored the effect on entrapment of individuals' perceptions that the ineffectiveness of prior resource allocations had negative implications for their self-identity. The first experiment showed that entrapment was greater when subjects were told that their ineffective performance reflected their self-identity than when they were told that it did not. The second experiment explored the joint effects on entrapment of performance feedback and the extent to which the feedback was perceived to have negative implications for self-identity. Feedback was manipulated so that half the subjects were told their performance was increasingly ineffective and half that it was increasingly more effective, though still not successful. Half of each group was told performance was due to skill and half that it was mainly due to luck. Entrapment was greater in the skill than the luck condition among those who received the somewhat positive feedback, but the skill-luck difference in entrapment was significantly reduced among those who received negative feedback. Practical and theoretical implications of these and other related findings are discussed.
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The Internalized Shame Scale (ISS) (Cook. 1987) appears to be a reliable ind construct-valid instrument for both clinical and nonclinical populations; it may have specific application to the treatment of shame in drug dependent populations.
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An experimental scale to measure shame, the Internalized Shame Scale, is described with data on reliability and validity presented from a large nonclinical sample of college students and adults and a small clinical sample that included clients with alcohol problems. Implications from the scale for understanding the phenomenology of shame and its relationship to addictions is discussed.
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In an experimental study of “entrapping” conflicts —situations in which a decisionmaker may continue to expend resources in part to justify previous expenditures—subjects were given an initial stake of 4.00andhadtheopportunitytowinanadditional4.00 and had the opportunity to win an additional 2.00 jackpot. Two independent variables (Process of Resource Allocation and Prior Limit-Setting) were combined in a 2 × 3 design. Once the subjects had started to invest, half of them had to make an “active” decision to continue. Unless they actively decided to continue, their investments automatically ceased and they were no longer eligible for the jackpot (Selfterminating condition). The other half only had to make a “passive” decision to continue. Unless they actively decided to dis continue, their investments for the jackpot automatically increased (Self-sustaining condition). In addition, before investments began, some subjects were asked to inform the experimenter of the nonbinding limit they had set on the amount they planned to invest (Public condition), some were asked to set a limit which they kept to themselves (Private condition), while a third group was not asked to set a limit (Control condition). Subjects invested significantly more money in the Self-sustaining condition. Also, investments were somewhat greater in the Control than the Public condition. Although the mean investments in the Public and Private conditions did not differ, those in the Public condition deviated significantly less from their earlier set limits, suggesting greater commitment to these limits. Theoretical and practical implications are discussed.
Article
In industrialized societies, the question “How safe is safe enough?” has emerged as a major policy issue of the 1980s. The frequent discovery of new hazards and the widespread publicity they receive is causing more and more individuals to see themselves as the victims, rather than as the beneficiaries, of technology. These fears and the opposition to technology that they produce have perplexed industrialists and regulators and led many observers to argue that the public’s apparent pursuit of a “zero-risk society” threatens the nation’s political and economic stability (Harris, 1980; Wildavsky, 1979).
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Escalating commitment (or escalation) refers to the tendency for decision makers to persist with failing courses of action. The present article first reviews evidence suggesting that escalation is determined, at least in part, by decision makers' unwillingness to admit that their prior allocation of resources to the chosen course of action was in vain (the self-justification explanation). A distinction is drawn in the second part of the article between alternative (to self-justification) explanations of escalating commitment: Some are designed to replace self-justification, whereas others are intended to supplement self-justification, that is, to add explanatory power beyond that which can be accounted for by self-justification. There is little evidence that the replacement theories provide a better explanation than does self-justification; however, theories designed to supplement self-justification are likely to lead to a more complete explanation. The article concludes by describing several research strategies that may lead to progress in explaining escalating commitment.
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This article considers the consumer research implications of the Appraisal-Tendency Framework (ATF; Han, Lerner, & Keltner, 2007). This article outlines how the ATF approach could be applied to sequential consumer choices (e.g., effects of emotional responses to stockouts on later decisions) and high-stakes decisions (e.g., medical decisions). This article also proposes several areas in which the ATF might be extended: examining complex sequences of choices with emotional consequences, considering how incidental and integral emotions interact, characterizing how both evaluative and regulatory mechanisms may influence the effects of emotion on judgment and choice, and extending the range of positive emotions and appraisal dimensions considered.
Article
ABSTRACT—We examined,the impact,of specific emotions,on the endowment effect, the tendency for selling prices to exceed buying,or ‘‘choice’’ prices for the same,object. As predicted by appraisal-tendency theory, disgust induced by a prior, irrele- vant situation carried over to normatively,unrelated,economic decisions, reducing selling and choice prices and eliminating the endowment effect. Sadness also carried over, reducing selling prices but increasing choice prices—producing,a ‘‘reverse en- dowment,effect’’ in which,choice prices exceeded,selling prices. The results demonstrate,that incidental emotions,can influence decisions even when real money is at stake, and that emotions of the same,valence can have opposing,effects on such decisions. Two decades of research document,the tendency for incidental emo-
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This paper examines British Columbia's decision to host a world's fair (Expo 86) in Vancouver. Despite rapidly increasing deficit projections (from a 6-million projected loss in 1978 to over a 300-million projected loss in 1985), the provincial government remained steadfast in its plans to hold Expo. Expo is therefore a visible and prototypical example of the escalation of commitment, a phenomenon subject to extensive laboratory research in recent years. By examining the Expo case in some detail, this study provides field grounding for previous investigations of escalation. The case not only illustrates the frequently studied processes of self-justification and biased information processing but also highlights the potential importance of institutional explanations of escalation. New theory is proposed that integrates determinants of escalation from several levels of analysis over time. It is proposed that escalation starts with project and psychological forces but can evolve over time into a more structurally determined phenomenon.
Article
Conlon and Garland (1993) demonstrated that information about the degree of project completion, as compared with information about sunk costs, seemed to be the driving force behind continued investment in an R&D project. In the present paper, we replicate and extend this work. In studies with experienced bank managers, Chinese graduate students, and advanced-level MBA students, we find overwhelming support for the importance of project completion on investment intentions, with no indication of typical sunk cost effects. We argue that our results support a goal substitution explanation for many escalation phenomena where, as progress moves forward on a project, completion of the project itself takes increasing precedence over other goals (e. g., economic profit) that may have been more salient at the time the project was initiated.
Article
This article presents the Appraisal-Tendency Framework (ATF; Lerner & Keltner, 2000, 2001; Lerner & Tiedens, 2006) as a basis for predicting the influence of specific emotions on consumer decision making. In particular, the ATF addresses how and why specific emotions carry over from past situations to color future judgments and choices. After reviewing the main assumptions and the 5 main principles of the framework, 2 streams of research are presented. One stream addresses emotional carryover effects on the assessment of risk; the other addresses carryover effects on the assessment of monetary value. Because risk assessment and value assessment are fundamental psychological processes, understanding them has the potential to yield manifold implications for consumer judgment and decision making. The concluding sections highlight limitations and future directions of the framework.
Article
This study extends research on the escalation of commitment phenomenon by investigating decision makers' tendency to look forward to project completion and develop anticipatory perceptions and emotions concerning goal attainment. We examine the influence of two project-specific predictors of escalation (level of progress and presence of an alternative project) on perceived uncertainty and the extent to which anticipatory emotions (i.e., current affective reactions to possible future events) mediate the influence of uncertainty on levels of commitment to a failing project. Results indicated that level of progress and the presence of an alternative project affected uncertainty, which influenced anticipatory emotions. Lower levels of uncertainty and higher levels of positive anticipatory emotions increased the tendency to escalate commitment.
Article
This paper reviews the impact of anger on judgment and decision making. Section I proposes that anger merits special attention in the study of judgment and decision making because the effects of anger often diverge from those of other negative emotions. Section II presents an Appraisal-Tendency Framework for predicting and organizing such effects. Section III reviews empirical evidence for the uniqueness of anger's relations to judgment and decision making. Section IV connects the Appraisal-Tendency Framework to associated mechanisms and theories. Drawing on the evidence, Section V presents the question of whether anger should be considered a positive emotion. It also proposes the hypothesis that anger will be experienced as relatively unpleasant and unrewarding when reflecting back on the source of one's anger but experienced as relatively pleasant and rewarding when looking forward. Section VI synthesizes the evidence into a new portrait of the angry decision maker. Copyright © 2006 John Wiley & Sons, Ltd.
Article
The current research investigates whether and how individuals are able to learn from one escalation situation to another, hypothesizing that post-escalation regret will reduce subsequent escalation. In Experiment 1, individuals participated in an escalation task after escalating their commitments in a first escalation situation. In Experiment 2, participants’ regret was manipulated by asking them to imagine engaging in an escalation situation. The experiments expand our theoretical and practical understanding of how to prevent escalation of commitment by demonstrating that escalation-specific regret—either experienced from an earlier escalation or primed through imagining an escalation scenario—reduced subsequent escalation in a different context. The discussion focuses on the theoretical and practical impact of regret and emotions in general in escalation of commitment.
Article
It is commonly expected that individuals will reverse decisions or change behaviors which result in negative consequences. Yet, within investment decision contexts, negative consequences may actually cause decision makers to increase the commitment of resources and undergo the risk of further negative consequences. The research presented here examined this process of escalating commitment through the simulation of a business investment decision. Specifically, 240 business school students participated in a role-playing exercise in which personal responsibility and decision consequences were the manipulated independent variables. Results showed that persons committed the greatest amount of resources to a previously chosen course of action when they were personally responsible for negative consequences.
Article
We investigate the joint effects of decision risk and the stage of project completion on escalation of commitment. In two experiments, we demonstrate that the effect of decision risk is moderated by project stage such that the decision risk has the strongest effect on escalation of commitment at the intermediate stage of project completion. This is due to the dynamic influences underlying escalation of commitment. Whereas the need for project information influences resource commitment at the initial stage of a project, the need for project completion affects resource allocation at the terminal stage. In contrast, motivation to commit resources is disproportionately low at the intermediate stage since both the need for project information and the need for project completion are relatively weak. As such, the decision to commit resources is most sensitive to the moderating effect of decision risk when the project is about half complete.
Article
Positive emotions are often treated as relatively similar in their cognitive-behavioral effects, and as having unambiguously beneficial consequences. For example, Valdesolo and DeSteno (2006) reported that a humorous video made people more prone to choose a utilitarian solution to a moral dilemma. They attributed this finding to increased positive affect. To determine whether such results actually stem in general from positive affect or from other more specific properties of humor, we conducted an experiment with moral dilemmas presented during an interleaved emotion-induction procedure involving mirth and another positive emotion, elevation. Mirth increased permissiveness for deontological violations, whereas elevation had the opposite effect. Furthermore, affective valence had no apparent independent influence on these judgments. Our results suggest that mirth and elevation have distinct cognitive consequences whose properties reflect their respective social functions, not their shared positive valence.