Conference Paper

IT: what's it good for?

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Abstract

Demonstrating the business value of information technology (IT) strategies is a major concern for most organizations. Previous research in this area has yielded mixed results, further confounding the issue. Much of the previous literature has focused on the return on investment in hardware and software as the definition of business value. We take a different approach to the IT business value problem by examining whether organizations that deploy IT with differing strategies enjoy better business value efficiencies. This paper describes an eight-year longitudinal study of a homogeneous set of credit unions to determine if different IT deployment strategies (interactive Web site, informational Web site, or no Web site) result in greater credit union efficiency. Data envelopment analysis by Cooper et al. (2000) and Charnes et al. (1978) was used to calculate efficiency scores. Our results indicate that credit unions who use the strategy of interactive Web sites have greater overall and asset efficiency than credit unions with informational or no Web sites. Credit unions with informational Web sites have greater asset efficiency than those without Web sites, but do not show a difference in overall efficiency. Our analysis shows no statistical difference in personnel and operational cost efficiencies between the three different groups of credit unions. This result contradicts conventional wisdom that a business benefit of IT is cost reduction.

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... There are even examples of situations where the perception of what a benefit is has changed during a study. Nelson and Nelson (2003), while implementing an information system for credit unions, started off with the perspective that benefits are produced by reducing costs, and ended up demonstrating the creation of benefits through improved efficiency for customers. Bytheway (2014) emphasizes that benefits are improvements in efficiency, and argues that they help to improve and develop an organization. ...
Thesis
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In our daily work life, we use a wealth of information, including a category of information produced as a part of products and their life-cycle phases, named digital technical information (DTI). Manufacturing organizations focus more often on the product than on DTI, because DTI’s impact seems almost invisible, despite its crucial role to the product and its life-cycle phases, development, production, maintenance, and destruction. Hence, the aim of this thesis is to describe DTI’s benefits and the research questions: “What are the benefits of the DTI?” and “What are the perceptions of how to measure benefits of DTI?” The thesis contains five studies related to identifying and measuring DTI’s benefits. The empirical material is based on semi -structured interviews and group interviews within five organizations and a survey among manufacturing organizations in Sweden. I used three characteristics of the DTI and two pairs of previously known benefit categories to analyse the benefits. The analysis shows that the benefits are recognized in the particular product’s life cycle phase where the DTI is published. However, the DTI continues to offer benefits in the product’s other life cycle phases. In relationship to the product, the benefits evolve from supporting an individual product to supporting more general product lines or all products and a more complex product is said to increase DTI’s benefits. DTI’s structure adds benefits as synthesized or aggregated DTI, where the DTI is synthesized or aggregated automatically or manually. The categorization predetermined benefits related to the change are less numerous than the emerging benefits. The predetermined benefits are strategic by nature, and the emerging ones are mainly used to achieve operational goals. Measuring DTI’s benefits is of importance for a formal comparison of its development and is of special interest for managers. Perceptions from the initial stages on how to measure show that to establish common interpretations among the stakeholders of the measurement process is of importance, especially when it comes to what is viewed as a benefit. The benefits are viewed as intangible by the respondents, which creates difficulties when one is evaluating, using conventional measurement methods. The only perceived way to measure is when DTI reduces coworker’s workload and efficiency is achieved. The thesis’s contribution to academia consists of the analysis of DTI’s benefits, showing details of the relationships between the DTI and its benefits. For practice, the contributions focus on the systematic evaluation process, which can be used for further development of the DTI and comparison of the evolvement of the DTI itself and relating to other resources. One proposal for future research is to use the analysed benefits and compare various approaches to digitizing DTI, e.g. Industry 4.0. Another proposal is to list, in detail, various ways on how to measure DTI’s benefits and their usefulness. The latter can positively impact on any intangible benefits due to the general approach we have established of how to measure those benefits.
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