Conference Paper

CRM Applications in e-Commerce Strategy

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Abstract

In the late 1980s, the booming Internet technology gave birth to a new business model -- e-commerce. Initially e-commerce met the consumer demand of the customers efficiently with its network of information flow. However, with the continuous development of people's consumption concept, the primary online marketing e-commerce has been unable to realize its initial advantage. Customer demand structure is complex, varied, random, and increasingly showing travel alienation, personalization features. Therefore, how to get personalized proactive demand and meet it became an urgent e-commerce development in a timely manner. This paper introduced customer relationship management theory and analyzed the problems of the existing e-commerce customer relationship management, and gave some suggestion for remodeling core competitiveness of enterprises in the fierce competition in the e-commerce.

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... Companies usually carry out their sales through physical stores, are also including the sales system using virtual stores for the trade in their products or services. With this practice, companies seek to not only access to new markets for their goods or services but also the loyalty of their customers who tend to opt for online purchase [17]. Analyze the data from customers already obtained by the company, trying to extract some knowledge is an important task that can assist the process of improvement of the company's sales through e-commerce [11]. ...
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