... Kozinets et al., 2010;Coulter & Roggeveen, 2012;Kumar et al., 2013;Yu, Duan, & Cao, 2013;Munar & Jacobsen, 2013;Kim et al., 2014;Zeng & Gerritsen, 2014;Viglia et al., 2016;Teng et al., 2017. Taylor et al., 2011;Hinz et al., 2011;Yu, Duan, & Cao, 2013;Hawkins & Vel, 2013;Usher et al., 2014;Zeng & Gerritsen, 2014;Chen, Kim, & Lin, 2015;Dwivedi et al., 2015;Zhu & Chen, 2015;Lee, et al., 2015;Abed et al., 2015;Alalwan et al., 2016;Rathore et al., 2016;Algharabat et al., 2017. Social media enable and empower word of mouth, market value of firms and businesses, supplementary sales, eliciting strong feelings among users, Important part of People's daily life, influential and efficient implications on people's lives, ...