Purpose
This paper aims to outline the steps and process used by the American Cancer Society, a not for profit organization, when creating and implementing an internal coaching capacity.
Design/methodology/approach
The paper examines in detail the design, implementation, successes, and key learning points of the creation of an internal coaching program.
Findings
Organizations can build an
... [Show full abstract] internal coaching capacity utilizing current talent and limited external resources to benefit the development of targeted staff.
Practical implications
The paper details steps to build a coaching cadre.
Originality/value
The paper provides an alternative to buying coaching for an organization and outlines the multiple benefits to building an internal capacity.