Promoting ride sharing: Executive Summary



It has been extremely difficult to bring about large-scale changes in the area of personal transportation behavior. Our society both relies on and subsidizes solo driving. For a great many people, driving to work alone is simply too convenient, comfortable, and cost-effective to consider alternative transportation modes. For others, there are not alternatives. Any tool that can help overcome barriers to behavior change deserves thorough investigation. Regardless of which package of incentives, disincentives, or other motivational techniques we choose in structuring their behavior change programs, a key common element will involve providing information to citizens. This study looks at one method of providing information and its impact on personal transportation decisions.