Knowledge-based interventions for promoting conservation behavior: Literature review
A sustainable planet is not possible without patterns of conserving behavior. Society's resource-cosdy lifestyles present a historic challenge. Never before have so many behaviors needed to change in so short a time. More challenging is that they must stay changed. This report discusses a potentially effective technique for achieving such goals, the use of knowledge-based narratives. The report begins by developing a theoretical framework for understanding this technique, then presents the important elements of such interventions and ends by providing examples of the use of the technique.