Economic Impact of Food Safety Outbreaks on Food Businesses

Abstract

A globalized food trade, extensive production and complex supply chains are contributing toward an increased number of microbiological food safety outbreaks. Moreover, the volume of international food trade has increased to become very large. All of these factors are putting pressure on the food companies to meet global demand in order to be competitive. This scenario could force manufacturers to be lenient toward food safety control intentionally, or unintentionally, and result in a major foodborne outbreak that causes health problems and economic loss. The estimated cost of food safety incidents for the economy of the United States is around $7 billion per year which comes from notifying consumers, removing food from shelves, and paying damages as a result of lawsuits. Most other countries similarly have economic losses. Much of these losses represent lost markets, loss of consumer demand, litigation and company closures. Concrete steps are needed to improve safety of foods produced for local or overseas markets to avoid unexpected food scandals and economic losses.

Full text

Foods 2013, 2, 585-589; doi:10.3390/foods2040585
foods
ISSN 2304-8158
www.mdpi.com/journal/foods
Opinion
Economic Impact of Food Safety Outbreaks on Food Businesses
Malik Altaf Hussain * and Christopher O. Dawson
Department of Wine, Food and Molecular Biosciences, Lincoln University, Lincoln 7647, New Zealand;
E-Mail: christopher.dawson@lincoln.ac.nz
* Author to whom correspondence should be addressed; E-Mail: malik.hussain@lincoln.ac.nz;
Tel.: +64-3423-0638.
Received: 11 November 2013; in revised form: 25 November 2013 / Accepted: 6 December 2013 /
Published: 12 December 2013
Abstract: A globalized food trade, extensive production and complex supply chains are
contributing toward an increased number of microbiological food safety outbreaks.
Moreover, the volume of international food trade has increased to become very large.
All of these factors are putting pressure on the food companies to meet global demand in
order to be competitive. This scenario could force manufacturers to be lenient toward food
safety control intentionally, or unintentionally, and result in a major foodborne outbreak
that causes health problems and economic loss. The estimated cost of food safety incidents
for the economy of the United States is around $7 billion per year which comes from
notifying consumers, removing food from shelves, and paying damages as a result of
lawsuits. Most other countries similarly have economic losses. Much of these losses
represent lost markets, loss of consumer demand, litigation and company closures.
Concrete steps are needed to improve safety of foods produced for local or overseas
markets to avoid unexpected food scandals and economic losses.
Keywords: food safety; economic losses; outbreaks
1. Introduction
The potential impact of food safety outbreaks on a food business or a company can be devastating.
A single event of a foodborne disease outbreak can bring unimaginable economic losses [1].
An increase in the globalized food trade in recent years, extensive production often involving many
sites and a complex supply chain all contribute toward an increased number of microbiological food
OPEN ACCESS

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safety outbreaks. Moreover, the volume of international food trade increases yearly. These are the
reasons behind huge pressure on the food companies to be competitive globally and sometimes could
result in a relaxed attitude toward food safety control by the producers, eventually causing a food
scandal. Economic analysis of food safety related costs showed that it is much cheaper for a producer
to invest in preventing events of foodborne outbreaks than the cost after an event [2]. There are many
reasons for these companies to improve the safety of their products:
To avoid financial loss due to loss of business.
To avoid unexpected expenses on recalls, disposal, and penalties.
To avoid legal costs due to foodborne outbreaks.
To maintain the reputation of the company.
To maintain consumer’s confidence and loyalty.
To meet government regulations and standards.
To ensure supply of safe food products.
To increase sales and exports.
Food safety is important for the people’s general health and daily life, economic development, and
social stability, and the government’s and country’s image [3]. For example recent Clostridium
contamination of whey protein products put the producer company at the centre of a global food safety
scare [4]. The company management and government authorities are trying their best to protect the
overall reputation of their global business. This incident highlights a strong need for government
regulatory agencies to tackle the challenges in food safety. It is understandable that the private sector’s
prime target is to increase profits relative to costs; food safety protection for consumers is dependent
on strong government regulations [5]. Therefore, it is reasonable to expect a more reactive than
preventative approach from regulators on major food safety scandals rather than addressing the
underlying problems. This article will emphasize the economic importance of improved food safety for
the companies using some examples of outbreaks.
2. Key Food Safety Incidents and Economic Losses
An estimated annual 300,000 hospitalizations and 5000 deaths in the U.S. alone are related to
food-borne illnesses; which gives us an idea of the likely economic implications. The cost estimate of
food safety incidents to the U.S. economy is around $7 billion which comes from notifying consumers,
removing food from shelves, and paying damages as a result of lawsuits. Table 1 lists some of the
expensive food outbreaks in the world.
Two recent food-contamination cases which occurred in August 2013 reiterate concerns about the
effects of globalization on the food supply [6]. Both outbreaks were linked to international food trade.
The first outbreak was the Cyclospora parasite in Iowa and Nebraska which originated in a salad mix
produced in Mexico by a subsidiary of the Californian based Taylor Farms. The parasite can cause
severe stomach illness. This outbreak led to the announcement by the company that it was voluntarily
suspending shipments of salad mix and other leafy greens from Mexico until the Food and Drug
Administration (FDA, Silver Spring, MD, USA) had resolved the issue.

Foods 2013, 2 587
Secondly an announcement of possible contamination of the Clostridium botulinum was linked to a
concentrated-whey product distributed to food suppliers in a number of countries by Fonterra
(Auckland, New Zealand). This particular bacterium is known to cause botulism, a severe and deadly
form of food poisoning. Total financial loss is not yet clear. Initial news reports estimated that the
company lost more than $60 million within hours of the announcement of the potential contamination
in its products. It has been confirmed that 38 tonnes of whey protein products were contaminated.
There was a short-term trade disruption, but it is difficult to predict the longer-term impact. Countries
such as China, Russia and Sri Lanka imposed a temporary ban on some dairy products from
New Zealand. Government agencies are investigating the reasons for this incident. Fonterra also wisely
commissioned an independent inquiry into this incident which is now published and available on the
Fonterra website [4]. In the authors’ view this is an impressive report that is likely to become an
essential reference on handling such possible outbreaks [4]. More recently Danone (Paris, France), one
of the customers who received food safety alert, is seeking around €200 million ($270 million) in
compensation from Fonterra to cover the costs associated with the infant formula product recalls as a
result of the botulism scare [7].
The impact of this incident on small food companies based in New Zealand is much more severe;
either their business suffered badly or is likely to be forced to close down due to lack of sales [8].
Apart from this recent food scare in New Zealand, the overall economic cost of foodborne disease in
New Zealand was reviewed by Gadiel [9]. It is important that small producers understand the need to
have a risk assessment and a plan of how they will handle such an incident. In the authors’ view this
would most likely include independent experts.
Table 1. World examples of some expensive food outbreaks/recalls [4,10].
Year
Contamination/Food Product
Estimated
Economic Loss
Region/Country
2013
Clostridium botulinum/Whey concentrate
Unknown
New Zealand
2009
Salmonella/Peanut products
$70 million
USA
2008
Salmonella/Tomatoes
$250 million
USA
2008
Mad cow disease/Meat
$117 million
USA
2007
Salmonella/Peanut butter
$133 million
USA
2006
E. coli/Spinach
$350 million
USA
1992
E. coli/Hamburgers
$160 million
USA
Two other examples of expensive and devastating food safety incidents were noted in 2008 and
2009 [10]. A deadly outbreak of Salmonella food contamination was recorded in 2009 which
originated from a plant belonging to the Peanut Corporation of America (PCA, Lynchburg, VA, USA).
The outbreak resulted in over 700 cases of serious illness and at least nine deaths. Within days, a
second plant was also implicated in contamination, resulting in PCA permanently discontinuing
operations. In addition to the economic cost to PCA other food companies were affected. The food giant
Kellogg (Battle Creek, MI, USA), announced losses of $70 million related to recall-related losses and
“Forward Foods of Minden, NV who make the Detour brand energy bars, was forced into bankruptcy”.
Westland/Hallmark Meat Packing Company (Chino, CA, USA) issued the largest meat recall in the
U.S. history in 2008. At the request of the FDA, Westland/Hallmark recalled more than 143 million

Foods 2013, 2 588
pounds of beef. The cost of the recall to the company was over $117 million. In November 2012,
Westland/Hallmark agreed to settle $500 million on numerous affected customers and the federal
government. Before paying, the company was declared bankrupt. Recalls of this scale are rare but will
be increasingly frequent as global distribution supply chains improve, detection/sampling techniques
improve and regulated allowable limits for contamination fall.
Of late, food recalls have become very common. Using information from the U.S. and Canada,
there were more than 600 recalls during the past 12 months [11]. This massive number of recalls
indicates how often foods leave the manufacturer’s premises with a potential to cause serious health
risks to the consumer. Therefore food recalls are the method by which companies and government
regulators try to improve food safety by removing products from distributor inventories, store shelves
and consumers’ kitchens. The major reasons behind food products recall are recorded as
contamination, adulteration, misbranding and a compromised product. Contamination with a pathogen
such as Listeria monocytogenes, or presence of undeclared allergens such as peanut, can be quoted as
examples. Most of these recalls are precautionary and incur huge costs to companies’ operating
expenses. However, recall events are important for the manufacturer to maintain and regain consumer
confidence on suspicion of contamination in its products. Moreover, these are essential tools to allow
government agencies to remove potentially harmful products from the market rapidly and efficiently in
order to protect consumers and general public health.
3. Conclusions
The current situation highlights the need for food companies to increase the microbiological safety
of the foods that are produced for local or overseas markets to avoid unexpected food safety scares.
The economic implications of an outbreak are very serious and may cause the closure of an individual
company and long lasting damage to a particular sector of the food industry. Therefore it is important
for food companies to:
Understand global food safety issues.
Monitor changing conditions in business.
Consider the effect of transporting on foods.
Promote food safety by working with governmental agencies and professional associations.
Develop food safety awareness.
Conflicts of Interest
The authors declare no conflict of interest.
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