Surfing is a sporting activity that has been integrated in the leisure and tourism industry. Surfing bas a subculture is also associated with "serious leisure" and its six qualities: perseverance, career, effort, benefits, ethos, and identity. Despite the size and economic implications of surfing, and the importance of determining surfers' characteristics, few studies have examined this form of
... [Show full abstract] sport tourism. Thus, the purpose of this work is to understand the levels of surfers’
serious leisure in Portugal, their surfing behaviors’, their surf travel behaviors, and the importance that they give to attributes in choosing a surf destination. For this purpose, an online survey (in the form of a questionnaire) was applied to a sample of national and international
surfers (n=200), who had practiced surfing at least once in Portugal, and aged 18 or over years. The results show that surfers in Portugal have high levels of "serious leisure", a strong disposition to travel for surf, and value mainly the surfing natural conditions when choosing a travel destination. This data enables to provide important information that can be used to strengthen the management strategies of the organizations in the surf tourism sector.
Keywords: Destination attributes; Serious Leisure; Surfing Behavior; Surf Tourism; Travel behaviors;