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Gender differences in online consumption and content production among Italian undergraduate students

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Gender has now ceased to influence Internet access and frequency of use, especially among youths. However, self-efficacy in digital skills, content production and Internet uses are still associated with gender. For that reason, this article uses data from a survey conducted in a university in Northern Italy to explore if male and female undergraduates differ in their activities of online consumption and content production and whether self-efficacy could explain the differences.
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RIVISTA
PIC$AIS
PROCESSI(E(
ISTITUZIONI(
CULTURALI
Media(industries(and(
grassroots(cultural(
production(in(the(
digital(era
Rivista(Pic@Ais(
Cultura(e(Comunicazione
Culture(and(Communication
N°3(–(2013
ISSN(2036@9700
Abstract
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Data'and'Methodology
Sample
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Techniques&and&variables
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

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
Findings
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'.#$4#%'!&#"$ *4$#%+.$ +)!"'#&3$ -#$ %&#$ /*(0/$ '*$ #:%5(0#$ .*-$/#0,#&$ %0,$
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
2(&"'$*4$%))$-#$+%0$"'%'#$'.%'$'.#&#$("$ %$ ;*"('(6#$ +*&&#)%'(*0$ K#'-##0$ '.#$
(0,#:$*4$+*0"!5;'(*0$W+%)+!)%'#,$%"$'.#$5#%0$6%)!#$*4$'.#$+*0"!5;'(*0$
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W'.#$5#%0$*4$'.#$6%&(%K)#"$&#/%&,(0/$;&%+'(+#"$*0$+*0'#0'$;&*,!+'(*0$!"#,$
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(=#"$#%+.$+)!"'#&$+*5;%&(0/$'.#$+#0'&*(,"$(0$#%+.$+)!"'#&$-('.$'.#$5#%0$
6%)!#$*4$'.#$"%5#$6%&(%K)#$(0$'.#$#0'(&#$"%5;)#1$
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U"*+(%K)#"V$%0,$ U-#K$ +*0"!5#&"V1$U]50(6*&#"V$%0,$U;)%(0$!"#&"V$+*&<
&#";*0,$'*$'.#$"%5#$;#&+#0'%/#$*4$"'!,#0'"$WXgjY$W0mNbTY3$-.()#$U-#K$
+*0"!5#&"V$%&#$XNj$W0mNXfY$%0,$U"*+(%K)#"V$XTj$W0mS_fY1
R#0,#&$,(44#&#0+#"$(0$*0)(0#$+*0<
"!5;'(*0$%0,$+*0'#0'$;&*,!+'(*0$
%5*0/$9'%)(%0$!0,#&/&%,!%'#$
"'!,#0'"
P1$GP98PEC9
P1$GP8R9PZ]EC9$
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21$DhM8989
RIVISTA
PIC$AIS
;%/1$SS
Frequency Valid'percentage
Sociables S_f 20,1
Omnivores NSd 27
Plain'users NbT 27
Web'consumers NXf 25,9
Z*'%) XSTb ITT
Tab.'1.'Internet'consumption'styles'within'the'sample.
\#$"'%&'$K7$,#"+&(K(0/$'.#$'-*$ /&*!;"$'.%'$%&#$%'$'.#$*;;*"('#$;*)#"$&#<
/%&,(0/$(0'#0"('7$*4$(0'#&0#'$!"#$%0,$6%&(#'7$*4$*0)(0#$%+'(6('(#"$+*0,!+'<
<
@!#0')7$'.%0$'.#$*'.#&"3$#0/%/#$(0$%$"5%))$0!5K#&$*4$%+'(6('(#"$%0,$6("('$
          
6%)!#$ (0$ #%+.$ *0)(0#$ %+'(6('73$ -.(+.$ 5#%0"$ '.%'$ "'!,#0'"$ (0$ '.("$ /&*!;$
'#0,$'*$K#$)#""$%+'(6#$+*5;%&#,$'*$'.#$*'.#&"$<$'.#7$!"#$'.#$(0'#&0#'$)#""$
(0'#0"#)7$'.%0$'.#(&$;##&"1$
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Z.#7$%&#$"'!,#0'"$-.*$+%&&7$*!'$5%07$,(44#&#0'$*0)(0#$%+'(6('(#"$-('.$%$
.(/.$4&#@!#0+71$Z.("$+)!"'#&$.%"$6%)!#"$%K*6#$5#%0$4*&$0#%&)7$%))$(0'#&0#'$
%+'(6('(#"$+*0"(,#&#,$4*&$'.#$+)!"'#&$%0%)7"("1$9'$(0,(+%'#"$'.%'$"'!,#0'"$(0$
'.("$/&*!;$%&#$(0+)(0#,$'*$!"#$5%07$,(44#&#0'$-#K"('#"$%0,$"#&6(+#"3$%0,$
'*$,*$('$@!('#$4&#@!#0')71$
Z.#$'-*$*'.#&$/&*!;"$+%0$K#$(,#%))7$)*+%'#,$(0$%$5(,,)#$%&#%3$K#'-##0$
U;)%(0V$%0,$U*50(6*&#V$!"#&"e$ '.#7$ %&#$ U"*+(%K)#"V$%0,$U-#K$ +*0"!5<
#&"V1$90'#&#"'(0/)73$'.#"#$'-*$/&*!;"$.%6#$*;;*"('#$'#0,#0+(#"1$
UD*+(%K)#"V$ %&#$ .#%67$ !"#&"$ *4$ '.#$ 5*"'$ -#))$ [0*-0$ "*+(%)$ 0#'-*&[$
"('#"$W2%+#K**[$%0,$l*!Z!K#$(0$;%&'(+!)%&Y$%0,$\#K$X1T$"#&6(+#"$W"!+.$
%"$ R**/)#$ P;;"Y1$Z.#$ +#0'&*(,"$ 4*&$ '.("$ /&*!;$ *0$ 6%&(%K)#"$ &#)%'#,$ '*$
"*+(%)$0#'-*&[$ "('#"$ .%6#$ '.#$ .(/.#"'$ 6%)!#"3$ %)"*$ +*5;%&#,$ '*$ U*50(<
6*&#"V1$ UD*+(%K)#V$ !"#&"$ "##5$ 0*'$ ;%&'(+!)%&)7$ (0'#&#"'#,$ (0$ *0)(0#$ %+<
'(6('(#"$-.(+.$%&#$0*'$&#)%'#,$-('.$5%(0'%(0(0/$"*+(%)$&#)%'(*0".(;"$W"!+.$
%"$*0)(0#$0#-"Y1$Z.#$U-#K$+*0"!5#&"V3$%'$'.#$+*0'&%&7$%&#$)#""$#0'.!"(<
%"'(+$%K*!'$"*+(%)$ 0#'-*&[$"('#"$W'.#7$.%6#$)*-#&$5#%0$6%)!#"$*0$ '.#"#$
6%&(%K)#"Y3$K!'$'.#7$%&#$4&#@!#0'$0#-"$&#%,#&"3$'.&*!/.$*0)(0#$0#-";%;#&$
-#K"('#"$*&$-#K$K)*/"3$%0,$'.#7$%&#$5*&#$(0+)(0#,$'*$!"#$#<5%()$*&$-%'+.$
"'&#%5(0/$6(,#*$'.%0$U"*+(%K)#"V1$
Sociables Omnivores Plain'users Web'Consumers Variable'Mean
YouTube dN3S_ dN3IX _f3bf df3If dX3fIb
Wikipedia dX3SX df3_d gd3b_ dX3SN _d3b_gb
EBay bI3__ b_3I f_3_X SS3T_ S_3XX
Google'Maps _b3bf _b3S N_3fX g_3Sd gd3Sfb
Yahoo'Answers NS3X Nf3fd Sf3N bI3Ng bb3gIb
Facebook dS3fI dX3TX _b3_S _X3SX __3NSgb
Twitter Sf3Xb bT3b X_3dX fN3fg fd3gN
Apple'Store bT3TS Sd3fd Xb3_f fS3gS ST
R#0,#&$,(44#&#0+#"$(0$*0)(0#$+*0<
"!5;'(*0$%0,$+*0'#0'$;&*,!+'(*0$
%5*0/$9'%)(%0$!0,#&/&%,!%'#$
"'!,#0'"
P1$GP98PEC9
P1$GP8R9PZ]EC9$
G1$G9hLMO9
21$DhM8989
RIVISTA
PIC$AIS
;%/1$Sb
Google'Apps bN3bN bf3I_ Id3If XI3_f fg3Ngb
Picasa bI3I_ fd Ig3fN Ig3fg fI3XXgb
e?mail gN3gg _d3SS NN3Xg _T3Sb g_3XfXb
Online' newspa?
per
fg3Tb NN3bg XX3Nb NI3dX Sg3TSgb
Video'call XI3Nf bI3gS Ib3I_ Id3_X Xg3TdXb
IM Sf3SS _T3NX S_3TX Xb3ff Sd3fbXb
Chatroom d3NN XT3Xb d3db S3Ig II3TTgb
E?'commerce Xg3_ fN3Tg IT3dX XX3IX XS3XXgb
Reading'blogs fI3If NI3Ib If3gd f_3Tb fN3Tf
 Nb3bX gg3bd SN NI3TS NX3bfgb
Streaming bf3bf gX3TN fX3Ng b_3b_ bS3XI
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'#0'$;&*,!+'(*01$\#$+*5;%&#$6%&(%K)#"$5#%0$6%)!#"$(0$#%+.$/&*!;$-('.$
'.#$5#%0$6%)!#$*4$'.#$"%5#$6%&(%K)#$(0$'.#$#0'(&#$"%5;)#1$D'%&'(0/$4&*5$

;&*,!+#&"Ve$'.#$4*&5#&"$ %&#$ '.#$)#""$%+'(6#$(0$%))$-#K$;)%'4*&5"$*&$-#K$
"#&6(+#"3$-.()#$'.#$)%''#&"$%&#$'.#$5*"'$%+'(6#$(0$%))$*4$'.#51$Z.#0$'.#&#$
%&#$'-*$(0'#&5#,(%'#$/&*!;"e$U4%+#K**[#&"V$-.*$%&#$(0+)(0#,$'*$;&*,!+#$
+*0'#0'$5%(0)7$*0$2%+#K**[$%0,$U6%&(#/%'#,V$-.*$.%6#$%$5*&#$,(6#&"#$
K#.%6(*&$%0,$%&#$;%&'(+!)%&)7$%+'(6#$*0$l*!Z!K#$W%))$*4$'.#5$.%6#$;!K<
)(".#,$%$6(,#*$%'$)#%"'$*0+#Y1
Frequency Valid'percentage
Facebookers S_g XS
Variegated' SfT XI3X
Extended'producers XNN If3I
Casual'producers _S_ SI3_
Z*'%) XTfI ITT
G(""(0/ STX
Z*'%) XSff
Tab'3:'Online'content'production'styles'within'the'sample.
' Facebookers Variegated'
producers
Extended
producers
Casual'
producers
Total
l*!Z!K#$;&*,!+'(*0 T ITT bd3S T3XS fd3dI
\([(;#,(%$;&*,!+'(*0 f3Xd II3IN Id3dX X3fN d3I_Xb
2%+#K**[$-%))$;*"' gb3b_ Nb3d_ Nb3Tb SS3bd NX3_
2%+#K**[$ ;(+'!&#"3$ )(0[3$
6(,#*
NS3Xd bN3__ b_3b fS3Nd bf3bd
2%+#K**[$/&*!;" gT3bb NX3SI Nf3Sf fd3d_ bd3TdXb
Z-(''#&$;&*,!+'(*0 T T ITT T3_f Xb3XTgb
H)*//(0/ Ig3Sg Ig3bb XS3IS X3bd Ib3Sfgb
C9l$;!K)(".(0/ bX3Td Sg3IX bT3fd I_3bf SX3TfXb
2*&!5$;%&'(+(;%'(0/ XT3NX XN3SS fX3SX g3XN XI3N_b
2)(+[&$;&*,!+'(*0 X3XN f3gX IS3Xd T3bd b3XIb
H)*/$+*55#0'(0/ Sf3gg f_3Ig SN3fb IX3fX fb3IbXb
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R#0,#&$,(44#&#0+#"$(0$*0)(0#$+*0<
"!5;'(*0$%0,$+*0'#0'$;&*,!+'(*0$
%5*0/$9'%)(%0$!0,#&/&%,!%'#$
"'!,#0'"
P1$GP98PEC9
P1$GP8R9PZ]EC9$
G1$G9hLMO9
21$DhM8989
RIVISTA
PIC$AIS
;%/1$SN
Gender&and&online&consumption&and&production&practices
\#$K#)(#6#$ '.%'$ (0'#&0#'$!"#&"$ (0$ '.#$/&*!;$ *4$'.#$ U*50(6*&#"V$ %0,3$%'$
'.#$"%5#$'(5#3$(0$'.#$/&*!;$*4$'.#$U#:'#0,#,$;&*,!+#&"V$+*!),$K#$)%K#)#,$
%"$%&'"(&"')!""#*1$Z.#$(0'#&"#+'(*0$*4$ '.#"#$ /&*!;"$ %))*-$!"$'*$(,#0'(47$
'.#$5*"'$%+'(6#$!"#&"e$ISf$&#";*0,#0'"3$&#;&#"#0'(0/$b1dj$*4$'.#$*6#&%))$
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+*&&#";*0,"$'*$IT1_j$ *4$ '.#$'*'%)$*4$ 5%)#$ &#";*0,#0'"Y1$G%)#$"'!,#0'"$
"##5$'*$K#$ +.%&%+'#&(=#,$ K7$%0$.(/.#&$%/#0+7$%0,$5*&#$)([#)7$4%))$(0'*$
'.#$%&'"(&"')!""#$,#"+&(;'(*01
Z*$!0,#&"'%0,$5*&#$,##;)7$'*$-.%'$#:'#0'$"'!,#0'"$*0)(0#$;&%+'(+#"$%&#$
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%&&%0/#,$-('.(0$#%+.$+)!"'#&1$R(6#0$'.#$!0#@!%)$/#0,#&$,("'&(K!'(*03$-#$
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' ' ' Sociables Omnivores Plain'users Web'Consumers Total
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Tab.5':'Gender'distribution'within'internet'consumption'styles.
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producers
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producers
Casual'producers Total
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Tab.'6:'Gender'distribution'within'online'content'production'styles.
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Plain Web'consumer Sociable Omnivore Total'(100%)
Not'expert 2#5%)# SX3ITj XS3XTj IN3_Tj IN3_Tj 772
G%)# fS3XTj fS3XTj IN3ITj Ib3STj 149
Suf.'expert 2#5%)# fI3XTj XX3gTj XS3XTj XI3dTj 343
G%)# Ib3TTj ST3_Tj Ib3_Tj X_3fTj 120
Expert 2#5%)# Xf3XTj Xd3XTj XX3TTj Xb3NTj 336
G%)# Id3NTj fb3ITj IN3dTj X_3STj 148
Very'expert 2#5%)# II3fTj XT3gTj X_3ITj 39,80% 256
G%)# S3gTj Id3fTj XT3STj 55,60% 275
Total 2#5%)# bfd SIN fbd fdf 1707
fI3NTj XS3STj XI3TTj Xf3TTj 100,00%
Total G%)# III XTb IXS XbX 692
IN3TTj Xd3NTj Ig3dTj fN3STj 100,00%
Tab.'7:'Internet'skills'self?evaluation,'gender'and'internet'consumption'styles.
Casual' Variegated' Facebookers Extended' Total
Not'expert 4#5%)# bb3TTj IS3NTj Xb3fTj b3ITj 644
5%)# bf3TTj XI3STj Id3gTj N3TTj 117
Suf.'Expert 4#5%)# Sb3STj XT3gTj XN3_Tj g3ITj 295
5%)# fb3dTj fI3ITj Id3STj If3NTj 103
Expert 4#5%)# fb3dTj Id3fTj fX3dTj II3dTj 295
5%)# fg3fTj fT3XTj Ib3ITj Ig3bTj 230
Very'expert 4#5%)# XN3ITj XN3NTj XX3dTj XS3fTj 218
5%)# XX3XTj Xg3_Tj IS3_Tj fb3XTj 230
Total 4#5%)# NbI XgT f_d ISX 1452
SS3_Tj I_3NTj XN3_Tj d3_Tj
5%)# Idg Ibd dN IXS 576
fS3XTj Xg3NTj IN3gTj XI3bTj
Tab.'8:'Internet'skills'self'evaluation,'gender'and'online'content'production'styles.
Discussion
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... Si tratta in questo caso di gruppi su social networks, forum online e siti web che permettono non solo la pubblicazione ma anche il dialogo, il dibattito e la relazione, tra i membri, tramite commenti, spazi virtuali di confronto e di dibattito. I nuovi strumenti di comunicazione non sono solamente volti alla promozione di sé stessi, ma anche alla relazione con altri/e, e hanno uno specifico ruolo nei processi di formazione, definizione e ridefinizione dell'identità, dei ruoli, delle modalità relazionali anche di genere (Capecchi 2006;Mainardi et al. 2013; Krijnen, and Van Bauwel 2015;Maloney et al. 2018). ...
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Online groups that share violent language and hate speech against women have been spreading and multiplying. Incel and Red Pill groups are part of the manosphere and are active and increasing in Italy too. The aim of the study upon which this article is based, and whose preliminary results are presented here, is to analyse interactions, representations and discourses connected to gender identities and models of masculinity, presented and co-produced within the Incel and Red Pill Italian community. Through the analysis of empirical material, web articles, posts and comments on closed groups active on social media, we identified two interconnected themes: (1) aesthetics, frustration and a narrative of self?victimization; (2) reification, dehumanization and violence against women. The results show that violence is immanent and integrated into the lexicon and imaginary used by this virtual community, and is at the core of the new models of masculinity produced and reinforced by these groups. Keywords: gender models, masculinity, incel, red pill, violence.
... 11 (2) permanente" rivela una maggiore dipendenza online delle ragazze (65,6% di chi dichiara di essere sempre connesso) rispetto ai ragazzi (34,4%). Per il resto, in linea con la letteratura degli ultimi anni, il genere non appare più una variabile discriminante nell'accesso e frequenza d'uso di Internet (Gui, 2015;Mainardi et al., 2013). Anche il tipo di scuola che si frequenta (Istituto tecnico commerciale-economico, Liceo Scientifico, Classico o delle Scienze Umane, Istituto professionale nel settore industria e artigianato) non è una variabile che determina differenze di uso della rete e dell'ampiezza del range di attività svolte online. ...
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