... Alasdair MacIntyre has had a greater impact within business ethics than any other living virtue ethicist (Ferrero & Sison, 2014). His work has been drawn on in a variety of contexts, such as accounting (West, 2018), business (Bernacchio & Couch, 2022;Moore, 2002), circus arts (Beadle, 2013;Beadle & Sinnicks, 2023), corporate governance (Bernacchio & Couch, 2015), finance (Rocchi et al., 2021;Sison et al., 2019), healthcare (Toon, 2014), journalism (Borden, 2013), leadership (Sinnicks, 2018), management (Beabout, 2012;Dawson & Bartholomew, 2003;Potts, 2020), organisational learning (Halliday & Johnsson, 2010), public relations (Leeper & Leeper, 2001), retail (Fernando & Moore, 2015), risk management (Asher & Wilcox, 2022), software development (Bolade-Ogunfodun et al., 2022;von Krogh et al., 2012), education (MacAllister, 2016;Sison & Redín, 2023), and many others. ...