In computer systems design, ethnomethodology is seen as a form of ethnography that emphasises situated work practices and the workplace. However, designers have increasingly taken an interest in developing systems to support non-work matters such as social networking, gaming, and fun, and non-work settings such as the home. Some have, therefore, suggested that ethnography driven by interests in
... [Show full abstract] work practice is not relevant for these nett, developments because they do not involve matters of work, and that, consequently, a new form of ethnography is required. This paper critically addresses this argument and contends that ethnography can be analytically grounded in ethnomethodology as a ubiquitous method for building 'the social' into systems design. (C) 2012 Published by Elsevier Ltd.