Conference Paper

Developing multi-sided platforms for public-private information sharing: Design observations from two case studies

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Abstract

Multi-sided platforms (MSPs) represent an active area in economics and electronic markets, but are given scant attention in digital government research. While the body of knowledge on commercial MSPs is steadily growing, little empirical substantiation exists about the series of design choices that stakeholders conduct in order to realize information infrastructures in a public-private setting. This paper investigates the barriers and decisions that influence the public-private design of MSPs. Two public-private initiatives are investigated: (1) standard business reporting and (2) an international logistic information platform. The barriers and decisions in the current portrayal of both cases are analysed on two aspects: (1) the platform governance and (2) the information infrastructure. Research data is collected through knowledge retention projects in which researchers and practitioners reflect on design choices. We found that rather than developing an information infrastructure and demanding that businesses use it, government agencies detach from the classical approach and actively tempt businesses to partner in achieving long-term goals. A cross-case comparison shows that in the public-private setting government agencies need to employ a careful mix of instruments (i.e., business incentives, legislation and standard development) in order to realise successful information infrastructures. Both government agencies and businesses are still learning in terms of employing MSPs for realising change.

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Computer platforms provide an integrated architecture of hardware and software standards as a basis for developing complementary assets. The most successful platforms were owned by proprietary sponsors that controlled platform evolution and appropriated associated rewards.Responding to the Internet and open source systems, three traditional vendors of proprietary platforms experimented with hybrid strategies which attempted to combine the advantages of open source software while retaining control and differentiation. Such hybrid standards strategies reflect the competing imperatives for adoption and appropriability, and suggest the conditions under which such strategies may be preferable to either the purely open or purely proprietary alternatives.
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The paper offers an introduction and a road map to the burgeoning literature on two-sided markets. In many industries, platforms court two (or more) sides that use the platform to interact with each other. The platforms' usage or variable charges impact the two sides' willingness to trade, and thereby their net surpluses from potential interactions; the platforms' membership or fixed charges in turn determine the end-users' presence on the platform. The platforms' fine design of the structure of variable and fixed charges is relevant only if the two sides do not negotiate away the corresponding usage and membership externalities. The paper first focuses on usage charges and provides conditions for the alloca- tion of the total usage charge (e.g., the price of a call or of a payment card trans- action) between the two sides not to be neutral; the failure of the Coase theorem is necessary but not sufficient for two-sidedness. Second, the paper builds a canonical model integrating usage and membership externalities. This model allows us to unify and compare the results obtained in the two hitherto disparate strands of the literature emphasizing either form of ex- ternality; and to place existing membership (or indirect) externalities models on a stronger footing by identifying environments in which these models can accommo- date usage pricing. We also obtain general results on usage pricing of independent interest.
Article
Multi-sided platforms such as exchanges, search engines, social networks and software platforms create value by assembling and serving communities of people and businesses. They generally come into being to solve a transaction problem that prevents agents from getting together to exchange value. An essential feature of these platforms is that they promote positive externalities between members of the community. But as with any community, there are numerous opportunities for people and businesses to create negative externalities, or engage in other bad behavior, that can reduce economic efficiency and, in the extreme, lead to the tragedy of the commons. Multi-sided platforms, acting selfishly to maximize their own profits, often develop governance mechanisms to reduce harmful behavior. They also often develop rules to manage many of the same kinds of problems that beset communities subject to public laws and regulations. They enforce these rules through the exercise of property rights and, most importantly, through the bouncer’s right to exclude agents from some quantum of the platform including prohibiting them from the platform entirely. Private control is likely to be more efficient than social control in dealing with negative externalities on platform communities because the platform owner can monitor bad behavior more closely and deal with this behavior more expeditiously than a public regulator. The courts and antitrust authorities should exercise caution in finding anticompetitive exclusion when that exclusion is conducted as part of a governance mechanism for dealing with bad behavior of some platform users that harm other users.
Article
Multi-sided platforms (MSPs), which bring together two or more interdependent groups of customers, have recently risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework which aims to organize academic and managerial thinking about MSPs. It argues that any MSP performs one or both among two fundamental functions: reducing search costs and reducing shared transaction costs among its multiple sides. Using a variety of illustrations, the framework is then used to formulate general principles driving MSP design and expansion strategies: choosing the relevant platform "sides", deciding which fundamental activities to perform and trading off depth against scope of MSP functions.
Article
Computer platforms provide an integrated architecture of hardware and software standards as a basis for developing complementary assets. The most successful platforms were owned by proprietary sponsors that controlled platform evolution and appropriated associated rewards.Responding to the Internet and open source systems, three traditional vendors of proprietary platforms experimented with hybrid strategies which attempted to combine the advantages of open source software while retaining control and differentiation. Such hybrid standards strategies reflect the competing imperatives for adoption and appropriability, and suggest the conditions under which such strategies may be preferable to either the purely open or purely proprietary alternatives.
Conference Paper
Stricter laws and regulations demand that companies provide business information more timely and accurately to various government agencies. However, this trend increases the administrative burden for companies and the regulatory burden for government agencies. Standard Business Reporting (SBR) is a program that aims to reduce these burdens. Led by government agencies, stakeholders in this program are working towards a national data taxonomy, a single reporting gateway and a secure electronic infrastructure. Anticipated benefits include reduced time and costs for assembling, analyzing and providing business data to government agencies. However, stakeholders face several hurdles that need to be addressed before such benefits can be reaped. Typical hurdles in this transformation include conflicting public and private interests, legal constraints and high security demands. This policy paper presents seven transformation principles gained from the launch of SBR in the Netherlands. The principles are meant to guide stakeholders in proactively dealing with some of the transformation issues that may manifest when launching SBR. While the current scope of SBR is focused on financial reporting, the possibilities for its future application are broader, opening new avenues for digital government research.
Conference Paper
Proposals regarding citizen participation in advisory and/or deliberative processes are still scarce in the e-democracy field, according to UNPAN report [8]. Exploiting social network groups with shared or common interests, can be an efficient way to promote participation. This work brings together guidelines based on software reuse techniques and social network concepts in a project to design a platform to facilitate the development of virtual environments with social networks characteristics for e-participation. This platform is based on a participation model called Government-Citizen Interactive Model.
Article
As user interactions have become more central to specific classes of information systems, design theorizing must expand to support the processes of interaction and the evolution of information systems. This theorizing goes beyond user-aided, participatory design to consider users as designers in their own right during the ongoing creation and recreation of information systems. Recent theorizing about an emerging class of tailorable systems proposes that such systems undergo an initial, primary design process where features are built in prior to general release. Following implementation, people engage in a secondary design process where functions and content emerge during interaction, modification, and embodiment of the system in use. This case study reveals that people are engaged designers, framed by dualities in behaviors including planned and emergent behaviors, and participatory and reifying behaviors. We contribute to design science research by extending work on tailorable systems, investigating processes of secondary design in a highly interactive system suited to support user engagement. We also contribute more broadly to design science research by explicitly extending behavioral aspects associated with the use of information system artifacts.
Article
The various qualities of Google in terms of searching for the most successful combination of usefulness, expansiveness and sustainability is discussed. Google offers a much superior way to search the Web compared to brute-force methods that search primarily for key words and their frequency. Google moved into the business of providing advertizers who will pay for listings to some of its partners such as Earthlink and AOL generating another source of revenue and saving itself money. Google established itself as an example of the power of network externalities with positive feedback loops and increasing returns.
Article
Michael Cusumano shares his views on the way platform adoption can be an important determinant of product and technological success. The development of advanced computers and smartphones is associated with the development of software development tools and applications or wireless telephony and Internet services. The companies that develop these tools need to have a strategy to open their technology to complementors and create economic incentives for other firms to join the same ecosystem and adopt the platform technology as their own. This process will allow their technology to be adopted by the whole industry. Another key factor is that the critical distinguishing feature of an industry platform and ecosystem is the creation of network effects. These are positive feedback loops that can grow at increasing rates as adoption of the platform and the complements rise.
Article
There are many examples of markets involving two groups of agents who need to interact via 'platforms', and where one group's benefit from joining a platform depends on the number of agents from the other group who join the same platform. This paper presents theoretical models for three variants of such markets: a monopoly platform; a model of competing platforms where each agent must choose to join a single platform; and a model of 'competing bottlenecks', where one group wishes to join all platforms. The main determinants of equilibrium prices are (i) the relative sizes of the cross-group externalities, (ii) whether fees are levied on a lump-sum or per-transaction basis, and (iii) whether a group joins just one platform or joins all platforms.
Forum on Tax Administration: Taxpayer services sub-group, Guidance Note on Standard Business Reporting
  • Oecd
The Data Pipeline," presented at the United Nations Global Trade Facilitation Conference
  • E Van Stijn
  • D Hesketh
  • Y.-H Tan
  • B Klievink
  • S Overbeek
  • F Heijmann
E. Van Stijn, D. Hesketh, Y.-H. Tan, B. Klievink, S. Overbeek, F. Heijmann, et al., "The Data Pipeline," presented at the United Nations Global Trade Facilitation Conference 2011: Connecting International Trade: Single Windows and Supply Chains in the Next Decade, Geneva, Switzerland, 2011.
Engineering the Information Value Chain
  • Xbrl Piechocki
  • For Interactive
  • Data
Piechocki, XBRL for Interactive Data: Engineering the Information Value Chain. Berlin: Springer, 2009.
The architecture of platforms: a unified view," in Platforms, Markets and Innovation, A. Gawer, Ed., ed London
  • Baldwin C. Y.
Two-Sided Markets: An Overview 2004. C. Rochet and J. Tirole Two-Sided Markets: An Overview
  • C Rochet
  • J Tirole