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A case study of morphogenetic change in long-term offshoring

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Abstract

This paper applies a morphogenetic change framework to the case study of a financial information services provider's relationships with offshore IT application vendors over a six year period, in order to discover the underlying causal mechanisms. The analysis finds the progression to have consisted of a sequence of three major organizational changes, where each change was characterized by a morphogenetic cycle of three phases – Structural and Cultural Conditioning, Socio-Cultural Interactions, and Structural and Cultural Elaboration. In the first phase of each change cycle, structural and cultural outcomes of antecedent cycles conditioned the context as perceived by managerial actors. In the second phase, these conditioning factors interacted with the organization's prevailing socio-cultural dynamics to influence managerial decisions and to effect change. Finally, in the third phase, the emergent consequences of their decisions further altered the structural and cultural landscape, thus conditioning the context for the subsequent change cycle. While the specific organizational mechanisms activated varied from one cycle to the next, the overall analysis collectively revealed the company's quest for more effective vendor relationships. It was seen to have struggled with inconsistencies in its view of a captive vendor's role in the first cycle, and a lack of standard processes with multiple vendors in the second cycle, before establishing closer, comprehensive, successful relationships with two vendors in the third cycle. These findings serve to validate the utility of the morphogenetic analytical framework in uncovering change factors unique to specific offshoring contexts.

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... If a researcher is explicit about the temporality of structures and agency, that researcher will be better supported in acknowledging the interplay of entities as the case unfolds. Mirani (2013) shows, how the concept of morphogenesis can support the research process through a case study of how an organization's offshore vendor relationships transformed over time. Mirani presents the study as three temporally different organizational change cycles occurring as the organization develops their relationships with overseas vendors. ...
... Rather, when applying detailed critical realist methodology, researchers can stand on safe ground when arguing that the explanatory value of research findings (as elaborated in Potential 3) can extend beyond the single case setting. This is explicated by Mirani (2013), who did a longitudinal study of the organizational mechanisms that can affect the relationship between an organization and multiple IT vendors. Mirani argues that the nature of the organizational mechanisms explored can vary from context to context (localized) but nevertheless always add to the 'how' aspect of the phenomenon under study (generalized). ...
... Thereforewhile long-term offshoring will unfold differently in different contextsunderstanding the phenomenon in depth can provide insights that can help managers precipitate certain events by the intentional management of organizational mechanisms (if such mechanisms renders themselves manageable). Mirani (2013) underlines the fact that inferences about the powers or potential of the central entities of a system derived through empirical observation … may be legitimately extended to events beyond those directly observed. Critical realists hold that the over-arching purpose of all studies of a given system is to refine these inferences on many levels over time, bringing them ever closer to its objective reality, with the understanding that this reality will never be completely captured. ...
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... The data reported in this study comprise roughly 50% of a broader research initiative undertaken to investigate both the antecedents and consequences of the offshoring decision reported here. While the antecedents of that decision are the focus of this particular paper, its consequences have been reported elsewhere (Mirani, 2013). Data were gathered by conducting detailed, recorded interviews with managers who had participated in the company's offshoring decision and/or had close knowledge of its intricacies. ...
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The overall purpose of the book is to discuss IT outsourcing and its management in the strategic context of changing business models. Competitive pressures in the global economy, together with the developments of information technology, force companies to rethink their position in the market place. Where companies are forced to deliver world class performance in business processes that do not belong to their core and where IT reduces transaction costs, strategic sourcing will take the place of single make-or-buy decisions. This book presents a blend of research and practical examples.
Article
Purpose – This paper is based on a portion of the research undertaken as part of the author's doctorate study and aims to look at change and its management in the context of the offshore outsourcing of IT services. Design/methodology/approach – Two longitudinal case studies were conducted in a large multinational. The study looks at the scenario mainly from the viewpoint of the onshore IT front‐line staff; some high level managers were also included. Offshore staff did not form part of the research. Findings – Change and its management form an important aspect of the process of offshore outsourcing of IT services; observing this aspect from the new service development point of view gives an in‐depth picture of the issues involved. A pictorial representation of this process has been presented in this research. Originality/value – This paper looks at change and its management from the perspective of the offshore outsourcing of IT services in terms of new service development – previous studies have not focused on this area in this context.
Chapter
It is argued that recent research in the information systems field has tended to either emphasise the structural/collective dimension or the agency/individual dimension, not both. Structuration theory is a more recent attempt to address both agency and structure, however there are a number of issues with the use of structuration theory in information systems research, not the least of which is its lack of recognition of the temporal and longitudinal nature of information systems development. A relatively new philosophy, critical realism, provides the potential for a new approach to social investigations in its provision of an ontology for the analytical separation of structure and agency. The philosophy is introduced and its implications for sociological investigation are discussed.
Article
Purpose Although risks and client‐vendor relationships in IT outsourcing have been studied in prior research, there is a paucity of studies providing insights on the mitigation of client risks through the relationship. This research aims to focus on mitigation of the ex post risks of firms engaged in offshore software development (OSD). Client risks due to service provider behavior are identified first. Further, this work seeks to identify relationship variables that could reduce the impact of determinants of risk on a risk category. Design/methodology/approach This research followed a multiple case study method aiming to build insights and directions that would facilitate further research. The paper's goal of sampling was to choose cases which were likely to extend the emergent theory pertaining to risks and their mitigation through relationships. Findings Findings from this study show that shirking, loss of control over information assets, and service provider lock‐in are the three categories of ex post risks. A relationship management strategy ensuring reasonable profits to the vendor could mitigate shirking risk. Trustworthiness of vendors established through credibility and benevolence in prior engagements could mitigate the risk of loss of control over information assets. Further, dependence balancing through a multi‐vendor offshoring strategy and joint investments in relationship‐specific assets could mitigate the risk of service provider lock‐in. Practical implications The findings from this research provide useful insights in vendor selection and management process. Originality/value This paper adds to the growing body of literature in offshore IT outsourcing and makes two significant contributions: identification and categorization of risks due to vendor behavior and their determinants in OSD; and understanding the role of relationship dimension in mitigating such risks in OSD.
Article
Actor-network theory (ANT) has achieved a measure of pop- ularity in the analysis of information systems. This paper looks at ANT from the perspective of the social realism of Margaret Archer. It argues that the main issue with ANT from a realist perspective is its adoption of a 'flat' ontology, particularly with regard to human beings. It explores the value of incorporating concepts from ANT into a social realist approach, but argues that the latter offers a more productive way of approaching information systems. Key words. actor-network theory; agency and struc- ture; critical realism; information systems 'In matters of grave importance, style, not sincerity, is the vital thing.' (Gwendolen, in The Importance of Being Earnest (Wilde, 1986: 301)) This is written from the marcherlands, the debatable territory between information systems and organizational studies. Actually, that might be to stretch the historical analogy a little too far. For the border lands between England and its neighbours Wales and Scotland were charac- terized for much of the period up to the 17th century by incessant feuding. In our debatable territory, by contrast, the opposing hordes tend to march straight past each other and not lock horns directly. A pertinent example for the discussion that follows is contained in the treatments of the impact of information technology (IT) in the British National Health Service. Both Bloomfield (1995) and Checkland and Holwell (1998) have a focus on the initiative known as Resource Management, but neither
Article
Purpose – In offering a critical account of knowledge management in a small- and medium-sized enterprise this paper aims to theorise the creation and sharing of knowledge from a relational perspective. Design/methodology/approach – Drawing on the findings of an in-depth longitudinal study of a knowledge transfer partnership (KTP) the paper assesses the role and impact of exogenous change events on the innovation process. Findings – The case indicates that knowledge management constitutes an ongoing process of social engagement when the unfolding social context presents actors with greater and/or fewer opportunities for critical reflection and strategic choice. Failure to adopt knowledge often relates to the way exogenous change events disrupt how actors connect with their social context and as such are able to manage knowledge and uncertainty. Research limitations/implications – Based on a single case study this research provides insights that are context specific. In this respect, future work should involve a broader assessment of the changing social context of innovation and knowledge management. Originality/value – This critical account of knowledge management is in contrast to mainstream and positivist accounts found in the literature.
Article
Purpose – The philosophical position known as critical realism is briefly introduced, and some of its central features are used to connect the philosophy and the realist social theory to some current library and information science (LIS) models of information behaviour. Design/methodology/approach – The paper uses a literature‐based analysis of the critical realism concepts of a stratified social reality, the importance of contextualisation, and the relation between structure and agency. These features are discussed in relation to various models of information‐seeking behaviour, but also to the “interpretative” approach to information as meaning which can only be achieved through discourses in a human community. Findings – The critical realism perspective could lay a fruitful foundation for an interdisciplinary research field like LIS, and its user studies in particular, concerned with many levels of information creation, seeking, use and processing. It is the task of the LIS researcher to explain the mechanisms that influence the information seeking, not only on an empirical level, by observing the user and his/her discourse community, but also by revealing possible underlying causes and relations. Originality/value – An awareness of the fact that social and cultural structures exist independent of one's knowledge of them has implications on how many central problems in the LIS field are regarded and studied.
Article
Purpose This paper aims to take an institutional approach to the analysis of organisational‐level challenges of information systems (IS) innovation in public organisations. It seeks to answer the question: how can the challenges of IS innovation in public organisations, presented by the interactions between IT and public bureaucracy, be explained and addressed? Design/methodology/approach The paper is an empirical study approached with an interpretive philosophy that influenced the gathering of qualitative evidence. Findings The analysis reveals the institutional tensions between the low‐entrepreneurial ethos of public organisations and the efficiency principle of information technology (IT). Practical implications Public bureaucracy should be adjusted by de‐institutionalising its variable characteristics such as standardised and centralised employee roles and information. Information technology should be adjusted by restraining commitments to and expectations in public organisations. Originality/value The paper argues that the primary principle of IS innovation should be institutional adjustments of public bureaucracy and information technology. It informs e‐government policy makers to think primarily about the institutional relations between IT and public bureaucracy.
Article
Purpose – The purpose of this paper is to investigate and gain knowledge into the reasons why a UK-based wholesaling company outsourced its information technology and call centre services, and what security measures were put in place to protect the sensitive information they hold in and transmit via their information system to prevent misuse of sensitive information, and to highlight any challenges the company faced connected with offshore outsourcing. Design/methodology/approach – The research in this paper is exploratory and draws on prior research following a company's journey of outsourcing its network security and contact/call centre services to two offshore Indian companies, and subsequently discusses the issues surrounding maintaining the security and control of the systems. Findings – The paper shows that offshore outsourcing of security management and contact/call centre services can be managed and organised successfully. Research limitations/implications – The one case study limits the findings – they may not be generalisable. Originality/value – For researchers and academia, the paper adds to the literature on outsourcing and call centre work and may be of interest to companies who are considering offshore outsourcing.
Book
People are inescapably shaped by the culture in which they live, while culture itself is made and remade by people. Human beings in their daily lives feel a genuine freedom of thought and belief, yet this is unavoidably constrained by cultural limitations--such as those imposed by the language spoken, the knowledge developed and the information available at any time. In this book, Margaret Archer provides an analysis of the nature and stringency of cultural constraints, and the conditions and degrees of cultural freedom, and offers a radical new explanation of the tension between them. She suggests that the "problem of culture and agency" directly parallels the "problem of structure and agency," and that both problems can be solved by using the same analytical framework. She therefore paves the way toward the theoretical unification of the structural and cultural fields.
Article
This article investigates the differences across and the need to consider both the client and vendor perspective in evaluating international sourcing (offshoring) success and highlights the need for incorporating relational factors into the success assessment rather than focusing solely on financial or operational outcomes (e.g., projects delivered on time, within budgeted costs). We take an expanded view of project success (using relational/process dimensions) and provide insight into how client and vendor firms evaluate success differently across relational dimensions and how relational factors play a key role in achieving success. Based on the findings, propositions are presented to guide future offshoring success research.
Book
In today’s globalized economy, firms often consider offshoring when confronted by rising costs and fierce competition. One mode of offshoring has continued to grow despite the current global economic turmoil: the captive center. Captive centers are offshore subsidiaries or branch offices that provide the parent company with services, usually in the form of back-office activities. In Offshoring Strategies, Ilan Oshri examines the evolution of the captive center. He identifies basic captive center models, examines the captive center strategies pursued by Fortune Global 250 firms, describes current captive center trends, and offers detailed individual case studies that illustrate each model. His analysis highlights the strategic paths available to firms that want to maximize the returns offered by captive centers. Oshri outlines six models for captive centers that range from the basic wholly owned branch office to hybrids and joint ventures and identifies evolutionary paths along which the basic model develops. He analyzes firms’ strategies during initial set-up, then tracks the changes as strategies evolve to meet different business needs. The case studies, all based on the Fortune Global 250, include the development of a basic captive unit into a complex hybrid structure; the evolution of a captive center into a shared service center offering services to other international firms; the divestment of a captive center to a private equity firm; and the migration of a captive center to a location where costs were lower.
Article
In our review, we coded 73 empirical findings from 31 journal articles that applied Transaction Cost Economics (TCE) to study Information Technology Outsourcing (ITO). As Karimi-Alaghehband et al. (2011) note correctly, the empirical results of TCE tests in the context of ITO are mixed. We found that only 49% of the empirical ITO findings supported TCE logic. We found only slightly better support for TCE when it is used as a normative theory (54%) than when it is used as a predictive theory (47%). The main difference between Karimi-Alaghehband et al.’s (2011) contribution and our contribution to the debate focuses upon what to do next. Karimi-Alaghehband et al. (2011) argue that ITO researchers need to apply TCE more faithfully. We argue that we are asking too much of TCE—the ITO phenomenon is more complex than can be accommodated by TCE. We argue that ITO research has matured to the point that we should be building our own endogenous ITO theory. We offer observations and insights on what such a theory might entail. In moving ITO research forward, we first critique TCE assumptions and provide alternative assumptions that seem to fit ITO observations well. We draw on our review of 741 ITO empirical findings (Lacity et al., 2010) to provide a detailed theoretical framework to advance further study that suggests the most promising constructs to use in an endogenous ITO theory.
Article
In this paper, we present an economic learning model that helps to formalize the complex relationships among an offshoring firm’s knowledge levels, production costs, and coordination costs. Specifically, we model a domestic firm’s use of a selective offshore strategy (i.e., offshoring only a portion of its information technology activities) to exploit, through IT investments or contractual provisions, the foreign vendor’s large, scale-driven repository of production knowledge. We illustrate the conditions under which knowledge transfers during offshoring may reduce a domestic firm’s in-house production costs, leading to total cost savings in both the short term and the long term. Alternatively, when knowledge transfers are not sufficiently large, some short-lived offshoring projects may generate substantial cost savings to the domestic firm; however, long-lived offshoring projects may cause a disruption in the knowledge supply chain, resulting in substantial losses in the later stages of the project. A firm that fails to realize the costs associated with such a disruption soon enough in the project life may find itself locked into a disadvantageous offshoring agreement without any recourse. However, a domestic firm may be able to overcome a disruption in its knowledge supply chain by exploiting the learning-by-doing production knowledge generated by the foreign vendor’s economies of scale. The managerial implications derived from our learning model may help guide firms as they consider the impacts of offshore contracts and knowledge management investments on firm knowledge, production costs, and coordination costs.
Article
In this paper we focus on the neglected role of anxiety and psychological security in organizational life, specifically in the context of the organization and development of offshoring relationships that extend across time and geography. In contrast with much of the literature on offshoring (and inter-organizational relationships more generally), which tends to take a very conventional rational decision-making perspective on the phenomenon in question, we emphasize the less tangible, emotional dimensions. In particular, we are concerned with understanding the processes by which clients, who have little or no previous experience of offshoring, may develop and sustain adequate levels of psychological security to enable them to bracket risk and productively engage in such unfamiliar and alien work arrangements. To this end, we draw on Anthony Giddens' distinctive, non-cognitivist conception of trust, supplemented by other important contributions in the area, to explore the processes by which a sense of psychological security and stability is achieved in the face of the quotidian anxieties provoked by engagement in these contemporary modes of global organizing. Our synthesized theoretical framework is developed and illustrated in the context of an ongoing, in-depth, longitudinal study of the evolution of an Ireland–India information systems offshoring relationship. By tracing the dynamics of this relationship over an 18-month period, we examine the practices (or ‘relationship work’) through which trust is produced, and suggest that different mechanisms can be discerned at different (albeit overlapping) stages of the relationship. In the earlier phase, the emphasis is on the role played by care and attentiveness in producing a sense of trust in the qualities of the supplier. As the relationship develops, however, the emphasis shifts to the production of a stable collaborative order. Here, we focus on the micro-political dynamics of such processes and draw attention to three important tactical interventions (brokerage, signaling, and the ‘third man’). We conclude by arguing that the sense of trust that was carefully cultivated in the earlier phase of the relationship provided a crucial foundation, which not only facilitated the subsequent development of a stable collaborative order but, most noticeably, helped contain a serious crisis that beset the project in December 2006.Journal of Information Technology (2008) 23, 232–248. doi:10.1057/jit.2008.15
Article
The concept of offshoring of professional services first gained attention slightly over 25 years ago. At that time, US companies began to realize the cost-advantage of getting their computer software developed in India and other countries. The concept gained momentum with the advent of Internet and the availability of inexpensive communication technologies. Unrelated events, such as the need to address the Y2K problem, in a time-bound manner, further increased the use of computer personnel based in faraway places. Studies conducted by professional organizations, such as ACM, IEEE, and NSPE, focus on the cost and labor aspects of offshoring and its direct impact on employment opportunities in the countries involved. This paper broadens this perspective by emphasizing that the key drivers for offshoring will be strategic, not economic, over time. A formal mathematical model is presented to highlight the new trend. Further, instead of a binary model in which the work is performed in the country of the sponsoring organization or a different country, we will gradually see a new work paradigm in which the work is performed in a sequence in factories located in multiple continents of the world. Such 24-Hour Knowledge Factories can leverage factors beyond cost savings. One can employ professionals in multiple parts of the world, perform tasks at all times of the day, and bring new products and services quicker to the market. Just as the advent of multiple shifts allowed machines to be utilized round the clock leading to the benefits of the Industrial Revolution, the creation of new globally distributed workforces and global partnerships can lead to major strategic advantages for companies and countries alike.
Article
A formal conceptualization of the original concept of system and related concepts-from the original systems approach movement-can facilitate the understanding of information systems IS. This paper develops a critique integrative of the main IS research paradigms and frameworks reported in the IS literature using a systems approach. The effort seeks to reduce or dissolve some current research conflicts on the foci and the underlying paradigms of the IS discipline.