... The main concepts about the value in this paper were taken from the research conducted in the fields of marketing and management. The approaches used in the examination of these concepts can be summarized as follows: (1) social, economic and environmental values (Minnaert, Maitland, & Miller, 2009;Mitchell, 1969;Vujičić et al., 2019); (2) value chain analysis at destination level (Georgantzas, 2003;van der Merwe & Saayman, 2003;Yılmaz & Bititci, 2006); (3) perceived value (Boksberger Philipp & Melsen, 2011;Dedeoğlu, 2019;Petrick & Backman, 2002;Ryu, Han, & Kim, 2008;Sánchez, Callarisa, Rodríguez, & Moliner, 2006); (4) experiential value (Fan, Hsu, & Lin, 2020;Hung, Peng, & Chen, 2019); (5) psychological value (Jewell & Crotts, 2002;van Rekom, 1995); (6) consumer value in tourism (Gallarza & Gil, 2008;Pechlaner, Smeral, & Matzier, 2002); (7) economic and social value of the recreational sites (Carlsen & Wood, 2004;Eagles, McLean, & Stabler, 2000;Gios, Goio, Notaro, & Raffaelli, 2006;Turpie & Joubert, 2001); (8) value creation (Braun, 2005;Calveras, 2019;Flagestad & Hope, 2001); (9) brand value (Carlbäck, 2019). These value-related conceptions encountered in tourism research also reflect the dominant paradigm in the field. ...