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Accountability of communication management: A balanced scorecard for communication quality
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... This may be a crucial success factor in funded innovation projects, as they have pre-determined periods in, which to achieve their results. Vos and Schoemaker (2004) offer a process model that divides organisational communication into three phases: input, throughput and output. In the context of innovation projects, Input communication, for example, helps involve end-users to set requirements, Throughput communication facilitates close collaboration and knowledge co-creation for innovation, whereas Output communication includes disseminating project results to external stakeholders and user communities. ...
... In the context of innovation projects, Input communication, for example, helps involve end-users to set requirements, Throughput communication facilitates close collaboration and knowledge co-creation for innovation, whereas Output communication includes disseminating project results to external stakeholders and user communities. Vos and Schoemaker (2004) note that communication contributes to value creation in an organisational context in ways, where these phases are not linear steps but rather cyclically interrelated activities in often chaotic environments. Distinguishing between these three types of communication phases can help understand collaboration within innovation projects Most EU-funded projects can be understood as co-creation projects benefiting innovation networks, and as such are relatively complex and can be more or less diverse (Ruoslahti, 2018). ...
... The above Fig. 1 also shows how the flow of the elements of complexity, as mentioned by Mitleton-Kelly (2003) but now shown in the context of innovation projects, can be related to the earlier discussed input-throughput-output model of organisational communication (Vos & Schoemaker, 2004). The project partners are seen to first interact through two cycles of input-throughput communication, before focusing on throughput, and lastly moving towards output communication. ...
The European Union (EU) promotes collaboration across functions and borders in its funded innovation projects, which are seen as complex collaboration to co-create knowledge. This requires the engagement of multiple stakeholders throughout the duration of the project. To probe complexity in EU-funded innovation projects the research question is: How does complexity affect the co-creation of knowledge in innovation projects, according to project participants? The data for this study was collected from project experts in the form of short narratives, using a questionnaire based on the elements of complexity of Mitleton-Kelly (2003). The results indicate that complexity characterises the co-creation of knowledge in innovation projects in various ways. Most emphasis was put on the elements Self-organisation, Connectivity and interdependence, Co-evolution, and Creation of new order. Thus, although this study demonstrates that the elements of complexity can be used to gain insight into innovation projects, the results show that not all elements of complexity are equally important in this context and that they appear in a certain order. Moreover, understanding the complexity of collaboration for innovation in relation to the input-throughput-output model of organisational communication is a contribution to theory that may help future projects achieve faster innovation.
... quarterly dissemination and progress evaluation, exposure across targeted media audiences, two-way information transfer, commitment of project partners to project processes) [30]. Likewise, interactions can be understood through cycles of input, throughput, and output communication [47], and in the context of innovation projects, communication activities follow the elements of complexity in cyclical ways [48]. There are relevant studies that look at technical elements e.g. ...
... Self-assessment can be complemented with external assessment measures, which highlights the need for such SIA methodology that encompasses rigour and relevance to provide practical and objective results. As Aaltola and Ruoslahti [45] posited, the path of development will look for ways to account for elements of complexity [48], working within the process [47] to understand SIA in the context of, not only individual ECHO assets, but also of the entire project. Further studies are recommended to incorporate societal impacts with cyber and e-skills. ...
Solutions on both consumer and state levels have become increasingly vulnerable to sophisticated cyberattacks by e.g. malware, phishing, machine learning and artificial intelligence. As the adoption and integration of information technologies are increasing and solutions are developing, the need to invest in cyber-security is at an all-time high. Investment in cybersecurity is a chief priority within the European Union, and project ECHO is a one initiative that put emphasis on devising, elaborating, implementing and enhancing a series of technological solutions (assets) to counteract cyber-attacks. The research problem of this study is what societal impacts do the ECHO assets have as product, as knowledge use, and as benefits to society. The literature review includes theory and practice from academic papers, EU innovation project and professional reports, and some ECHO project workflows. Relevant academic theoretical approaches that provide a basis for this task are: e-skills and training, Organisational Learning (OL), Societal Impact (SI), Societal Impact Assessment (SIA). This is a qualitative pilot study that evaluates the usefulness of employing a Product/ Knowledge/ Benefit Societal Impact framework to assessment of societal impacts. Data collection involved qualitative participatory observation of a co-creative expert hackathon workshop. This pilot study shows that the methodology path, where societal impact of ICT and AI solutions (e.g. the ECHO assets) are examined as these three elements (product, knowledge use, societal benefit). This pilot study serves as a step to validate this path and design and select practical, rigorous and relevant quantitative methodology to further the understanding of both societal impact assessment of cyber, e-, and AI-based solutions and services. To incorporate societal impacts with cyber and e-skills this study recommends developing and refining actual key performance indicators (KPI) to provide a basis for rigorous and relevant qualitative and quantitative questionnaire based inquiry of cyber, e-, and AI-based solutions and services.
... 8 Ruoslahti 33 demonstrates that a process flow of elements of complexity 25 can be recognized in the context of innovation projects, and in relation to the input-throughput-output communication. 40 Learning approaches When people are involved in working towards mutual common objectives, or a purpose that affects their communities, they become more responsible. This in turn reaffirms democracy. ...
... Vos & Schoemaker 40 communication management contributes to three phases mutual agreements about communication Co-creation in EUfunded innovation projects Ruoslahti 33 collaboration common problem stakeholder engagement, time and effort Learning approaches and knowledge creation Approach ...
... The main difficulties are measurement and ROI. It is complicated to prove the relationship between communication efforts and their results (Vos & Schoemaker, 2004); the economic return of participating in a trade show or advertising in a technical magazine hasn't been successfully measured by companies in all the countries under study. Traditional communication activities will continue to challenge practitioners, so marketing communications budgets will continue to need to be justified. ...
Firms from all parts of the world are expanding operations globally in a turbulent economic context, requiring the understanding of nontraditional markets. Much attention has been focused on China and India, but researchers have neglected Latin America, a region economically as important as Germany, India, Japan, and South Korea. Latin America, as is true of many developed and emerging markets, has a strong presence of industrial - or business to business (B2B) - transactions. The configuration and convergence-divergence of marketing capabilities are relevant for the understanding of the globalization phenomenon. This study aims to examine B2B marketing capabilities of firms in Chile, Mexico and Peru (as Latin American countries), seeking conceptual issues in order to comprehend their business perspectives and contribute to the almost nonexistent body of research in this region. How do the results from Latin America compare with the USA? While the study shows directional convergence between Chile and Peru, there also is interesting divergence between all Latin American countries and the USA. The findings offer a portfolio of marketing topics that we believe are worthy of practitioner and academic consideration. We propose a model of convergence-divergence of B2B marketing capabilities across nations and state propositions for hypothesis testing.
... We created a strategy map to clarify how communication contributes to organisational resilience (see Figure 5). The concept of a strategy map is derived from Kaplan and Norton (2001) and has been applied to various functional areas including marketing, human resources and communication (Vos and Schoemaker, 2004). The strategy map below highlights how communication supports organisational resilience. ...
Open access link http://urn.fi/URN:ISBN:978-951-39-7147-2 (115 pages, with contributions by Irna van der Molen and Markus Mykkänen). Keywords: continuity management, corporate communication, crisis communication, disasters, emergencies, issue arenas, issues management, monitoring, organisational
resilience, social media.
This book is characterised by a broad approach towards corporate communication, emphasising change and crisis. The focus is not on crises as an exceptional situation but rather on broader volatility in the environment.
The purpose of this book is to increase the understanding of multi-stakeholder communication concerning organisational issues and crises. From the perspective of organisational management, this book clarifies how communication contributes to organisational resilience—the ability to adapt to a changing environment and mitigate emergency crises.
In todays’ world, change is not the exception but a constant presence. Moreover, issues and risks occur that may grow to become crises. Coping with change and unexpected events, is what the concept of ‘resilience’ is about. Organisational resilience is the basis for the long-term viability of organisations in a turbulent environment. Communication, in various ways, is a bridging activity that supports the capacity of the organisation to function despite risks and disruptive incidents. Attention is needed for a resilient culture and collective mindfulness, in particular, in high reliability organisations.
This book explains that the roots of current crises are complex. As many crises combine different kinds of threats, cooperation with other actors is needed for their mitigation. Communication brings such actors together. Communication has often aimed at enhancing dyadic relations between an organisation and its stakeholder groups. The issue arena approach instead focuses on competitive multi-actor interaction and poses that people primarily have a stake in issues that matter to them, rather than in organisations. Issues
spread fast in social media and, hence, may result in organisational crises. To understand fast changing public views, developing digital communication and monitoring online discourse are vital. In addition, the diversity of environmental dynamics and crises requires a range of different communication strategies.
Research can offer a better understanding of evolving multi-actor interaction concerning issues, risks and crises, and support communicative decision making. This also calls for attention for methodological and ethical constraints in using big data for monitoring purposes. Finally, the book advocates the use of simulations and serious gaming to investigate multi-actor interaction in turbulent environments.
PARTLY AVAILABLE AT https://books.google.pl/books?id=Ok4iDQAAQBAJ&printsec=frontcover&hl=pl#v=onepage&q&f=false
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management. © The Editor(s) (if applicable) and The Author(s) 2016. All rights reserved.
This chapter discusses issues related to the effectiveness of internal communication from a praxeological point of view. In the light of quantitative and qualitative research results, the authors will analyse the categories of efficiency, quality, and the effectiveness of internal communication, along with their components. They will also present a theoretical model of interdependence between the determinants of internal communication and its effectiveness, as well as presenting a measuring instrument—an evaluation sheet for the effectiveness of internal communication, which gives rise to an integrated index of internal communication effectiveness. What is more, a list of factors that increase or decrease internal communication effectiveness will also be presented. On the basis of the conclusions, the model of internal communication will be modified and updated.
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