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Re-Imagining the City of Liverpool as a Capital of Consumption
Abstract
Have “ewe” heard that over a hundred Superlambananas recently roamed through the city of Liverpool? More of a playful and colourful way to brighten up the city than a commentary on genetic cloning, the public art event called “Wild in Art” was a huge success, and has been one of many novel ideas the Liverpool Culture Company have called upon to re-imagine the city of Liverpool. And it did reimagine it. For until recently, Liverpool had a thoroughly maudlin narrative, a mawkish mythology that cast it as a blot on the landscape, a national cultural joke, Cinderella at the national city ball (Grunenberg and Knifton 2007; Belchem 2006). Thoroughly woe betided, Liverpool was frequently characterized as “one of Britain’s most blighted cities” (Kivell 1993, p.164), a dystopia mired in “decay and dereliction, high levels of unemployment, poor housing conditions” (Savage and Warde 1996, p.267), and as “a scarred, de-industrialized landscape” (Childs and Storry 1999, p.283).
... This leads to an inauthentic sense of place in Relph's view, one mediated and even distorted by marketers as they apply textbook principles in creating a cultural transformation package to differentiate the city and increase visitor numbers. As Patterson and Hodgson (2011) so succinctly put it in their study of the city branding of Liverpool: ...
... This leads to an inauthentic sense of place in Relph's view, one mediated and even distorted by marketers as they apply textbook principles in creating a cultural transformation package to differentiate the city and increase visitor numbers. As Patterson and Hodgson (2011) so succinctly put it in their study of the city branding of Liverpool: ...
... This leads to an inauthentic sense of place in Relph's view, one mediated and even distorted by marketers as they apply textbook principles in creating a cultural transformation package to differentiate the city and increase visitor numbers. As Patterson and Hodgson (2011) so succinctly put it in their study of the city branding of Liverpool: ...
... This leads to an inauthentic sense of place in Relph's view, one mediated and even distorted by marketers as they apply textbook principles in creating a cultural transformation package to differentiate the city and increase visitor numbers. As Patterson and Hodgson (2011) so succinctly put it in their study of the city branding of Liverpool: ...
... This leads to an inauthentic sense of place in Relph's view, one mediated and even distorted by marketers as they apply textbook principles in creating a cultural transformation package to differentiate the city and increase visitor numbers. As Patterson and Hodgson (2011) so succinctly put it in their study of the city branding of Liverpool: ...
... This leads to an inauthentic sense of place in Relph's view, one mediated and even distorted by marketers as they apply textbook principles in creating a cultural transformation package to differentiate the city and increase visitor numbers. As Patterson and Hodgson (2011) so succinctly put it in their study of the city branding of Liverpool: ...
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of consumption; * the spaces and places of marketing; and * the relationship between marketing and psychoanalysis. This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. © 2018 Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis.
... This leads to an inauthentic sense of place in Relph's view, one mediated and even distorted by marketers as they apply textbook principles in creating a cultural transformation package to differentiate the city and increase visitor numbers. As Patterson and Hodgson (2011) so succinctly put it in their study of the city branding of Liverpool: ...
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