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Corporate Diversification

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... Understanding the nature and determinants of diversification has long been seen as one of the most fundamental issues in strategy research (Chandler, 1969; Guillen, 2000; Montgomery, 1994; Peng and Delios, 2006; Peng et al., 2009; Porter, 1987; Rumelt, 1974; Rumelt et al., 1994). ...
... In order to understand why diversification levels may exceed " efficient " levels (Montgomery 1994: 175) research has thereby typically looked to mechanisms of corporate governance in general and patterns of ownership in particular (Aggarwal and Samwick, 2003; Thompson and Wright, 1995; Fiss and Zajac, 2004; Amihud and Lev, 1981; Fox and Hamilton, 1994; Montgomery and Singh, 1984). For these key determinants of corporate strategic behaviour agency theory usually provides the foundational theoretical framework (Hitt et al., 2006: 856; Thomsen and Pedersen, 2000; Shleifer and Vishny, 1997). ...
... Recent studies have begun to explore the impact of specific types of owners on strategic decisions (Miller et al., 2010) including diversification (Gomez-Mejia et al., 2010). These studies address a key critique of earlier agency theory based arguments: in contrast to the assumption of substantive homogeneity, different types of owners (families, financial institutions and the state) will differ in the expectations they set for firm strategy, leading to different types of strategic choices and outcomes (Ramaswamy et al., 2002; David et al., 2010; Kang and Sørensen, 1999; of firm scope, with agency theory providing the foundational theoretical framework (Denis et al., 1997; Montgomery, 1994). Agency theory assumes that managers, as agents, pursue their own personal goals rather than the interests of their principals, the company's owners (Fama and Jensen, 1983; Jensen and Meckling, 1976). ...
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This paper examines the impact of ownership on product and international diversification. While ownership concentration has received considerable attention from agency theorists we argue that a more nuanced analysis is necessary. We consider how the identity of owners moderates the impact of ownership concentration on diversification strategies. We develop a framework that explains how the combination of different motivations, resources and capabilities associated with different types of owners results in significantly variable relationships between ownership concentration and both product and international diversification. From a theoretical perspective this suggests a social contextualization and extension of the agency theoretic approach that characterizes the field. Based on a study of 222 European firms between 1994 and 2007 we show that family ownership concentration has a positive impact on product and a negative impact on international diversification while the impact of institutional and state ownership concentration is negative on product diversification and positive on international diversification compared with family ownership. This is the first study to provide a comprehensive framework explaining how ownership concentration and identity interact and affect both international and product diversification.
... At the same time, the vast majority of empirical studies comparing the performance of unrelated multibusiness firms to either single-business firms or related diversifiers, found that the multibusiness firm underperformed (e.g. Rumelt 1982; Singh and Montgomery 1987; Montgomery and Wernerfelt 1988; Lubatkin and Chatterjee 1994; Markides and Williamson 1994; Montgomery 1994; Anand and Singh 1997 1 ). This empirical evidence would lead us to expect conglomerates to disappear over time due to market pressures. ...
... Overall, a number of arguments for the superiority of related multibusiness firms exist, and these are complemented by broad empirical support for the claim that unrelated diversifiers underperform their related diversified or single-business peers (e.g. Montgomery 1994; Rumelt 1982; Montgomery and Wernerfelt 1988; Anand and Singh 1997; Singh and Montgomery 1987, again, also acknowledge and cite the others view). This is consistent with the fact that the number of multibusiness companies that follow a strategy of unrelated diversification has decreased substantially since the 1970s (Goold and Luchs 1993). ...
... Another key area in which private equity firms can help their portfolio companies become more profitable is through coaching and counseling in setting the strategic direction, in defining performance targets and in developing detailed business plans (Anders 1992; Baker and Montgomery 1994; Baker and Wruck 1989). The enhancement of strategic distinctiveness and the development of ambitious "stretch budgets" are important ingredients of successful buyouts (e.g. ...
... Understanding the nature and determinants of diversification has long been seen as one of the most fundamental issues in strategy research (Chandler, 1969; Guillen, 2000; Montgomery, 1994; Peng and Delios, 2006; Peng et al., 2009; Porter, 1987; Rumelt, 1974; Rumelt et al., 1994). ...
... In order to understand why diversification levels may exceed " efficient " levels (Montgomery 1994: 175) research has thereby typically looked to mechanisms of corporate governance in general and patterns of ownership in particular (Aggarwal and Samwick, 2003; Thompson and Wright, 1995; Fiss and Zajac, 2004; Amihud and Lev, 1981; Fox and Hamilton, 1994; Montgomery and Singh, 1984). For these key determinants of corporate strategic behaviour agency theory usually provides the foundational theoretical framework (Hitt et al., 2006: 856; Thomsen and Pedersen, 2000; Shleifer and Vishny, 1997). ...
... Recent studies have begun to explore the impact of specific types of owners on strategic decisions (Miller et al., 2010) including diversification (Gomez-Mejia et al., 2010). These studies address a key critique of earlier agency theory based arguments: in contrast to the assumption of substantive homogeneity, different types of owners (families, financial institutions and the state) will differ in the expectations they set for firm strategy, leading to different types of strategic choices and outcomes (Ramaswamy et al., 2002; David et al., 2010; Kang and Sørensen, 1999; of firm scope, with agency theory providing the foundational theoretical framework (Denis et al., 1997; Montgomery, 1994). Agency theory assumes that managers, as agents, pursue their own personal goals rather than the interests of their principals, the company's owners (Fama and Jensen, 1983; Jensen and Meckling, 1976). ...
Article
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This paper examines the impact of ownership on product and international diversification. While ownership concentration has received considerable attention from agency theorists we argue that a more nuanced analysis is necessary. We consider how the identity of owners moderates the impact of ownership concentration on diversification strategies. We develop a framework that explains how the combination of different motivations, resources and capabilities associated with different types of owners results in significantly variable relationships between ownership concentration and both product and international diversification. From a theoretical perspective this suggests a social contextualization and extension of the agency theoretic approach that characterizes the field. Based on a study of 222 European firms between 1994 and 2007 we show that family ownership concentration has a positive impact on product and a negative impact on international diversification while the impact of institutional and state ownership concentration is negative on product diversification and positive on international diversification compared with family ownership. This is the first study to provide a comprehensive framework explaining how ownership concentration and identity interact and affect both international and product diversification.
... This occurs as a consequence of the greater possibility for innovation and diversification of activities associated with firms that have highly intensive R&D. Montgomery (1994) and Sutton (1998) argue that R&D intensity acts as a barrier to entry due to considerable sunk costs that new competitors face. Therefore, and given the lower rate of entry in sectors with high R&D intensity , the growth of established firms with high R&D intensity becomes easier. ...
... Therefore, and given the lower rate of entry in sectors with high R&D intensity , the growth of established firms with high R&D intensity becomes easier. Aside from SMEs' recognized ability to diversify activities, which is fully debated in the literature on SME performance (Audretsch 1991; Agarwal 1997; Giarratana 2004; Auerswald 2008), other studies of reference suggest the positive effects of R&D intensity on businesses' growth patterns, namely in terms of: (i) more efficient diversification of SME activities (Montgomery 1994; Deloof 2003; Rogers 2004); (ii) SMEs' increased export capacity, diminishing the business risk associated with their activities (Beise-Zee and Rammer 2006); (iii) greater capacity for SMEs to establish strategic cooperation networks with other firms (Rogers 2004; Rickne 2006; Garrigos et al. 2010; Koppinen et al. 2010); (iv) greater tendency for SMEs to operate in market niches (Jones 1987); and (v) greater organizational flexibility that can allow SMEs to face successfully possible unanticipated changes in market conditions, meaning therefore greater sustainability of firm growth (Rogers 2004). Nevertheless, R&D intensity can cause a reduction in SME growth, since: (i) R&D intensity can represent a high risk, which together with the high risk inherent in activities carried out by SMEs, can lead to problems of financing R&D activities when internal financing is insufficient, contributing to decreased growth in SMEs that implement R&D business activities (Yasuda 2005; Müller and Zimmermann 2009; Elmquist and Le Masson 2009; Olausson and Berggren 2010); (ii) for firms to make efficient use of R&D investment, they sometimes need a long learning period, and so in the short-term R&D business activity can imply diminished SME growth (Müller and Zimmermann 2009; Bessant et al. 2010); (iii) R&D investment usually involves considerable amounts of money and therefore requires access to substantial financing resources (internal or external), which in the case of SMEs can be problematic in terms of firms' short-term financial management (Tanabe and Watanabe 2005; Gomez and Vargas 2009; Müller and Zimmermann 2009; Bianchi et al. 2010); and (iv) compared to large firms, SMEs have greater difficulty in managing scarce resources that can be allocated to innovative activities, such as highly qualified human resources, information and technology (Freel 2003; Tanabe and Watanabe 2005). ...
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Based on a sample of Portuguese SMEs for the period 1999–2006 and using two step estimation, namely probit regressions and dynamic estimators, this study makes two important contributions to the literature: (i) identification of a quadratic relationship between R&D intensity and SME growth that takes the form of a U, and so R&D intensity is a stimulating factor of SME growth for high levels of R&D intensity; being a restrictive factor of SME growth for low levels of R&D intensity; and (ii) the growth of SMEs seems to be dependent on the nonlinear effects associated with distinct levels of R&D intensity. The nonlinear effects identified suggest that Portuguese SMEs with high levels of R&D intensity more easily find an efficiency scale and are more dependent on internal financing and short-term debt as sources for funding growth, compared to the case of Portuguese SMEs with lower levels of R&D intensity.
... Diversifying firms are most likely to add value if they capitalize on unique resources that cannot be otherwise transferred across firm boundaries through contractual arrangements (Coase, 1937; Penrose, 1959; Williamson, 1985; Montgomery, 1994). Because successful diversification hinges on scarce resources, it is a priori difficult to say if connections improve or worsen the performance consequences of diversification. ...
... Why firms diversify is extensively researched by economists and management scientists. It has been argued that firms diversify to capitalize on non-contractible unique resources (Penrose, 1959) such as managerial talent (Chandler, 1977; Montgomery, 1994) or organizational capability (Matsusaka, 2001), to bypass external markets subject to distortion (Williamson, 1985; Stein, 1997), to exercise monopoly power (Hill, 1985; Villanonga, 2000), or to reduce risk (Lewellin, 1971; Khanna and Yafeh, 2005). ...
Article
We examine the diversification patterns of almost all publicly listed non-financial companies in China during the 2001 to 2005 period. More than 70 percent of the firms in our sample are diversified. We document that patterns of diversification strongly depend on firms' political connections. Former local bureaucrats are more likely than other CEOs to enter multiple industries. This effect is particularly pronounced in state-owned enterprises (SOEs) that operate in weak institutional environments. These companies are particularly prone to entering low-growth, low-profitability, and unrelated industries. Consequently, the performance effects of diversification differ sharply across SOEs and private firms. While the latter earn a premium from diversifying their operations, SOEs do not. Our results are consistent with the view that provincial and local governments push Chinese SOEs into unattractive sectors of the economy and that politically connected CEOs use their relationships to build corporate empires.
... Literature that directly links cooperatives to product diversification is not available. However, clues might be found in existing perspectives that explain the choice of product diversification (Hoskisson and Hitt, 1990; Montgomery, 1994; Ramanujam and Varadarajan, 1989). These perspectives are rooted in different theories or paradigms, notably agency theory (Jensen, 1986), transaction cost economics (Williamson, 1975), the resource-based view of the firm (Penrose, 1959), industrial organization (Palepu, 1985) and strategic contingency theory (Venkatraman, 1989). ...
... Managers may prefer to diversify, even into activities that reduce the value of the firm, because of personal mo tives , like reduction of employment risk (Montgomery, 1994). Since the shareholders of a corporation have other means to reduce their risks, they are assumed to oppose this kind of diversification. ...
Article
Product diversification and its financial outcomes have been studied exhaustively. However, previous literature has focused on corporations, ignoring other important legal organizations or governance structures. In this paper, we study the diversification strategies of cooperatives and compare them with corporations. We develop hypotheses that predict that cooperatives differ from corporations with respect to the extent, type, and performance of product diversification. Data obtained from a sample of 118 cooperatives and corporations are used to test the hypotheses. We find significant differences between cooperatives and corporations. Therefore, our main conclusion is that governance structure does matter for product diversification and its performance. Other governance structures, besides corporations and cooperatives, and their influence in other areas, besides product diversification, could be promising directions for future research.
... The process of firm diversification has been widely investigated in the literature both from a theoretical and from an empirical perspective. Berry (1975) defines diversification as the increase in the number of sectors in which a specific firm is active. Pitts and Hopkins (1982) put forward a notion of diversification which is less related to the sector and more associated with firms' specific activities. ...
... As concentration promotes an investment of specialized assets (e.g. Hill and Jones, 1992; Montgomery, 1994), it is important to thereby outline the nature of such specialized assets. In the context of food safety research, specialized food safety assets include investments in a firm's food safety reputation and those assets that support a firm's reputation (e.g. ...
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Food safety is an inherently complex agribusiness problem. Food safety is a result of the collec-tive efforts of various members of the food supply chain in which each member's production, handling, processing and retailing practices jointly determine the safety of the consumed product. Although agency explanations have been offered as one potential solution to this research chal-lenge, food safety also operates within a greater institutional setting. A theoretical framework that draws on an institutional approach is developed in which two sets of propositions are offered to explain the coordination and economic organization of food safety. Such a framework offers four contributions / implications to organizational economic and food safety research. © 2012 International Food and Agribusiness Management Association (IFAMA).
... Corporate contingency research is rooted firmly in the market failures paradigm (Ramanujam and Varadarajan 1989; Hoskisson and Hitt 1990; Montgomery 1994). The real options literature has tended to focus on discrete investment projects such as research and development, extra production capacity, or product launches (Trigeorgis 1995; Amram and Kulatilaka 1999). ...
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Diversified corporations competing in industries characterized by uncertain and rapidly changing structures can enhance their competitiveness by increasing their level of strategic flexibility, i.e., their ability to reconfigure divisional relationships to exploit shifting industry-level complementarities. The value of this kind of strategic flexibility can be understood using a real options framework. Specifically, part of the value of a diversified portfolio of operating assets is a function of the present value of future synergies between currently unrelated businesses that are subject to market convergence. By diversifying and acquiring assets in industries subject to increasing complementarity, firms acquire the right, but not the obligation, to pursue interdivisional synergies when and as appropriate. In other words, under particular circumstances, diversification creates real options on the integration of currently separate operating units. This paper investigates the administrative implications of attempting to create and exercise real options on future synergies through diversification. For whereas an investor can acquire and exercise a financial option simply by issuing the appropriate “buy”
... Specialization allows farmers to pursue the production of those commodities for which they have the greatest relative advantage or the least relative disadvantage given the physical and biological factors and economic forces that limit their enterprise possibilities (Castle, Becker, and Nelson, 1987). Nonetheless, as Montgomery (1994) points out, the diversified (multi-product) firm still is the rule rather than the exception. ...
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Enterprise diversification is a self-insuring strategy used by farmers to protect against risk. This study examines the impact of various farm, operator, and household characteristics on the level of onfarm enterprise diversification. Evidence exists that larger farms are more specialized. Also, farmers who participate in off-farm work, farms located near urban areas, or farms with higher debt-to-asset ratios are less likely to be diversified. In contrast, evidence suggests there is a significant positive relationship between diversification and whether the farm business has crop insurance, is organized as a sole proprietorship, or receives any direct payments from current farm commodity programs.
... In the fourth phase, the stagnant phase, two challenges for established firms are of interest for our discussion. First, since growth opportunities are dried up, established firms will look to other product markets to use their capabilities and diversify accordingly (Dosi/Teece/Winter 1992, Montgomery 1994). Second, there is a threat that incumbents are threatened by innovative new entrants who are successfully entering the market. ...
... Diversification through coinsurance of cash flows provides other benefits as well. First, the firm's expected tax liabilities may be reduced in an asymmetric tax-code regime (see Bhide, 1990; Graham and Smith, 1999). Second, the reduction in cash-flow uncertainty may lower the expected bankruptcy costs (see Smith and Stulz, 1985; Mayers and Smith, 1990; Bessembinder, 1991). ...
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This paper investigates the "more-money" effect of corporate diversification for-mulated in Stein (2003). We find that diversified firms have significantly lower loan rates than focused firms, and find no evidence that diversified firms are subject to more restrictive non-price contract terms such as maturity, collateral requirements, and covenant restrictions. Diversified firms utilize their lower costs of bank debt by raising more external financing, but they access the external capital markets less frequently than focused firms. We show that there is a limit to this favorable effect of corporate diversification: as the extent of corporate diversification grows, the cost of bank debt eventually increases after reaching a minimum. Our results suggest that corporate diversification can affect the capacity for external financing and that there is an optimal scope of diversification in achieving the "more-money" effect.
... Corporations may decide to diversify for profit motive (Chatterjee & Wernerfelt, 1991; Hall & Lee, 1999; Amit, Livnat & Zarowin, 1989; Montgomery, 1994). However, financial economists in 1990s started to query the effect of diversifications as value increasing strategies, and they continue to provide empirical studies that diversification is generally a value decreasing strategy. ...
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This study provides evidence on ownership structures and corporate diversification by analysing 355 public listed companies (PLCs) in Malaysia. The majority of the companies in the sample have an ultimate controlling owner, particularly an individual or family. As controlling owners have on average, rights of control over a greater percentage of shares in any given company than their rights to participate in the cash flows from that company, controlling owners may have an incentive to expropriate minority interests through methods such as inefficient corporate diversification. The risk of such expropriation would be expected to be reflected in the value of highly diversified companies. The results of the research provide no evidence to support the argument that diversification reduces the value of companies. However, the finding is consistent with the argument that high control rights of controlling owner might encourage expropriation of minority interests through corporate diversification strategies. Thus, corporate diversification in Malaysia is perceived as a mixed blessing strategy.
... Firm diversification is widely analyzed in the strategy and financial economics literature. The literature distinguishes between related and unrelated diversification and finds positive performance effects mainly for the former category (Montgomery, 1994; Palich et al., 2000). Rumelt (1974, p. 29) describes two businesses as " related to one another when a common skill, resource, market, or purpose applies to each " . ...
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Two pathways from user innovations to commercial products have been described in the literature: the transfer of user innovations to a manufacturer, and the innovator’s switch of functional role from user to manufacturer. This paper explores a pathway hitherto not studied, namely, the vertical diversification of a user firm and subsequent coexistence of user and manufacturer units as a “user-manufacturer innovator”. Such coexistence potentially enables the manufacturer unit to benefit from a continuous stream of user innovations, while the user unit profits from a steady flow of improved tools. On the other hand, selling user innovations on the market risks giving away the competitive advantage originating from use of the innovations. Based on a detailed case study of Bauer AG, a firm active in both the specialist foundation engineering business and the machinery industry, we derive a set of 10 propositions regarding the conditions under which such an integration of user innovator and manufacturer is attractive and viable in the long run. These conditions relate to innovation, market, and corporate governance and organization, respectively. Subsequently, we validate the propositions with three additional cases from the tunnel construction, tea packaging, and geological surveying industry. Our study makes three contributions to the literature on user innovation. First, we provide an example of user entrepreneurship originating from a corporation rather than from an individual user. Second, we show that an integration of user innovator and manufacturer in one firm can be viable in a steady state, and describe the pertaining conditions. Third, we link user innovation to corporate strategy, exemplifying how user innovation may contribute to redefining the boundaries of the firm. We conclude by pointing out implications for practice and avenues for future research.
... We focus on bank loan contracting because bank loans are primary sources of corporate financing. Bradley and Roberts (2004) show that since 1994 the private bank debt of corporations has been much larger than the public debt. 1 There has also been an increased level of corporate diversification in recent decades through mergers and acquisitions (see Montgomery, 1994; Pryor, 2001; Harford, 2005). The concurrent increases in the levels of bank financing and in corporate diversification in recent years make it important to understand how the diversification of a firm's business operations affects the pricing and structure of its loans. ...
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This paper investigates the effect of a firm's organizational structure on its debt financing activities. Using corporate diversification strategy as an identification tool for organizational structure, we find that diversified firms have significantly lower loan rates than comparable focused firms, and we find no evidence that diversified firms are subject to more restrictive non-price contract terms pertaining to maturity, collateral requirements, and covenant restrictions. We show that the effect of diversification on the cost of a bank loan is channeled primarily through coinsurance in investment opportunities and cash flows and that the effect is nonlinear: as the extent of corporate diversification grows, the cost-reduction benefit of diversification decreases. Our results indicate that the organizational structure of the firm can alleviate its external financing constraints and that it has an important bearing on the firm's financing capacity.
... The RBV suggests that a firm's resource stock impacts a firm's profitability and its breadth of product diversification (Agarwal & Ramaswami, 1992). Extending this argument, resource stock would also influence the level of geographic diversification since the antecedents to product and international diversification (e.g., intangible assets which have some properties of a public good) are similar (Montgomery, 1994). We further argue that since they possess a stronger stock of resources, larger firms may be in a better position to successfully compete with host country firms especially in developed countries (Agarwal & Ramaswami, 1992) and absorb the high costs and risks in international operations (Hoang, 1998; Hood & Young, 1979). ...
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In this study, we examine the location strategies (e.g., developing versus developed countries) of Chinese multinational firms (Pantzalis, 2001). We argue that domestic firm-specific ownership advantages of a firm, in the form of larger size and higher degree of diversification, will induce internationalization into developed countries rather than into developing countries. We also predict that internationalization into developed countries will help performance but internationalization into developing countries will hurt performance. Based on an analysis of data on 154 Chinese listed MNCs from 1992 to 2002, we found support for our predictions.
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This paper examines the effects of information technology (IT) adoption on the productivity of multimarket small and medium-sized enterprises (SMEs). The main hypothesis is that IT usage increases efficiency to a higher degree in diversified and internationalized firms compared with single-market SMEs. This hypothesis is tested using a large sample of more than 2,000 Spanish SMEs. Overall, intensive use of IT in operations processes is found to be associated with substantial increases in productivity of firms following both related and unrelated diversification. Also, exporting firms with more intensive use of IT have higher productivity. These results are consistent with previous theoretical arguments on the relationship between IT and efficiency of firms and open future research directions related to the role played by IT in the management control systems of both diversified and exporting firms. KeywordsProductivity paradox–Performance–Diversification–Internationalization–Small and medium-sized enterprises–Information technology
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Managers frequently cite the desire to mitigate asymmetric information as a motivation for increasing firm focus. The information benefits of focus appear relevant for the subset of firms that actually increase their focus; however, the relevance of focus-related information benefits for the population of diversified firms is an open question. This paper examines the relation between corporate diversification and asymmetric information proxies derived from analysts’ forecasts and abnormal returns associated with earnings announcements. I find that greater diversification is not associated with increased asymmetric information. These results call into question the notion that corporate diversification strictly exacerbates information problems.
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