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Olympic values education: evolution of
a pedagogy
Deanna L. Binder a
a Institute for Olympic Education, University of Alberta,
Edmonton, Alberta, Canada
Available online: 25 Jun 2012
To cite this article: Deanna L. Binder (2012): Olympic values education: evolution of a pedagogy,
Educational Review, 64:3, 275-302
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Olympic values education: evolution of a pedagogy
Deanna L. Binder*
Institute for Olympic Education, University of Alberta, Edmonton, Alberta, Canada
Guided by the twentieth century hermeneutic idea that application co-determines
understanding, this paper explores the conversations between theory and
application that evolved during the implementation of three Olympic-related
curriculum projects. Each of these projects was informed by specificfields of
then-current educational theory, and offered understandings and insights that
were applied in the next project. These understandings guided the development
of the toolkit for the Olympic Values Education Program (OVEP) of the Interna-
tional Olympic Committee. The author suggests that the collective insights from
this ongoing curriculum development process have the potential to provide a
theoretical foundation for a pedagogy of Olympic values education. Roland
Naul, another Olympic scholar, describes the approach to Olympic education
that evolved from this process as a “lifeworld”orientation, in which the Olym-
pic ideals act as a motivation for learning activities in all aspects of life, inte-
grated with active participation in sport and physical activity. Questions that are
addressed during the discussions of the various projects include: What current
educational theory will best support the flexible delivery of Olympic-related
activities in support of school-based learning outcomes? How do children and
youth learn positive behaviours and values, and what teaching methodologies
support this learning? Do the Olympic values have relevance in cultural contexts
other than the ones based on Euro-American traditions? Are they, as the Olym-
pic Movement professes, universal? Are the methodologies proposed for teach-
ing values in Euro-American contexts appropriate in other cultural contexts?
How can international Olympic education and fair play initiatives represent glo-
bal cultural perspectives?
Keywords: Olympism; curriculum development; pedagogy; values
Introduction
Through an exploration of the curriculum development processes of four Olympic
education initiatives for schools, this paper will explore ways that reflection on the
development and implementation (practical application) of a curriculum project
offered understandings that guided curriculum development in a subsequent project.
1
At the beginning of the first project, Come Together: The Olympics and You (Binder
1986), produced by the Calgary 1988 Olympic Winter Games Organizing Commit-
tee, the only supports for the development of a theoretical orientation for an Olym-
pic education project were 15 years of classroom teaching experience and a room
full of information on the Olympic Games. By the end of the fourth project, Teach-
*Present address: EDI, Educational Design International, #3, 520 Marsett Place, Victoria,
British Columbia, V8Z 7J1, Canada. Email: Deanna.Binder@shaw.ca
Educational Review
Vol. 64, No. 3, August 2012, 275–302
ISSN 0013-1911 print/ISSN 1465-3397 online
!2012 Educational Review
http://dx.doi.org/10.1080/00131911.2012.676539
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ing Values: An Olympic Education Toolkit (Binder 2007), produced by the Interna-
tional Olympic Committee (IOC), an approach to Olympic education had evolved
that Naul (2008), in his description of approaches to Olympic education, catego-
rized as a “lifeworld”orientation. (This concept is discussed further on in the
paper.) The insights and understandings that emerged during these four curriculum
development experiences now seem to offer support for the evolution of a pedagog-
ical model for teaching the Olympic values.
Historically, at the time of the Calgary project the academic literature in curricu-
lum theory focused on cognitive objectives (Bloom 1956), technical aspects of
developing curriculum (Tyler 1949), and featured the writing of curriculum theorists
such as Schwab (1969, 1971), who stressed the role of the curriculum specialist.
The literature on curriculum planning for gifted students in the early 1980s intro-
duced the term “curriculum differentiation”(Taylor 1984; Walters and Gardner
1984; Tomlinson 1999). Curriculum differentiation then became the organizing prin-
ciple for the Calgary Winter Games educational resources, and is discussed further
on in the paper.
The theoretical orientation for the second project, Fair Play for Kids (Binder
1990) produced by the Government of Canada, was the then-current writings on
moral education by scholars like Kohlberg (1981) and Haan, Aerts, and Cooper
(1985). The third project, Be a Champion in Life (Binder 2000), produced by the
Athens Foundation of Olympic and Sport Education, was an international project,
requiring the curriculum team to address the colonial-era problematics of exporting
Western curriculum traditions, and to question the applicability of the Olympic val-
ues as universal values in multicultural contexts (Smith 1997; Freire 1997; Hober-
man 1995; MacAloon 1978, 1996). Also, at the time of the Athens project,
emerging theory in the field of moral/ethical education suggested a radical rethink-
ing of the theoretical orientation for a values-based educational resource (Nussbaum
1986; Noddings 1984; Noddings 1988; Greene 1995).
Reconceptualizing Curriculum Studies
In a reconceptualization of what it means to be engaged in curriculum development
and curriculum theory, Madeleine Grumet (1975) notes that an educational experi-
ence transcends the immediate encounter. It is a dialogue between the person, with
all of his/her understandings, prejudices and biases, and the world of his/her experi-
ence.
Just as art requires the imposition of subjectivity upon the objective stuff of the world,
and is embodied in that stuff, in its materials, forms and limitations, so education
requires a blending of objectivity with the unique subjectivity of the person, its infu-
sion into the structures and shapes of his psyche. (Grumet 1975, 4)
Reflection on the development of a curriculum project, and its application in real
world situations, is then, according to Pinar and Grumet (1976) a necessary part of
the process of “understanding curriculum,”as compared with the traditionally tech-
nical focus on “developing curriculum”(Pinar et al. 1995, 6). Understanding curric-
ulum involves an individual in interpretation and reflection on education/curriculum
experiences.
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The concepts of understanding, interpretation and reflection are informed in this
paper by the work of Hans Georg Gadamer (1989). In Truth and Method Gadamer
explores the philosophical concept of how people come to understand things. Gad-
amer emphasizes that understanding, interpretation and application are all part of
the same process, and suggests that application “co-determines”understanding
(p. 324). Building on the hermeneutical focus of Gadamer’s work, Smits (1997,
291) describes application as “a moment in the process of understanding where we
can show through practice that we understand better,”and goes on to suggest that
there is a responsibility inherent in interpreting words and situations and in creating
meaning, and therefore that understanding, interpretation and application involve
ethical choice and action.
Aoki (1991, 14) also notes that curriculum development “essentially belongs to
the world of the practical,”and talks about teaching being a process of in-dwelling
between curriculum as plan and curriculum as lived experience. Like Grumet,
Gallagher (1992, 39) suggests educational experience is a conversation between past
understandings and new experiences. It is also a conversation among cultures, edu-
cational traditions and languages taking place at several levels: at the level of con-
ceptualization, at the level of writing and design, and at the level of review and
classroom implementation. Thus curriculum development can be considered a pro-
cess of in-dwelling between curriculum as concept in the minds of its stakeholders
(one of whom is usually a ministry of education), and curriculum as the lived expe-
riences of collaboration, informed at all times by the particulars of “practical”appli-
cation by teachers in classrooms. Questions of what and how to teach “arise in
concrete situations loaded with concrete particulars of time, place, person, and cir-
cumstance”(Schwab 1971, 493). The curriculum specialist, Schwab notes, sits in
the middle of the curriculum development process –a process that usually involves
multiple stakeholders. He/she has the responsibility of “readying theory”for practi-
cal use (p. 494). Curriculum development is deliberative; the end or outcome is not
theory but a “decision, a selection, a guide to possible action”(Schwab 1969, 20).
After an “application,”the curriculum specialist is in a position to use both objec-
tive (assessment and evaluation) and subjective (reflection and interpretation) strate-
gies to modify and extend theoretical concepts. In the discussions in this paper, the
author will reflect on how theory related to the concept of Olympic values and the
pedagogy of teaching values was “readied”for use, and how from each project
cycle new theoretical insights evolved.
The curriculum reflection for each of the Olympic-related projects discussed in
this paper follows an outline with the following headings: Scenario, Rationale,
Questions, Theoretical background, Application, Understandings, Critique. Since,
as David Smith (1997, 2) suggests, “genuine theory always has a geography, that
is, that it always arises out of specific concrete situations formulated by living per-
sons who are attempting to answer or clarify real problems at the heart of their liv-
ing”, the discussion of each project will begin with a Scenario and a Rationale.
Scenarios and rationales present the “concrete situations”that are at the heart of
each project.
Hans Georg Gadamer’s (1989, 299) suggests that understanding begins when
we have a question, that is “when something addresses us”. Therefore, the
Questions which guided theoretical inquiry prior to curriculum development are
then presented. Questions are a necessary prelude to interpretation and under-
standing says Gadamer (1989, 363) because the “path of all knowledge”leads
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through a question. He describes questioning as “more a passion than an
action.”“A question,”he says, “presses itself on us; we can no longer avoid it
and persist in our accustomed opinion”(p. 366). For example, the Ben Johnson
scandal during the Seoul Olympic Games “pressed”on all Canadians questions
about substance abuse in Canadian sport. Since the rationale and stakeholders
for each project were different, a different set of questions guided the theoretical
explorations for each project.
Theoretical background information that addresses the questions and informed
the curriculum development process is then discussed, followed by a summary of
the Application or implementation process. Understandings (meanings, interpreta-
tions, insights) which evolved from the application process are then explored. A
brief Critique concludes the discussion of each project. In the concluding section of
the paper the collective insights from theory and practice in the four Olympic-
related projects are presented as basic understandings for a potential “pedagogical
model”for Olympic values education for schools and youth groups in the global
environment of the Olympic Movement.
This paper explores the evolution of an orientation to Olympic education
described by Naul (2008, 119) as a “lifeworld orientation”. According to Naul, a
lifeworld orientation is one of four distinct worldwide approaches to Olympic edu-
cation projects for schools:
•the knowledge-oriented approach “seeks to explain the Olympic idea by
means of its historical and educational legacy”(Naul 2008, 118). This
approach, which according to Naul is the most widespread in the world,
focuses on presenting information about the ancient and modern Games, may
include excursions to Olympic sites, and emphasizes names, dates and facts.
•the experiential approach “employs encounters both inside and outside the
school at games, sports, art and music festivals”(Naul 2008, 118). This
approach emphasizes participation by children and youth in school “Olympic”
festivals and competitions, international school cooperation and communica-
tion, and special emphasis on teaching fair play and cultural understanding.
•the physical achievement through effort approach focuses on the idea that
individual and social development occurs through intense efforts to
improve oneself in physical endeavours and through competition with oth-
ers (Gessman 2002; Gessman 2010). Concentrated and systematic physical
practising and training offers a platform for the holistic development of
mind, body and spirit. This approach situates Olympic education in the
physical education curriculum and in extracurricular and interschool sports.
•the lifeworld-oriented approach “links the Olympic principles to children’s
and young people’s own social experience in sport with their experiences in
other areas of their lives”(Naul 2008, 119). This approach interprets the
Olympic ideals as a motivation for learning activities in all aspects of life,
integrated with active participation in sport and physical activity.
An integrated (lifeworld) approach requires curriculum development that applies
Olympic values in different cultural and educational situations and integrates
Olympic concepts and values in a variety of different subject areas. Therefore
the orientation in this paper is on general curriculum theory and ethical/moral
educational research, rather than on sport or physical education-based curriculum
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theory. Until recently neither sport pedagogy (in the European context) nor
physical education had well-developed curriculum theory related to learning out-
comes in the affective domain. Recently, Haerens et al. (2011, 330) identified a
number of studies evaluating health-based [physical education] curricula that
have “emphasized the need to more explicitly focus on affective learning out-
comes”(e.g. McKenzie, Sallis, and Rosengard 2009; Verstraete et al. 2007;
Whitehead and Fox 1983). Furthermore, as Tinning (2008, 419) notes, there has
been “virtually no systematic study of pedagogy as a process of coming to
know used within the sub-disciplines of kinesiology such as biomechanics, exer-
cise physiology, sport history and sport sociology, and accordingly, we actually
know very little about the pedagogical work done in those contexts”. There still
seems to be a great deal of discussion in the field of sport about “what”needs
to be taught to help students develop good characters through sport participation,
and very little about “how”to teach it.
The Projects
Come Together: The Olympics and You –Calgary 1988 Olympic Winter Games
Description of the project
The Calgary 1988 Olympic Winter Games educational resources integrated sport
and Olympic information and concepts with learning outcomes in the different sub-
ject areas. Funded by OCO’88 (the organizing committee for the Calgary Games),
and supported by a teacher workshop and school outreach program, the resources
were distributed to all elementary schools in the nation in 1987.
Scenario
Four years before the Games the telephone rang in the offices of the special pro-
gramme for gifted learners of the Calgary Board of Education. The organizing com-
mittee for the Calgary 1988 Olympic Winter was looking for a curriculum specialist
to develop materials to educate school children about the Winter Games.
Rationale
The Canadian/Calgary public was uninformed about the history, traditions, and
many of the sports, other than hockey, of the Winter Games. Providing information
and activities through the schools would provide an Olympic experience for chil-
dren and help to increase understanding of the Games.
Target audience
School children in the province of Alberta and Canada
Questions
•What is the best way to present ancient and modern Olympic Games philoso-
phy, history and traditions to school children?
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•What current educational theory is consistent with Alberta Ministry of Educa-
tion policy and will best support the flexible delivery of Olympic-related
activities in support of school-based learning outcomes?
Theoretical background
To answer the first question a review of the literature with respect to the Olympic
Movement revealed that the creation of the IOC and the modern Olympic Games
was intended to further the educational reform ideas of Pierre de Coubertin; these
educational ideas provided a rationale for a school-based programme. De Couber-
tin’s interest in education was clearly evident in the “Aims”that were drafted for
the original Olympic Charter (1908).
•To promote the development of those physical and moral qualities which are
the basis of sport
•To educate young people through sport in a spirit of better understanding
between each other and of friendship, thereby helping to build a better and
more peaceful world
•To spread the Olympic principles throughout the world, thereby creating inter-
national goodwill
•To bring together the athletes of the world in a great four-yearly sports festi-
val, the Olympic Games
These aims, two of which focus on the development of positive values within
the context of participation in sport and physical endeavour, echoed objectives
familiar to educators and the Ministry of Education. However, there were few
Olympic education models to follow. Three manuals distributed in the Los Ange-
les area prior to the Los Angeles 1984 Olympic Games offered examples of the
ways that Olympic Games history, geography, ceremonies, pageantry, torch relays,
cultural and artistic events, venue construction projects, controversies and sport
activities could provide context for inspiring learning activities. This understand-
ing motivated the curriculum specialist to create a curriculum framework that
integrated Olympic and sport-related topics into existing Ministry of Education
curricula. Volunteer teacher committees at all three levels of the Alberta school
system were formed, and invited to use Olympic and sport information as context
for learning activities.
Curriculum differentiation, an approach to pedagogy that in the early 1980s
was being encouraged in special programmes for gifted children, provided a
pedagogical and organizational focus (Taylor 1984; Walters and Gardner 1984;
Tomlinson 1999). Under the heading “How to Differentiate the Curriculum”in
Fair Play for Kids, Appendix A teachers are advised to: differentiate the con-
tent by offering students choices in terms of topics and resources; differentiate
the process by including cognitive, affective and creative tasks; differentiate for
learning style preferences by taking into consideration learning modalities, per-
sonality and cognitive styles, environmental preferences and preferred instruc-
tional strategies; differentiate the grouping structures; differentiate the products
that demonstrate learning (e.g. reports, posters, mobiles, dramas, essays); and
differentiate the evaluation process (objective, self-assessment, teachers, peer,
process or product).
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Curriculum differentiation became a dominant influence on curriculum theory
after the publication of Howard Gardner’s work on Multiple Intelligences (Gardner
1993). Tomlinson (1999, 2) explains the concept:
Teachers in differentiated classrooms begin with a clear and solid sense of what con-
stitutes powerful curriculum and engaging instruction. Then they ask what it will
take to modify that instruction so that each learner comes away with understandings
and skills that offer guidance to the next phase of learning.
Since elementary school teachers often organize lessons from different subject areas
into one theme, an elementary school manual was produced that integrated Olympic
and sport-related information with learning activities in five themes:
•The Olympic Spirit: Olympic history, symbols and traditions
•Winter and the Olympic World: winter fun in polar nations, studying winter
Olympic nations
•The Olympic Winter Sports: How the sports are played and judged
•The Olympics Are for People: Being an athlete, a spectator, a coach
•Calgary Hosts the Olympics: the city, bidding for an Olympics, organizing the
Games, the Olympic venues
It was also understood that the manual would only be used if it was user-friendly
and provided “off-the-shelf”materials for busy teachers. Therefore each theme
included three kinds of pages: background information pages which presented infor-
mation at an adult reading level (for the teacher and better readers), reading cards
which presented information at the reading level of elementary school students, and
activity pages tagged for relevance to a specific subject area, e.g. mostly reading,
mostly writing, mostly science, mostly physical education. The manual was
intended as a resource rather than a textbook. Teachers were encouraged to pick
and choose and adapt learning activities according to the objectives and needs of
their own programmes.
The curriculum framework for the junior high and senior high school manuals
was based on the understanding that secondary level curriculum is much more sub-
ject-area focused and less inclined to thematic organization. Volunteer committees
in each subject area, e.g. language arts, social studies, science, biology, physics,
mathematics, home economics, created learning activities to teach basic skills from
within their subject area. For example, a grade 12 physics module used the bob-
sleigh run as a context for exploring the concept of centrifugal force.
Application
Materials were in the schools in advance of the Games, which provided lead-time
for workshops and promotion, and allowed teachers to build Olympic themes and
projects into their yearly curriculum planning. The narrative which follows high-
lights an example of how schools applied the curriculum materials.
Silver Springs School, Alberta –The school is celebrating the opening ceremonies of
their school-wide Olympic Festival. The walls of every hallway are covered in Olym-
pic-related projects. One wall displays mathematics and science projects related to
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sport, sport medicine and sport technology. Another highlights studies of life in
ancient Greece.
The auditorium is packed with parents and invited guests. The ceremonies begin with
a parade of nations into the “stadium.”Each class represents a country that they have
been studying and they march behind the flag of their adopted country in outfits that
feature aspects of the national dress.
While the Olympic anthem is played, the Olympic flag is hoisted on a flagpole. Then
in an emotional moment, a young athlete enters the gym with an Olympic torch –a
silver cone filled with red and yellow paper –jogs proudly around the auditorium and
lights the Olympic flame. The Olympic spirit is now alive and well in the auditorium
of Silver Springs School!!
Understandings
These are some of the insights that evolved from reflections on this project.
Firstly, in an evaluation carried out by the Canadian Olympic Committee two
years after the Games, 97% of the teacher respondents said that they would use
the materials again, confirming that the materials seemed to be useful in their flex-
ible, off-the-shelf formats. Secondly, the inclusion of the Ministry of Education
and teacher specialists in the development process, thus engaging those who will
ultimately be “living”the curriculum, seemed to establish commitment and credi-
bility. Thirdly, the Ministry of Education approvals process required an assessment
through the filters of the Tolerance and Understanding Committee. These filters
included gender equity, representation of the multiple cultural heritages of the
Canadian people, particularly aboriginal people, and respect and representation of
people with disabilities, assuring a balanced approach in all textual and graphic
components. Finally, workshops, presentations and promotional materials helped
teachers understand the materials, an example of the back and forth conversation,
described by Gadamer, that takes place as people interpret and understand new
information or experiences.
With Ministry of Education involvement, the Calgary project became one of
the first curriculum endeavours in the nation to be approved for distribution and
support by all 10 provincial and two territorial ministries of education.
2
Similar
educational programmes were developed by Olympic organizing committees in
Lillehammer (Helland 1994) and Sydney (2000). Since the success of these ini-
tiatives by Games organizing committees, every city that is bidding for an
Olympic Games is required to outline its plans for an educational initiative. For
example, the 2016 Games’bidding cities had to answer the following questions
in the IOC’s Candidature Procedures and Questionnaire handbook
3
about their
plans for an educational initiative:
•Describe your concept for the educational programmes for the promotion of
sport and the Olympic values to be set up during the years leading up to and
during the Olympic Games and Paralympic Games.
•Describe your plans to promote the practice of sport and a healthy lifestyle
(for example in schools).
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•It is not an obligation to organize a Youth Camp. However, if you plan a
Youth Camp as part of your educational programme, briefly describe your
plans (location, number of participants, etc.) and how the Youth Camp will
be funded.
Critique
The rationale for the Calgary 1988 Olympic education program was to inform chil-
dren about the Olympic Games. Feedback from teachers suggested that the learning
activities were relevant. However as a “first effort”in school-based Olympic educa-
tion curriculum development the programme had a number of shortcomings. It
lacked a strong orientation to sport and physical activity, which, according to the
aims of the Olympic Charter is the underlying rationale for the Olympic Games
and for the Olympic Movement. Learning activities were mostly classroom-based.
As previously noted, curriculum theory in sport pedagogy and physical education,
particularly with respect to learning outcomes in the affective domain, was underde-
veloped in the 1980s and continues to challenge curriculum specialists in the
Olympic education field
As an Olympic-related project, Come Together: The Olympics and You drew
criticism from some in the academic community. Critics of the Olympic Move-
ment often argue that the modern Olympic Games, corrupted by corporate agendas
and personal greed, are an unsuitable context for activities in schools. Wamsley
and Heine (1996) go so far as to describe the promotion of the Olympic idea as
“ideological inscripting”(p. 88). They conclude in a critique of the Calgary
Games that “citizens [including children] were …educated for a pre-arranged
future, where participation in various aspects of Olympic consumption could be
directly linked to personal experiences and memories of 1988”(p. 88). The ideals
of Olympism are also often criticized because they are “mostly a composition of
narratives on an Olympic ethos created and celebrated by its adherents”(DaCosta
2002, 28) –a vaguely worded collection of ideas from nineteenth century human-
ism. Another critique, primarily from European-based sport educators, was that too
little attention was paid in the Calgary educational materials to the theories and
methodologies of Olympism as articulated by Pierre de Coubertin and the inter-
preters of Pierre de Coubertin who followed him (Spanenberger 1994). These
same authors, however, note that the programme had a high implementation quo-
tient, and was well-received by teachers.
Fair Play for Kids: A Handbook of Activities for Teaching Fair Play (1990/1995) –
Canadian Commission for Fair Play (Fair Play Canada/Esprit Sportif Canada)
Project description
Fair Play for Kids: A Handbook of Activities for Teaching Fair Play was
distributed by the Government of Canada to every elementary school in the country.
It is a handbook
... to help your students develop and reinforce their ability to become fair players in
life as well as in sport and physical activity. With the activities in this handbook, you
can integrate fair play concepts not only with physical education, life skills classes
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and intramural programs; but also in art, social studies, science, drama and language
arts. (Binder 1992, 1)
Scenario
Seoul Korea, 24 September 1988 –Ben Johnson tests positive for a performance-
enhancing drug and his gold medal for the 100 m Olympic event is revoked.
Rationale
Following the revelations of the Dubin Inquiry into the drug scandal of 1988 the
Canadian government established an independent, non-profit Canadian Anti-doping
Agency, and invited a group of sport leaders to participate in a Commission for Fair
Play. The Commission agreed to oversee the development of a programme to
encourage the development of fair play values in sport.
Target Audience
Canadian school children 8–9 to 11–12 years old
Questions
•How do children and youth learn fair play behaviours and values?
•What teaching methodologies support this learning?
Theoretical background
The orientation for this review shifted from the traditional scholarly interest in the
“what’s”and “whys”of fair play to a pedagogical interest in the “hows,”that is, to
a focus on how children learn values like fair play, and how teachers can best
enhance this learning. For example, what connections exist between fair play as a
sport concept and fair play as an educational priority? How does fair play relate to
other educational objectives and priorities? What teaching situations and environ-
ments best facilitate the processes of learning fair play? What kinds of activities
seem to be most helpful? What kinds of supplementary reinforcements and rewards
are helpful? Within the context of a multicultural nation, how is fair play interpreted
as a concept within and among different cultural communities? How do children in
these various cultural communities learn fair play? These were some of the supple-
mentary pedagogical questions that “raised themselves up”(Gadamer 1989) as the
literature was reviewed.
Fair play evolved as a sporting concept from the playing fields of the gentle-
men’s schools of England, and was subsequently enshrined by Pierre de Coubertin
in the aims of the Olympic Charter. As previously noted, the concept received
national attention in Canada at the time of the Ben Johnson doping scandal, and
with the growing public concerns about violence in sport, particularly hockey.
Research seemed to support the concern. Bredemeier and Shields (1984, 1986,
1995) and Bredemeier et al. (1988) observed that, rather than helping to build good
character, as many sport enthusiasts maintained, some competitive sports activities
without specific strategies to encourage and promote fair play, seemed to contribute
to an enhanced disposition for cheating and illegal or hurtful, aggressive behaviour.
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The dominant theory in values education in North America at the time was
moral development theory –an orientation most closely associated with Kohlberg
(1981) and Haan, Aerts, and Cooper (1985). Kohlberg, a psychologist influenced
by the cognitive development model of Jean Piaget (1975), outlined a hierarchical
development of certain abilities with respect to abstract moral reasoning. The model
emphasizes the cognitive processes involved in moral reasoning, an approach that
has its roots in the principled ethics of Kant (1977) and the ideals of Plato. Moral
development theory postulates stages in the development of ethical/moral judgment
as part of a maturation process. Fair Play for Kids was grounded in this theory,
and includes the following quotes from Hersch, Paolito, and Reimer (1979).
•Figuring out what is fair and learning how to cooperate and share are what
interests elementary school youngsters, because they are developing the
capacity to understand that other people see the world differently –e.g. coop-
erative problem-solving activities (Hersch, Paolito, and Reimer 1979, 135).
•Teachers can help students develop their moral reasoning abilities by providing
experiences which create moral conflict exposing children to other higher
modes of thinking than their own. Stimulation of moral development occurs
when children are presented with genuine and difficult moral conflicts (Hersch,
Paolito, and Reimer 1979, 138).
Two learning processes that are recommended to help young people “rise”to
the next level of moral development were highlighted throughout in Fair Play for
Kids. One was identifying and resolving moral conflicts. Talk/dialogue seemed to
be a foundational strategy in this process. Therefore, most of the activities in this
programme are accompanied by a “Let’s Talk”section (p. 4). Changing roles and
perspectives was the other favoured teaching strategy. Children at this age tend to
see their world from an egocentric point of view. Games, simulations, role plays
etc. provide them with opportunities to put themselves in someone else’s shoes
(p. 4). Table 1, which appeared at the beginning of each theme, summarizes the the-
oretical orientation of the manual.
Table 1. Theoretical orientation of Fair Play for Kids
Principles of fair play
Important fair
play values and
attitudes
Processes for teaching fair
play values and behaviours
1. Respect the rules. Teamwork and
cooperation
Recognizing and resolving
ethical dilemmas
2. Respect the officials and their
decisions.
3. Respect your opponent. Playing by the
rules
4. Give everybody an equal chance
to participate. Changing roles and perspectives
5. Maintain your self-control at all
times.
Self-esteem
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Application
The fair play handbook was developed with four themes that linked fair
play-oriented learning activities with various curriculum areas:
•Fair Play Talk –Creative activities that engage learners in discussion and role
plays about fair play and fair play dilemmas.
•Fair Play in Action –Lots of games and game ideas that reinforce fair play.
•Fair Play: Past, Present and Future –Focus on fair play issues. Have fun with
a fair play theme.
•Fair Play for our World: Health and Environment –Focus on fair play
applications in the real world. Create a fair play cross-curriculum with
activities in science, life skills, global studies and multiculturalism.
Teacher committees participated in all stages. The steering committee included
members of the Commission for Fair Play and the Canadian Ministry of Sport. As
for the Calgary programme a national workshop and promotion programme created
awareness and motivated implementation.
Understandings
Understandings that evolved from research, development and implementation of
Fair Play for Kids included a clear message from the literature that fair play is a
learned behaviour; it does not happen automatically because someone participates
in a sport (Bredemeier and Shields 1995). Several studies support the assumption in
Fair Play for Kids that interventions improve fair play behaviours (Gibbons,
Ebbeck, and Weiss 1995; Vidoni and Ward 2009), and that dialogue is a founda-
tional methodology for teaching values (Noddings 1988).
During the writing and field-testing phases of the project, two other curriculum
insights evolved. One addressed the concept of cooperation versus competition in
the teaching of physical and sport skills to young people. This seemed to be a con-
tested issue in the sport and physical education literature of the 1980s. A Grade 4
teacher resolved the issue when she noted during a development committee meeting
that, “My kids have to learn to cooperate before they can compete effectively.”She
went on to suggest that even on the same team young people between the target
ages of eight to 12 needed to learn to cooperate as members of a team. The other
insight was that teachers were impatient with the 10 or 12 pages of moral develop-
ment theory that introduced the handbook. “Put the theory at the end of the pro-
gramme,”they said. This was an insight that, perhaps, would not please academics,
but which seemed to make the handbook more user-friendly and less intimidating
for the classroom teacher.
Critique
Two aspects of application that are frequently absent with respect to interpreting the
success of a programme or understanding its “lived in”curriculum experiences, are
evaluation and research. With respect to Fair Play for Kids a research study
(Gibbons, Ebbeck, and Weiss 1995) was applied to explore the “effects on the
moral development of children in physical education using educational activities
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selected from Fair Play for Kids”(Gibbons, Ebbeck, and Weiss 1995, 248). The
following results were reported:
Results supported the main hypothesis that implementation of a specially designed
educational programme can effect changes in several facets of moral development …
These results support theory and empirical research that enhancing moral growth is
not an automatic consequence of participation in physical activity, but rather that
systematic and organized delivery of theoretically grounded curricula is necessary to
make a difference. (p. 253)
Gibbons, Ebbeck, and Weiss’(1995) study used empirical measures to test before
and after responses in the areas of moral judgment, moral reason, moral intention,
and prosocial behaviour. These measures were either based on or correlated closely
with the stages of moral development model developed by Rest (1986). The
researchers note that, “although the products of this study (i.e., changes in quantita-
tive scores) were highly visible, the processes by which these changes occurred
were less discernible”(Gibbons, Ebbeck, and Weiss 1995, 254).
Within the confines of this research design, teachers were empowered to make the
pedagogical decisions as to where and when to use teaching strategies. This allowed
teachers to judge whether the activities were usable in the “real”classroom with “real”
children. Field research acknowledges and accepts a less controlled experiemental
environment in order to provide this information to practitioners. Thus, as the activi-
ties within Fair Play for Kids were designed for use by teachers in the schools, it was
important to examine their effectiveness within this context. The results of this study
provide social and empirical validity for the utility of the Fair Play for Kids teaching
strategies in real-world situations.
Fair Play for Kids is now dated on theoretical grounds. As the programme was
being released for distribution, the academic field of values education was in major
transition. Lawrence Walker (1995, 1) writes:
... it has become apparent that this pervasive influence [Kohlberg’s] has imparted a
rather constricted view of moral functioning, which we must now strive to overcome.
This constricted view of moral functioning arose from Kohlberg’s a priori and conse-
quently restricted notion of morality (following in the Platonic and Kantian traditions
in moral philosophy which emphasize justice and individualism) and from his impov-
erished description of the moral agent (following in the cognitive-developmental tradi-
tion in developmental psychology and exemplified by his emphasis on the cognitive
abilities used in resolving hypothetical moral dilemmas).
The new orientation to values education that is alluded to by Walker provided the
theoretical orientation for the next Olympic education curriculum project to be ana-
lysed in this paper.
Be a Champion in Life: An International Teacher’s Resource Manual (2000) –
Athens Foundation of Olympic and Sport Education
Description of the project
The development process for Be a Champion in Life involved an international
conference to discuss the creation of a global resource based on the Olympic
values followed by a three-year collaboration among the members of an Interna-
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tional Steering Committee, and the staff of the Athens Foundation for Olympic
and Sport Education (FOSE), a private foundation funded by its president. The
manual featured five themes; four of them are focused on specific Olympic val-
ues (physical activity, fair play, multiculturalism, and pursuit of excellence); the
fifth theme provided the Olympic context (history, traditions, symbols, ceremo-
nies). It was launched at a seminar for 70 global educators –symbolically at
the foot of Mount Olympus.
Scenario
The following journal was a written entry following a meeting of the FOSE Interna-
tional Steering Committee to discuss the FOSE project. It provides an example of
curriculum as the “lived experience”of a curriculum specialist (Binder 2002).
A December rain cascades off the roof of the Hotel Grand Chalet in the northern
Athenian suburb of Kiffisia. As we conclude the first International Steering Com-
mittee Meeting, it is decision-making time. I have been asked privately by the Founda-
tion and by the other three members of the International Steering Committee whether I
would consider leading the development of the FOSE teaching resource package. The
President makes a proposal that I come to Athens as a guest of the Foundation for three
months. I have concerns. For our Greek hosts, the ideals of Olympism represent a phi-
losophy of life in which they take great pride of ownership. I have very ambiguous
feelings about the cross-cultural relevance of these ideals. I wonder about their applica-
tion for children in schools and particularly in non-Euro-American cultural contexts.
The difficulties experienced in moving forward during the various preliminary con-
ferences and meetings have also highlighted differences in the ways the officials of
the Foundation and those from Euro-American traditions organize and work. There
are also different expectations for the contents of the teaching resource package,
based on very different approaches to teaching and curriculum development in our
various educational systems.
Rationale
Let us then dedicate the second centennial [of the Olympic Movement] to the children,
to the Olympic and Sporting Education …Let the Olympic and Sporting messages be
codified and taught since Nursery school, if possible, and let the children of the whole
world receive them.
4
The President of FOSE has a vision (in Greek, an orama) that an educational
programme focused on the positive values of Olympism, and distributed to all the
schools in the world, would eventually change the behaviours of human society.
It is an unrealistic vision, but he has the resources and the influence within the
sport system of Greece to bring together people from around the world to try and
make some progress towards his vision.
Target audience
Children 8–12 year old in the schools of the world
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Questions
•Do the Olympic values have relevance in cultural contexts other than the ones
based on Euro-American traditions? Are they, as the Olympic Movement pro-
fesses, universal?
•Are the methodologies proposed for teaching values in Euro-American con-
texts appropriate in other cultural contexts?
•How can international Olympic education and fair play initiatives represent
global cultural perspectives?
Theoretical background
A. With respect to the question of universal values and the educational philosophy
of Olympism
In the 1980s the IOC produced a revised version of The Olympic Charter.
“Fundamental Principles”replaced the “Aims”of the original charter. The two
Fundamental Principles in the Olympic Charter (IOC 2011) which speak strongly to
an educational mandate are:
•Olympism is a philosophy of life, exalting and combining in a balanced
whole the qualities of body, will and mind. Blending sport with culture and
education, Olympism seeks to create a way of life based on the joy of effort,
the educational value of good example and respect for universal fundamental
ethical principles (Fundamental Principle #1).
•The goal of Olympism is to place sport at the service of the harmonious
development of man, with a view to promoting a peaceful society concerned
with the preservation of human dignity (Fundamental Principle #2).
The modern Charter also notes that “the goal of the Olympic Movement is to
contribute to building a peaceful and better world by educating youth through sport
practised in accordance with Olympism and its values”(IOC 2011, 13),and that
the role of the IOC is to “encourage and support the promotion of ethics in sport as
well as education of youth through sport and to dedicate its efforts to ensuring that,
in sport, the spirit of fair play prevails and violence is banned”(p. 14).Some of the
other values referred to in the Fundamental Principles and in other statements
within the Olympic Charter include:
•respect for balance in the human character between aspects of mind and body
•an understanding of the joy found in effort
•an emphasis on peaceful behaviour
•respect for others (here described as preservation of human dignity)
•fair play
The Fundamental Principles and subsequent statements also include suggestions for
methodology: educating through sport, blending sport with culture and education,
and setting good examples.
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B. With respect to the question of methodologies for teaching values
The 1980s brought a different orientation to ethical/values education from that of
moral development theory. For the FOSE project the work of four educators exempli-
fies this emerging curriculum theory. Carol Gilligan (1982, 14), a psychologist and a
former student of Lawrence Kohlberg, questioned the conclusions that Kohlberg
reached about the moral reasoning of women and girls based on his model of the
“hierarchical stages of moral reasoning.”She points out that Kohlberg’s studies, car-
ried out to develop the levels of moral reasoning model, were based on sample popu-
lations of boys and men. She also notes that Kohlberg, like Freud and Piaget before
him, all observe that somehow girls do not fit their models. When women do not con-
form to the standards of psychological expectation, she says, the conclusion has gen-
erally been that something is wrong with the women. She argues that ...
Sensitivity to the needs of others and the assumption of responsibility for taking care
lead women to attend to voices other than their own and to include in their judgment
other points of view. Women’s moral weakness, manifest in an apparent diffusion and
confusion of judgment, is thus inseparable from women’s moral strength, an overrid-
ing concern with relationships and responsibilities. (Gilligan 1982, 16–17)
In Caring: A Feminine Approach to Ethics and Moral Education, Nel Noddings
(1984), an educational philosopher, proposed an educational philosophy based on
Gilligan’s ideas of an ethics of care. She suggested that schools should be “deliber-
ately redesigned to support caring and caring individuals”(p. 182). She describes
four fundamental strategies for nurturing the ethical ideal: dialogue, practice, confir-
mation and modelling.
Philosopher Martha Nussbaum (1986) refers to the drama of ancient Greece to
explore value conflicts in human lives. She is clearly uncomfortable with abstract
discussions of moral dilemmas, and emphasizes the importance of emotion.
Our Anglo-American philosophical tradition has tended to assume that the ethical text
should, in the process of inquiry, converse with the intellect alone; it should not make
its appeal to the emotions, feelings, and sensory responses …We discover what we
think about events partly by noticing how we feel; our investigation of our emotional
geography is a major part of our search for self-knowledge. (Nussbaum 1986, 15–16)
There are two aspects of Nussbaum’s work that have implications for teaching
Olympic values. She argues in support of an approach to ethics that focuses on the
lived experiences and moral conflicts of real people in real situations, as opposed to
intellectual discussions of abstract moral dilemmas. She also emphasizes narrative –
drama, poetry, story –as important tools for ethical education.
In Releasing the Imagination, Maxine Greene (1995), a curriculum theorist,
picks up the curriculum threads suggested by the theories of scholars such as Gilli-
gan, Noddings and Nussbaum, and stresses the role that imagination plays in learn-
ing strategies that help young people develop positive values and behaviours. “It is
imagination,”she says, “that opens our eyes to worlds beyond our experienceen-
abling us to create, care for others, and envision social change”(book jacket). Stim-
ulating the imagination involves active learning and an appeal to the emotions of
students. Greene points out that simply lecturing about basketball will not develop
a basketball player. Somehow teachers and coaches communicate ways of doing
things that allow learners to put into practice in their own way what they are see-
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ing, hearing and experiencing. “To teach, at least in one dimension, is to provide
persons with the knacks and know-hows they need in order to teach themselves”
(Greene 1995, 14). This is a form of inventiveness, a use of imagination.
With its capacity to both make order out of chaos and open experience to the mysteri-
ous and the strange ... [imagination] moves teachers and coaches, students and athletes
to journey where they have never been. (Greene 1995, 23)
Greene celebrates the fine arts as the curriculum place where it is most possible for
children to see themselves and the possibilities of their world in a different way.
Encounters with the arts have a unique power to release imagination. Stories, poems,
dance performances, concerts, paintings, films, plays all have the potential to provide
remarkable pleasure for those willing to move out toward them and engage with them.
(Greene 1995, 27)
The ideas of Gilligan, Noddings, Nussbaum, Greene and others pointed the Interna-
tional Steering Committee for Be a Champion in Life towards an orientation that
would help young people to explore their emotional as well as their intellectual
responses to ethical issues through narratives, art, music and drama, and that
emphasize care and compassion for others.
C. With respect to the question of cultural difference and complexity
De Coubertin’s Olympic project was grounded in Euro-Western philosophy, val-
ues and sport traditions, and specifically in the idealistic, optimistic ideas of nine-
teenth century humanism. For 300 years these ideas, traditions and values,
including the Euro-American systems of organized sport, were exported to non-
Western cultural lifeworlds. Post-modern educational and sport theorists critique
the educational and sport legacies of colonialism, including their negative impacts
on traditional and indigenous sport. One scholar, for example, refers to Olympism
as “an essentialist cultural tradition rooted in Judeo-Christian religion, Roman
law, Greek ideas on politics, philosophy, art and science, and all refracted
through the Renaissance and the Enlightenment”(Petrie 1992, 11).
Others suggest, however, that Olympism may be attractive globally to the
over 200 countries that sign the Olympic Charter because it offers a general
framework from within which the nations and regions that organize and partici-
pate in the Olympic Movement can represent their own cultural and ethical tradi-
tions. “There are not one Olympic Games, but thousands,”says MacAloon
(1996, 76) “… The Games act as an interpretive frame.”For example, although
the rituals for an Olympic Games are prescribed by the Olympic Charter, the
opening ceremony in China (2008), with its synchronized thousands of perform-
ers, represented Olympism in a different way from the opening ceremonies in
Athens (2004), with its emphasis on ancient Greek heritage, an example of how
interpretation and understanding are co-determined by application in concrete situ-
ations (Gadamer, 1989).
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Application
The curriculum framework for Be a Champion in Life,
5
developed during an inter-
national conference, evolved into five themes:
•Body, Mind and Spirit: Inspiring Children to Participate in Physical Activity
•Fair Play: The Spirit of Sport in Life and Community
•Multiculturalism: Learning to Live With Diversity
•In Pursuit of Excellence: Identity, Self-confidence and Self-respect
•The Olympics Present and Past: Celebrating the Olympic Spirit
The understandings from previous projects were applied in a number of ways. The
project was based on North American principles of learning
6
which had to be
worded succinctly for international users, many of whom would be in educational
systems that emphasized didactic teaching methodologies. The reader will recognize
the echo of curriculum differentiation, as described earlier, in these principles of
learning.
•Learning is an active and not a passive activity. Learning processes include
writing activities, discussion or debate, creative activities, e.g. art, drama or
music, and physical movement through activities like sport, dance and physi-
cal education.
•People learn in different ways. Some people learn best by reading; some learn
best by listening; some learn best by creating things or moving around.
•Learning is both an individual and a cooperative activity. Some people work
best independently. In order to learn and practice cooperation, however, peo-
ple need to work together.
In response to the understanding from the Calgary project that an Olympic
education project should highlight sport and physical activity, the manual opens
with “Body, Mind and Spirit: Inspiring Children to Participate in Physical Activity.”
Addressing this theme first conceptually highlighted the foundational idea of
Olympism –that young people develop physical, intellectual and moral capabilities
when they challenge themselves in physical endeavour. Moreoever, in response to
the insight that inactivity and obesity are global concerns, the theme highlights
strategies to inspire participation.
In the foreground of concern for the curriculum development of the FOSE man-
ual was the Olympic concept of universal values. Curriculum theorists and critical
pedagogues were not at all sure that there was such a thing as “universal values.”
In spite of the recognition of these values by all of the countries that participate in
the Olympic Games the Olympic values were still a Eurocentric construction. The
curriculum specialist was also aware that she brought to the project a North Ameri-
can curriculum perspective, a horizon, as Gadamer (1989) refers to it, that was
bounded by North American, Eurocentric prejudices, experiences and convictions.
Gadamer suggests “we are continually having to test all our prejudices [and particu-
larly so in cross-cultural collaboration]. Understanding is always the fusion of these
horizons [past and present] …” (1989, 306). Narratives and learning activities in
the manual featured content from other cultural contexts, and learner tasks fre-
quently required learners to explore the traditions and teachings of their own cul-
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tures. Would these efforts be enough to “fuse some horizons”in this manual, and
make it relevant for other cultural and educational situations?
In order to bring to the project the maximum possible exposure to other hori-
zons, the curriculum specialist arranged for two preliminary reviews of drafts of the
manual. In one a group of reviewers from multiple cultural backgrounds (e.g. Zim-
babwe, China, Tanzania, South Korea, native Canadian) gave the draft a “surface
review”and engaged in discussions on the content and format. The second review
took place in five classrooms on five continents (25 classrooms in total): in China,
in Brazil, in Australia, in South Africa and in England. Each classroom teacher
completed a detailed curriculum and classroom practice questionnaire; question-
naires were collected and compiled by the classroom trial coordinator in each coun-
try. These classroom trials provided the understandings with respect to shared
values and cultural difference that were later applied in Teaching Values: An Olym-
pic Education Toolkit, the global Olympic values education manual of the IOC.
Understandings
In addressing the concerns about the “colonialist”practice of exporting educational
and cultural programmes based on Western values and Western cultural practices to
cultures with different worldviews, the concept of “transnational spaces,”explored
by Noel Gough (2000) was helpful. Gough argues for a conception of “transnational
spaces”where universals could be “performed,”that is worked out, worked through,
adapted and re-invented within the context of local knowledge traditions. In the class-
room trials of Be a Champion in Life teachers appeared to create “transnational”
spaces as they selected and re-worked learning activities from within the various
themes, integrating these with local curriculum expectations and community tradi-
tions. Teachers who led the classroom trials in the different regions seemed to con-
nect Olympic values such as fair play and respect for others with ethical concepts
from their own cultural traditions. For example, the South African group, working in
the Xhosa culture of the Western Cape connected the project to their curriculum
strand called “Life Orientation”and reported that Olympism captures the essence of
the sub-Saharan concept of UBUNTU. “The essence of UBUNTU is contained in
aspects of respect, recognition, concern, compassion, forgiveness, empathy, under-
standing, cordiality, sincerity and generosity. It reflects a deep-rooted African maxim
that a person can be a person only through other persons”(from the comments of the
South African classroom trial coordinator). Olympic educators in China connected
the Chinese concept of 和(hé) 合(hé) with the Olympic values. The first hé character
represents harmoniousness, peacefulness, gentleness, kindness; the second character
represents wholeness, integration, harmonization, reconciliation.
However, some activities based on Western concepts of the “self,”and Western
pedagogy related to individual development, goal-setting and self-development in
the theme titled “In Pursuit of Excellence”seemed to conflict with cultural tradi-
tions in Asia and Africa which emphasize community, unity and solidarity. It was
an insight to come to an understanding that for people from a Buddhist or Hindu
tradition, the “self”is an illusion, a concept to be suppressed rather than stimulated.
In Chinese traditional pedagogy, humility is valued above self-confidence. Similarly,
in South Africa, teachers were more interested in promoting the individual’s respon-
sibility to the community than in exploring an individual student’s goals and
dreams. Although pursuit of personal excellence in a sporting endeavour seemed to
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be an accepted goal for most educators in the classroom trials, there was tension
between the conflicting worldviews with respect to the concept of the “self.”Non-
Euro-American teachers seemed to be uncomfortable with activities that focused
students on self-awareness and self-development. This tension is most evident in
faith-based traditions, and is a topic that requires further exploration. The following
understandings evolved based on these classroom trials.
7
•Learning activities based on the Olympic values seemed to have relevance in
classrooms in different cultural contexts.
•Learning activities based on the principles of active learning seemed to con-
tribute to improved attitudes and behaviour on the playgrounds and in school
classrooms.
•Activities that explored emotions and attitudes, stimulated the imagination,
and emphasized caring and compassionate behaviours were highlighted as
favourites by teachers.
•The most used activities seemed to be in the “fair play”and “respect for oth-
ers”themes.
•Sport, physical activity and physical education concepts and learning activities
need expansion and appropriate articulation in Olympic education materials.
Perhaps the concept of “physical literacy”(Whitehead 2001) and its focus on
developmentally appropriate skills and games offers an improved theoretical
orientation for the physical activity themes of an Olympic education
initiative.
Critique
Be a Champion in Life was symbolically launched at the foot of Mount Olympus.
The president of FOSE, a Greek patriarch of the old school, did not want to publish
the books for sale. Instead, his orama was that the United Nations would require
every teacher in the world to use them. So, although the International Steering
Committee, including a representative from UNESCO and the Greek Ministry of
Education, had formulated a workable plan for distribution and promotion, the plan
was never implemented and the remainder of the one thousand books that were
printed languish in their boxes somewhere in Athens. The project unfortunately
confirmed the reality that without a distribution and promotion plan, the develop-
ment of any supplementary educational resource is probably a waste of time and
money. Unfortunately, neither the International Steering Committee nor the
curriculum specialist was able to convince the president of FOSE of some of these
realities.
The Australian and UK classroom trial coordinators highlighted another concern.
The manual lacks learning activities that present issues in sport and the Olympic
Movement, and that encourage young people to be critical thinkers, problem solvers
and reformers. These are important learning outcomes in most Western nations.
However, neither the Greek collaborators on the International Steering Committee,
nor the classroom trial coordinators in some countries, e.g. China, were comfortable
encouraging young people to question the perceived authority of their Olympic and
sport heritage, or the activities (past or present) of those in the Olympic Movement.
This leaves a project such as Be a Champion in Life open to the criticism of schol-
ars in critical pedagogy who suggest that Olympic education initiatives, like other
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aspects of the Olympic Movement, are “characterized by rationalization and ideali-
zation,”and are therefore unable to acknowledge that “reality is constantly chang-
ing, knowledge is a social construct and knowledge has social consequences”
(Cazoria, Minguet, and Fernandez 2011, 355). The challenge for international cur-
riculum developers, similar to the challenges of international diplomacy, is to be
aware that creating a “fusion of horizons”sometimes requires a conversation
between ideals and realities, and that curriculum development and its applications
are always carried out within political contexts.
Teaching Values: An Olympic Education Toolkit, 2007, IOC
Description of the project
Teaching Values: An Olympic Education Toolkit is the resource manual of the
Olympic Values Education Programme (OVEP) of the IOC. Its original purpose
was to provide an Olympic education resource for developing nations who do not
have the funding or human resources to develop their own Olympic education mate-
rials. It is based on the same theoretical foundation and organizational strategy as
Be a Champion in Life, but features many of the IOC trade-marked and copyrighted
Olympic materials in its activities that were not available for use in previous
projects. It also makes extensive use of photographs from the archives of the IOC.
It is made available at no charge for OVEP workshops upon request to the IOC,
and is also available online.
Scenario
Since every discussion of an Olympic education initiative begins with an exploration
of Olympic values, this was also the main topic of discussion among invited special-
ists and IOC department representatives during a 2005 meeting in Lausanne to discuss
the concept of a new Olympic education project. Participants agreed on five values of
Olympism to be highlighted in the proposed new resource: joy of effort, fair play,
respect for others, pursuit of excellence and balance between body, will and mind. In
the OVEP toolkit these values are referred to as the “educational values of Olympism”
highlighting their focus on learning processes rather than on final outcomes.
8
Rationale
The IOC website includes the following rationale for the OVEP programme.
As one element of the IOC’s global youth strategy, OVEP was intended to be a tool
to maintain young people’s interest in sport, encourage them to participate in sport,
and to practise the Olympic values.
9
Target audience
Originally the target audience for the OVEP was children aged eight to 12. However,
stakeholders seemed to want older as well as younger children involved in the OVEP,
and specified ages eight to 18 years as the target audience for the manual. For the cur-
riculum specialist this change created major curriculum development challenges. Ele-
mentary school students usually have one teacher for all subject areas; these teachers
often have flexibility to use supplementary materials, and are usually skilled at inte-
grating motivational learning activities with their various subject area curricula. Fur-
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thermore, elementary school curricula and culture often puts an emphasis on develop-
ing positive values. Secondary school teachers, however, usually have a focus on sub-
ject-area content, and an eye on examinations; students move from one teacher to
another, and supplementary materials do not easily cross subject area boundaries.
Teaching positive values is rarely acknowledged as a teaching priority within a subject
area. Furthermore, few models were available to offer suggestions for developing val-
ues education material for integration into secondary level curricula.
Questions
•What “shared values”should be the focus of the programme?
•What curriculum framework would best focus on teaching values while
integrating content and visuals from the rich collection of the IOC?
•How can one manual meet the needs of all of the proposed and different tar-
get audiences –school students eight to18 years of age and youth in sport
organizations?
Theoretical background
When the IOC stakeholders of the OVEP agreed to the title Teaching Values: An
Olympic Education Toolkit, the focus of the new IOC Olympic education initiative
was firmly placed on the theory and practice of “how”to teach the Olympic values.
Theoretically, therefore, the toolkit is also grounded in a lifeworld orientation to
Olympic values education. It “links the Olympic principles to children’s and young
people’s own social experience in sport to their experiences in other areas of their
lives”(Naul 2008, 119), and interprets the Olympic ideals as a motivation for indi-
vidual learning activities for all students in all aspects of their life, integrated with
personal participation in sport and physical activity. This approach is supported by
the understandings that evolved from the projects that have been discussed previ-
ously, and from current values education theory (Borba 2001; Denison and Avner
2011; Fox 1997; Kirk 2006; Lovat 2006). The Teaching Values toolkit includes the
following sections:
Section 1 –Introduction to Olympic Values Education
Section 2 –Celebrating the Values through Symbol and Ceremony
Section 3 –Sharing the Values through Sport and the Olympic Games
Section 4 –The Five Educational Values: Joy of Effort; Fair Play; Respect for Others;
Pursuit of Excellence; Balance between Body, Will and Mind
Section 5 –Implementation Tools
The toolkit was launched in 2007 at a workshop in Tanzania. The IOC is currently
offering educational workshops around the world in the pedagogy and practice of
teaching the Olympic values. An understanding of how these various nations repro-
duce Olympic values education for application in their own education and sport sys-
tems is beginning to emerge and could be a relevant topic for further research.
Already it is apparent that implementation of OVEP is most effective when oppor-
tunities are offered for teachers, sport officials and youth group leaders to engage
with the toolkit materials and understand their pedagogical orientations. This
296 D.L. Binder
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observation reinforces similar insights regarding application that emerged from the
other projects discussed in this paper.
Critique
The OVEP toolkit has its problems. Since the teaching methodologies are implicit
within the structure and learning activities of the toolkit, individuals without train-
ing in current teaching methods, or who are only familiar with the explicit instruc-
tions of training manuals and curriculum guides find its complexity difficult. A
comprehensive curriculum revision with greater emphasis on activities for use in
community-based sport situations, and perhaps the provision of a “user’s manual”
would address these issues.
The lifeworld orientation of the OVEP toolkit is problematic for Olympic educa-
tion scholars who argue that Olympic education programmes should be centred on
sport and physical activity (Gessman 2002). In this regard, Naul (2008) notes that
the lifeworld orientation draws its inspiration from the more holistic focus of the
Olympic Charter rather than from the effort and eurythmy focus of de Coubertin
(Naul 2008, 123). He suggests that the lifeworld orientation “needs thematic and
contextual supplementation from the other three orientations [knowledge-oriented,
experiential and physical achievement through effort]”(p. 121). Countries such as
Germany and New Zealand (Culpan 2005), have physical education curricula which
comprehensively contextualize curriculum outcomes and activities related to devel-
oping values through sport and physical activity, integrate values ascribed to Olym-
pism, and could provide guidance in this regard. In other countries, however,
physical education is a marginal or non-existent component of school-based curric-
ula, or is focused on the development of skills in a limited number of mainly male-
dominated sports. A lifeworld curriculum orientation provides a more flexible and
integrated context for implementation of an Olympic values education initiative,
drawing attention to the positive aspects of “joy of effort in sport and physical
activity”from the perspective of other subject areas or community projects. (See de
Coubertin (1918) on this topic in Muller 2000, p. 549.)
Some anecdotal evaluations from participants in OVEP workshops have been
extremely positive about the active-learning methodologies that have been demon-
strated. Stimulating the imagination can be a powerful motivator in OVEP teacher
and coaching workshops. In Singapore a man became very emotional about his role
as a torch bearer during a simulation of an opening ceremony. A school principal in
Trinidad and Tobago made the following remarks in a final personal journal entry:
I can honestly tell you that I came here as probably your BIGGEST SKEPTIC (sic). I
am leaving here all eager to read the manual. I can’t imagine how excited and proud
pupils will be in a role play situation like this [referring to a simulation of an opening
ceremony] and I make a promise that I will do my best to encourage my fellow teach-
ers to change pupils perceptions about learning in the classroom.
Developing a pedagogical model for Olympic values education
In his discussion of “pedagogy, sport pedagogy and kinesiology,”Tinning (2008)
refers to the overlap in the academic literature between the use of the words “curric-
ulum”and “pedagogy.”He also notes that the term “pedagogy”is not frequently
used in the educational discourses of the UK, North America, Australia or New
Educational Review 297
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Zealand. Throughout this paper the terms curriculum theory and curriculum develop-
ment have been consistently used to refer to the processes of developing the theoreti-
cal orientation, conceptual design, content, and implementation/application strategies
for educational resources and programmes. Nevertheless, the concept of “pedagogy”
has an attraction; it could potentially weave together the threads of the many under-
standings that evolved during the 20 years of curriculum development in the field of
Olympic education and provide a conceptual model for Olympic values education.
Naul (2008) made an initial effort at creating such a model using the four
approaches to Olympic education described in the introduction to this paper: the
knowledge-oriented approach, “that seeks to explain the Olympic idea by means of
its historical and educational legacy”(p. 118); the experience-oriented approach
“that employs encounters both inside and outside school and games, sport, art and
music (e.g., youth camps) to promote mutual respect”(p. 118); the physical
achievement-oriented approach that emphasizes physical achievement, fairness and
mutual respect developed during intensive striving for sporting excellence (p. 119);
and the lifeworld-oriented approach that “links the Olympic principles to children’s
and young people’s experiences in sport and in life”and focuses on values educa-
tion (p. 119). He suggests that the lifeworld orientation, supplemented with knowl-
edge, cultural and sporting experience and the sustained striving for physical
achievement offers a foundation for an “integrated didactic approach for Olympic
education”(p. 122).
The evolution of the insights described in this paper would support basic under-
standings leading to the development of a pedagogical model for Olympic values
education. Firstly, this writer agrees with Naul that a lifeworld approach, highlight-
ing values education (based on the Olympic Charter) integrated throughout the
school curricula, and supplemented with an emphasis on active and ongoing partici-
pation in sport and physical endeavours, cultural and sport-related experiences, and
knowledge of the Olympic Movement (including its history, traditions and contro-
versies), offers an initial grounding for a pedagogical model of Olympic values edu-
cation. Other basic understandings that could be featured in this model include:
curriculum differentiation as an organizing principle with the needs of the child at
the centre of the process; values education methodologies that highlight dialogue,
role modelling, confirmation, practice, stimulating the imagination through creative
activities, paying attention to emotional responses and the ethic of care; and foreg-
rounding diversity (cultural, gender, ability) in as many ways as possible.
Conclusion
Curriculum development decisions within the context of Olympic values education
are complex. They are based on the assumption of a global set of shared values,
the so-called Olympic values. They involve ethical as well as cognitive content
choices that need to be responsive to cultural differences, religious traditions and
educational systems. These curriculum challenges highlight the need for curriculum
specialists and comprehensive field-testing. Other “applications”of Olympic values
education that could be investigated for their insights with respect to curriculum
development include the Culture and Education Programme of the first Youth
Olympic Games in Singapore in 2010, and the various initiatives of national Olym-
pic academies affiliated with the International Olympic Academy. The London 2012
Olympic Games Organizing Committee is featuring a comprehensive web-based
298 D.L. Binder
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educational programme titled “Get Set.”
10
A curriculum investigation of the way
that web-based curriculum resources are developed, applied and contribute to under-
standings of pedagogy, curriculum implementation and Olympic values education
would be another valuable research initiative.
Today, every city that is bidding for an Olympic Games is required to outline its
plans for an Olympic education initiative. Theoretically these initiatives should be
based on the shared values of the Olympic Movement. The challenge for all who
believe that sport and physical activity provide a context for learning about life is
to evaluate the results, another topic for future research. De Coubertin seemed to
understand the importance of emotion and imagination as pedagogical tools. He
authorized and encouraged the development of many of the symbols, ceremonies,
music, pageantry and cultural aspects of the Games and of the Olympic Movement.
As MacAloon (1978) notes, these are the places where the values of the Olympic
Movement are enacted. And ever since the first of the modern Olympic Games, the
world has been inspired every four years with emotional stories of athletic triumph
and disappointment. These stories act as models and as confirmation for future gen-
erations of high achievers. Olympic values education has the potential to help edu-
cators and coaches help their students and their athletes to see the world in a
different way, see each other in a different way, change behaviours so that they act
in a different way, and come to understand and experience the joys of achievement
in physical endeavour (Figure 1). The legacy of Olympic education, particularly at
the elementary and middle school age level could serve as a “bridge”between the
striving for excellence by elite athletes and the reaching for dreams by a young
child jumping over a school bench. What greater legacy could there be?
Figure 1. “Do you know how I dream? If your answer is yes, congratulations. You are
playing the most fun sport in the world. In your dreams you can do everything. You can be
the stronger, the faster, and the higher, and even win an Olympic game. If your answer is
no, try it! It is great to dream.”(This picture was drawn by a child in Brazil and submitted
to the “VISA Olympics of the Imagination”children’s Olympic art exhibition. It was on
display during the Sydney 2000 Olympic Games.)
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Notes
1. Some of this material has appeared previously in unpublished conference proceedings
and presentations.
2. In Canada, education is a provincial responsibility; curriculum for schools is developed
through ministries of education in each province and territory.
3. International Olympic Committee, 2016 Candidature Procedure and Questionnaire, Part
2, Questionnaire, Theme 1: C, Education Q 2.7, p. 67. Online at http://www.olympic.
org/Documents/Reports/EN/en_report_1318.pdf.
4. The President of the Foundation of Olympic and Sport Education. 1996. Excerpt from a
speech celebrating the centennial of the Olympic Games. Athens: Unpublished speech, 6
April 1996.
5. The evolution of this project was explored in Binder (2001).
6. British Columbia Ministry of Education. Integrated Resource Packages.
7. A detailed description of the understandings that unfolded after an analysis of the results
of the classroom trials is available in two sources: Binder (2001), Binder (2002).
8. In 2007, the IOC created a new “values brand,”for the Olympic Movement, after the
completion of the OVEP toolkit. Three values were identified: Excellence, Respect,
Friendship. These values seem to resonate for the elite sport of the Olympic Movement.
They do not work as well for school-based educational materials for children. This is a
topic for further discussion.
9. International Olympic Committee. “Education through sport: OVEP—sport as a
school of life.”Online at http://www.olympic.org/education-through-sport/ovep-sport-as-
a-school-of-life. Accessed 5 January 2012.
10. London 2012. Get ready to celebrate. Online at http://www.london2012.com/get-
involved/. Accessed 5 January 2012/
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