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An Interdepartmental Survey of Medical Information Services: Evaluating the Impact of an Open House
Abstract
A survey was developed to evaluate how internal stakeholders at Glaxo Wellcome perceived the Medical Information Department before the department hosted an open house. The objective of the open house was to increase the visibility of the Medical Information Department by emphasizing its services. A postopen house survey was conducted to measure the impact of the open house by reassessing those perceptions.Approximately 1300 internal stakeholders were electronically mailed a survey prior to and again after the open house. The survey included a demographics section and questions regarding the services of medical information. A medical information open house was held at three different sites within the Research Triangle Park campus.Overall, the preopen house survey return rate was almost 20% (257) with a postopen house return rate of about 10% (125). Analysis of the surveys suggests that hosting an open house can raise awareness and change perceptions.
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Both increasing competition between hospitals and growing demands for quality by patients and health insurances require a good knowledge of patients' needs and expectations. For this reason the hospital management organized a survey during Open Day in the hospital. The visitors were asked to find facts about their expectations concerning a potential stay in a hospital. The results of this survey show the importance of hospital staff's communication skills. Moreover, the results indicate that structural changes in a hospital must be aimed at patient's needs and requirements. Only in this manner can the expectations of potential patients be met to ensure high patient satisfaction.