This paper investigates the incentive effects of the Texas Top 10% Plan on high school students’ academic achievement. The Top 10% Plan substantially improved the probability of admissions to state flagship public universities for students from low-performing Texas high schools. We find that under the Top 10% policy, low-performing high schools – 1st, 2nd, 3rd, and 4th quintiles in the school
... [Show full abstract] achievement distribution – experience a larger increase in academic achievement, as measured by 10th-grade TAAS pass rates, relative to schools in the top quintile. Furthermore, this pattern holds for students of all races. Sensitivity analyses show that our findings are not a result of pre-existing trends, school accountability requirements, or strategic choice of high schools.