We propose a MCMC methodology to estimate all the components of the RodriguezIturbe model. This parametric model is associated with a likelihood function, and we use the Gibbs sampler to draw posterior deviates of the parameters in a Bayesian framework, conditionally on the data. The Gibbs sampler incorporates a Metropolis-Hastings step to sample the internal features (cell durations, cell lengths, etc.) of the model. The methodology is associated with reversible jumps and birth and death steps. Noninformative priors are used. We perform the simulations on a real data set of hourly rainfall measurements, and we exhibit a lack of fit with the theoretical model. To improve some of the inefficiencies of the model, we generalize it, considering a joint bivariate negatively correlated exponential distribution for the cell durations and cell lengths. The MCMC methodology is then extended to handle this new model. Model fitting is still further improved by applying post-processing rescaling and smoothing-sharpening techniques on the unconditional simulated rainfall amounts. Finally, disaggregation of daily amounts into hourly amounts is considered at the end of the paper. Some of the issues considered here are missing data, assessing the convergence of the algorithm, asymptotic relationships and prediction.