Can the European regulatory state be managed? The European Union (EU) and its Member States have looked at Better Regulation as a possible answer to this difficult question. This emerging public policy presents conceptual challenges to scholars of public management and administrative reforms, but also opportunities. In this conceptual article, we start from the problems created by the value-laden discourse used by policy- makers in this area, and provide a definition and a framework that are suitable for empirical/explanatory research. We then show how public administration scholars could usefully bring Better Regulation into their research agendas. To be more specific, we situate Better Regulation in the context of the academic debates on the New Public Management, the political control of bureaucracies, evidence-based policy, and the regulatory state in Europe.