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Social Media Marketing
Abstract
Zusammenfassung Angesichts der wachsenden Bedeutung von Social Media Plattformen für Marketing-Aktivitäten von Unternehmen will der Beitrag
eine erste datenschutzrechtliche Orientierung für Unternehmen geben, die sich in diesem Umfeld bewegen oder bewegen wollen.
Besondere Berücksichtigung findet dabei die Social Media Plattform Facebook.
... According to mainstream practices supported in the literature, mass media still relies on TV, radio, newspapers, and magazines for exclusive offers, social media for institutional image management and brand strengthening, and sites and emails for direct customer access [25,26]. Under this condition, we decided to verify the following: ...
The knowledge or information society has brought risks of misinformation for the public and academia. “Greenwashing” in the environmental sciences exists and cannot be ignored. In the fields of “Urban Mobility” and “City Logistics,” which share similar processes and the same environment, it is also essential to verify the influence of fads and misleading concepts. Thus, this paper aims to answer this question. To this end, out of a sample of 561 websites, 32 were selected for deep analysis. We conclude that the risk of contamination by fads and misleading concepts is moderate but not negligible, requiring a continuously strong posture in defense of science from the scientific community and society.KeywordsFadsMisleading conceptsUrban mobilityCity logistic
This two-volume set, IFIP AICT 663 and 664, constitutes the thoroughly refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2022, held in Gyeongju, South Korea in September 2022.
The 139 full papers presented in these volumes were carefully reviewed and selected from a total of 153 submissions. The papers of APMS 2022 are organized into two parts. The topics of special interest in the first part included: AI & Data-driven Production Management; Smart Manufacturing & Industry 4.0; Simulation & Model-driven Production Management; Service Systems Design, Engineering & Management; Industrial Digital Transformation; Sustainable Production Management; and Digital Supply Networks. The second part included the following subjects: Development of Circular Business Solutions and Product-Service Systems through Digital Twins; “Farm-to-Fork” Production Management in Food Supply Chains; Urban Mobility and City Logistics; Digital Transformation Approaches in Production Management; Smart Supply Chain and Production in Society 5.0 Era; Service and Operations Management in the Context of Digitally-enabled Product-Service Systems; Sustainable and Digital Servitization; Manufacturing Models and Practices for Eco-Efficient, Circular and Regenerative Industrial Systems; Cognitive and Autonomous AI in Manufacturing and Supply Chains; Operators 4.0 and Human-Technology Integration in Smart Manufacturing and Logistics Environments; Cyber-Physical Systems for Smart Assembly and Logistics in Automotive Industry; and Trends, Challenges and Applications of Digital Lean Paradigm.
Die medien- und internetrechtlichen Vorgaben für Social Media sind durch zahlreiche schwierige Kategorisierungen im Verfassungs- wie im einfachen Recht geprägt, die dadurch entstehen, dass das Internet ein hohes Maß an Interaktivität zwischen Sender und Empfänger erlaubt. Auf beiden Ebenen – dem GG und dem einfachen Recht – ist eine zentrale Frage, ob diese Internet-Anwendungen als „Rundfunk“ zu qualifizieren sind. Während dies verfassungsrechtlich noch bejaht werden kann, ist die Antwort im einfachen Recht ein „Nein“ mit vielen Binnendifferenzierungen, welche die Rechtsanwendung nicht einfach machen. Im neunten Kapitel werden insoweit die Vorgaben aus GG, RStV, TMG und JMStV erläutert und verfassungsrechtlich wie rechtspolitisch bewertet. Dabei wird auch ein Blick auf das Online-Engagement der öffentlich-rechtlichen Rundfunkanstalten geworfen.
Recent years have seen an unprecedented growth of Internet-based applications and offerings that have a huge impact on individuals’ daily lives and organisations’ (businesses and governments) practices. These applications are bound to bring large-scale data collection, long-term storage, and systematic sharing of data across various data controllers i.e., individuals, partner organizations, and scientists. This creates new privacy issues. For instance, emerging Internet-based applications and the underlying technologies provide new ways to track and profile individual users across multiple Internet domains, often without their knowledge or consent. In this section, we present the current state of privacy on the Internet. The section proposes a review and analysis of current threats to individual privacy on the Internet as well as existing countermeasures. Our analysis considers five emerging Internet-based applications, namely personalized web and E-commerce services, online social networks, cloud computing applications, cyber-physical systems, and Big data. It outlines privacy-threatening techniques, with a focus on those applications. We conclude with a discussion on technologies that could help address different types of privacy threats and thus support privacy on the Web.
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