Q&A: Exit Strategy NYC

Abstract

Exit Strategy NYC (Figure 6-1) is an app built on a big gamble: months of work went into it before any coding began. For developers considering ideas with
a lot of sweat equity or real-world overhead—licensing others’ content, spending hours on graphic design—the story behind
Exit Strategy NYC speaks to one crucial question: is building this app worth it? And if so, how do you scale it into a fullyfeatured
piece of software?

Figure 6-1. Once you’ve chosen a line, you can see the most efficient transfer strategy.