A network approach, as it is developed by some Swedish researchers in industrial marketing and international business (see e.g. Hägg & Johanson (ed.), 1982 and Hammarkvist, Håkansson & Mattsson, 1982) is compared with the transaction cost approach associated with Oliver Williamson (e.g. Williamson, 1975, 1979, 1981). The reason we make such a comparison is that we often get questions from
... [Show full abstract] colleagues in the scientific community, suggesting that what we try to do is rather similar to what the transaction cost approach is doing.