This report on research in progress is based on data obtained through written questionnaires administered to UBC (University of British Columbia) and Ottawa University students who were asked to rank the importance and the degree of satisfaction associated with 14 characteristics of either the self or the social environment (gender, age, nationality, profession, religion, preferred political party, place of birth, province of residence, city of residence, university, ethnic group, language, family, and friends). Using gender, language, and race as examples, the author shows the usefulness of a role by role approach in comparative analysis, notably for the study of minority groups.