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Music and digital media across the lao diaspora

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Abstract

Since the late 1990s a transnational Lao music industry, driven by the explosion of digital media technologies, has emerged across the communities of the Lao diaspora. These migrant Lao communities, which are dispersed across, and within, the United States of America, Australia, France and Canada, are undergoing internal changes as their younger, bi-cultural, generations reach adulthood. Using Lao music and its associated technoculture as a focal point, this article explores some of the ways Lao identity is being reconfigured and reconstructed as young migrant Lao come to terms with their cross-cultural status.

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... This finding is consistent with our earlier study [11] wherein characteristics of lam represented by Lao people's oral tradition promoted positive reactions from the audience. According to Chapman [23,24], lam is construed as a metaphor for Lao-ness and is connected to the Lao identity. Therefore, a stimulation using lam made the participants conscious of their cultural identity and impelled their desire to preserve their culture. ...
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Background: Socio-economic development has led to rapid changes in young people's lifestyle and sexual behaviour in Lao PDR. HIV/AIDS education provided at school is not sufficient; therefore, developing effective educational methods is necessary. The purpose of this study was to develop an Entertainment-Education Music Video using 'Lam', Lao traditional folk song (EEMVL) and evaluate its effectiveness. Methods: Experimental study was conducted at a factory in southern part of Laos. Factory workers received HIV/ AIDS education by watching EEMVL. Fifty one female factory workers were completed semi structured questionnaires at pre and post intervention, and at a two-week follow-up. The questionnaire was included items about knowledge and awareness of HIV/AIDS, self-efficacy of condom use, intention of condom use, positive and negative attitude to people living with HIV/AIDS. Results: The results showed increased self-efficacy of condom use (p<0.001), reduced negative attitude towards people living with HIV/AIDS (p=0.003) and improved communication on HIV/AIDS information among factory workers (p<0.001) from pre intervention to two-week follow-up. Intention of condom use was increased from pre to post (p=0.017), however, decreased at the two-week follow-up (p=0.02). This decreased intention was due to the participant's understanding of the importance of gaining the skills to protect oneself from HIV infection, and realizing that condoms cannot give 100% protection against HIV infection. Moreover, the participants expressed their desire to preserve Lao culture against HIV/AIDS and to fulfill their responsibility as Lao nationals. Conclusion: These results suggested that the social modeling behaviour demonstrated in the EEMVL led the audience to improve their health literacy on HIV/AIDS prevention and stimulated interpersonal communication among the participants.
... (1997, p. 207). Compared to the extensive studies on the socioeconomic and political aspects of the Internet in Asia, scholarly attention on the ethnomusicological aspects is only recently emerging from research on Asian-based diaspora and ethnic minorities communities (Chapman, 2004;Murthy, 2010) and alternative music genres (Chu, 2011) as well as politically subversive podcasts (Tan, 2011). Moving onto the mainstream, as a global internet sensation registering more than a billion views on Youtube several months after it was uploaded, South Korean rapper PSY's Gangnam Style highlights the significance of the social media for the Korean popular music industry (Kim & Lee, 2012). ...
... Musically, the lam is identified with the sound and the rhythm created by the molam and traditional instruments, especially the kheen. It has been reported that the sound of singing is construed as a metaphor for Lao-ness and sound of the kheen invokes feelings and emotions connected to the Lao identity (Chapman, 2004(Chapman, , 2005. Musically, the lam expresses the identity of the Lao people, which may lead to the strong emotional involvement of the participants. ...
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In the Lao People's Democratic Republic (Laos), health education is clearly a core aspect of the health service and is vital in improving people's lives through good health. However, there are many obstacles to conducting effective health education. The development of effective educational media is one solution to these problems. In Laos, traditional folk songs (lam) are preserved as part of the local communication media, and recently this communication medium has been used for health education. The aim of this study is to evaluate the effectiveness of educational media using lam. For this purpose, we conducted focus group discussions with 48 participants. The reactions of the participants towards a lam, developed for preventing HIV/AIDS, were analysed using the KJ (Kawakita Jiro) method. The analysis showed there were eight areas of concern: (1) interest in a lam talking about HIV/AIDS; (2) knowledge and perception related to HIV infection routes; (3) expressing a willingness for preventing HIV/AIDS; (4) togetherness with people living with HIV/AIDS; (5) HIV/AIDS education for children; (6) improving educational methods; (7) characteristics and effectiveness of the lam and (8) song preferences. The reactions of the participants, such as gaining knowledge and expressing individual attitudes and community actions for preventing HIV/AIDS, were promoted by the characteristics and effectiveness of the lam such as oral tradition, artistry and cultural values. In particular, the oral tradition represented by lam is useful for the Lao people in memorizing and communicating information.
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