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Store Atmosphere: An Environmental Psychology Approach

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Abstract

This study tests the Mehrabian-Russell environmental psychology model in retail settings. The results suggest that store atmosphere engendered by the usual myriad of in-store variables, is represented psychologically by consumers in terms of two major emotional states - pleasure and arousal - and that these two emotional states are significant mediators of intended shopping behaviors within the store. The practical value of this approach is that retailers may be better able to explain and predict the effects of in-store changes on shopping behavior.
... The Affective State Model has been frequently used in marketing research to measure emotional responses to environmental stimuli. It has been used in retail settings as online shopping pleasure (Koufaris, 2002), consumer responses to store atmosphere (Donovan & Rossiter, 1982;, emotions evoked by television commercials (Holbrook & Batra, 1987), product-consumption experiences (Donovan & Rossiter, 1982;Donovan, Marcoolyn, & Nesdale, 1982), and other marketing contexts (Halvena & Holbrook, 1986). ...
... The Affective State Model has been frequently used in marketing research to measure emotional responses to environmental stimuli. It has been used in retail settings as online shopping pleasure (Koufaris, 2002), consumer responses to store atmosphere (Donovan & Rossiter, 1982;, emotions evoked by television commercials (Holbrook & Batra, 1987), product-consumption experiences (Donovan & Rossiter, 1982;Donovan, Marcoolyn, & Nesdale, 1982), and other marketing contexts (Halvena & Holbrook, 1986). ...
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The main aim of this study is to comparatively examine the intention to purchase online in the context of Generation X, Y and Z consumers within the framework of the Consumer Technology Acceptance Model. This study was studied in a quantitative pattern and was conducted for 661 consumers in Mersin province, determined by convenience sampling method. Normality and deviation analyses, validity and reliability analyses, and factor analyzes were conducted with the data obtained. Structural equation modeling was used to test the determined hypotheses, and all analyzes were carried out using SPSS 24.0 and AMOS 23.0 software packages. Individuals in the generations X, Y and Z discussed within the scope of the study may show different characteristics depending on the generations they belong to. The prediction that generations whose habits and perceptions regarding purchasing behavior may differ will differ in terms of adopting technological innovations has been confirmed according to the results obtained from the research. One of the main limitations of this study is that it was collected through convenience sampling. The other is to reach the target generation age groups in the study. The managerial contribution of this research is that internet purchasing tools should not be designed solely based on ease of use and usefulness and emotional dimensions should be evaluated together with the target market and target consumer groups (Generation X, Y and Z) during market research to more accurately assess the level of acceptance of the innovation. According to literature analysis, no study was found examining the relationship between the generations of the consumer technology acceptance model. The aim of this research is to add to the literature by examining the relationship between generations with the consumer technology acceptance model and to provide a more general conceptual basis in consumer behavior.
... According to Vieira (2013), the Stimuli (S) in the environment are the novelty and complexity that lead to approach or avoidance behaviours (Mehrabian, 1974;Rossiter and Donovan, 1982). The Organisms (O) that are individuals' emotions, shaped by temperament and the intensity of pleasure or arousal, influence how they respond to environments (Mehrabian, 1977), while the Responses (R) that are in turn positive emotions, like pleasure and arousal, increase the likelihood of exploration, interaction and satisfaction with the environment (Rossiter and Donovan, 1982). ...
... According to Vieira (2013), the Stimuli (S) in the environment are the novelty and complexity that lead to approach or avoidance behaviours (Mehrabian, 1974;Rossiter and Donovan, 1982). The Organisms (O) that are individuals' emotions, shaped by temperament and the intensity of pleasure or arousal, influence how they respond to environments (Mehrabian, 1977), while the Responses (R) that are in turn positive emotions, like pleasure and arousal, increase the likelihood of exploration, interaction and satisfaction with the environment (Rossiter and Donovan, 1982). ...
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Purpose This study examines how AI-driven virtual travel influencers engage young consumers, with a focus on ethical consumerism. It analyses the content strategy on Instagram of Sena Zaro, the pioneering AI influencer in the travel and hospitality sector, created by Cenizaro Hotels. The purpose is to identify the adherence to ethical communication standards and evaluate the types of content that garner the highest engagement, analysing the emotions expressed through shared posts, and exploring the destinations promoted. Design/methodology/approach Through web scraping and AI-driven sentiment analysis, all textual posts from her profile and corresponding comments were examined. The stimulus-organism-response theory was applied to explore how ethical messaging (stimuli) impacted emotional engagement (organism), driving follower behaviour (response). The content was also categorized based on ethical tourism principles, as published by the World Tourism Organization’s Global Code of Ethics for Tourism. Findings Results highlight that authenticity and transparency are crucial for successful virtual influencer (VI) marketing. Posts featuring Sena Zaro herself, especially in carousel format, had the highest engagement. Although cultural heritage and local benefit were the most common ethical themes and labour rights were underrepresented, they did not notably impact engagement levels. Practical implications Practical implications related to emotional dynamics, ethical communication and location are presented to enhance customer engagement, along with recommendations for future digital marketing strategies in tourism to effectively use VI marketing. Originality/value This research is the first to examine a VI in the tourism and hospitality industry, specifically analysing how such an influencer engages with young consumers. It emphasizes the importance of authenticity and emotional engagement.
... Collect the literature needed for this study through the CNKI academic website, summarize and organize the existing literature and research related to perceived value, repeat purchases, shopping experience and e-commerce live broadcast scenarios, improve the current research status of perceived value, repeat purchases, shopping experience and e-commerce live broadcast scenarios, analyze the shortcomings of the existing literature and carefully deal with similar problems in subsequent papers, understand the relevant models of perceived value, repeat purchases, shopping experience and e-commerce live broadcast scenarios, and the logical basis of definitions and dimension settings in different scenarios, laying the foundation for the preliminary preparation of the paper (Peyrot & Van Doren, 1994;Petrick, 2004;Donovan & Rossiter, 1982). ...
Article
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... The attractiveness and uniqueness of the pages inspired by other Facebook ukay-ukay pages and websites like Pinterest, affect buyers' attitude and awakens a buyer's impulse to buy. Store-induced pleasure is a cogent determinant for spending behavior while storeinduced excitement or alertness could increase shopping enthusiasm specifically time spent in stores and interaction with personnel (Donovan & Rossiter, 1982); hence, in the Facebook ukay-ukay pages, sellers design their pages as pleasant as they could to enhance positive shopping mood. When customers are in a positive mood, they tend to have a positive evaluation for consumer goods (Isen et al.,1978;Srull,1983;Gardner, 1985;Sherman and Smith, 1987;Dawson et al.,1990;) and retail products (Obermiller and Bitner 1984) leading them to purchase or repurchase an item. ...
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The popularity of blog narratives in tourism marketing has led to several researches on travel blogs. However, majority focus on content, and reader comments have not been given substantial academic attention. This qualitative study explores how potential tourists respond to travel blogs, as one of the popular online information sources and a well known communication platform in travel planning. The Attention, Interest, Desire, Action (AIDA) model was used to categorize 332 comments extracted from 43 travel blogs written about Apo Island, a small island destination in Dumaguete, Philippines. After developing a thematic coding manual and analyzing textual data, findings revealed that majority of readers’ responses at almost 45% are attributed to attention. Likewise, marine wildlife and interaction with sea turtles emerged as the key elements from the responses. This provides valuable insight on the psychological phases that travel consumers go through in their decision making after being exposed to travel blogs as an online marketing communication platform and stimuli. Research findings also provide managerial insight and recommendations which are of value to destination marketing organizations such as the importance of the development and offering of value-added tourism related activities and the use of strategic content in crafting online communication executions for the promotion of tourist destinations.
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Panic buying, even though seldom and inconsistently documented, is acknowledged as an unpredictable human behavior that has endured throughout history, often surfacing in response to significant emergency situations. Due to the significant psychological and behavioral impact of panic buying on society, this study aimed to examine the determinants of panic buying behavior among the consumers in the United Arab Emirates. The purpose of this study is to investigate the influence of perceived scarcity and anxiety on panic buying behavior, the mediating effect of anxiety on the relationship between perceived scarcity and panic buying behavior, and the moderating effect of government interventions on the relationship between anxiety and panic buying behavior. This study is quantitative in nature and uses a convenient sampling method to collect the online survey-based data from 157 respondents. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of data analysis indicated that perceived scarcity and anxiety had significant influences on panic buying behavior, while perceived scarcity also significantly influenced anxiety. On the other hand, anxiety mediates the relationship between perceived scarcity and panic buying behavior. This study could not find evidence of the moderating role of government interventions in the relationship between anxiety and panic buying behavior. The findings highlight the role of perceived scarcity and anxiety in causing panic buying behavior and thus provide implications for policymakers on the control of panic buying among consumers.
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In response to the scarcity of research on the psychological factors and formation mechanism of tourists’ pro-environmental behavior in plateau ecotourism destinations, this study takes the Shangri-la in Yunnan-Guizhou Plateau as a case, developed an integrated model and tested with structural equation model to obtain accurate and unbiased path coefficients, and jointly exploring the formation mechanism of tourists’ pro-environmental behavior in plateau ecotourism destination. Based on the stimulus-body-response theory and rational behavior theory, this study conducted field investigations and acquired 516 questionnaires. Through analysis, it was discovered that the pro-environment behavior of tourists in plateau ecotourism destinations is influenced by external contextual factors and internal psychological factors. The natural environment and the cultural atmosphere can evoke tourists’ awe, and then awe can directly and positively influence pro-environment behavior, and indirectly influence pro-environment behavior through the dual paths of self-attitude and subjective norms. The conclusion explains the internal logic and action mechanism of tourists’ pro-environment behavior in plateau ecotourism destination, and provides a reference for decision-making in plateau ecotourism destination’s construction and the cracking of tourists’ negative environmental impacts.
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En önemli sağlık kurumları olan hastaneler, toplumda sağlığın geliştirilmesinde önemli bir rol oynamaktadır. Türkiye'de hastane endüstrisinde, son yıllarda görülen en önemli gelişme entegre sağlık tesisi niteliğindeki şehir hastaneleri modelinin benimsenmesidir. Araştırmada, şehir hastanesinde yatan hastaların, hastanenin çevresel uyarıcılarını değerlendirerek hastanede kaldıkları süre boyunca, hissettikleri duygu tipolojileri ile hastaların hekimlerine güven düzeyleri arasındaki ilişki incelenerek, hasta davranışına yönelik içgörüler sağlamak amaçlanmıştır. Bu amaç doğrultusunda, Mehrabian ve Russell (1974) tarafından geliştirilen Uyaran-Organizma-Tepki (S-O-R) ve Memnuniyet-Harekete geçme- Egemenlik kurma (P-A-D) modelleri kapsamında hastaların davranışları üzerinde etkili olduğu düşünülen sağlık hizmet ortamının çevresel uyarıcıları, hastaların memnuniyet ve hekime güven düzeyleri ele alınmıştır. Bu faktörlerin, hastaların davranışsal niyet üzerindeki etkisinin belirlenmesi hedeflenmiştir. Bu bağlamda Ankara Bilkent Şehir Hastanesinde, Kadın Doğum ile Fizik Tedavi ve Rehabilitasyon Hastanelerinde yatarak sağlık hizmeti alan 404 hasta ile araştırma gerçekleştirilmiştir. Araştırmada elde edilen veriler frekans, yüzde dağılımları, açımlayıcı faktör analizi, doğrulayıcı faktör analizi, Pearson Korelasyon Analizi, bağımsız örneklem t-testi, ANOVA ve TUKEY testleri kullanılarak değerlendirilmiş ve yorumlanmıştır. Araştırma modelini test etmek amacıyla iki aşamalı yapısal eşitlik modeli kullanılmıştır. Araştırma sonuçlarına göre; hasta davranışı üzerinde memnuniyet duygusunun önemli bir etkisi bulunmaktadır. Aynı zamanda çevresel uyarıcıların, duygu tipolojisi, hekime güven ve davranışsal niyet; duygu tipolojisinin, hekime güven ve davranışsal niyet; hekime güvenin, davranışsal niyet üzerinde etkili olduğu saptanmıştır. Araştırma, şehir hastanesinin çevresel uyarıcılarını hastaların olumlu değerlendirdiğini ve memnuniyeti artırdığını, hekime güven düzeyinin yüksek olduğunu ve hastaların davranışsal niyetini pozitif yönde etkilediğini ampirik olarak doğrulamıştır. Memnuniyet ve hekime güven düzeyi, test edilen teorik çerçevede önemli aracı değişken olarak çalışmıştır. Şehir hastanelerinin çevresel uyarıcıları, hastaların davranışsal niyetini olumlu yönde artırmada önemli bir rol oynadığını kanıtlamıştır. Bununla birlikte, elde edilen sonuçlar doğrultusunda yöneticilere, politika yapıcılara ve karar vericilere yönelik birtakım öneriler geliştirilmiştir. Hospitals, which are the most important health institutions, play a significant role in the development of health in the society. The most important development in the hospital industry in Turkey in recent years is the adoption of the city hospitals model, which is an integrated health facility. In the study, it was aimed to provide insights into patient behavior by examining the relationship between the emotional typologies that the patients in the city hospital feel during their stay in the hospital and the level of trust in their physicians by evaluating the environmental stimuli of the hospital. For this purpose, environmental stimuli of the health care environment, which are thought to be effective on the behavior of patients within the scope of Stimulus-Organism-Response (S-O-R) and Pleasure-Arousal-Dominance (P-A-D) models developed by Mehrabian and Russell (1974), satisfaction of patients and trust in physicians levels have been addressed.It was aimed to determine the effect of these factors on the behavioral intention of the patients.It was aimed to determine the effect of these factors on the behavioral intention of the patients. In this context, the research was carried out with 404 patients who received health care services in Ankara Bilkent City Hospital, Gynecology and Physical Therapy and Rehabilitation Hospitals. The data obtained in the study were evaluated and interpreted using frequency, percentage distributions, exploratory factor analysis, confirmatory factor analysis, Pearson Correlation Analysis, independent sample t-test, ANOVA and TUKEY tests. A two-stage structural equation model was used to test the research model. According to the research results; pleasure has a significant effect on patient behavior. At the same time, environmental stimuli, emotion typology, trust in the physician and behavioral intention; emotion typology, trust in physician and behavioral intention; It was determined that trust in the physician was effective on behavioral intention. The research empirically confirmed that the environmental stimuli of the city hospital were positively evaluated by the patients and increased satisfaction, the level of trust in the physician was high, and they positively affected the behavioral intention of the patients. Pleasure and level of trust in the physician worked as important mediating variables in the tested theoretical framework. Environmental stimuli of city hospitals have proven to play an important role in positively increasing patients' behavioral intention. However, in line with the results obtained, some suggestions have been developed for managers, policy makers and decision makers.
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