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Abstract

Individualism and collectivism are terms used by both social scientists and the public, but there are few systematic studies of this dimension. A sample of psychologists and anthropologists from all parts of the world was asked to respond to a questionnaire the way they believe an individualist and a collectivist would respond. The questionnaire described 10 target persons in seven situations. The responses converged, suggesting that there is consensus about the meaning of the dimension. Accordingly, collectivism can be defined as (1) concern by a person about the effects of actions or decisions on others, (2) sharing of material benefits, (3) sharing of nonmaterial resources, (4) willingness of the person to accept the opinions and views of others, (5) concern about self-presentation and loss of face, (6) belief in the correspondence of own outcomes with the outcomes of others, and (7) feeling of involvement in and contribution to the lives of others. Individualists show less concern, sharing, and so on than collectivists. The approach can be used with other relatively unstudied constructs to establish whether there is consensus among researchers about the meaning of a construct.
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Psychology
Journal of Cross-Cultural
http://jcc.sagepub.com/content/17/2/225
The online version of this article can be found at:
DOI: 10.1177/0022002186017002006
1986 17: 225Journal of Cross-Cultural Psychology
C. Harry Hui and Harry C. Triandis
Individualism-Collectivism : A Study of Cross-Cultural Researchers
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... To buttress this claim, Major (2005) explored how Asian students adapt to an English-speaking university in the USA. A collectivist society requires societal harmony (Hui & Triandis, 1986), interpersonal sensitivity (Hui & Triandis, 1986), and conformity (Pornpitakpan, 1999). Also, research showed that most teachers believed they should not quickly criticise foreigners since their behaviours may be influenced by cultural differences. ...
... To buttress this claim, Major (2005) explored how Asian students adapt to an English-speaking university in the USA. A collectivist society requires societal harmony (Hui & Triandis, 1986), interpersonal sensitivity (Hui & Triandis, 1986), and conformity (Pornpitakpan, 1999). Also, research showed that most teachers believed they should not quickly criticise foreigners since their behaviours may be influenced by cultural differences. ...
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