Responsible research and innovation or responsible innovation (RI) has recently attracted a lot of scholarly interest, leading to fruitful streams of research ranging from discussions about the responsibility of researchers in research and development (R&D) teams (Pandza & Ellwood, 2013) to theoretical frameworks of RI (Genus & Stirling, 2018; Stilgoe et al., 2013; Voegtlin & Scherer, 2017) and risk management approaches to lessen the negative externalities of innovations developed in publicly funded academic research (Owen et al., 2013). At the same time, driven by the fact that the vast majority of research and innovation takes place in the private sector, a burgeoning stream of research focuses on the implementation of RI in industry (Auer & Jarmai, 2018; Dreyer et al., 2017; Hemphill, 2016; Iatridis & Schroeder, 2016; Martinuzzi et al., 2018; Stahl et al., 2017; van de Poel
et al., 2017). The insights generated from these studies have diffused the concept at industry level but there is a dearth of research focusing on RI and small and medium-sized enterprises (SMEs). This is an important gap in the literature as the vast majority of firms fall into this category. In the words of the European Commission, SMEs are the “backbone of the European economy”, making up 99% of the businesses in the EU (European Commission, 2018). Therefore, learning more about the challenges and drivers SMEs might face when implementing RI presents an opportunity for RI to ensure that SME strategy is aligned with the European Commission’s vision for growth. In this chapter, we aim to enhance knowledge of this topic by focusing on a specific category of SMEs active in the food industry. These firms, also known as “foodpreneurial”, are SMEs with innovative food ideas, from artisan products to cutting-edge food technology. Foodpreneurial SMEs represent an interesting case for research because businesses of this type tend to have a startup mentality and use socially responsible business models to tackle issues as disparate as social inclusion and fighting disease. At the same time, foodpreneurial SMEs are disrupting big food and beverage producers at an alarming rate. In the USA, the top 25 food and beverage producers lost $18B in market share
between 2009 and 2015 (Kowitt, 2015). Equally in the UK, such SMEs seem to play a gradually increasing role. For instance, Pip and Nut, a UK nut butter brand that claims to be a healthy alternative to sugar and palm oil-filled conventional nut butters, is a prime example of this type of challenger brand. In just four years, the company has captured approximately 13% of the UK nut butter market (Newsdesk, 2018). Perhaps foodpreneurial SMEs have found a way to see the “grand challenges” of our time as an opportunity rather than a constraint. They are establishing innovative business models that put responsibility higher on the agenda than large firms. For this reason, there may be a natural tendency for such SMEs to innovate responsibly.
This chapter contributes to the literature both empirically and theoretically. Empirically, we introduce new interview data with 19 foodpreneurial SMEs operating in London, UK. Theoretically, we contribute to the literature by providing insights on the challenges and drivers SMEs face when implementing RI. Our results suggest that lack of awareness, time, labour and money imposes obstacles to RI. Inclusion proves to be equally tricky, as
most respondents had difficulties identifying stakeholders and articulating how they engaged with them. Respectively, and opposite to the enlightened self-interest perspective found in many orthodox economic arguments, our findings highlight personal values and a concern for societal and environmental wellbeing as business drivers. This illustrates that, despite contemporary pressures for quarterly-based profit maximisation, there are SMEs that resist such demands and attribute the same, if not higher, significance to societal and environmental issues as they do to profit. The chapter is organised as follows. First, we discuss the literature of RI in industry to act as a frame of reference with which to compare RI to already embedded RI practices in the SMEs studied. We then discuss the research methodology and findings of our analysis, with a focus on the challenges and drivers of implementing RI in the aforementioned SMEs. We conclude by discussing the implications of the study, its limitations and directions for future research.