... Researchers from numerous disciplines have found various factors that influence pro-environmental decisions and behavioral choices such as where to shop, what to buy, how to spend free time, or more significant life decisions related to academic paths, career tracks, or major life shifts. The internal or personal factors include values, beliefs, mindfulness, attitudes, emotions, self-efficacy, moral responsibilities/ personal norm, motivation, habits, personality traits and character, worldview, knowledge, demographics (age and gender), childhood experience, sense of control, political views, cognitive biases, place attachment, and chosen activities (Schultz et al., 2005;De Groot and Steg, 2007;Amel et al., 2009). External factors include infrastructure, affordances, social norms, reinforcement contingencies, prompts, feedback and goals, economic constraints, social pressures, comfort and convenience, positive versus negative messaging, time, religion, urban-rural differences, social class, proximity to problematic environmental site, and culture/ethnicity (Clayton and Myers, 2009;Harré, 2011;Quimby and Angelique, 2011). ...