... The second part collects social and demographic data, including permanent residence, household registration type, gender, age, education, occupation, monthly income, religious belief, and the number of visits to Shangri-La. The third part consists of six measurement scales, the NE and CA were selected from those used in Keltner's (Keltner & Haidt, 2003), Tian (Tian et al., 2015b) and Qi (Qi et al., 2018) study on the evaluation of the perception of NE and CA (e.g., Magnificent, strong, magically beautiful, majestic and unexpected; Solemnity, seriousness, unlimited, gorgeous, beautiful and magical); the items for awe were based on those used in Coghlan's (Coghlan et al., 2012), Tian (Tian et al., 2015a) and Qi (Qi et al., 2018) exploration of the dimensions of awe (e.g., Exciting, unusual, humbling, unexpected); the items for measuring SA were derived from Wang , Godin (Godin & Kok, 1996), Chen (Chen & Chao, 2011), Ajzen (Ajzen, 1991), Brown (Brown et al., 2010)'s study (e.g., It is worthwhile to protect the environment of tourist site; It is good to protect the environment of tourist site; It is worthwhile to protect the environment of tourist site); the items measuring SN were mainly derived from Wang , Heesup (Heesup et al., 2018), Van (Van Riper, Kyle (2014)), Brown (Brown et al., 2010) and Miller (Miller et al., 2015)'s study (e.g., Most people who are important to me think I should protect the environment of the scenic spot; People who I respect hope I can protect the environment; People I am familiar with will take part in the protection of the environment of tourist site); and the items measuring PEB were modified on the basis of the scale used by Wang , Cheng (Cheng et al., 2013), Ajzen (Ajzen, 1991), Miller (Miller et al., 2015) and Untaru (Untaru et al., 2014) to study the influencing factors of tourists' PEB (e.g., I am willing to follow the tourism regulations of the administration of the scenic spot; I am willing to follow the tourism regulations of the administration of the scenic spot; I am willing to discourage others from damaging the scenic spot) ( Table 2). ...