Implementing the Seven Principles:
Technology as Lever
By Arthur W. Chickering and Stephen C. Ehrmann
From the October 1996 AAHE Bulletin.
In March 1987, the AAHE Bulletin first published “
Seven Principles for Good Practice in
.” With support from Lilly Endowment, that document was followed by a Seven
Principles Faculty Inventory and an Institutional Inventory (
Johnson Foundation, 1989
) and by a Student
Inventory (1990). The Principles, created by Art Chickering and Zelda Gamson with help from higher
education colleagues, AAHE, and the Education Commission of the States, with support from the Johnson
Foundation, distilled findings from decades of research on the undergraduate experience.
Several hundred thousand copies of the Principles and Inventories have been distributed on two- and
four-year campuses in the United States and Canada. (Copies are available at cost from the Seven
Principles Resource Center, Winona State University, PO Box 5838, Winona, MN 55987-5838; ph
507/457-5020.) — Eds.
Seven Principles of Good Practice
were created in 1987, new communication and information
technologies have become major resources for teaching and learning in higher education. If the power of
the new technologies is to be fully realized, they should be employed in ways consistent with the Seven
Principles. Such technologies are tools with multiple capabilities; it is misleading to make assertions like
“Microcomputers will empower students” because that is only one way in which computers might be used.
ny given instructional strategy can be supported by a number of contrasting technologies (old and new),
ust as any given technology might support different instructional strategies. But for any given instructional
strategy, some technologies are better than others: Better to turn a screw with a screwdriver than a
hammer — a dime may also do the trick, but a screwdriver is usually better.
This essay, then, describes some of the most cost-effective and appropriate ways to use computers,
video, and telecommunications technologies to advance the Seven Principles.
1. Good Practice Encourages Contacts Between Students and Faculty
Frequent student-faculty contact in and out of class is a most important factor in student motivation and
involvement. Faculty concern helps students get through rough times and keep on working. Knowing a
few faculty members well enhances students’ intellectual commitment and encourages them to think
about their own values and plans.
Communication technologies that increase access to faculty members, help them share useful resources,
and provide for joint problem solving and shared learning can usefully augment face-to-face contact in and
outside of class meetings. By putting in place a more “distant” source of information and guidance for
students, such technologies can strengthen faculty interactions with all students, but especially with shy
students who are reluctant to ask questions or challenge the teacher directly. It is often easier to discuss
values and personal concerns in writing than orally, since inadvertent or ambiguous nonverbal signals are
not so dominant. As the number of commuting part-time students and adult learners increases,
technologies provide opportunities for interaction not possible when students come to class and leave
soon afterward to meet work or family responsibilities.
The biggest success story in this realm has been that of time-delayed (asynchronous) communication.
Traditionally, time-delayed communication took place in education through the exchange of homework,
either in class or by mail (for more distant learners). Such time-delayed exchange was often a rather
impoverished form of conversation, typically limited to three conversational turns:
1. The instructor poses a question (a task).
2. The student responds (with homework).
3. The instructor responds some time later with comments and a grade.
The conversation often ends there; by the time the grade or comment is received, the course and student
are off on new topics.
Now, however, electronic mail, computer conferencing, and the World Wide Web increase opportunities
for students and faculty to converse and exchange work much more speedily than before, and more
thoughtfully and “safely” than when confronting each other in a classroom or faculty office. Total
communication increases and, for many students, the result seems more intimate, protected, and
convenient than the more intimidating demands of face-to-face communication with faculty.
Professor Norman Coombs reports that, after twelve years of teaching black history at the Rochester
Institute of Technology, the first time he used email was the first time a student asked what he, a white
man, was doing teaching black history. The literature is full of stories of students from different cultures
opening up in and out of class when email became available. Communication also is eased when student
or instructor (or both) is not a native speaker of English; each party can take a bit more time to interpret
what has been said and compose a response. With the new media, participation and contribution from
diverse students become more equitable and widespread.
2. Good Practice Develops Reciprocity and Cooperation Among Students
Learning is enhanced when it is more like a team effort than a solo race. Good learning, like good work, is
collaborative and social, not competitive and isolated. Working with others often increases involvement in
learning. Sharing one’s ideas and responding to others’ improves thinking and deepens understanding.
The increased opportunities for interaction with faculty noted above apply equally to communication with
fellow students. Study groups, collaborative learning, group problem solving, and discussion of
assignments can all be dramatically strengthened through communication tools that facilitate such activity.
The extent to which computer-based tools encourage spontaneous student collaboration was one of the
earliest surprises about computers. A clear advantage of email for today’s busy commuting students is
that it opens up communication among classmates even when they are not physically together.
For example: One of us, attempting to learn to navigate the Web, took a course taught entirely by a
combination of televised class sessions (seen live or taped) and by work on a course Web page. The
hundred students in the course included persons in Germany and the Washington, DC, area.
Learning teams helped themselves “learn the plumbing” and solve problems. These team members never
met face-to-face. But they completed and exchanged Myers-Briggs Type Inventories, surveys of their prior
experience and level of computer expertise, and brief personal introductions. This material helped
teammates size one another up initially; team interactions then built working relationships and encouraged
acquaintanceship. This kind of “collaborative learning” would be all but impossible without the presence of
the media we were learning about and with.
3. Good Practice Uses Active Learning Techniques
Learning is not a spectator sport. Students do not learn much just sitting in classes listening to teachers,
memorizing prepackaged assignments, and spitting out answers. They must talk about what they are
learning, write reflectively about it, relate it to past experiences, and apply it to their daily lives. They must
make what they learn part of themselves.
The range of technologies that encourage active learning is staggering. Many fall into one of three
categories: tools and resources for learning by doing, time-delayed exchange, and real-time conversation.
Today, all three usually can be supported with “worldware,” i.e., software (such as word processors)
originally developed for other purposes but now used for instruction, too.
We’ve already discussed communication tools, so here we will focus on learning by doing. Apprentice-like
learning has been supported by many traditional technologies: research libraries, laboratories, art and
architectural studios, athletic fields. Newer technologies now can enrich and expand these opportunities.
Supporting apprentice-like activities in fields that themselves require the use of technology as a
tool, such as statistical research and computer-based music, or use of the Internet to gather
information not available in the local library.
Simulating techniques that do not themselves require computers, such as helping chemistry
students develop and practice research skills in “dry” simulated laboratories before they use the
riskier, more expensive real equipment.
Helping students develop insight. For example, students can be asked to design a radio antenna.
Simulation software displays not only their design but the ordinarily invisible electromagnetic
waves the antenna would emit. Students change their designs and instantly see resulting changes
in the waves. The aim of this exercise is not to design antennae but to build deeper understanding
4. Good Practice Gives Prompt Feedback
Knowing what you know and don’t know focuses your learning. In getting started, students need help in
assessing their existing knowledge and competence. Then, in classes, students need frequent
opportunities to perform and receive feedback on their performance. At various points during college, and
at its end, students need chances to reflect on what they have learned, what they still need to know, and
how they might assess themselves.
The ways in which new technologies can provide feedback are many — sometimes obvious, sometimes
more subtle. We already have talked about the use of email for supporting person-to-person feedback, for
example, and the feedback inherent in simulations. Computers also have a growing role in recording and
analyzing personal and professional performances. Teachers can use technology to provide critical
observations for an apprentice; for example, video to help a novice teacher, actor, or athlete critique his or
her own performance. Faculty (or other students) can react to a writer’s draft using the “hidden text” option
available in word processors: Turned on, the “hidden” comments spring up; turned off, the comments
recede and the writer’s prized work is again free of “red ink.”
s we move toward portfolio evaluation strategies, computers can provide rich storage and easy access
to student products and performances. Computers can keep track of early efforts, so instructors and
students can see the extent to which later efforts demonstrate gains in knowledge, competence, or other
valued outcomes. Performances that are time-consuming and expensive to record and evaluate — such
as leadership skills, group process management, or multicultural interactions — can be elicited and
stored, not only for ongoing critique but also as a record of growing capacity.
5. Good Practice Emphasizes Time on Task
Time plus energy equals learning. Learning to use one’s time well is critical for students and professionals
alike. Allocating realistic amounts of time means effective learning for students and effective teaching for
New technologies can dramatically improve time on task for students and faculty members. Some years
ago a faculty member told one of us that he used technology to “steal students’ beer time,” attracting them
to work on course projects instead of goofing off. Technology also can increase time on task by making
studying more efficient. Teaching strategies that help students learn at home or work can save hours
otherwise spent commuting to and from campus, finding parking places, and so on. Time efficiency also
increases when interactions between teacher and students, and among students, fit busy work and home
schedules. And students and faculty alike make better use of time when they can get access to important
resources for learning without trudging to the library, flipping through card files, scanning microfilm and
microfiche, and scrounging the reference room.
For faculty members interested in classroom research, computers can record student participation and
interaction and help document student time on task, especially as related to student performance.
6. Good Practice Communicates High Expectations
Expect more and you will get it. High expectations are important for everyone — for the poorly prepared,
for those unwilling to exert themselves, and for the bright and well motivated. Expecting students to
erform well becomes a sel
New technologies can communicate high expectations explicitly and efficiently. Significant real-life
problems, conflicting perspectives, or paradoxical data sets can set powerful learning challenges that
drive students to not only acquire information but sharpen their cognitive skills of analysis, synthesis,
application, and evaluation.
Many faculty report that students feel stimulated by knowing their finished work will be “published” on the
World Wide Web.With technology, criteria for evaluating products and performances can be more clearly
articulated by the teacher, or generated collaboratively with stu- dents. General criteria can be illustrated
with samples of excellent, average, mediocre, and faulty performance. These samples can be shared and
modified easily. They provide a basis for peer evaluation, so learning teams can help everyone succeed.
7. Good Practice Respects Diverse Talents and Ways of Learning
Many roads lead to learning. Different students bring different talents and styles to college. Brilliant
students in a seminar might be all thumbs in a lab or studio; students rich in hands-on experience may not
do so well with theory. Students need opportunities to show their talents and learn in ways that work for
them. Then they can be pushed to learn in new ways that do not come so easily.
Technological resources can ask for different methods of learning through powerful visuals and well-
organized print; through direct, vicarious, and virtual experiences; and through tasks requiring analysis,
synthesis, and evaluation, with applications to real-life situations. They can encourage self-reflection and
self-evaluation. They can drive collaboration and group problem solving. Technologies can help students
learn in ways they find most effective and broaden their repertoires for learning. They can supply structure
for students who need it and leave assignments more open-ended for students who don’t. Fast, bright
students can move quickly through materials they master easily and go on to more difficult tasks; slower
students can take more time and get more feedback and direct help from teachers and fellow students.
ided by technologies, students with similar motives and talents can work in cohort study groups without
constraints of time and place.
Evaluation and the Seven Principles
How are we to know whether given technologies are as useful in promoting the Seven Principles and
learning as this article claims? One approach is to look and see, which is the aim of the “Flashlight
Project,” a three-year effort of the Annenberg/CPB Project to develop and share evaluation procedures.
The Flash-light Project is developing a suite of evaluation tools that any campus can use to monitor the
usefulness of technology in implementing the Seven Principles and the impacts of such changes on
learning outcomes (e.g., the student’s ability to apply what was learned in the academic program) and on
access (e.g., whether hoped-for gains in time on task and retention are saving money for the institution
and its funders).
[For more about the Flashlight Project, see Stephen Ehrmann’s “Asking the Right Questions: What Does
Research Tell Us About Technology and Higher Learning?” in the March/April 1995 Change. Or, check
out the Flashlight Project’s website at
Technology Is Not Enough
The Seven Principles cannot be implemented by technophiles alone, or even by faculty alone. Students
need to become familiar with the Principles and be more assertive with respect to their own learning.
When confronted with teaching strategies and course requirements that use technologies in ways contrary
to the Principles, students should, if possible, move to alternatives that serve them better. If teaching
focuses simply on memorizing and regurgitating prepackaged information, whether delivered by a faculty
lecture or computer, students should reach for a different course, search out additional resources or
complementary experiences, establish their own study groups, or go to the professor for more substantial
activities and feedback.
Faculty members who already work with students in ways consistent with the Principles need to be tough-
minded about the software- and technology-assisted interactions they create and buy into. They need to
eschew materials that are simply didactic, and search instead for those that are interactive, problem
oriented, relevant to real-world issues, and that evoke student motivation.
Institutional policies concerning learning resources and technology support need to give high priority to
user-friendly hardware, software, and communication vehicles that help faculty and students use
technologies efficiently and effectively. Investments in professional development for faculty members, plus
training and computer lab assistance for students, will be necessary if learning potentials are to be
Finally, it is appropriate for legislators and other benefactors to ask whether institutions are striving to
improve educational practice consistent with the Seven Principles. Much depends on the answer.
Note: This article draws on Arthur Chickering’s participation in “The Future of Face-to-Face and Distance
Copyright © 2003 -
American Association for Higher Education
Learning in Post-Secondary Education,” a workgroup chaired by W.L. Renwick as part of a larger effort
examining The Future of Post-Secondary Education and the Role of Information and Communication
Technology: A Clarifying Report, carried out by the Center for Educational Research and Innovation,
Organization for Economic Cooperation and Development. Paris: 1993, 1994.