This study explores the effect of food fantasies on the experience of acute pain. Sixty participants, who experienced acute cold water pain, were randomly assigned to one of the following interventions: (a) Food fantasies, (b) neutral fantasy control (NFC), and (c) non-treatment control (NC). Prior to and after treatment, participants were given measures of pain threshold, pain tolerance, pain intensity, and other scales measuring depression, anxiety, and mood states. Self-report measures included: Pain Anxiety Symptoms Scale (PASS), the revised Multiple Affect Adjective Checklist (MAACL-R), the Depression Anxiety Stress Scale (DASS) and Semantic Differential Scales for evaluating personal meaning of food fantasies. A cold pressor task was used to induce acute pain. Participants submerged their hand in ice water before and after interventions and pain measures were gathered. The food fantasy participants rehearsed scenarios involving deriving pleasure from eating their favorite meal. Participants next applied food fantasies to cope with ice water pain. The neutral fantasy participants rehearsed imagining neutral fantasies and applied them later during the cold pressor task. Univariate and Multivariate statistics were used to analyze data. Results indicated that food fantasies significantly reduced pain threshold, pain tolerance, pain intensity, and self-reports of pain and anxiety. Food fantasies significantly enhanced positive mood and reduced the negative mood states of the participants (p