Abstract The influence of small changes of the survey instrument with respect to wording, context or order on the ,outcome ,is well documented ,within survey ,research. In the domain ,of stated preference research, observing the influence of small changes of the design on estimates of 5 marginal willingness to pay can contribute to improving the validity and robustness of stated- preference data.
... [Show full abstract] One aspect of the design that is specific to choice experiments is the order in which attributes appear on choice ,cards. We investigate the effects of a reversed ,attribute