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A Model of Student College Choice
Abstract
This article presents a model of the influences affecting prospective students' college choice. Additionally, it reviews recent research relevant to one aspect of the model, the influence of printed materials on students' college choice.
... One of the first to offer a model of the variables influencing HEI selection was Chapman (1981), who stated that the two main groupings are the student's characteristics and the external factors (Table 1). In extension to Chapman's (1981) Model, Cortes et al. (2023) added three predictor variables (i.e., university image, perceived program quality, and perceived career opportunities). ...
... One of the first to offer a model of the variables influencing HEI selection was Chapman (1981), who stated that the two main groupings are the student's characteristics and the external factors (Table 1). In extension to Chapman's (1981) Model, Cortes et al. (2023) added three predictor variables (i.e., university image, perceived program quality, and perceived career opportunities). Based on the same model, Proboyo and Soedarsono (2015) presented the factors that influence HEI selection. ...
... School effort to communicate with students, written information, campus visits, admission/recruitment. Chapman (1981) Institutional factors ...
Objective: The purpose of our study was to explore the perceptions of internal authorities of public universities in The Gambia-with a focus on the University of The Gambia (UTG)-on service quality amid massification and thereby elicit their recommendations. Method: This qualitative case study of service quality in public universities in the Gambia employed content analysis of data collected through semi-structured interviews to ascertain categories. Results: The results showed an unfavorable view of the quality of all the factors observed-physical environment quality, core educational quality, and transformative quality. Despite efforts of the university administration to enhance the quality of education, the financial constraints posed by massification remain a hurdle. Conclusions: The results show that the hope of relocating UTG to the new university campus in Faraba-Bantang serves as the beacon of hope for the respondents. However, this relocation is only a relief regarding physical infrastructure. It does not offer solutions for the other quality aspects. Thus, a holistic solution is needed. Implications: The decreasing trend of government expenditure on education suggests that the government of The Gambia's ambition to expand higher education (HE) is at the altar of quality. Hence the universities should expedite efforts to raise alternative financial sources to remain competitive.
... These statements illustrate Chapman's (1981) model of student college choice and suggest that although athletics play a role in some level of awareness, "student college choice is influenced by a set of student characteristics in combination with a series of external influences" (p. 492). ...
... Another student wishes NDSU's "football team was less successful and less known because all it does is make attendance skyrocket, increase student fees, and attach a stigma to going to school here." According to Chapman's (1981) model: ...
... The role athletic success plays in enrollment management within the current study lays the groundwork for future collaboration among athletic administrators and admission officers to craft strategic marketing plans that dictate community engagement for the students and their influencers. These influencers include significant persons, e.g., friends, parents, and high school personnel; fixed college characteristics, e.g., cost, location, and programs; and college efforts to communicate with students, e.g., written information, campus visits, and admissions (Chapman, 1981). Furthermore, these results point to Hansen's (2011) research that places athletic success on the same level playing field as traditional college choice factors, including the reputation of programs and the majors offered. ...
One of the effects of intercollegiate athletic success that has been commonly studied is the impact success has on the overall institution. The increase in the quantity and quality of applicants to higher education institutions is commonly referred to as the “Flutie factor.” This is a reference to Boston College’s Doug Flutie, whose famous pass in a 1984 football game contributed to a victory over University of Miami. To revisit and expand this phenomenon, a qualitative research design was implemented to determine the role of athletics success in student applications and attendance at North Dakota State University. An open-ended survey was sent to incoming, out-of-state freshmen at the university. Results were analyzed for themes beginning with awareness and then identifying other impacts athletics success had on their application and ultimately attending NDSU. The authors determined that athletic success played a role in initial awareness, decision to attend, and community and student engagement. The Flutie factor is a known effect of athletic success, and these results further the understanding of the phenomenon, resulting in key implications in utilizing athletic success to increase applications, enrollment, retention, and financial success.
... These statements illustrate Chapman's (1981) model of student college choice and suggest that although athletics play a role in some level of awareness, "student college choice is influenced by a set of student characteristics in combination with a series of external influences" (p. 492). ...
... Another student wishes NDSU's "football team was less successful and less known because all it does is make attendance skyrocket, increase student fees, and attach a stigma to going to school here." According to Chapman's (1981) model: ...
... The role athletic success plays in enrollment management within the current study lays the groundwork for future collaboration among athletic administrators and admission officers to craft strategic marketing plans that dictate community engagement for the students and their influencers. These influencers include significant persons, e.g., friends, parents, and high school personnel; fixed college characteristics, e.g., cost, location, and programs; and college efforts to communicate with students, e.g., written information, campus visits, and admissions (Chapman, 1981). Furthermore, these results point to Hansen's (2011) research that places athletic success on the same level playing field as traditional college choice factors, including the reputation of programs and the majors offered. ...
One of the effects of intercollegiate athletic success that has been commonly studied is the impact success has on the overall institution. The increase in the quantity and quality of applicants to higher education institutions is called the "Flutie factor." This refers to Boston College's Doug Flutie, whose famous pass in a 1984 football game contributed to a victory over the University of Miami. To revisit and expand on this phenomenon, a qualitative research design was implemented to determine the role of athletics success in student applications and attendance at North Dakota State University (NDSU). An open-ended survey was sent to incoming, out-of-state freshmen at the university. Results were analyzed for themes around awareness and included other impacts athletics success had on their application and attendance to NDSU. The authors determined that athletic success played a role in initial awareness, the decision to attend, and community and student engagement. The Flutie factor is a known effect of athletic success, and these results further the understanding of the phenomenon, resulting in key implications in utilizing athletic success to increase applications, enrollment, retention, and financial success.
... Higher education institutions "want to plan and forecast their enrollment more effectively, and they want to influence the college-going decision-making of desired students" (Paulsen, 1998, p. 5). Researchers (Chapman, 1981;IIoh, 2018) have identified college choice models that have influenced student decision-making in post-secondary education. Hossler and Palmer (2008) provided a historical overview of how college choice models have evolved. ...
... Chapman's Model of College Choice provided a simplistic approach to examining student-generated decisions about college. Chapman (1981) identified external factors and student characteristics as the prominent influence on a student's perception of higher education. This model defined a distinction between student characteristics and external factors, which could lead to a student's decision unilaterally. ...
... Our findings aligned with expectations from the general college choice studies and the models that our instrument was based on. Our findings for the most important factors were aligned with prior research as: (#1) availability of my desired academic program (Earle, 2014;Iloh, 2018), (#2) cost/affordability, and (#4) military tuition discount/ scholarship (Bergersen, 2009;Circle, 2017;Earle, 2014;Hill, 2016;Iloh, 2018;Perna, 2006), (#3) college/university employee responsiveness to my inquiries (Chapman, 1981;Iloh, 2018), and (#5) the prestige or reputation of the institution and/or program (Circle, 2017;Earle, 2014;Ives, 2017;Perna, 2006). Aside from #4 -military tuition discount/ scholarship, none of these items are military-specific, and even that item is functionally a sub-component of #2cost/affordability. Further, each of these items relates to institutional practice and not marketing or rankings. ...
This study considered the factors that student veterans considered when making a choice of where to attend higher education. This report is of results from a survey implemented in a nationwide pilot study. Respondents (N = 111) gave greater weight in college choice to items generally associated with college satisfaction, such as cost, program availability, and supports, over “military friendly”-type marketing. This is of significant importance to those practitioners and institutions serving student veterans, as there is great time and financial cost to many of those military-specific marketing surveys and options.
... Higher education institutions "want to plan and forecast their enrollment more effectively, and they want to influence the college-going decision-making of desired students" (Paulsen, 1998, p. 5). Researchers (Chapman, 1981;IIoh, 2018) have identified college choice models that have influenced student decision-making in post-secondary education. Hossler and Palmer (2008) provided a historical overview of how college choice models have evolved. ...
... Chapman's Model of College Choice provided a simplistic approach to examining student-generated decisions about college. Chapman (1981) identified external factors and student characteristics as the prominent influence on a student's perception of higher education. This model defined a distinction between student characteristics and external factors, which could lead to a student's decision unilaterally. ...
... Our findings aligned with expectations from the general college choice studies and the models that our instrument was based on. Our findings for the most important factors were aligned with prior research as: (#1) availability of my desired academic program (Earle, 2014;Iloh, 2018), (#2) cost/affordability, and (#4) military tuition discount/ scholarship (Bergersen, 2009;Circle, 2017;Earle, 2014;Hill, 2016;Iloh, 2018;Perna, 2006), (#3) college/university employee responsiveness to my inquiries (Chapman, 1981;Iloh, 2018), and (#5) the prestige or reputation of the institution and/or program (Circle, 2017;Earle, 2014;Ives, 2017;Perna, 2006). Aside from #4 -military tuition discount/ scholarship, none of these items are military-specific, and even that item is functionally a sub-component of #2cost/affordability. Further, each of these items relates to institutional practice and not marketing or rankings. ...
... As illustrated in Figure 1, Chapman's model [11] was used as the basis for the conceptual framework proposed in this study. According to Chapman [11] student decisions are influenced by two main factors: students' internal characteristics such as student aspirations and external factors. ...
... As illustrated in Figure 1, Chapman's model [11] was used as the basis for the conceptual framework proposed in this study. According to Chapman [11] student decisions are influenced by two main factors: students' internal characteristics such as student aspirations and external factors. ...
... The model further categorises the external factors as institute-related factors such as the institute's reputation; the external individuals who can influence the opinion of the students, for example, parents; and the communication methods used by the FHEI to interact and disseminate information to the students, such as the institute's website [11]. ...
The increase in student enrolments in computer science (CS) degrees in Sri Lanka has intensified competition among fee-levying higher education institutes (FHEIs). However, FHEIs allocate resources to enrolment strategies without identifying student requirements. This research intends to determine the influences impacting students’ choice of an FHEI when pursuing CS-related programmes. 35 factors under the categories- students’ internal characteristics, institute-related factors, external individuals, and communication methods were considered. The results revealed that external individuals have no positive impact on students’ choice of an FHEI whereas the other three factors do. FHEIs can benefit from these results by developing strategies to attract students and maximise enrolment.
... Reference [15] created the first model to try to capture how students make decisions about which colleges to apply to. According to research by [16], prospective students' college decisions are influenced by both internal and external variables, both of which were first highlighted by [15]. ...
... Reference [15] created the first model to try to capture how students make decisions about which colleges to apply to. According to research by [16], prospective students' college decisions are influenced by both internal and external variables, both of which were first highlighted by [15]. Reference [17] offered an alternative strategy for selecting colleges and universities. ...
... Therefore, enrolment services have turned to the internet medium, made possible by technological advancements. Enrolment is the initial step for a student to become part of an educational institution, and students are viewed as the most important stakeholders [15,18,20]. To meet the pandemic challenge and maintain effective administration of the educational institution, a rapid and radical shift from traditional platforms to online platforms was necessary. ...
Particularly among young people and college students, use of social media has been on the rise. It's a conduit via which individuals may communicate and trade digital content such as thoughts, ideas, and views. The most frequent definition of social media is the network of websites and mobile applications that allow users to communicate with one another, share and discover information, and build social networks. The educational system has benefited greatly from the advancements in information and communication technologies. The advent of several social media platforms has brought about a revolutionary change in the education industry, particularly because of its relationship with the tech-savvy youth. The educational system is gradually incorporating these innovations. Information and communication technologies and social media are being used by educational institutions to enhance the lives of its students. With the use of social media, educational institutions, instructors, parents, and students may all communicate and collaborate more effectively. As a direct response to the COVID-19 epidemics, most schools have implemented tech-enabled student enrolment platforms, streamlining their academic and administrative processes in the process. This research examines how the use of technology-enabled platforms affects the impact of social media on student enrolment. Cronbach's alpha was used to determine the reliability of a questionnaire the author had developed independently based on a review of the relevant literature. The SPSS software was used to check the validity of the hypotheses.
... Kết quả tổng quan tài liệu cho thấy có rất nhiều các yếu tố ảnh hưởng đến quyết định chọn trường đại học của các sinh viên tương lai và đã được thể hiện cụ thể trong nhiều nghiên cứu. Chapman [17] cho rằng để hiểu được sự lựa chọn của sinh viên về việc theo học một trường đại học nào, cần phải tính đến các yếu tố nền tảng, đặc điểm hiện tại của sinh viên, gia đình sinh viên và các đặc điểm của trường đó. Theo tác giả, sự lựa chọn đại học của sinh viên bị ảnh hưởng bởi một tập hợp các đặc điểm cá nhân (bên trong) kết hợp với một loạt các tác động bên ngoài. ...
... Bảng 1. Các yếu tố phổ biến có ảnh hưởng đến quyết định chọn trường đại học của sinh viênNuseir và El Refae[8], Chapman[17], Ming[20], Akar[21], Moovoravit và Dowpiset[24], Connie và cộng sự[29], Đỗ Thị Hồng Liên và cộng sự[32], Đỗ Thị Thu Trang[36], Nguyễn Thị Minh Hương[37].Nuseir và El Refae[8], Dao và Thorpe[10], Chapman[17], Ming[20], Akar[21], Hidayat và Sinuhaji[25], Đỗ Thị Hồng Liên và cộng sự[32], Trần Minh Hùng và Nguyễn Thị Kim Tuyền[35], Nguyễn Thị Minh Hương[37].Ming[20], Ilgan[27], Connie và cộng sự[29], Trần Văn Quý và Cao Hào Thi[30], Nguyễn Minh Hà và cộng sự[31], Lưu Thị Thái Tâm và cộng sự[33], Trần Minh Hùng và Nguyễn Thị Kim Tuyền[35].Chapman[17], Đỗ Thị Hồng Liên và cộng sự[32], Trần Minh Hùng và Nguyễn Thị Kim Tuyền[35], Đỗ Thị Thu Trang[36], Nguyễn Thị Minh Hương[37].Dao và Thorpe [10], Chapman [17], Akar [21], Moovoravit và Dowpiset [24], Hasan và cộng sự [28], Trần Văn Quý và Cao Hào Thi [30], Đỗ Thị Hồng Liên và cộng sự [32], Đỗ Thị Thu Trang [36], Nguyễn Thị Minh Hương [37]. Nuseir và El Refae [8], Chapman [17], Hooley và Lynch [18], Martin và Dixon [19], Ming [20], Akar [21], Moovoravit và Dowpiset [24]. ...
... Bảng 1. Các yếu tố phổ biến có ảnh hưởng đến quyết định chọn trường đại học của sinh viênNuseir và El Refae[8], Chapman[17], Ming[20], Akar[21], Moovoravit và Dowpiset[24], Connie và cộng sự[29], Đỗ Thị Hồng Liên và cộng sự[32], Đỗ Thị Thu Trang[36], Nguyễn Thị Minh Hương[37].Nuseir và El Refae[8], Dao và Thorpe[10], Chapman[17], Ming[20], Akar[21], Hidayat và Sinuhaji[25], Đỗ Thị Hồng Liên và cộng sự[32], Trần Minh Hùng và Nguyễn Thị Kim Tuyền[35], Nguyễn Thị Minh Hương[37].Ming[20], Ilgan[27], Connie và cộng sự[29], Trần Văn Quý và Cao Hào Thi[30], Nguyễn Minh Hà và cộng sự[31], Lưu Thị Thái Tâm và cộng sự[33], Trần Minh Hùng và Nguyễn Thị Kim Tuyền[35].Chapman[17], Đỗ Thị Hồng Liên và cộng sự[32], Trần Minh Hùng và Nguyễn Thị Kim Tuyền[35], Đỗ Thị Thu Trang[36], Nguyễn Thị Minh Hương[37].Dao và Thorpe [10], Chapman [17], Akar [21], Moovoravit và Dowpiset [24], Hasan và cộng sự [28], Trần Văn Quý và Cao Hào Thi [30], Đỗ Thị Hồng Liên và cộng sự [32], Đỗ Thị Thu Trang [36], Nguyễn Thị Minh Hương [37]. Nuseir và El Refae [8], Chapman [17], Hooley và Lynch [18], Martin và Dixon [19], Ming [20], Akar [21], Moovoravit và Dowpiset [24]. ...
Việc xác định các yếu tố có ảnh hưởng đến quyết định chọn trường đại học của sinh viên có ý nghĩa rất quan trọng đối với mỗi cơ sở giáo dục đại học. Nghiên cứu này được thực hiện nhằm xác định quá trình lựa chọn trường đại học và các yếu tố ảnh hưởng đến quyết định lựa chọn trường của sinh viên. Bằng phương pháp tổng quan tài liệu, nghiên cứu đã chỉ ra ba bước cơ bản trong quá trình lựa chọn trường đại học, bắt đầu từ sự định hướng học đại học sau bậc trung học, đến việc xem xét một số trường đại học tiềm năng, tiếp theo là việc phân tích, đánh giá để đưa đến quyết định chọn một trường cụ thể. Ngoài ra, có rất nhiều yếu tố ảnh hưởng đến quyết định chọn trường đại học của sinh viên đã được xác định. Trong đó, nổi bật nhất là tám yếu tố như danh tiếng và đặc điểm trường đại học, giao tiếp của trường đại học, ý kiến tư vấn, vị trí địa lý của trường, sự sẵn có của các chương trình đào tạo, chi phí, đặc điểm cá nhân và cơ hội việc làm. Đây là cơ sở rất quan trọng để các cơ sở giáo dục đại học xem xét nhằm xây dựng các chính sách tuyển sinh hiệu quả, góp phần thu hút được nhiều sinh viên tiềm năng.
... The first group, which is considered as an uncontrollable group, include geographical location, natural beauty of the university and the second group, considered as controllable factors, include the institutions' quality of education and academic reputation. Chapman [9]argues that in order to understand why students choose a certain university, it is necessary to take fundamental factors into account, namely students' characteristics, student's family background, and the characteristics of the university. In particular, students' choice of university is influenced by internal factors (students' individual characteristics), as well as external ones. ...
... Based on the university selection model proposed by Chapman [9] and a number of other studies conducted in recent times, the author proposed a model to study the factors affecting the choice of DThU by students from the Mekong delta in Figure 1. ...
... The determination of the independent variables in the model was done based on the results of the literature review, such as university's reputation and characteristics [8] - [12], [15], [17], [18], university's communication activities with its prospective students [2], [9] - [11], [13], [15], [16], [18], job opportunities [10], [16], [19], [20], students' personal characteristics [9], [15] - [18], and advice from reference group (parents, siblings, teachers, peers, university advisors, university alumni) [2], [9], [11], [12], [15], [17] - [19]. Based on the identified research model above, the author proposed five hypotheses in this study. ...
Các yếu tố ảnh hưởng đến quyết định chọn trường đại học của sinh viên tương lai có ý nghĩa rất quan trọng và đang nhận được sự quan tâm đặc biệt của các cơ sở giáo dục đại học. Nghiên cứu này nhằm tìm hiểu các yếu tố ảnh hưởng đến quyết định chọn đại học của các sinh viên khu vực đồng bằng sông Cửu Long đang học tập tại Trường Đại học Đồng Tháp, với cỡ mẫu là 1663 sinh viên từ năm thứ nhất đến năm thứ tư và đến từ 13 tỉnh khác nhau trong khu vực. Bằng phương pháp nghiên cứu định lượng thông qua các thống kê phổ biến như phân tích nhân tố khám phá, phân tích tương quan, đặc biệt là phân tích hồi quy tuyến tính, nghiên cứu đã chỉ ra năm yếu tố có ảnh hưởng cùng chiều đến quyết định chọn trường đại học của sinh viên. Cụ thể, yếu tố cơ hội việc làm có ảnh hưởng mạnh nhất đến quyết định chọn trường của sinh viên, tiếp đến là các yếu tố danh tiếng và đặc điểm trường đại học, tư vấn từ những người quan trọng, nỗ lực giao tiếp của trường đại học, trong khi đó ảnh hưởng thấp nhất là yếu tố đặc điểm cá nhân của sinh viên.
... However, studies reporting the factors that influence students' intention to pursue a specific academic degree program or major of specialization are scant or limited because, for one reason, there has been little theory to guide this investigation. In this regard, the lack of a guiding framework for this type of research aim led the present study to adopt Chapman's (1981) Model of Student College Choice. Although the model is specifically designed to explain the factors that influence prospective students' choice of which college to attend, it suggests realistic factors that could also be antecedents of students' intention to pursue a specific academic degree program (e.g., Bachelor of Science in Biology). ...
... Student characteristics describe the students in terms of socio-economic status (SES), aptitude and/or high-school performance, and educational aspiration (Chapman, 1981). First, a study revealed that SES affects student choice of an academic degree program in a university where high SES students intend to pursue engineering or sciences. ...
... In other words, students from disadvantaged families may be more sensitive to education costs and may have lower preferences for education (Declercq & Verboven, 2015). Second, aptitude, which refers to high-school achievement and college entrance examination performance, is another variable that Chapman (1981) identified to influence college choice. It is reported that academic ability is used to get a sense of academic confidence and affiliation rather than as an objective measure of ability (Elsner et al., 2021;Huntington-Klein, 2017). ...
With the declining number of students interested in pursuing STEM courses such as Bachelor’s Degree in Biology as evidenced by low enrollment, HEIs currently offering and those which intend to offer the academic degree program are competing and looking for ways to increase their competitiveness. Hence, several efforts have been made in response to it, including investigating what attracts students to choose the HEI and the course it offers. In this regard, this study aims to evaluate the factors influencing students’ intention to enroll Bachelor of Science (BS) in Biology at Cebu Technological University using an extended Chapman’s Model of Student College Choice. Using a quantitative cross-sectional survey design, 416 senior high-school students from Cebu Province in the Philippines participated in an online survey. The survey aimed to test the influence of student characteristics, influence of significant people, marketing factor, fixed university characteristics, university image, perceived program quality, and perceived career opportunities on students’ intention to enroll in BS Biology. The findings of structural equation modelling suggest that only student characteristics influences students’ intention to enroll the academic degree program. Irrespective of the disassociation of six other proposed hypotheses, the offering of the course is still deemed feasible as supported by students’ responses in their intention to enroll it. In conclusion, this study reveals the model’s usefulness in understanding one of the factors influencing students’ intention to enroll in the course. Consequently, the results offer managerial and theoretical implications to further strategize institutional student recruitment techniques.
... As the pool of prospective students become further removed from production agriculture, there is a need to devise new strategies that appeal to non-agriculture students to colleges of agriculture (Rayfield, Murphey, Skaggs, & Shafer, 2013). This begins with understanding what influences a student's decision related to academic and career choices (Chapman, 1981). Lingenfelter and Beierlein (2006) found that recruiting practices for agricultural programs were most successful when specific interests were targeted. ...
... For the purpose of this study, the characteristics of the students were acknowledged as affecting the available recruitment opportunities and experiences of students, but were not investigated in depth. (Chapman, 1981). Reprinted by permission. ...
... External influences discussed by the model are grouped into three categories: (1) the influence of significant persons, (2) the fixed characteristics of the institution, and (3) the institution's effort to communicate with prospective students (Chapman, 1981). ...
A successful relationship between a student teacher and their cooperating teacher plays an important role in their development as educators (Darling-Hammond & Bransford, 2005). Examining the dynamics between student teachers and the cooperating teachers who mentor them could provide valuable information for teacher preparation programs and preservice teachers. This qualitative examination included semi-structured interviews with four secondary agricultural educators who had served as cooperating teachers, and a focus group of n = 18 preservice agricultural educators who had recently completed their student teaching experience. Through an analysis of the collected data, we determined that cooperating teachers find communication, gender, and effort to be factors in the relationship. Student teachers felt that it was important for a cooperating teacher to allow freedom of development, integrate them into an established culture, and serve as a reflection of their future self. When asked about placement decisions, both groups agreed that placing student teachers in programs matching their expectations and abilities and with cooperating teachers who had similar personalities would yield the potential for the most successful relationship.
... As the pool of prospective students become further removed from production agriculture, there is a need to devise new strategies that appeal to non-agriculture students to colleges of agriculture (Rayfield, Murphey, Skaggs, & Shafer, 2013). This begins with understanding what influences a student's decision related to academic and career choices (Chapman, 1981). Lingenfelter and Beierlein (2006) found that recruiting practices for agricultural programs were most successful when specific interests were targeted. ...
... For the purpose of this study, the characteristics of the students were acknowledged as affecting the available recruitment opportunities and experiences of students, but were not investigated in depth. (Chapman, 1981). Reprinted by permission. ...
... External influences discussed by the model are grouped into three categories: (1) the influence of significant persons, (2) the fixed characteristics of the institution, and (3) the institution's effort to communicate with prospective students (Chapman, 1981). ...
A successful relationship between a student teacher and cooperating teacher plays an important role in fostering the success of preservice teachers as they progress to novice educators (Darling-Hammond & Bransford, 2005). The purpose of this study was to examine the perceptions of the mentoring relationship in a cohort of student teachers and their cooperating teachers. This quantitative portion of a larger mixed-methods examination included the employment of two parallel surveys administered to student and cooperating teachers from Texas A&M University in the spring 2015 semester. Results were examined for student teachers and cooperating teachers separately, and revealed that both groups perceived their relationship to be positive. Both groups yielded high overall ratings in the constructs of student teacher and cooperating teacher factors for successful mentoring. Paired data for sixteen pairs of student/cooperating teachers were also examined. Observed differences in paired data reveal that overall, student teachers and cooperating teacher pairs had similar positive ratings of factors relating to their relationship.
... Numerous studies have reported 'who' (Sarkodie et al., 2020;Briones & Bueno, 2019;Pascual, 2014;Johnston, 2010;Garwe, 2016;Beswick, 1989;Chapman, 1981;etc) and 'what' (Sarkodie et al., 2020;Briones & Bueno, 2019;Sia, 2010;Osman et al., 2013, Diana, 2013Garwe, 2016;Beswick, 1989;Chapman, 1981;etc) have influenced the students' choice of HEI and academic programme. 'Who' refers to the group of people who influence the students in making the decision which includes parents, families, friends/peers, teachers, and school counselors. ...
... Numerous studies have reported 'who' (Sarkodie et al., 2020;Briones & Bueno, 2019;Pascual, 2014;Johnston, 2010;Garwe, 2016;Beswick, 1989;Chapman, 1981;etc) and 'what' (Sarkodie et al., 2020;Briones & Bueno, 2019;Sia, 2010;Osman et al., 2013, Diana, 2013Garwe, 2016;Beswick, 1989;Chapman, 1981;etc) have influenced the students' choice of HEI and academic programme. 'Who' refers to the group of people who influence the students in making the decision which includes parents, families, friends/peers, teachers, and school counselors. ...
... These references were considered in this study as we seek to identify the significant factors from 80s to 20s that remain relevant and widely discussed in recent studies. Chapman (1981) presented 'A model of student college choice' which provides a framework of the interrelationship between external influences and student characteristics and how those relationships affected the student's choice of HEI. The external influences include: (a) significant personsparents, friends, high school personnel; (b) fixed characteristics of the institutionfinancial aid, location, availability of programme; and (c) institution's efforts to communicate with prospective students. ...
Education based on Science, Technology, Engineering and Mathematics (STEM) plays a pivotal role in providing technically skilled human resources for the development of the nation. However, in Malaysia, the number of students taking STEM-related programmes in higher education institutions (HEI) is still low. The actual factors behind such scenario are still unclear and need to be further investigated. With better understanding on the influential factors, the relevant authority can come up with appropriate strategies to increase students' enrolment in STEM-related programmes. Thus, this study is embarked to determine the factors that influence the students' choice of HEI and diploma programme at Universiti Teknologi MARA (UiTM). A quantitative approach was employed by disseminating a questionnaire to 779 diploma students from Semester 1 and Semester 2 of April-August 2022 session. The quantitative data analysis methods used in this study includes descriptive statistics. The findings showed that people who influence the choice of HEI among the students the most are themselves (mean: 5.16, SD: 1.108), while in terms of the choice of HEI, the availability of the academic programme (mean: 5.17, SD:0.894) is the leading factor. The study also found that the choice of diploma programme among students is dominantly influenced by employment
opportunities (mean: 5.01, SD:1.001). The overall research findings showed
that the students themselves and the people who are close to them are
significant factors in determining which HEI the students chose to pursue
their studies. Future career prospect is one important factor that influences
the choice of their academic programmes. It is also important to note that
about 45.9% of students who took the STEM package in school, changed to
a Non-STEM programme when pursuing their studies in HEI. This finding
revealed that there is a high percentage of STEM students who changed their
fields in higher education. The outcomes of this study could be beneficial to
the Ministry of Education, Ministry of Higher Education, education
departments, schools, and higher education institutions to take proper
actions and devise strategies to increase the number of students taking
STEM-related programmes in school and higher education.
... Chapman has researched on student university choice model. The study proposed a model with five elements including efforts to communicate with students; cost; important people; abilities; and passion level of the student [19]. The interesting point is that he noticed the characteristics of the student's family and individual (also known as the group of internal factors); characteristics of the university and the university's communication efforts (known as the group of external factors) are two groups of factors that greatly influence students' decision to choose a university. ...
... Based on the research theoretical framework and research model of previous researchers [9], [19], [21], [23], the researchers proposed research model factors affecting decisions in choosing a university for high school students has six independent variables including: i) Factors advised by teachers, family, friends, relatives; ii) Factors belonging to the student himself; iii) Factors of learning conditions; iv) Factor of university reputation; v) Factors of media activities; vi) Factor of future job opportunities as displayed in ...
... According to Chapman, in choosing a university, students are strongly influenced by the persuasion of friends, family, and teachers [19]. The influence their advice has on students can go in many ways, including how their opinions influence expectations about a college; they can also advise directly on where students should take the test. ...
It is important to provide high school students with the necessary information for them to consult and make a decision to choose a university. The study aims to identify and evaluate the influence of factors in the decision to choose a university for high school students. The questionnaire survey method was used to collect data from 393 students from eight high schools in An Giang Province, Vietnam. Exploratory factor analysis and linear regression were used to analyze the data. The research results show that students are quite satisfied and quite certain with their decision to choose a university, while there are six important factors affecting the decision to choose a university. Influential factors with decreasing order of magnitude are: i) Factors consulted by teachers, family, friends, and relatives; ii) Factors of future job opportunities; iii) Factors of media activities; iv) Factors of learning conditions; v) Factors of university reputation; vi) Factors belong to the students themselves. The findings of the study show that there is no statistically significant difference between the group of males and females, between grades 10, 11, and 12. Besides, there is a statistically significant difference between students in high schools. The findings of this study have theoretical and practical implications for university admissions in Vietnam. Proposals made to university administrators were discussed. From the research results, we want to help students find the right university, and support universities to improve the efficiency of admissions.
... In some previous studies, interest has often been a strong predictor in students' decisions to choose a course or university: Research by Hossler and Gallagher (1987) shows that intrinsic interest and motivation play a significant role in students' academic decisions, especially when they are faced with a choice of course related to personal interests (13). Research by Chapman (1981) also found that interest and desire to delve into a particular topic is one of the main motivations in choosing a study program, especially in fields that require deep academic commitment such as health sciences (14). ...
... In some previous studies, interest has often been a strong predictor in students' decisions to choose a course or university: Research by Hossler and Gallagher (1987) shows that intrinsic interest and motivation play a significant role in students' academic decisions, especially when they are faced with a choice of course related to personal interests (13). Research by Chapman (1981) also found that interest and desire to delve into a particular topic is one of the main motivations in choosing a study program, especially in fields that require deep academic commitment such as health sciences (14). ...
Background: The existence of public health colleges is very important to train professionals to handle various public health challenges. Data shows that Indonesia has 3,107 universities, of which 95.97% are private universities. In the field of public health, the Faculty of Public Health of Halu Oleo University (UHO), which was established in 2011, shows significant development with two study programs and six specializations relevant to the needs of the community. The increasing interest in the UHO Public Health Study Program, which is accredited B, reflects the high public interest in this field. Public health graduates have broad employment opportunities, thanks to the interdisciplinary skills they acquire. This study aims to analyze the factors that affect students' decisions in choosing a specialization in the UHO Public Health Study Program, which is expected to provide insights for curriculum development and strategies to increase learning interest in the field of public health. Methods: The research method uses a quantitative approach with an exploratory research type. The sample in this study is active students of each batch in the public health study program, Faculty of Public Health, Halu Oleo University. The number of samples was 392 respondents. The sampling technique uses Proportionated Stratified Random Sampling. Data analysis using SMARTPLS 4. Results: The results showed that there was no influence of image with a path coefficient output value of 0.040 and a construct value below 1.96 of 0.089 and a p value of 0.373 >0.05; there was an influence of interest with a path coeficient output value of 0.327 and a construct value above 1.96 of 6.854 and a p value of 0.000 <0.05; there was a psychological influence with a path coeficient output value of 0.327 and a construct value above 1.96 0.265 and the construction value above 1.96 is 5.270 and the p value is 0.000 <0.05; There is an influence of lecturers with a path efficiency output value of 0.308 and a construct value above 1.96 which is 6.854 and a p value of 0.000 <0.05 with a student decision in choosing the Public Health study program, Faculty of Public Health, Halu Oleo university. Conclusion: There is an influence of interest, psychology, and lecturers on students' decisions in choosing the Public Health study program and there is no influence on the student's decision in choosing the Public Health study program, Faculty of Public Health, Halu Oleo University. Therefore, the management of the study program needs to improve the quality of academic services and organizational development within the scope of FKM UHO by implementing various organizational development strategies through expanding academic access, providing infrastructure and facilities, and improving human resources. And the faculty needs to develop cross-sector cooperation to improve student competence so that the graduates produced are competent and ready to work
... Many studies have been conducted globally in this regard, and studies show that students are mostly influenced by two factors, namely student-related internal characteristics and external factors (Chapman, 1981). The internal factors include such as the student's abilities, personal preferences and socioeconomic status of the student and external factors include HEI-related characteristics such as the institute's reputation, influential individuals in the environment such as the student's parents who can influence the decision of the students and the methods used by the institutes to communicate with the students such as newspaper advertisements placed by the institute (Chapman, 1981). ...
... Many studies have been conducted globally in this regard, and studies show that students are mostly influenced by two factors, namely student-related internal characteristics and external factors (Chapman, 1981). The internal factors include such as the student's abilities, personal preferences and socioeconomic status of the student and external factors include HEI-related characteristics such as the institute's reputation, influential individuals in the environment such as the student's parents who can influence the decision of the students and the methods used by the institutes to communicate with the students such as newspaper advertisements placed by the institute (Chapman, 1981). These studies also indicate that students are usually influenced by a combination of several internal and external factors. ...
Student enrollment and retention are critical aspects of the economic sustainability of a private higher education institute (HEI). However, due to the growing number of private HEIs worldwide, huge competition has been created among these institutes. This has resulted in institutes investing heavily in ineffective strategies because they are implemented without fully understanding student expectations. Due to this, student dropouts can also be observed. Failure to meet enrollment targets and dropouts not only creates revenue loss but also negatively affects the reputation of the HEIs, impacting the viability of the institute. Therefore, much interest has been generated in identifying the factors that motivate students when choosing an HEI. This study’s main aim is to conduct a review of the available literature and identify the external factors, namely HEI-related characteristics and the communication methods that influence students when choosing a private HEI that directly impact the institutes. The inclusion criteria for the chosen literature consisted of studies conducted on the motivational factors of undergraduates and high school students who were in the process of choosing an HEI. The literature reviewed shows that students are influenced by HEI-related characteristics such as the reputation of the HEI, course fees, facilities offered, employability of graduates, academic quality, and quality of faculty and by the information gathered through communication methods such as websites and social media advertisements. HEIs can consider these findings to develop policies, improve their facilities and activities, and formulate and implement marketing strategies through the communication channels identified in this study.
... Việc phân tích các yếu tố ảnh hưởng đến quyết định chọn trường đại học của học sinh trung học đã được nhiều tác giả trong nước và nước ngoài thực hiện. Mô hình "A Model of Student College Choice" của Chapman (1981) [5] đưa ra một khung cấu trúc giải thích cho việc lựa chọn trường đại học của học sinh bao gồm hai yếu tố chính là yếu tố cá nhân và yếu tố môi trường xã hội. Yếu tố cá nhân bao gồm: khả năng tài chính, mục tiêu nghề nghiệp và ngành học mong muốn. ...
... Việc phân tích các yếu tố ảnh hưởng đến quyết định chọn trường đại học của học sinh trung học đã được nhiều tác giả trong nước và nước ngoài thực hiện. Mô hình "A Model of Student College Choice" của Chapman (1981) [5] đưa ra một khung cấu trúc giải thích cho việc lựa chọn trường đại học của học sinh bao gồm hai yếu tố chính là yếu tố cá nhân và yếu tố môi trường xã hội. Yếu tố cá nhân bao gồm: khả năng tài chính, mục tiêu nghề nghiệp và ngành học mong muốn. ...
Bài viết phân tích một số yếu tố ảnh hưởng việc lựa chọn chương trình đào tạo trực tuyến của sinh viên tại Trường Đại học Mở Hà Nội. Dựa trên khảo sát ngẫu nhiên các sinh viên đang theo học chương trình đào tạo trực tuyến của Trường Đại học Mở Hà Nội, kết quả chỉ ra có 4 yếu tố chính ảnh hưởng đến quyết định chọn trường của sinh viên gồm: “Khả năng chi trả, cơ hội nghề nghiệp, đặc điểm trường đại học và yếu tố truyền thông”. Đặc biệt yếu tố khả năng chi trả có ảnh hưởng mạnh nhất đến quyết định chọn chương trình học phù hợp của người học.
... There are three primary themes linked to students' choice of a university [11]. First, we find choice models that explain what influences them when choosing a university [17]. Second, are the investigations on the choice factors associated with students' university selections [3,18,19]. ...
... Another study [17] presents a model to identify the factors that affect the decision to enroll in a university and how they correlate with making a final decision. Some relevant factors are associated with the students' characteristics [4], others relate to the university itself, and others have to do with close relatives [14,10]. ...
... Hemsley-Brown and Oplatka (2016) proposed a research model for higher education school choice (see Figure 2). This model was developed based on the theory that student characteristics affect how they perceive various school choice factors (e.g., tuition, location, campus activities, and reputation of the school) in shaping their expectations for school life, which ultimately contributes to students' determination in selecting a certain school (Chapman, 1981;Hemsley-Brown & Oplatka, 2016;Hoyt & Brown, 2003). ...
... These studies found that family members or parents had or would have a major influence over students' decision-making. Chapman (1981) asserted that family members' attitudes toward and advice about an institution usually would impact young students to form expectations about their school life and may affect the students' ultimate decision in attending a particular school. Rowan-Kenyon et al. (2008) found that parents usually rely on school counselors or even hire private counselors for guidance to obtain more comprehensive information regarding higher education, so they could provide extensive support to their children to achieve educational and occupational goals. ...
To assist with exploring strategies for effectively promoting vocational noncollegiate flight schools to diverse student markets of nontraditional student pilots, traditional student pilots, and teenage student pilots, this study compared and analyzed school choice factors of marketing approaches, relevant people, institutional features, and training program features that influenced these three groups of student pilots’ school selections. The study data was collected via a survey questionnaire, and the sample included 176 participants. There were 42 choice factor survey items, and the participants were guided to rate the level of influence of each factor on their school choice decisions. Descriptive statistics and one-way ANOVA methods were utilized to analyze the collected data. According to the key findings, all three groups highlighted the following factors as most influential on their school choice: training quality, availability of flying opportunities, training costs, safety records of the programs, reputation of flight instructors, the overall reputation, length of time to complete the program, scheduling flexibility, training capacity, and administration integrity. While the typical discrepancies of the key findings among the three groups revealed that both traditional and teenage student pilots considered relevant people of family members as having the most influence. Nontraditional student pilots deemed institutional features of geographic proximity as a key factor. Teenage student pilots emphasized institutional features of career placement as relatively more influential. The ANOVA results showed that significant differences existed in the influence of relevant people of school’s flight instructors and of family members.
... This study is grounded in Chapman's (1981) Theory of College Choice. Chapman postulated that students choose to apply to and attend a university or college based on two types of factors which are 1) personal characteristics and 2) outside influences. ...
... Student personal characteristics that Chapman identified include socioeconomic status (SES), aptitude, and educational expectations. External influences include the influence of important people in the student's life, including family, friends, teachers, and others; fixed college characteristics, including cost, location, and programs; and efforts from the college to reach out to students directly, including any type of recruitment or programming offered to student prospects (Chapman, 1981). The experiences and aspirations that we classify in this paper as AFNR pathways include a mix of all of the factors that Chapman identified. ...
For colleges of agriculture (COAs) throughout the US, recruitment and retention of undergraduate students is a matter of existential importance. We analyzed personal statements written by applicants accepted to an undergraduate degree program at [State] College of Agriculture and Life Sciences (CALS) to determine what previous interactions with agriculture played an important role in the decision to apply. The 491 students who submitted written materials as a part of their application to CALS described an array of agriculture pathways that we classified as categories of work and volunteer experience, clubs, coursework, personal history, and leisure. Our study found that 319 students, or 65%, described at least one pathway that played a role in their choice to apply. We found that most pathways were dominated by White students. Just 8.8% of students with at least one agriculture pathway were from a minoritized group. Further, we calculated the mean first term [State] CALS GPA (FTGPA) and graduation rate after six years for each of the pathway groups. We found that students who discussed FFA participation had relatively high FTGPAs and graduation rates. Additionally, students intending to become veterinarians had relatively high FTGPA but low six-year graduation rates.
... The fierce competition prevailing in the higher education sector worldwide has led to extensive research being conducted on the factors influencing students' HEI choices, thereby assisting education administrators in maximising the impact of their strategies to attract and enrol potential students. Accordingly, students' internal characteristics such as their abilities and future aspirations, institute-related characteristics such as academic quality, individuals in the environment who can influence the decision of the students such as parents and teachers as well as communication channels used by the HEIs to convey information about themselves and the degrees they offer such as newspaper advertisements have been identified as having a significant impact on students in their choice process (Chapman, 1981). Research also shows that these key factors influencing students vary based on factors such as degree specialization (Ilgan, Ataman, Uğurlu, & Yurdunkulu, 2018;Liên, Hòa, & Anh, 2015;Sabir, Ahmad, Ashraf, & Ahmad, 2013;Songan, Sam, Tonga, Rahman, & Wah, 2010) and demographic factors such as gender (Awale, 2021;Mustafa, Sellami, Elmaghraby, & Al-Qassass, 2018;Songan et al., 2010) family income level (Aydin & Bayir, 2016;Sidin, Hussin, & Soon, 2003) and parental education (Akareem & Hossain, 2016;Eldegwy, Elsharnouby, & Kortam, 2022;Mustafa et al., 2018;Walsh & Cullinan, 2017). ...
The global higher education (HE) sector has emerged competitive and market-driven in recent years due to the proliferation of fee-levying higher education institutes (HEIs). Consequently, researchers seek to identify the key factors influencing students’ HEI choices to help education administrators develop strategies matching student expectations. However, it is insufficient to determine the important criteria because they differ depending on the degree major and student demographics like gender. Sri Lanka’s HE sector is no exception, yet limited research has been conducted. Therefore, this study aimed to identify whether gender affects the major factors motivating students’ decisions to enroll in an undergraduate programme in a computing discipline in Sri Lanka. The study considered the following three key factors: students’ internal characteristics, institute-related characteristics, and communication channels used by HEIs to disseminate information while 16 sub-factors were also considered. A quantitative approach was used and data were collected through a questionnaire survey of 510 undergraduates across eight HEIs in the country. Data were analysed using SPSS software. The results revealed that the influence of institute-related characteristics and communication channels varied by gender whereas gender had no impact on students’ internal characteristics.Only three of the 16 subfactors were found to differ by gender indicating that gender had no noticeable impact on most of the elements. Academic administrators may find these research findings useful when developing segmented marketing strategies to maximise student enrolment.
... To the extent that schooling is a consumer 'good'". Based on consumer behavior theory, people choose educational services within a specific budget by comparing the prices of educational goods with substitute goods, considering the utilities these services bring, and constrained by their personal preferences to maximize their consumption utility (Chapman, 1981;Moogan et al., 1999). Referring to the model provided by Michael and Becker (1973), we can write a function to predict consumption demands as follows: ...
... Institutions can more effectively target the student market if they have a deeper understanding of the decisionmaking processes used by students when choosing a HEI. The significance of student recruitment has grown, leading to a multitude of research studies that have scrutinized educational establishments' recruitment procedures to pinpoint the elements impacting students' decisions (Chapman, 1981;Litten, 1982;Kealy & Rockel, 1987;Espinoza et al, 2002;Hoyt & Brown, 2003;Gray & Daugherty, 2004;Punnarach, 2004). An institution can improve the fit between the student and the institution if it is aware of the elements that affect applicants' enrolling decisions. ...
Higher education broadens the student's view of the world, helps them acquire new skills, and conveys knowledge to the community. Through a flexible learning environment, higher education is perceived as an opportunity to contribute to the industry's growth and development and foster personal growth. Enough information must be available to make an informed decision to select an institution for higher education. For this purpose, this article tries to find out the most influential factors in selecting institutions for higher education. A well-prepared questionnaire was developed and forwarded to Narayanganj students studying inside and outside this city to obtain data. Descriptive statistics such as frequency tables, sample percentages, mean scores, standard deviation, and correlation were used to analyze the study participants' data. For inferential statistics, the chi-square test was used. A logistic regression was also used to find the causal relationships. IBM SPSS (version 22) was used for the data analysis.
... Hipotesis kelima didukung oleh penelitian yang dilakukan Chapman (1981) faktor tetap lembaga pendidikan seperti biaya kuliah, lokasi geografis, beasiswa dan lingkungan akan mempunyai pengaruh terhadap keputusan memilih lembaga pendidikan. H5: Terdapat pengaruh signifikan faktor akademik terhadap keputusan orang tua siswa memilih sekolah MTs Al-Arifin Rahuning Efek moderasi dalam konteks pemodelan jalur PLS menggambarkan pengaruh hubungan moderasi dalam model struktural. ...
Penelitian ini bertujuan untuk menguji pengaruh status sosial ekonomi, atribut pribadi, lingkungan dan fasilitas, kelompok referensi dan faktor akademik terhadap keputusan orang tua siswa dalam memilih sekolah MTs Al-Arifin Rahuning. Sampel pada penelitian ini adalah seluruh orang tua siswa yang bersekolah di MTs Al-Arifin Rahuning. Jumlah siswa yang bersekolah di MTs Al-Arifin Rahuning adalah 101 siswa. Data diolah dan dianalisis menggunakan Metode Structural Equation Model (SEM) digunakan untuk menguji hipotesis dengan menggunakan program Partial Least Squares (PLS) versi 3.0. Berdasarkan hasil analisis dapat ditarik kesimpulan bahwa status sosial ekonomi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa. Atribut pribadi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa memilih Kelompok referensi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa dan Lingkungan dan fasilitas tidak berpengaruh positif dan signifikan terhadap keputusan orang tua. Terdapat pengaruh gender dan pendapatan yang memoderasi kelompok referensi terhadap keputusan orang tua siswa memilih
... However, the impact of digital marketing strategies in the realm of online education is not only quantitative, but also contains an important qualitative dimension. In the midst of competition to attract the attention of prospective students, the aspect of attractiveness becomes a crucial point that needs to be emphasised (Chapman, 1981). In this case, the adoption of marketing content that is not only creative but also appealing, such as through the use of dynamic promotional videos, informative webinars, or other interactive content, is able to create a deep impression and generate motivation in the audience to actively engage and even enrol in the educational programmes offered. ...
The digital age has significantly changed the education paradigm. Online education is becoming increasingly popular as an effective and flexible alternative for individuals who want to improve their skills without being bound by geographical and time constraints. However, the success of online education relies heavily on effective digital marketing strategies to increase its accessibility and appeal. The main objective of this study is to analyse the impact and effectiveness of digital marketing strategies in increasing the accessibility and attractiveness of online education programs, focusing on business and information technology perspectives. The research method used in this study is a literature review with a qualitative approach and descriptive analysis. In this context, the literature review will be conducted with a focus on collecting, reviewing and analysing relevant literature from 1981 to 2024. The study results show that digital marketing strategies have a very important role in increasing the accessibility and attractiveness of online education programmes. In particular, the integration between business aspects and information technology is the key to success in optimising marketing performance and achieving business goals of online education institutions.
... Students select a university where they can gain the knowledge they need to obtain through a good curriculum (Chapman, 1981). The training program quality is the most important factor affecting the decision to choose a school for public university students (Joseph et al., 2012). ...
Branding is a crucial strategy for universities to gain an advantage over their competitors in the face of increased competition in higher education, especially in admission activities. This study aimed to identify and prioritize the university brand components that influence the attraction of prospective students. In this study, the Delphi method is combined with the analytic hierarchy process (AHP) to identify eight factors, comprising 31 subfactors that constitute the university's brand. These factors and subfactors are then prioritized in attracting prospective students. The data were gathered through four rounds of interviews with experts who were leaders or individuals with extensive experience in communication or enrollment at member universities of Vietnam National University, Hanoi. The research findings indicate that the five factors considered to be the highest priority in attracting potential learners are the university's training program, reputation, human resources, financial policies, and communication activities. Additionally, this study presents the priority rankings of 31 subfactors.
... A lot of decision-making models attempt to provide an understanding of students' choice of which HEI to attend and which degree program to follow (e.g., Punj & Staelin, 1978;Harren, 1979;Chapman, 1981;Jackson, 1982;Cubillio et al., 2006;Vrontis et al., 2007). One of the most important uses for these decision-making models is to support HEIs to market themselves more effectively to their prospective students (Vrontis et al., 2007). ...
... With the proliferation of the internet, admissions offices have utilized social media, websites, texting, email, blogs, IP targeting, retargeting, and more to market and recruit students. Chapman [57] was the first to integrate institutional communication into his model of college choice, and Johnston [58] highlighted the importance of peer-to-peer communication in recruiting diverse students to enroll. Digital advertising has a powerful impact because, if done correctly, can be segmented to reach "target audiences." ...
... Chapman's model of college choice highlights that students' college choice behavior is influenced by family socioeconomic status, educational expectations, high school performance and other personal and family characteristics [2]. Therefore, we propose the below three assumptions. ...
... Parents have the greatest influence on students' educational aspirations even after controlling for socioeconomic status. Both the non-financial support (i.e., parental involvement in child's activities, children-parent relationship, family structure) (Chapman, 1981;Perna et al., 2010;Cabrera & LaNasa, 2000;Butterbaugh, 2013) and the financial support (Butterbaugh, 2013;Haider & McGarry, 2018;Sallie Mae, 2021) impact the young's educational decisions. The dynastic aspect of modelling investment in human capital allows for the incorporation of the parent's financial support: it can be viewed as a transfer from parents to children (in parallel to other types of transfers, e.g. ...
Purpose: Parents spend more than half of all education expenditures on children’s education, thus the role of the family cannot be omitted in determining the optimal educational policy. The main aim of the article is to present economic literature on optimal taxation with human capital, focusing on studies concerning the impact of the family (parents) on the investment in children’s human capital. Design/Methodology/Approach: Insights from two workhorses are reviewed: the RAMSEY approach and the MIRRLEES approach. The literature in the field considers two instruments: Income-Contingent Loans (ICL) and Education Subsidies (ES). Results from theoretical and simulation studies are summarized. Findings: Income-contingent repayment loans can improve welfare, whereas the effects of education subsidies may be positive only under some assumptions. Research limitations/Implications: The MIRRLEES approach is a relatively new strand of literature and due to numerically complexity all researches analyze only partial-equilibrium models with simple set-up (without altruistic families/ fertility decisions/ pension systems). Originality/value: The article provides guidance for policymaker and decision-makers regarding optimal higher education systems and financial support systems for students.
... D.W. Chapman [3] đã kết luận trong nghiên cứu "mô hình lựa chọn trường đại học của sinh viên", đưa ra 5 yếu tố bao gồm: Nỗ lực giao tiếp với sinh viên, chi phí, người quan trọng, khả năng và mức độ đam mê của học sinh để rút ra yếu tố quan trọng liên quan đến quyết định chọn trường của sinh viên. Cabera và La Nasa [4] đi sâu nghiên cứu 2 yếu tố là Cơ hội học tập trong tương lai và Cơ hội việc làm trong tương lai, và coi đây là các yếu tố quan trọng trong quyết định chọn trường đại học của sinh viên. ...
Trong nghiên cứu này, cây quyết định được xây dựng và kết quả lựa chọn nghề của học sinh khối lớp 12 tại tỉnh Thái Nguyên được dự đoán bằng thuật toán C4.5. Kết quả nghiên cứu đã chỉ ra cây quyết định này có độ chính xác cao và được xây dựng dựa trên quá trình thu thập và tiền xử lý dữ liệu. Tuy nhiên, nhận thấy nghiên cứu chỉ có thể áp dụng cho tỉnh Thái Nguyên và cần được tối ưu hóa để đưa ra kết quả dự báo chính xác hơn. Dữ liệu được thu thập thông qua bảng hỏi 900 học sinh lớp 12 tại các trường trung học phổ thông Ngô Quyền, Trần Quốc Tuấn, Đồng Hỷ tỉnh Thái Nguyên. Tác giả sử dụng 5 nhóm nhân tố chính để đánh giá, bao gồm nhu cầu xã hội, kết quả học tập, điều kiện kinh tế gia đình, nơi ở và giới tính. Kết quả nghiên cứu cho thấy rằng, nhu cầu của xã hội và khả năng học tập là các yếu tố có tác động lớn đến ý định lựa chọn nghề của học sinh. Đồng thời, việc phân lớp dựa trên thuật toán C4.5 được khẳng định là mang lại độ chính xác phân lớp cao hơn so với kỹ thuật dựa trên thuật toán Bayes. Nghiên cứu này có thể đóng góp hỗ trợ cho quá trình tuyển sinh đại học cũng như giúp hướng nghiệp cho học sinh phổ thông chủ yếu là khối 12.
... Por consiguiente, las universidades no son inmunes a la publicidad. En especial los estudiantes que se gradúan de la escuela secundaria buscan múltiples fuentes de datos al elegir una institución que se ajuste a ellos (Chapman, 1981). Establecer objetivos publicitarios se vuelve una prioridad para asegurar la matrícula de los estudiantes nuevos y lograr la estabilidad financiera de la universidad, es así que para Moogan et al. (1999) el primer contacto del estudiante con la universidad se origina en los medios de comunicación. ...
El incremento de la competencia de las universidades españolas en el mercado ha sido constante durante las últimas cuatro décadas. Y unido a la complejidad del proceso de toma de decisiones ha hecho que los estudiantes se vuelvan más exigentes a la hora de elegir la universidad. Asimismo, los factores que influyen en la toma de decisiones son externos e internos como la familia, los profesores, los asesores de escuela, la reputación, el coste, la ubicación, la comunicación, las experiencias personales, la autoestima y otros factores que consciente o inconscientemente contribuyen en la elección de una institución. Además, los estudiantes buscan hoy en día información en diferentes medios de comunicación para llegar a una toma de decisiones confiable, dado que esto afectará económica y personalmente a su futuro laboral. Por esto, las universidades necesitan estar preparadas para satisfacer esta necesidad y el papel de la publicidad contribuirá a informar y establecer ese vínculo de unión con los estudiantes potenciales. El objetivo de este trabajo es plantear un modelo conceptual que a través de una propuesta metodológica aporte comprender cómo influye la publicidad basada en factores racionales y emocionales en la elección de la universidad. La contribución de esta propuesta de estudio está dirigida al sector educativo, específicamente las universidades y los responsables de comunicación o gerentes de marketing, en el que se propondrán estrategias publicitarias, emocionales y racionales que garanticen la eficacia de los anuncios de las universidades.
... The future legacy of Extension will depend on students choosing to pursue careers as Extension professionals (Ebner et al., 2017). One of the major barriers to students selecting a particular career path is a lack of knowledge about the career and/or a misunderstanding of what a person would do in a certain career field (Baker et al., 2013;Chapman, 1981). Moreover, students who do not choose a career in Extension will be future policymakers and voters who hold the key to ensuring Extension programming is supported at state and local levels. ...
While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of Extension is viable. To expose undergraduate students to the brand and value of Extension, a public relations seminar was developed and delivered by a state Extension specialist to 95 students enrolled in an agricultural technical writing course at a land-grant university. The seminar served as a treatment in the quasi-experimental design, which included information about the land-grant mission, Extension resources, and potential careers related to Extension. Findings revealed that the public relations seminar had a significant impact on the students’ awareness and value of Extension and their consideration of Extension as a career. Implications from this study support strategic public relations having a positive, short-term impact on students’ perceptions of Extension. While future research should explore the long-term impacts of public relations on students’ perceptions of Extension, it is recommended that Extension professionals and agricultural communicators implement public relations activities targeting undergraduate students and use brand advocates, like Extension specialists, to elevate the brand.
... Mô hình của Chapman (1981) thể hiện việc chọn lựa trường đại học của sinh viên được ảnh hưởng bởi nhóm các yếu tố đặc thù của cá nhân kết hợp với nhóm các yếu tố bên ngoài. Nhóm các yếu tố đặc thù cá nhân bao gồm các yếu tố ảnh hưởng như tình trạng kinh tế xã hội, năng lực, mức độ giáo dục mong đợi, và kết quả học tập ở Trung học Phổ thông. ...
Mục tiêu của đề tài này là xác định các yếu tố ảnh hưởng đến việc sinh viên chọn Trường Đại học Mở Thành Phố Hồ Chí Minh để học đại học hình thức đào tạo từ xa và từ đó đưa ra một số khuyến nghị góp phần hoàn thiện chính sách tuyển sinh của nhà trường. Với mẫu nghiên cứu 210 sinh viên từ xa, sử dụng phân tích nhân tố EFA tạo thành 5 nhân tố ảnh hưởng đến việc sinh viên từ xa chọn Trường Đại học Mở Thành Phố Hồ Chí Minh: nỗ lực của nhà trường để đưa thông tin đến sinh viên (giá trị trung bình = 3.9612); chất lượng dạy – học (giá trị trung bình = 3.6228); công việc trong tương lai (giá trị trung bình = 3.3381); đặc điểm của bản thân sinh viên (giá trị trung bình = 3.3182); người thân (giá trị trung bình = 2.8823). Ngoài ra, kết quả kiểm định thang đo Cronbach’s Alpha của các nhân tố là tốt (hệ số Cronbach’s Alpha của các nhân tố từ 0.7 đến 0.8). Kết quả nghiên cứu góp phần giúp cho lãnh đạo Nhà trường xây dựng các chiến lược marketing đúng hướng nhằm hoạch định chính sách xét tuyển học sinh Trung học Phổ thông, sinh viên tốt nghiệp đại học.
Over the last two decades, Maharashtra has transformed its higher education hub which has led to widespread access to low cost high quality university education for students of all levels. With well-planned expansion and a student centric learning driven model of application with highly competent faculty. Pune is the largest city in Maharashtra Now, Surpassing Mumbai by around 76 Sq.Kms. According to Indian Express, Pune has officially become the city with the largest geographical area in Maharashtra. Mumbai is no more the biggest city in Maharashtra. Pune has dethroned the 'city of dream' to claim the top spot. Pune awaits mega cities and is climbing the ladder of success in imparting world class education. The awareness of brand image increasingly becomes great importance in students' choices towards higher education institutions. This study aims to investigate impact of tactical management & dynamics of brand image which influence the choices of students in terms of Higher Education under graduate & post graduate colleges in Maharashtra, Thane city. Focus group and paper-based techniques are applied to build questionnaire forming. Data Collection is done in two stages in the first stage a pilot survey was conducted to ascertain the research parameters and to test validity and reliability of the instruments used in the study. In the second stage primary and secondary data was collected. The surveys of 50 samples would be collected by G-form, Email, Interview by survey technique. The qualitative method of factor analysis and ANOVA are used for this study. The results show the positive significance of value chain, human resource quality, program quality, infrastructure, cost and reputation of the colleges to students' choices. Besides, there is an influence between the type of job and students' choices.
Hiện nay, đại dịch Covid 19 đã và đang diễn ra đã có ảnh hưởng không nhỏ đến việc tuyển sinh của các trường thuộc nhóm ngành du lịch khi số lượng sinh viên đăng ký học đã giảm xuống một cách rõ nét. Vì vậy, nghiên cứu này góp phần xác định các yếu tố ảnh hưởng đến việc lựa chọn trường đại học của sinh viên, từ đó có thể nâng cao chất lượng tuyển sinh cũng như đáp ứng được nhu cầu của sinh viên hiện nay khi lựa chọn trường học. Nghiên cứu cũng đã làm rõ việc lựa chọn trường đại học của sinh viên trong một nhóm ngành Du lịch, cụ thể là Trường Du lịch, Đại học Huế. Nghiên cứu xác định các nhân tố ảnh hưởng đến việc lựa chọn trường đại học của sinh viên thông qua phương pháp nghiên cứu định lượng bằng cách phân tích bảng câu hỏi được thu thập từ 150 sinh viên tại trường Du lịch, Đại học Huế. Kết quả cho thấy các yếu tố ảnh hưởng việc lựa chọn trường đại học của sinh viên là: (1) Điều kiện học tập; (2) Danh tiếng của trường đại học và cơ hội việc làm; (3) Truyền thông; (4) Mức học phí và (5) Các yếu tổ chủ quan khác. Trên cơ sở kết quả nghiên cứu, bài báo cũng đề xuất các giải pháp góp phần nâng cao khả năng thu hút sinh viên đến với trường Du lịch, Đại học Huế trong thời gian tới.
Effective recruitment initiatives for underrepresented student populations interested in pursuing degrees in agricultural-related sciences have the potential to diversify colleges of agriculture while also increasing enrollment. In the current study, we used a qualitative case study approach to examine the effectiveness of the recruitment initiative, called the Ag Fellows Program, designed to attract underrepresented populations to agricultural-related majors. The case was bounded by time and place; for instance, we analyzed the outcomes from the Ag Fellows Program from Fall 2021 and 2022 cohorts at an 1862 Land-Grant University. As a result, the underrepresented student populations reported lacking information about the agricultural industry before the Ag Fellows Program and perceived that agriculture was limited to farming, ranching, and other related careers. Further, they indicated that academic interests, financial aid, and an amiable atmosphere were influential factors when deciding to pursue a degree in agricultural-related sciences. As a result, we recommend conducting additional research to evaluate the effectiveness of other strategic programming initiatives designed by colleges of agriculture to attract more educated, diverse employees into the agricultural workforce.
Abstract
This study aimed at investigating Yarmouk university students' motives for selecting psychological counseling specialization, and whether there would be statistical significant differences in their motives due to the variables of gender, admission type and general secondary average. To achieve the aims of the study the researchers developed a scale of motives for selecting psychological counseling specialization. The sample of the study consisted of (289) undergraduate male female students available selected from psychological counseling specialization students at Yarmouk university during 2nd semester in the academic year 2013/2014.
The results of the study revealed that the students' motives level for selecting psychological counseling specialization was high, where the motives were ordered as a follow: Personal, social, family, vocational and academic motives.
Keywords: Motive, Psychological Counseling, Yarmouk University Students, Gender, Admission Type, General Secondary Average.
There are many studies on the role of technology in facilitating equality, quality, and effectiveness in higher learning in the last decade. This study aims at exploring the sustainability of a postgraduate program in a USA context following the COVID surge. Relational assurance is employed through qualitative methods, and frameworks to make sense of higher learning systems, and curricula through the authors’ ontological, epistemological, and place-based contributions following the move to online delivery in 2021. A qualitative case study approach was employed combining semi-structured interviews with faculty and focus-group interviews with graduate students for gaining a deeper understanding of the observables documenting one postgraduate program of educational leadership in Central Texas. The primary expectation of postgraduate students and faculty members is a sense of community. The program reflects a sense of belonging and reality present in local schools, communities, and policy/practice. The meaning of community also includes a common purpose, members committed to a common good, a sense of belonging, and emotional interaction following the COVID surge, the shift to digital technology, and alternative modality of content delivery. This article contributes to the international literature by redefining the quality, value-based, and relational assurance of higher education postgraduate programs. In responding to current conditions and needs while aiming to build sustainable and responsive communities by inviting community members for the assets they bring, their commitment to the region’s development, and further deepen their sense of diversity, inclusion, and collective action for the public good.
This study examines the factors influencing the choices of management students in India when selecting private business schools. A sample of 161 students from the top 100 privatesas per the National Institutional Ranking Framework (NIRF). B-Schools in India were surveyed to explore the key determinants. The findings reveal that placement opportunities, location, and social media posts play a significant role in influencing students' selection of private business schools. The research emphasizes the importance of considering these factors when designing marketing strategies for private business schools in India. Additionally, it raises concerns about the growing impact of social media on the decision-making process. The study provides valuable insights into the decision-making behaviours of management students and offers implications for educational institutions and policymakers. These findings can be utilized by educational institutions to develop effective marketing strategies to attract prospective students and by policymakers to improve the quality of higher education in India. The study highlights the importance of targeting, segmenting, and positioning promotional strategies according to individual needs based on gender, class, and SECs. Overall, this study makes a valuable contribution to the body of knowledge on B-School enrollment and marketing and can be used by stakeholders in the education sector to improve their marketing and enrollment strategies.
KEYWORDS: Higher Education, B-School Marketing, Social Media Influence, Management, College Choice.
This paper proposes and describes student’s perception towards selection of engineering college. Implicit in this theory is the notion that engineering college
selection may be viewed as a process which consists of a sequence of interrelated stages. It is posited that students move through these series of stages as they
search for desirable colleges. This paper attempts at studying all those aspect which are taken into consideration by a higher secondary passed student while
taking admission in an engineering college. Now a days number of engineering institutes in India are catering to a lot of marketing activity, which perplex the
students and have substantial effect on the decision making process, which again leads to their expectations. Selecting engineering institutes is high involvement
decision for any individual as it determines his career and therefore, the information search behavior is very important. A brief questioner which measures the
influence of factors on college choice was administered amongst 100 students seeking admission for engineering colleges. The relationship of these factors to
gender, college, aptitude, distance of home and some important factors were examined through factor analysis approach. This research has been undertaken to
study and examine the perception of students about the engineering colleges. From the research it is concluded that the five important variables contributing in
decision making of the students for selection of institute are Placement activities of the institute and package offered by the recruiters, the recruiters, Alumni
opinion, availability of workshops and laboratories and suggestion given by coaching institutes.
KEYWORDS
Factors, Factor analysis, motivation, Perceptions.
Engineering profession for students and diverse students for Engineering Campuses (ECs) is the prestige to have for both. Worldwide higher education has been impacted by COVID-19 pandemic, but particularly pulling padlocked doors of Indian engineering campuses (ECs) down. Students’ attitudes regarding choice, liking, and preferences were also affected. Knowing how tough ’college choice’ was before the pandemic, one can guess how difficult it will be today. The objective of this study was to explore students’ perceptions of choice characteristics related to ECs and diverse students enabling choice decisions under the COVID-19 situation, and to discover any possible relationships among them. Research questions were qualitatively examined with the statistical confirmation of related hypothesizes by utilizing ANOVA and Regression analysis. A self-reported quantitative survey composed of a closed-ended structured questionnaire was administered on the students of first-year engineering who had recently enrolled in ECs of North Maharashtra Region of India, after pandemic hitting India. According to the study, ECs have several characteristics impacting students’ selection of ECs under pandemic. The influence of proximity, image and reputation, educational quality, and curriculum delivery was significant in contributing sustainability of ECs. This influence was significant across students’ psychological and behavioural biases on likes, choices, and preferences. Furthermore, multiple relationships were noted within the sub-groups of demographic, geographic, socioeconomic, academic performance, and psychological and behavioural traits due to the impact of ECs’ characteristics on sustainability. The study has provided a framework for policymakers and administrators to strengthen repositioning towards sustainability while capturing potentially diverse enrolments. Even if we have to coexist with pandemic forever or with more similar pandemics, the findings of this study may undergo a fundamental transformation for ECs (existing and forthcoming). On the other hand, by understanding the importance and relations of choice characteristics may smoothen the complex nature of "college choice" for prospective students.
The Universities are facing a touggh competition amongst each others to attract the maximum number of eligible candidates. This paper examines the influence facors those are considered by students in making decisions in choosing a higher education for their studies. This research was conducted on new undergraduate students of the 2020 Faculty of Economics and Business, Mataram University, with 100 respondents who were taken proportionally. There are 10 variables studied in this study, namely: reference group, family, social class, campus location, image of study program/faculty, job opportunities, educational facilities, education costs, accreditation status and promotion/communication. The results of the analysis show that from the 10 variables studied previously, they turned into 2 new variables, namely: campus attributes and social interactions which were able to explain up to 70.2% of the total variables studied.
High school students (HSS) all across the globe are choosing more often to continue higher education (HE) at an international institution (INI). This research aims to provide a comprehensive understanding of the major elements that affect students' decisions on which foreign university to attend. For academic institutions, governments, and advocates to improve recruiting methods, encourage cross-cultural interchange, and build efficient support mechanisms for foreign students, they must have a thorough knowledge of these variables. By using observational factors to quantify these characteristics, the qualitative study approach aimed to both identify and corroborate the elements that high school students consider while deciding between international universities. To get the required data, the researcher also created a suitable questionnaire for the quantitative research procedure. A 5-level Likert rating comprising 6 theoretical rating and 46 measured parameters was utilized in the study. The acquired data was then analyzed using various techniques in SPSS 20, including comprehensive statistics, testing for distinctions, multiple regression analysis, EFA analysis, and Cronbach's Alpha coefficient to determine the validity of the scales. The investigation's findings met its predetermined objectives, which included identifying the primary influences on high school students' decisions to attend international universities, assessing the strength of those influences, and formulating suggestions based on the research's findings to help universities attract more high school students.
As a result of new government initiatives, private universities are sprouting in Nigeria. These institutions, which supplement higher education, are now faced with the problem of attracting enough students. The study looked at the factors that influence students' decision to enrol in a private institution in Nigeria and the amount to which these factors influence their decision. The study also looks into whether there are any major differences in the elements students consider while choosing a university based on their demographic traits. For this study, the primary research approach was descriptive survey research. With a total student enrolment of 5,590, Al-Hikmah University was chosen as the case study for private universities in Nigeria, and the first-year students with an enrollment of 1450 were used as the research population. A total of 300 students were used in the study. A structured questionnaire with a reliability coefficient of 0.95 was utilized as the tool. The data were examined using descriptive statistics, and the hypotheses were tested using T-value statistics at the 0.05 level of significance. Affordability offers of the desired program, reputation/academic quality, the flexibility of schedule, hands-on learning/real-world experience in curriculum, location/security, and availability of facilities are the seven (7) major factors that influence students' choice of private universities in Nigeria, according to the findings of this research study. The study also demonstrates that male and female students have very different perspectives on the primary elements that impact students' decisions to attend private institutions in Nigeria. The findings of this study will help private institutions have a better knowledge of what students value when deciding which private university to attend, and then make any necessary changes and adjustments, as well as improve academic quality, to increase student enrollment.
Word of mouth is a process by which a person shares his knowledge about a particulars product or service with another person. Usually the person talks positively about the product or service and encourage the other person to try the same. Customer satisfaction plays a very important role in formation of positive word of mouth. Word of mouth plays a very important role in information search and decision making process of consumers in the field of marketing. The concept of word of mouth is gaining popularity in academic field also for the selection of universities, colleges and specific programmes. This study used an online questionnaire to survey 330 undergraduate students in Mumbai to determine the influence of traditional word of mouth on college search and choice. In addition, electronic word of mouth (ewom) influence was examined during the process of college search and choice when consumed across various form of social media. The paper also aims to identify various factors influencing decision to attend a specific college. Nowadays, industry-academic collaboration has become an important factor influencing student's choice of college. Many colleges are providing campus placement as well as internship opportunities to students along with various add on courses in collaboration with companies.
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This paper considers the effects of the present redirection of public support of higher education from institutional to student support categories. Utilizing a conceptual framework taken from economic-demand theory and based upon samples of state aid recipients in the five states having the largest aid programs, it was found that when considered as money income, student aid results in (1) increased consumption of higher education and (2) a redistribution of students to the private, the non-two-year, and the smaller institutions.
CHOICE, a resource center for informational literature, which is filling the need for information to students as consumers and providing colleges with improved models for better information to consumer students, is described. Problems with the project, such as the lack of theoretical groundwork for the research, are briefly identified. (PHR)
This study compares the college expectations of freshmen with the perceptions of upperclassmen, using the College Characteristics Index. It also compares the expectations of freshmen who had taken college courses during high school with those of other entering freshmen. (Author)
Institutions are unique in many features such as programs and academic and social climate. In order to maintain the opportunity to present these unique features, institutions need to demonstrate their capability to devise methods for improving information dissemination, independent of government pressure. (Author)
A modern marketing approach to student recruitment is offered as a means of facilitating institutional planning, enhancing communication with prospective students, improving enrollment forecasting, and eliminating unexpected shortfalls in tuition income. Marketing is distinguished from mere salesmanship and discussed in a practical program of research, planning, and action that can be implemented by the administrative team at any college or university. Part One: Designing and Conducting Market Research examines factors affecting college choice and current data on current, entering, and potential students. Part Two: Planning the Marketing Effort sets the foundation for effective planning by identifying the markets. Part Three: Implementing Market Strategies discusses promotion and various institutional strategies. The concluding section offers information on the various resource tools that can be employed such as worksheets, handbooks, and reports from offices of education. References and an index are provided. (LC)
Marketing and market research have formally entered the world of college recruiting in recent years, and market structure, market segments, and institutional positioning are concepts that have gained currency among academic marketers. In this paper a variety of analytic techniques—comparisons of frequency distributions, cross-tabulations, multidimensional scaling, and regression analysis—are used to examine the structure of a college''s competition and institutional market position in relation to students'' market behavior—the decision to accept a college''s offer of admission. The analysis focuses on how these phenomena vary between two geographic market segments. Brief mention is made of some of the marketing implications of the data.
Using college graduates from the National Longitudinal Study of the High School Class of 1972 (N=3,136), this study reviews the relationships between student financial aid received during college and the types of activities pursued by students after graduating. Four areas of graduates' lives were examined: attending graduate school, choosing a job, forming a family, and forming personal values. Three types of student aid were included: loans, grants, and work, with emphasis on loans. Despite the expectation of a negative impact of loans, the results showed no support for this, and in general, the findings suggested that college graduates who received aid as undergraduates were little different from other graduates. The major implication is that the self-help forms of aid (loans and work) are not detrimental to the future plans of recipients.
This study investigated the reading difficulty level of college recruitment literature and the ability of college-bound high-school students to understand the terminology frequently used in college admissions. The reading difficulty of the forty-two catalogs and analyzed was at a level appropriate to an advanced college student or college graduate. Moreover, high-school students had considerable difficulty identifying the correct use of terms commonly found in sections of college catalogs. Peer Reviewed http://deepblue.lib.umich.edu/bitstream/2027.42/43585/1/11162_2004_Article_BF00975622.pdf
Dropout Rates: A Longitudinal Analysis of Student Loan Users Compared With Users of Other Forms of Financial Assistance
- K G Brown
Brown, K. G. "Dropout Rates: A Longitudinal Analysis of Student Loan Users Compared With Users of Other Forms of Financial Assistance." Paper presented at the annual meeting of the Association for Institutional Research, 1980.
College Advising: Current Perceptions, Future Directions
- D W Chapman
- S J Gill
Chapman, D. W., and S. J. Gill. "College Advising: Current Perceptions, Future Directions." Ann Arbor, Mich.: Project CHOICE, School of Education, Universi-ty of Michigan, 1980.
Influences on Students' College Choice: A Case Study Ann Arbor, Mich.: Project CHOICE, School of Education, Univer-sity of Michigan, 1979. 8. . Project CHOICE: Final Report. Submitted to the Fund for the Improve-ment of Postsecondary Education
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Access and Accommodation in Higher Education
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A Survey of Student Values and Choices: A Pilot Study of the Relationships of Student Values, Perceptions, and Choices of Institutions
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Better Information for Student Choice: Report of a National Task Force
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El-Khawas, E. Better Information for Student Choice: Report of a National Task Force. Washington, D.C.: American Association for Higher Education, 1977.
Effective Admissions Practices: A National Survey
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Impact of Educational Development, Family Income, College Costs, and Financial Aid in Student Choice and Enrollment in College
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In Transition: Post-High School Experiences of American Youth In Using Longitudinal Data in Career Counseling, edited by L. C. Solmon et al. New Directions for Education Work and Careers
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Experiences of Recent High School Gradu-ates
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The Impact of Financial Aid on Public/Private Postsecondary Education: Some Policy Implications Paper presented at the annual meeting of the Association for the Study of Higher Education
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Tierney, M. L. "The Impact of Financial Aid on Public/Private Postsecondary Education: Some Policy Implications." Paper presented at the annual meeting of the Association for the Study of Higher Education, Washington, D.C., 1979.
Alternative Estimation Procedures for Studies of Student College Choice Behavior: A Cross-Validation Analysis
- M L Tierney
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Tierney, M. L., R. Houang, and J. Henson. "Alternative Estimation Procedures for Studies of Student College Choice Behavior: A Cross-Validation Analysis." Paper presented at the annual meeting of the American Educational Research Association, San Francisco, 1979.
Distribution and Differentiation of Youth: A Study of Transition From School to College
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Tillery, D. Distribution and Differentiation of Youth: A Study of Transition From School to College. Cambridge, Mass.: Ballinger, 1973.
Educational Goals, Attitudes and Behaviors: A Comparative Study of High School Seniors
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