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Rural Community Health and Well-Being: A Guide to Action

Authors:
Health
Population
Social
Supports
Community
Processes
R
ecreation
Heritage
Arts
Community
Infrastructure
Environment
Education
Economics
Safety
&
Security
Assets &
Strengths
Stressors
Health &
Well-Being
Community
Resiliency
Stressors
Community Action
(Becoming)
Interactions as a
collective unit
(Being)
Stressors
Expression of
a sense
of community
(Belonging)
Rural Community Health and Well-Being:
A Guide to Action
© Rural Development Institute, Brandon University, 2004
Edited by:
Robert Annis
Frances Racher
Marian Beattie
Rural Community Health and Well-Being:
A Guide to Action
Edited by:
Robert Annis, Frances Racher and Marian Beattie
Rural Development Institute
Brandon University
270 18th Street
Brandon, Manitoba, R7A 6A9
http://www.brandonu.ca/rdi
rdi@brandonu.ca
This project was sponsored by
Social Sciences and Humanities Research Council of Canada,
Grant 828-1999-1029, Strategic Theme: Society, Culture and Health of Canadians
© 2004 Rural Development Institute Brandon University, Brandon, Manitoba
CANADA R7A 6A9
All rights reserved. Except where noted, no part of this book may be reprinted or reproduced or
utilized in any form or by any electronic, mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any information storage or retrieval
systems, without the written permission from the authors, editors, or publisher.
Library and Archives Canada Cataloguing in Publication Data
Rural community health and well-being : a guide to action / edited
by: Robert Annis, Frances Racher, Marian Beattie.
Includes bibliographical references.
ISBN 1-895397-78-2 (paperback)
1. Rural health--Canada. 2. Rural health services--Canada.
I.Annis, Robert II. Racher, Frances III. Beattie, Marian
IV.Brandon University. Rural Development Institute.
RA771.7.C3R87 2004 362.1'04257'0971 C2004-907102-5
Foreward
Bill Reimer
Political analysts point to the ‘new governance’ as ‘the revolution that no one noticed’. They
refer to the many ways in which non-government and private sector groups have taken over
government functions – sometimes on their own, and sometimes in partnership. Health,
environmental enhancement, recreation, economic, and social support services that used to be
provided primarily by governments are now shared by complex systems of government,
private, and public partnerships or left to the purview of voluntary groups.
These new forms of governance make significant demands on civic groups yet these groups
are seldom given the knowledge and resources enabling them to do the job. Group
organization, information collection and analysis, knowledge development, conflict
resolution, partnership formation, and social action are usually a hit and miss affair – left up
to ad hoc learning with minimal support for the complexities of the new conditions. Such an
approach places civic groups at a disadvantage in their relationship with more formal
institutions and it undermines their ability to act effectively to meet the challenges they face.
Without strong and flexible civic engagement, this new form of governance is bound to fail.
It requires communities and groups that can investigate and represent their situation in terms
that are well founded and comprehensible. It requires debates on key values and objectives
that are transparent and inclusive, and it requires social action that is focused and strategic.
All these place additional demands on communities that are challenged already by change
and uncertainty.
This guidebook makes an important contribution to meeting those challenges. It provides key
tools for groups to identify the nature of the issues they face, gather appropriate information,
transform it into knowledge, and mobilize themselves and others to meet the new demands. It
supports a knowledge culture that promises to empower communities and produce
innovations in social organization that will prepare all of us for the surprises and demands of
the new century.
I congratulate the editors for their work and look forward to the new insights, activities, and
initiatives that will follow.
Bill Reimer
November 9, 2004
Betty Havens
It has been a pleasure and a privilege to watch this guidebook evolve and take form. Its
precursor, as a working draft, was both tentative and prescriptive; this is truly as it is subtitled
‘A Guide to Action’. This tool enables rural communities to develop the actions that they
need to undertake to ensure that their communities are healthy communities and that their
populations are healthy and secure.
The authors, participants, partners and communities that have developed this guidebook are
to be congratulated. They have collaboratively produced a tool that will be readily accessible
to assist local rural and more remote communities find the data that they need to produce the
plans that will evolve into the Actions that will move them forward as both healthy and
endowed with well-being.
The conceptual underpinning that is provided in the first three chapters and the process, as
detailed in chapter four, will lead to success by setting the stage and enabling each
community that chooses to do so to move toward an action plan of their own. This will
enable them to use, modify, interpret and sustain the actions laid out in the tools that
constitute the majority of this guide. Such collective and collaborative action will empower
communities to take true ownership of their own health and community development and the
health and development of every citizen, regardless of age, gender, ethnicity, socio-economic
status, residential tenure, and community roles.
Again, I congratulate all those involved in this excellent resource and eagerly await the
documentation of those communities that will take up the challenge of producing healthy
communities based on the use of this ‘Guide to Action’. In other words, I look forward to a
follow-up book of case studies and further development of the tools and conceptualizations.
Betty Havens
November 30, 2004
Rural Community Health and Well-Being: A Guide to Action
1
Table of Contents
Foreward.................................................................................................................................. 4
Bill Reimer......................................................................................................................................... 4
Betty Havens......................................................................................................................................5
Table of Contents.................................................................................................................... 1
Introduction and Acknowledgements................................................................................... 3
Chapter 1 - Community Development.................................................................................. 4
Frances Racher and Robert Annis...................................................................................................... 4
Community ...................................................................................................................................................4
Community Development.............................................................................................................................7
Health............................................................................................................................................................8
Quality of Life ..............................................................................................................................................8
The Determinants of Health and the Population Health Approach...............................................................8
Chapter 2 – Information Collection & Analysis ..................................................................9
Barbara Gfellner, Kim Ryan-Nicholls, Ryan Gibson, Katherine Pachkowski and Nicole Shirray ..9
Participatory Action Research ......................................................................................................................9
Establishing Research Goals.........................................................................................................................9
Research Ethics...........................................................................................................................................10
Data Sources ...............................................................................................................................................10
Samples.......................................................................................................................................................12
Methodology...............................................................................................................................................13
Quantitative vs Qualitative Information......................................................................................................15
Information Analysis ..................................................................................................................................16
Chapter 3 - Rural Community Health & Well-Being........................................................ 18
Frances Racher, John Everitt, Robert Annis, Barbara Gfellner, Kim Ryan-Nicholls, Marian Beattie,
Ryan Gibson and Elicia Funk ..........................................................................................................18
Rural Community Health & Well-Being Framework.................................................................................19
Indicators ....................................................................................................................................................20
Chapter 4 - Community Action........................................................................................... 38
John Everitt , Frances Racher and Marian Beattie ..........................................................................38
Community Health Action Model...............................................................................................................38
Communication...........................................................................................................................................40
Leadership...................................................................................................................................................42
Partnerships.................................................................................................................................................44
Team Development.....................................................................................................................................47
Consensus ...................................................................................................................................................49
Problem Solving .........................................................................................................................................50
Conflict Management..................................................................................................................................51
Effective Meetings......................................................................................................................................53
Planning for Action.....................................................................................................................................55
Planning for Action.....................................................................................................................................55
Evaluation...................................................................................................................................................58
Chapter 5 - Tools for Action................................................................................................ 61
Robert Annis, Ryan Gibson, Marian Beattie, Devron Kobluk, Katherine Pachkowski and Nicole
Shirray.............................................................................................................................................. 61
Population Indicators Worksheets ..............................................................................................................62
Health Indicators Worksheets.....................................................................................................................74
Safety & Security Indicators Worksheets .................................................................................................100
Rural Community Health and Well-Being: A Guide to Action
2
Economics Indicators Worksheets............................................................................................................113
Education Indicators Worksheets..............................................................................................................123
Environment Indicators Worksheets.........................................................................................................132
Community Infrastructure Indicators Worksheets....................................................................................147
Recreation, Heritage & the Arts Indicators Worksheets...........................................................................160
Community Processes Indicators Worksheets..........................................................................................169
Social Supports Indicators Worksheets.....................................................................................................177
Question Design........................................................................................................................................187
Surveys .....................................................................................................................................................195
Key-Informant Interviews.........................................................................................................................198
Focus Groups............................................................................................................................................201
Community Climate Chart........................................................................................................................204
Leadership Skills Assessment Checklist...................................................................................................205
Choosing the Most Appropriate Leadership Style....................................................................................206
Partner Identification Chart.......................................................................................................................207
Partnership Considerations .......................................................................................................................208
Partner Characteristics Checklist ..............................................................................................................209
Partnership Implementation Checklist......................................................................................................210
Group Effectiveness Checklist..................................................................................................................211
Group Participant Checklist......................................................................................................................212
Solutions Matrix .......................................................................................................................................213
Action Plan Form......................................................................................................................................214
Conflict Resolution Worksheet.................................................................................................................215
Meeting Planner Form ..............................................................................................................................216
Meeting Agenda Form..............................................................................................................................217
Detailed Meeting Agenda Form................................................................................................................218
Meeting Participation Checklist................................................................................................................219
Minutes Form............................................................................................................................................220
Goal and Objectives Worksheet................................................................................................................221
Workplan Worksheet ................................................................................................................................222
Evaluation Planning Worksheet................................................................................................................223
Guidelines for Engaging Evaluators .........................................................................................................226
References............................................................................................................................ 228
Glossary ............................................................................................................................... 238
Rural Community Health and Well-Being: A Guide to Action
3
Introduction and Acknowledgements
This Guide emerged from a Social Sciences and Humanities Research Council of Canada
funded research project that examined the determinants of health of rural populations and
communities. It is intended to be a “hands-on” tool that can be used by rural and northern
communities, and others, to look at the health and well-being of their communities from a variety
of perspectives. Chapters 1 – 4 provide information, insight and ideas for community
development, rural community health and well-being, and processes for community engagement
and action. Chapter 5 consists of a number of reproducible materials for use by communities.
Many people spent numerous hours contributing to the research and to the development of
the Guide. They include: Principal Research Investigator: Dr. Robert Annis, Director,
Rural Development Institute (RDI), Brandon University; Research Co-Investigators: Dr.
John Everitt, Department of Geography, Dr. Barbara Gfellner, Department of Psychology
and Dr. Fran Racher, School of Health Studies from Brandon University; Dr. Betty Havens,
Community Health Sciences from the University of Manitoba and Dr. Bill Reimer,
Department of Sociology and Anthropology from Concordia University. Research
Collaborators include: Dr. Ken Bessant, Department of Sociology; Dr. Nukte Edguer,
Department of Psychology; Dr. Noreen Ek, School of Health Studies; Dr. Doug Ramsey,
Department of Rural Development; Ms Renée Robinson, School of Health Studies; and Ms
Kim Ryan-Nicholls, School of Health Studies from Brandon University; and Mr. Earl
Backman from Brandon.
Participatory Action Research (PAR) underscored the entire project. PAR involves
participation in the research by people within communities, drawing on their knowledge and
personal experiences to contribute to the research agenda, processes and findings. Inter-
Communities Partners include: Assiniboine and Brandon Regional Health Authorities;
Community Futures Partners of Manitoba; Virden-Wallace Community Development
Corporation; and Wheat Belt Community Futures Corporation. The Guide was piloted and
tested in two rural southwestern and one northern Manitoba communities. RDI researchers
were invited into the communities and the communities fully participating in the research
project. Many thanks to the Community Assessment Team from the Town and Rural
Municipality of Shoal Lake, the Rural Lifestyle Assessment Project Team of the Town of
Virden and Rural Municipality of Wallace and the Community Advisory Committee in the
Town of Leaf Rapids. These community committees spend countless hours partnering with
the university researchers to gather information to better understand their communities. They
also provided invaluable feedback on the design, structure and content of this Guide. We
thank the Government Partners: Rural Secretariat, Agriculture and Agri-Food Canada; Health
Canada, Population and Public Health Branch; and Statistics Canada for contributing to the
project and the development of this Guide. Over the course of the project, there were many
RDI Contributors - Research: Marian Beattie, Pamela McTavish, Beth Peers, and Karen
Rempel; Administrative: Sylvia Henry and Bev Lischka; Student Research Interns: Elicia
Funk, Ryan Gibson, Lori Gould, Tanis Horkey, Devron Kobluk, Katherine Pachkowski and
Nicole Shirray; and Student Research Assistants: Amanda Campbell, Rebecca Cowan,
Sarah English, Elicia Funk, Zamira Gawletz, Ryan Gibson, Lori Gould, Mike Kolba, Mark
Matiasek, Amber Racher, Tara Romanyszyn and Catherine Taylor.
Rural Community Health and Well-Being: A Guide to Action
4
Interactions as a collective unit
(Being)
Expression of a sense of
community
(Belonging)
Community Action
(Becoming)
Adapted from Kulig in Ramp et al, 1999
A resilient community is one that takes intentional action to enhance the
personal and collective capacity of its citizens and institutions to respond to and
influence the course of social and economic change.”
(Centre for Community Enterprise, 2000).
Chapter 1 - Community Development
Frances Racher and Robert Annis
Community
A community is made up of people living in a
geographically localized area, who share some type of
common bond and interact on a regular basis. (Ramsey et
al, 2001).
A sense of “community” occurs when there are
interactions as a collective unit – getting along, sense of
belonging, networks, both formal and informal; and
expressions of a sense of community, or community
togetherness, (Kulig, 1999)
Community Resiliency
A combination of “interactions as a collective unit”,
“expression of a sense of community” and the community’s
reaction to stressors such as changes within the economy and
social structures results in community cohesiveness, which
includes common visions, goals, hopes and the lines of
defense, can withstand the stressors, placed on the
community and lead to action.
Increasingly, communities are facing significant social, economic and environment changes. In
order to survive they need to adapt to these changes. A community’s ability to determine their
level of resilience allows them to identify their weaknesses, and strategize how to overcome those
weaknesses.
Chapter
1
Rural Community Health and Well-Being: A Guide to Action
5
Community Resiliency Framework
Adapted from Neuman (1995) and Kulig (1999)
Resilient communities:
utilize a multi-functional approach to sustainability (economically, ecologically, politically
and socially);
maximize their use of limited time and resources in the areas that will yield the greatest
overall benefits;
develop plans that merge social and economic goals, building local capacity;
focus their energies on mobilizing internal financial and human assets, while leveraging
external resources; and
establish a critical mass of co-operating organizations through which locally-based initiatives
are implemented and evaluated (Centre for Community Enterprise, 2000).
Dimensions and characteristics of a resilient community include:
People – beliefs, values, attitudes and behaviours.
Leadership is representative of all sectors in the community.
Elected officials are visionary, share power and build consensus.
Community members are involved in major community decisions.
People feel a sense of attachment and are optimistic about the future of their community,
encompassing a spirit of mutual assistance and co-operation.
The community looks to itself and its own resources to address major issues.
Belief in and support for education at all levels is evident in the community.
Stressors
Health &
Well Being
Assets &
Strengths
Community
Resiliency
Stressors
Stressors
Community Action
(Becoming)
Interactions
collective unit
(Being)
Expression of
a sense
(Belonging)
-
as a
of community
Rural Community Health and Well-Being: A Guide to Action
6
Public, Private &
Non-Profit Institutions
Skills & Capacities of
Individuals
Capacity Finders
& Developers
Associations
Physical Assets
Community
Assets
Organizations – collaboration within local organizations, institutions and groups.
Organizations have developed partnerships and collaborative working relationships.
Resources – internal and external.
There is a diversity of employers within the community.
There is openness to alternate ways of earning a living.
The community has a strategy for increasing independent local ownership.
The community looks outside itself for resources that will address its weaknesses.
Community Processes – planning, participation and action.
Residents of the community are involved in the creation and implementation of the
community’s vision and goals, with regular evaluation of progress towards the goals.
The community’s development approach encompasses all sectors of the population
(Centre for Community Enterprise, 2000).
Community Assets
Assets are the attributes of the community and are considered essential for the sustainability of the
economy, society and environment of the community. They are what the community wants to
keep, build upon and sustain for future generations (Fuller, et. al., 2002). Each community is a
unique combination of assets that includes the gifts, skills and capacities of its residents, an
inventory of the citizen’s associations, and the formal institutions that are located in the
community. When communities map their assets, the collect:
an inventory of all the good things about their community;
a ranking of the most valued aspects of the community; and
why people place high value on those assets.
Adapted from Kretzmann & McKnight (1993)
Rural Community Health and Well-Being: A Guide to Action
7
Skills and Capacities of Individuals
How can the skills, talents and capacities of every individual in the community be
discovered? Usually a “capacity inventory” is developed. Once the information is collected,
how might these capacities be connected with each other to enhance the work of local
associations and institutions?
Associations of Citizens
What associations are present in the community? Some such as churches and service clubs
will be easy to locate. Others, such as coffee clubs, often informal and less public will be
more difficult to map. How are these associations connected to one another currently, and
how might they be connected in the future?
Local Institutions
What public institutions, not-for-profit institutions and businesses are located in the
community? How might these institutions reach out to a variety of individuals in the
community? How can these organizations be connected to each other and to local citizen
associations for mutual benefit?
Physical Assets
What does the community have in terms of land, buildings, streets, transportation systems,
infrastructure, etc.? How are these assets connected to individuals, associations and
institutions? What assets are underused? What new ways can be used for physical assets?
Capacity Finders and Developers
Every community has citizens who have a capacity-oriented view of the world. These are the
people who understand that the proverbial glass is both half-full and half-empty but who
insist on focusing first on the fullness, i.e. on the gifts and capacities of their fellow citizens.
These people may be the local leaders, but they may also be people who have not been
identified previously as leaders in the community.
Community Development
Community development is a process whereby a group of people in a community reach a
decision to initiate a social action process to change their economic, social, cultural or
environmental situation (Christenson & Robinson, 1980).
Community Development is community-based and people-centred; is inclusive; promotes
good practice; builds on strengths; ensures the decision-making comes from the community;
recognizes and develops expertise of community residents; requires assessment and does not
rely on assumptions; and is understood by those involved (Frank, 2001).
Community Development is for the community by the community towards
a shared vision with a broad base of community support.
Rural Community Health and Well-Being: A Guide to Action
8
Health is a resource of everyday living, an essential dimension of the quality of our lives
giving people the ability to manage and change their surroundings.
This view of health recognizes freedom of choice and emphasizes the roles of individuals
and communities in defining what health means to them. (Epp, 1986)
Health
Fundamental conditions for health are peace, shelter, education, food, income, a stable ecosystem,
sustainable resources, social justice and equity (Canadian Public Health Association, 2000).
Health enables individuals, families and communities to function to the best of their ability within
their environments. The population health approach focuses on the entire range of individual and
collective factors and conditions and the interactions among them that determine resources for
every day living.
Quality of Life
Quality of life can be defined as: “the degree to which a person enjoys the important possibilities
of his/her life.” (Atlantic Health Promotion Research Centre et. al., 2002) Quality of life implies
the opportunity to make choices and gain satisfaction from living (Annis, Racher, & Beattie,
2002) and is strongly linked with population health, social development and community
sustainability (Lomas, 1998).
The Determinants of Health and the Population Health Approach
Population health is an approach to health that aims to improve the health of the entire population
and to reduce health inequities among population groups. It looks at and acts upon the broad range
of factors and conditions that have a strong influence on our health (Health Canada, 2004).
Determinants of Health is the collective label given to the multiple factors that contribute to the
health of populations. The population health approach looks at the Determinants of Health and
their interactions that have shown to influence health over the life course.
“There is a growing body of evidence about what makes people healthy… there is
mounting evidence that the contribution of medicine and health care is quite
limited…on the other hand, there are strong and growing indications that other
factors such as living and working conditions are crucially important for a healthy
population. The evidence indicates that the key factors which influence
population health are: income and social status; social support networks;
education; employment/ working conditions; social environments; physical
environments; personal health practices and coping skills; healthy child
development; biology and genetic endowment; health services; gender; and
culture. Each of these factors is important in its own right. At the same time, the
factors are interrelated.” (Health Canada, 2004).
Rural Community Health and Well-Being: A Guide to Action
9
Chapter 2 – Information Collection & Analysis
Barbara Gfellner, Kim Ryan-Nicholls, Ryan Gibson, Katherine Pachkowski and Nicole Shirray
Participatory Action Research
Participatory action research (PAR) involves participation in the research by the people being
studied; inclusion of popular knowledge, personal experiences and other ways of knowing;
focuses on empowerment and power relations; consciousness raising and education of the
participants; and political action (Dickson, 2000; Health Canada, 1996; Potvin, et al., 2003).
“PAR … aims to empower participants through their participation in and control
of the research agenda, process, and findings; their critical awareness of the causes
of the problems studied; and their establishment of individual and community
change as a planned outcome. PAR has great potential to effectively incorporate
desirable, planned community outcomes, as it links research purposely with
community action and change” (Dickson, 2000).
Establishing Research Goals
In order to get specific, clear-cut results in research, there must be specific, discernable goals.
As such, these goals and objectives will provide ideas for questions to ask of the population
under study.
Reading up on similar research can help provide ideas for both objectives for the project and
specific questions for the interview. Also, looking at other sources of information (such as
Statistics Canada) can reveal whether some or all of the data is already available. Be careful
using the web, since some sites can be questionable. As a general rule, university and
government sites can be trusted; use discretion with other sites.
Chapter
2
Community research methodology blends a participatory action research approach with
established community development practices to ensure the research is driven by the
community, with the community and for the community.
Rural Community Health and Well-Being: A Guide to Action
10
Research Ethics
Providing Information
When gathering information, it is important that participants involved in providing
information and data are made aware of:
the purpose of the research;
the name of the researcher(s) and collaborating parties;
the potential benefits;
the tasks to be performed by participants;
any anticipated inconveniences to participants;
the rights of participants including:
the right to refuse or withdraw at any time; and
the right to confidentiality of personal information.
Anonymity and Confidentiality
Confidentiality and anonymity of information gathered from participants should be protected.
It is important to clarify with participants if and how information collected will be shared
with third parties.
Information Collection, Handling, and Retention
Only information that is relevant to the purpose of the project should be collected. The
person or organization collecting the information must store, handle, and transfer all records;
both written and unwritten (e.g., computer files and videotapes), in a way that ensures
privacy and security of the information. Information should be retained only as long as it is
necessary and destroyed when no longer needed.
Data Sources
A number of sources can be used to gather the information. These sources include
government sources, regional sources and community-based sources.
Government
Statistics Canada and Manitoba
Community Profiles are two main
government sources of information.
Statistics Canada is the national
data-gathering body that produces
statistics to help Canadians better
understand the country, its
population, resources, economy,
society and culture. Statistics Canada
provides objective statistical
information about the population and
demographics of the community.
National population censuses are
conducted every five years by
Statistics Canada, on years ending
Rural Community Health and Well-Being: A Guide to Action
11
with a 1 or 6 (i.e. 2006). Beyond the census of population, Statistics Canada also gathers
information on issues such as health services, safety and security, youth, immigrants and
economics. Much of the information from Statistics Canada is available from their website,
www.statcan.ca. Within the website, information is located primarily under the ‘Community
Profiles’ button (see figure adjacent). Information can also be found through ‘Our Products
and Services’ and CANSIM, a database of socio-economic information
(http://www.statcan.ca/english/ads/cansimII/index.htm).
Not all Statistics Canada information is available to the public through their website.
Statistics Canada catalogues are often housed regionally at various institutions such as
universities and libraries. These catalogues may contain information that is not reported on
their website or further detail on information that is contained within the website. Further to
the website and the catalogues, Statistics Canada, through the Data Liberation Initiative
(DLI), provides Canadian academic institutions with access to Statistics Canada information
that is neither contained in the catalogues nor the website. Detailed information on surveys,
such as the Canadian Community Health Survey (CCHS), is available through institutions
with a DLI agreement. Often universities have DLI agreements with Statistics Canada and
are good contacts for information.
It should be noted that information generated by Statistics Canada are rounded off to the
nearest zero or five. In small samples, information results are suppressed by Statistics Canada
to maintain confidentiality. Consequently, certain columns and rows of numbers may not add
precisely due to this procedure.
Manitoba Community Profiles is a website available at www.communityprofiles.mb.ca. This
site provides the most comprehensive listing of information on communities and regions of
Manitoba. Each community profile offers up-to-date information covering everything from
location (maps) to quality of life indicators (demographics, population, labour force,
education, history, recreational facilities) to economic indicators (utilities, transportation,
taxation, land, buildings & development). Staff of Manitoba Intergovernmental Affairs
maintain the Manitoba Community Profiles website.
Other government sources of information that may be useful include contacting federal and
provincial departments and agencies, such as Health Canada or Manitoba Education &
Training. Often departments/agencies collect information on programs and activities offered,
which may be pertinent. Contact information for these departments can be found in telephone
books or through the Internet.
Regional
Although regional sources of information often are often not collected on a community,
regional information can be very useful in representing trends within the population.
Examples of regional sources of information include regional health authorities and school
divisions.
Rural Community Health and Well-Being: A Guide to Action
12
Community
Community-based sources are information that is collected locally, usually since it is not
available through other data sources. Community-based information may include documents
such as local reports and information gathered through interviews with relevant members of
the community.
Samples
There are two main decisions involved in choosing a sample. First, decide who should be in a
sample (this group is known as the target population, or sampling frame). This could
include all members of a community, or it could be a subgroup, such as long-term residents.
This decision is very important, since interviewing the wrong kinds of people will often give
unusable results. Second, decide how many people will be in the sample. Researchers rarely
ask every individual in a population, since a representative sample will usually give the
same results at a much lower cost. The time available, budget, and necessary degree of
precision for the project will all contribute to deciding sample size. Before selecting a
sample, ensure that the contact list for the target population is complete and accurate. Simply
looking in the phone book won’t account for households without phones, unlisted numbers,
and multiple listings. Selecting names randomly will go a long way towards making the
sample representative. A random sample helps to minimize any biases, or errors, in the
results. Below are two simple and commonly used methods for choosing such a sample.
Remember that there are more available, each with different variations.
Simple Random Sample
A simple random sample is drawn randomly from a complete list of individuals or
households in a population. This is useful when all individuals are considered equal with
respect to the study.
Stratified Random Sample
A stratified random sample groups the population into subcategories (based on age, income,
length of time as a resident, etc.) and random samples are drawn from each group. This
ensures that each group is adequately represented in the results.
Sampling and Non-Sampling Error
Sampling error occurs when the sample population differs in some way from the target
population. There are two main sources of sampling error, Sampling bias and probability.
Sample bias arises from the selection process. For example, if an individual is listed twice
this doubles their chance of being selected. The best way to check for selection bias is to find
out if the sample is representative of the target population. To do this, compare important
variables of the sample to those of a reliable census, such as the data from Statistics Canada,
to see if they are similar. Good characteristics to compare include age, sex, income, and
education. Eliminating all bias is next to impossible, but it is important to minimize it in
order to increase the credibility of the data. Probability is simply the luck of the draw. There
is no way to eliminate all error in a sample; for example, the sample might draw only females
simply by chance. However, if the sample is big enough this error can be minimized so that it
doesn’t affect the results too strongly. Errors related to the design and application of
information gathering methods is known as non-sampling errors. Being familiar with these
Rural Community Health and Well-Being: A Guide to Action
13
common issues will also help you decide on a methodology that will work best in your
situation.
A change in the definition of the needs of the target population over time can happen when
some important event occurs during the information gathering time. To avoid this, use
careful timing and planning based on an understanding of the political and social context of
the population: e.g. make sure there is no town meeting planned during the data gathering.
Non-response
If people aren’t responding because of a particular reason (for example, they can’t read the
questionnaire, they’re not home during the day, or they don’t feel comfortable talking on the
phone) then you may be missing an important subgroup of the population. This could also
apply to individual questions if they are worded poorly, or perceived to be insulting or too
embarrassing to answer.
Measurement design
When designing the information gathering method ensure that respondents feel comfortable
enough to answer truthfully and make sure that the questions are worded properly so that
respondents are able to answer truthfully. Being comfortable refers to the type of information
gathering method chosen. Some people don’t like talking on the phone, while others are not
able to read well enough to complete mail surveys. The wording of questions will be
addressed later.
Methodology
There are several methods of collecting data from a population, each with advantages and
disadvantages. Determine which is the most applicable for the situation, remembering that
more than one method is often best. Questions to keep in mind include:
How accurate will the information be (based on advantages/disadvantages of each
method)? Will it look credible to decision makers (for example, politicians, business
owners, etc.)?
Will the method get all of the required information? If not, what additional method(s)
should and could be used to gather the other information?
Will the nature of the respondents conform to the methods (fill out the questionnaires
carefully, engage in focus groups, etc.)?
Who can administer the methods now or is training required?
Rural Community Health and Well-Being: A Guide to Action
14
Page 195
Page 201
Surveys and Questionnaires
Surveys and questionnaires are used to collect information to describe,
compare or explain knowledge, attitudes and behaviour. Surveys allow
researchers to collect and organize large amounts of information that is not
readily available from existing data sources. They consist of groups of
questions designed to collectively probe into issues of relevance to an
organization, program or project.
Questions may be open or closed-ended. Open-ended questions require a narrative response
and do not limit the range of responses provided by the respondents. The responses have
more depth and breadth than closed-ended questions.
Closed-ended questions provide respondents with a guideline or context for their response.
Data can be collected through logical responses such as “yes” or “no”; likert scales that
provide a range of possible responses; and multiple responses that provide respondents with a
number of pre-coded responses.
Surveys should have specific measurable objectives; sound research design; sound choice of
population or sample, reliable (consistent) and valid (accurate) instruments; appropriate
analysis and accurate reporting of survey results. To be effective, expert advice should be
sought on the design of the survey, the selection of respondents to be contacted, and the
analysis of the findings.
Focus Groups
A focus group is a group of individuals who have been selected to discuss and
comment, from their personal experiences, a topic that is the subject of
research. Focus groups rely on interaction within the group. The main
purpose of using focus groups is to draw on the participants’ attitudes,
feelings, beliefs, experiences and reactions in a way that is not feasible using
other methods. These attitudes, feelings and beliefs are more likely to be revealed in a social
gathering and the interaction within the group. Focus groups draw out multiple views and
opinions within a group context. In a focus group meeting, invited participants are given a
few open-ended questions to discuss. During the focus group meeting, the facilitator
encourages participant to express their feelings and opinions by asking open-ended questions,
promoting debate, and steering the discussion to keep it on course. The facilitator ensures
that everyone participates and gets a chance to speak, while avoiding giving his or her own
personal opinions. The discussion points that are raised are recorded. The information
gathered is later analyzed.
Rural Community Health and Well-Being: A Guide to Action
15
Page 198
Key-Informant Interviews
Key informant interviews are similar to focus groups; however each participant is
interviewed individually. Informant interviewees are usually selected based on
defined criteria, have personal knowledge of the topic to be discussed, and are able
to express them clearly.
Quantitative vs Qualitative Information
Quantitative data is information that is often considered “hard data” which can be counted,
tabulated and measured. Qualitative data is information that is often considered “soft data” and is
obtained through interactions with people, such as interviews, focus groups and story telling.
Quantitative Qualitative
Questions Focus is context- free:
isolates variables, measures
their presence and their co-
relationship to other
variables.
Focus is context-rich:
looks at variables in a social
context, seeks to understand how
& why by exploring people's
experiences/stories.
Sample Focus is on size:
relies on statistics such as
descriptive, correlation,
probabilities; therefore needs
a large sample size to do the
mathematical equations or
documentation in a
meaningful way.
Focus is on representation:
relies on speaking to a
representative sample based on
your focus; therefore sample size
is less important--what is more
important is capturing a range
and diversity of experience.
Methodology Focus is on counting:
methods include
questionnaires, surveys,
standardized scales.
answers must be countable.
Focus is on experiences:
methods include focus groups,
interviews, case studies.
Rural Community Health and Well-Being: A Guide to Action
16
Information Analysis
Analyzing the information or data is the process of giving meaning to the information that has
been collected. Although often associated with being onerous and difficult, data analysis does not
have be complicated to be of value. The task of analyzing the information collected is essential to
assessing indicators and situations. The process of analyzing may involve a number of different
techniques, such as comparisons, categorizing or tabulating.
Presenting meaningful information is an important component of analyzing data. In order to make
the information collected useful to community members and organizations, the data needs to be
presented clearly and accurately. The type of data collected and how the data was collected will
influence the type of analysis. As a general rule, qualitative data is usually analyzed through
means such as categories, themes and detailed-description while quantitative data is analyzed
through using rates, ratios and comparisons.
Quantitative data, such as population or demographic data from Statistics Canada, should be
reported as both a total number and as a percentage of the total population value. A general
formula for calculating the percentage of the total population value is:
%100
_
_=x
populationtotal
populationselect
Examining the percentage of the total population allows for comparisons between a community
and other jurisdictions, such as regions or provinces. Percentage of the total population values also
allow for comparisons over given time periods, such as between Census years (see Table 1).
Table 1: Age Breakdown of Community and Manitoba, 1996-2001
Community Manitoba
Age 1996 % 2001 % 1996 % 2001 %
Total 1420 100 1381 100 1,113,898 100 1,119,580 100
Children
(1-14) 240 17 230 16.7 244,615 22 233, 715 20.9
Youth
(15-24) 130 9.2 140 10.1 153,790 13.8 153,275 13.7
Adults
(25-64) 615 43.3 605 43.8 563,330 50.6 576,170 51.5
Seniors
(65+) 440 31 410 29.6 152,165 13.7 156,410 14
Source: Statistics Canada, 1996 & 2001
Qualitative data, such as information received through key-informant interviews and focus groups,
can be reported in a variety of ways. Often commonalities from respondents are grouped into
similar categories or themes. This allows percentages to be calculated and compared over
jurisdictions and time. Qualitative data may also be presented in detailed-description. For
example, Internet access at a public library could be documented with details on the hours of
operation, the number of computers available, costs associated with the service and how frequent
Rural Community Health and Well-Being: A Guide to Action
17
the service is used. The richer detail provided the greater the value in the data. Detailed-
description provides valuable information that can easily be forgotten or overlooked.
Regardless of the type of data and how it was collected, all data analysis and presentation of data
should include the source of the data (for example: Statistics Canada or Manitoba Agriculture,
Food and Rural Initiatives), the date the data was collected (for example: 2004) and the limitations
that are associated with the data or the data source (if any).
To ensure that the confidentiality or anonymity of respondents is maintained, diligence must be
exercised when reporting information. As a general rule, variables with less than 5 reported cases
should not be recorded as the identity of these individuals may be easily recognized. In these
cases, it will be necessary to aggregate the data to create variables with greater than 5 reported
cases.
Rural Community Health and Well-Being: A Guide to Action
18
Chapter 3 - Rural Community Health & Well-Being
Frances Racher, John Everitt, Robert Annis, Barbara Gfellner, Kim Ryan-Nicholls, Marian Beattie, Ryan Gibson
and Elicia Funk
Why is Jason in the hospital?
Because he has a bad infection in his leg.
But why does he have an infection?
Because he has a cut on his leg and it got infected.
But why does he have a cut on his leg?
Because he was playing in the junk yard next to his apartment building
and there was some sharp, jagged steel there that he fell on..
But why was he playing in a junk yard?
Because his neighbourhood is kind of run down.
A lot of kids play there and there is no one to supervise them.
But why does he live in that neighbourhood?
Because his parents can't afford a nicer place to live.
But why can't his parents afford a nicer place to live?
Because his Dad is unemployed and his Mom is sick.
But why is his Dad unemployed?
Because he doesn't have much education and he can't find a job.
But why ...?
(Health Canada, 1999)
Health can be viewed as complex interaction among various factors. One factor may lead to
others, which, in turn, lead to others, all of which interact with one another (Vollman et al, 2004).
Chapter
3
Rural Community Health and Well-Being: A Guide to Action
19
Social Economic
Environment
Health
Population
Social
Supports
Community
Processes
R
ecreation
Heritage
Arts Community
I
nfrastructure
E
nvironmen
t
E
ducation
conomics
Safety
&
S
ecurity
Being Belonging Becoming
Rural Community Health & Well-Being Framework
Rural Canadians are increasingly concerned about the health of their communities. People
and organizations use frameworks, models (plans made up of categories) and indicators or
measures to understand and assess the world in which they live. Social, economic and
environment factors are common to many health and well-being frameworks. Emerging out
of these categories are additional categories that rural residents identified as important
considerations and additions to the framework. Input from a variety of rural participants led
to the development of this model of ten categories and related indicators for use in rural
communities. This framework, including indicators was refined following the two pilot
projects where two rural communities used the framework and indicators to gather
information about their communities. As residents of rural communities assess their
communities' health, well-being, and quality of life they discover the current state of their
community, Being; the fit of their community with the broader environment, Belonging; and
what activities are required to achieve community goals, hopes and aspirations, Becoming
(Raphael, 1999).
©Rural Development Institute, Brandon University.
Rural Community Health and Well-Being: A Guide to Action
20
R
esidents o
f
rural communities said:
"The kids that are staying around are those that are
not educated…the others are educated beyond this
p
lace and the
y
leave.
"
"We have an aging population that is not being
replaced by youth."
"We need to be more tolerant…if you are a unique
individual it is more difficult to fit into a rural
community."
"At one time I couldn't wait to get out of here, now
I
'm content to sta
y
here the rest o
f
m
y
li
f
e. I have no
idea why that changed."
Indicators
An indicator is a measure that tells us something about a larger topic. Indicators are a way of
seeing the ‘big picture’ by looking at smaller pieces of it. The information gathered related to
these smaller pieces can be used to compare aspects of community health and well-being over
time to see if there has been improvement or change in the community. Indicators can also be
used to compare one community with another. Indicators in this guide have been selected because
they are understandable and easy to interpret; have data sources that are accessible and available
on a consistent basis; measure something that is important to citizens of rural communities; are
credible and acceptable to citizens of small rural communities; and are based on scientific,
traditional or community knowledge that is reliable, trustworthy and relevant.
Population Indicators
The demographic characteristics of
individuals living in a community can
affect the health and well-being of that
community. For example, young people
staying in or returning to their
communities, aging populations who are
living longer, and increases or declines
in the population of the community are
some issues in this regard. The culture,
heritage and ethnic diversity of the
population is also important when
examining the make-up or composition
of a population in a rural community.
Tool
Population By Five Year Age Group
data on age structures and gender are useful in determining need
for and allocation of resources for education, day care, health care,
and many other social services
Worksheet # Pop-1
Page # 62
Population By Gender Group (Male/Female)
data on age structures and gender are useful in determining need
for and allocation of resources for education, day care, health care,
and many other social services
Worksheet #Pop-2
Page # 63
Migrant Population
indicates the mobility among residents and may be a sign of
economic or social gain/loss in a community that could be
investigated to understand causes and identify strategies for action
Worksheet # Pop-3
Page # 64
Home Language
may indicate a need for services in languages other than English Worksheet # Pop-4
Page # 65
Rural Community Health and Well-Being: A Guide to Action
21
Tool
Ethnicity
indicates ethnic composition and community diversity Worksheet # Pop-5
Page # 66
Education Attainment Level
may be used to compare graduation rates over time. Education
attainment levels correlate with socio-economic status
Worksheet # Pop-6
Page # 67
Population Growth/Loss
indicates demographic change in a population Worksheet # Pop-7
Page # 68
People Living Alone
may be used as an indirect measurement of social isolation which
may imply deprivation of social relations
Worksheet # Pop-8
Page # 69
Census Families
represents the composition of the community by family status Worksheet # Pop-9
Page # 70
Population By Marital Status
represents the composition of the community by marital status Worksheet # Pop-10
Page # 71
Labour Force Replacement Ratio
is useful in predicting the future available labour force. If the
number is greater than 1 there is a surplus of potential labour.
Worksheet # Pop-11
Page # 72
Population Dependency Ratio
indicates the economic responsibility of the working age
population for those that are not working
Worksheet # Pop-12
Page # 73
Rural Community Health and Well-Being: A Guide to Action
22
R
esidents o
f
rural communities said:
"The home care in our community is incredible and
maintains so man
y
people outside the
f
acilit
y
where the
y
are leading wonderful lives. It is not about a building."
"We need to look after our own people."
"There's lots of travel to get more medical care. That's
p
robabl
y
one o
f
the choices
y
ou make when
y
ou decide
to live rural."
"Half the people [in Manitoba] live in Winnipeg, but
half don't."
Health Indicators
Health services and programs,
particularly those designed to
maintain and promote health, to
prevent disease, and to restore and/or
manage health and function contribute
to the overall health and well-being of
the community. Residents of rural
communities are concerned about
access to and level of services,
availability and quality of services,
gaps in these services, as well as
health staff recruitment and retention.
Rural residents recognize the
importance of rural health resource
allocation and the processes used to
make these decisions.
Quality of Life Tool
Self-Perceived Health
perception of health may be an overall indicator of health status Worksheet # H-1
Page # 74
Community Health Promotion Events And Activities During A 1-
Year Period
may indicate the extent of health education programs available in
the community
Worksheet # H-2
Page # 75
Collaborative Partnerships With Other Communities For Health
Promotion Events And Activities
shows the amount of community collaboration for health promotion
Worksheet # H-3
Page # 76
Self-Perceived Health Care Needs
indicates residents’ perceptions of their health care needs Worksheet # H-4
Page # 77
Reported Smoking
smoking is linked to increased risk of poor general health, mortality
linked to cardiovascular disease, cancer, and respiratory problems
Worksheet # H-5
Page # 78
Alcohol Consumption
consumption of alcohol may be linked to personal, family and
health problems
Worksheet # H-6
Page # 79
Physical Activity
engagement of community residents in physical activity may be
seen as a measure of quality of life
Worksheet # H-7
Page # 80
Reported Obesity
obesity is an established risk factor for coronary heart disease,
diabetes, and certain types of cancer
Worksheet # H-8
Page # 81
Preschool Child Screening
identifies developmental problems and potential need for resources Worksheet # H-9
Page # 83
Rural Community Health and Well-Being: A Guide to Action
23
Tool
Immunization Programs
indicates the extent to which residents have been protected against
diseases
Worksheet # H-10
Page # 84
Health Status
Selected Diseases And Disorders
change in incidence rates of certain diseases and disorders may
identify areas of concern for action
Worksheet # H-11
Page # 85
Communicable Diseases
change in incidence rates of communicable diseases may identify
areas of concern for action
Worksheet # H-12
Page # 86
Selected Cancers
change in the incidence rates of cancer may contribute to
identification of environmental and other factors linked with certain
types of cancer
Worksheet # H-13
Page # 87
Causes Of Death
may be important for determining future health prevention and
promotion activities
Worksheet # H-14
Page # 88
Health Service Availability and Utilization
Health Services Availability
measures health services available to the community Worksheet # H-15
Page # 89
Hospital Services Utilization
indicates where people are going for and who is using hospital
services
Worksheet # H-16
Page # 90
Hospital Occupancy Rate
shows the hospital usage Worksheet # H-17
Page # 97
Home Care Utilization
indicates the availability and utilization of home health supports Worksheet # H-18
Page # 98
Personal Care Homes Utilization
indicates the availability and utilization of services for residents who
need the level of care that personal care homes provide
Worksheet # H-19
Page # 99
Rural Community Health and Well-Being: A Guide to Action
24
R
esidents o
f
rural communities said:
" A healthy community is a safe place. You can
s
end the children outside, and
y
ou know even the
neighbours will look out for them".
"You can always call someone if you need help,
even at 2 a.m."
"Safety—I feel safer here than I would in the
city. I can walk alone at night and not be
s
cared.
"
Safety and Security Indicators
Personal safety, farm safety, crime and
vandalism, available and effective
emergency services, kinds and types of
community support programs can be
measured to determine the health and well-
being of people within rural communities
and the quality of life of the community.
Emergency Preparedness Tool
Emergency Programs
shows the degree to which a community is prepared for disasters
that may occur. Regular training of emergency personnel, testing
and adjusting of the plan indicates that municipal, town and regional
health authority leaders are practicing a proactive approach to
disaster preparedness
Worksheet # Saf-1
Page # 100
Community Safety And Security Programs
shows involvement of participants in community safety and security
programs such as Neighbourhood Watch, Block Parent, Citizens on
Patrol, Juvenile Justice
Worksheet # Saf-2
Page # 101
Emergency Response
Ambulance Responses
measures the activity of the ambulance service which may have an
impact on emergency services planning
Worksheet # Saf-3
Page # 102
Emergency Service Response Times
may measure changes for each emergency service over time Worksheet # Saf-4
Page # 103
Safety & Security
Reported Industrial Injuries
indicates the prevalence of industrial injuries and may identify
issues related to industrial safety practices
Worksheet # Saf-5
Page # 104
Reported Farm Injuries
indicates the prevalence of farm injuries and may identify issues
related to farm safety practices
Worksheet # Saf-6
Page # 105
Crimes Against Persons
a measure of violent behavior in the community
Worksheet # Saf-7
Page # 106
Crimes Against Property
a measure of security in the community Worksheet # Saf-8
Page # 107
Rural Community Health and Well-Being: A Guide to Action
25
Tool
Reported Domestic Violence
the incidence of reported domestic violence identifies issues related
to family health and well being
Worksheet # Saf-9
Page # 108
Juvenile Convictions
may indicate youth issues in the community Worksheet # Saf-10
Page # 109
Motor Vehicle Accidents
is an indicator of the level of mortality and morbidity related to
traffic accidents
Worksheet # Saf-11
Page # 110
Resources
Human Resources
indicates the human resources and community involvement with
emergency services
Worksheet # Saf-12
Page # 111
Financial Resources
indicates the financial resources available for emergency services Worksheet # Saf-13
Page # 112
Rural Community Health and Well-Being: A Guide to Action
26
R
esidents o
f
rural communities said:
" We just want an honest day’s wages for an honest
day’s work. That’s what farmers are about".
"We are influenced by the uncertainties the farmers are
f
acin
g
ri
g
ht now, and it's a
ff
ectin
g
the health o
f
the
community."
"We need a good diverse area with industry to keep
y
outh in the communit
y
. I
f
we don't have them, we
don't have much…we need jobs for them to do, to entice
them to stay here. In order to keep them here we need
s
ervices. We are losin
g
too man
y
people, too man
y
s
ervices."
Economics Indicators
The number, type, and diversity of
businesses within communities, skill
of the labour force, employment and
training opportunities, and the cost of
living are indicators of health and
well-being of communities. In
addition, reliance on the agricultural
economy has an impact on the health
of rural communities influencing
diversification, degree of stress and
need for crisis management.
Socio –Economic Tool
Low-Income Cut Off Point (Poverty Line)
measures the population living below the poverty line or low
income cut off point
Worksheet # Ec-1
Page # 113
Sources Of Income
indicates the extent of diversity of income sources Worksheet # Ec-2
Page # 114
Community Affordability
measures the cost of a “basket of goods” (food, housing, recreation,
clothing, day care, and fuel) locally compared to the province and
their region, and can show, over time, whether goods are costing
more or less
Worksheet # Ec-3
Page # 115
Employment
Unemployment
measures the proportion of people who do not have employment
and who are likely to have unfavorable living conditions, decreased
household income and fewer social opportunities
Worksheet # Ec-4
Page # 116
Employers In The Community
shows the distribution of the labour force and diversity of
business/industry in the community
Worksheet # Ec-5
Page # 117
Employees Commuting Into The Community To Work
shows the migration of people into the community for employment
and may show a lack of skilled labour within the community
Worksheet # Ec-6
Page # 118
Employees Commuting Out Of The Community To Work
shows the migration of community residents to other communities
for employment
Worksheet # Ec-7
Page # 119
Rural Community Health and Well-Being: A Guide to Action
27
Tool
Off-Farm Employment Income
shows the number of farm residents over the age 15 who work off
the farm
Worksheet # Ec-8
Page # 120
Business & Industry
Business Start-Ups Within The Past Year
measures of the growth in the community Worksheet # Ec-9
Page # 121
Succession Plans
businesses and farms with succession plans show the extent of
planned transition for continuance of businesses and farms
Worksheet # Ec-10
Page # 122
Rural Community Health and Well-Being: A Guide to Action
28
R
esidents o
f
rural communities said:
"In order to keep a town going, you need
y
oun
g
f
amilies livin
g
there, and
y
ou have
to have schools for your kids. Otherwise
y
ou die out.
"
"In a healthy community, we need to have
literacy programs and a good education
sy
stem.
"
"I think learning opportunities should be
available not just to kids but to the whole
community."
Education Indicators
Effective education for children and lifelong
learning for adults are key contributors to health
and prosperity for individuals and for their
communities. Education contributes to health
and prosperity by equipping people with
knowledge and skills for problem solving and
helping to provide a sense of control and mastery
over life circumstances. It increases
opportunities for job and income security and job
satisfaction. Early childhood education, basic
and post-secondary education, literacy,
continuing and life-long learning are all
contributors to health and well-being of
individuals and communities.
Preschool Tool
Preschool Programs
the presence of preschool programs in a community has
implications for healthy child development
Worksheet # Ed-1
Page # 123
Kindergarten-Senior 4 (Grade 12)
School Enrollment
may identify resources available for education Worksheet # Ed-2
Page # 124
Student-Teacher Ratio
may identify resources available for education Worksheet # Ed-3
Page # 125
Multi-Grade Classes
the numbers of multi-grade classes may indicate availability and
allocation of resources
Worksheet # Ed-4
Page # 126
Multi-Grade Courses
the numbers of multi-grade courses may indicate the availability
and allocation of resources
Worksheet # Ed-5
Page # 127
Students Traveling To School Be School Bus
the numbers of students traveling to school may indicate the
availability and allocation of resources
Worksheet # Ed-6
Page # 128
Time Spent By Students Traveling To School By School Bus
the time spent traveling to school may indicate the availability and
allocation of resources
Worksheet # Ed-7
Page # 129
Rural Community Health and Well-Being: A Guide to Action
29
Tool
Distance Delivered Courses
shows the diversity of education available for high school students.
Proportion of courses delivered by distance methods may be an
indicator of flexibility and variety of learning options, as well as
availability and allocation of resources
Worksheet # Ed-8
Page # 130
Adult
Academic upgrading, continuing education courses
may be an indicator of flexibility and variety of learning options, as
well as availability and allocation of resources
Worksheet # Ed-9
Page # 131
Rural Community Health and Well-Being: A Guide to Action
30
R
esidents o
f
rural communities said:
"We had our water chemically tested and there were
traces of 2-4-D and it's 90 feet deep."
"The quality of air in rural areas has started to diminish
because of large feedlots and spraying. Even though we
think of our environment as being pristine, I think that
has started to change. We need to be aware of it and
taking steps to reverse that while it is reversible."
"There is an Aboriginal idea that decisions should be
made with the consideration of what happens to the 7th
g
eneration."
Environment Indicators
Rural people are connected to the
land and strive for balance as they
make their living from the land
while seeing themselves as stewards
of the land. A healthy natural
environment promotes health while
at certain levels of exposure
contaminants in air, water, food and
soil can cause a variety of adverse
health effects. In the built
environment, factors relating to
indoor air quality, noise, and
building design can significantly
influence physical and psychological
well-being.
Water Tool
Community Water Usage
usage of water has an impact on water sources and planning for the
future
Worksheet # En-1
Page # 132
Tested Wells
may identify the need for awareness of testing well water. Test
results may indicate a need for action.
Worksheet # En-2
Page # 133
Waste Management
Community Sewage Treatment
indicates households covered by the community sewage treatment
system and those who are on septic tanks
Worksheet # En-3
Page # 134
Recycled Material
may show a community’s commitment to waste reduction. Worksheet # En-4
Page # 135
Hazardous Waste Disposal
may show a community’s commitment to waste disposal. Worksheet # En-5
Page # 136
Air Quality
Outdoor Air Quality Infractions
shows the extent to which the outdoor air quality is monitored and
may identify issues
Worksheet # En-6
Page # 137
Indoor Air Quality Infractions (Such As No-Smoking)
shows the extent to which the indoor air quality is monitored and
may identify issues
Worksheet # En-7
Page # 138
Rural Community Health and Well-Being: A Guide to Action
31
Tool
Farming Practices
Intensive Livestock Operations (ILO)
indicates the extent to which intensive livestock operations are in
the area
Worksheet # En-8
Page # 139
Certified Organic Farms
measures the use of chemical–free farming practices Worksheet # En-9
Page # 140
Farm Inputs
shows the extent to which farm in puts are used Worksheet # En-10
Page # 141
Stubble Burning Practice
represents a practice that has the potential for respiratory problems
for nearby residents
Worksheet # En-11
Page # 142
Natural Resources
Unexpected Wildlife Deaths
some wildlife deaths are attributable to causes that potentially have
an impact on the health of humans (e.g. West Nile Virus)
Worksheet # En-12
Page # 143
Designation Of Local Natural Areas
may show measures towards protecting the natural environment Worksheet # En-13
Page # 144
Community Appearance
Community Appearance
attractiveness of the community may indicate the community’s
commitment to the health and quality of life of its residents
Worksheet # En-14
Page # 145
Community Green Spaces And Beautification Programs
green spaces and beautification plans within a community may
indicate community commitment to the health and quality of life of
its residents
Worksheet # En-15
Page # 146
Rural Community Health and Well-Being: A Guide to Action
32
R
esidents o
f
rural communities said:
"A range of services and supports and facilities
and resources that meet a variety of human
needs. You need to have good schooling, health
care seniors' programs…. when you think of
s
maller communities tha
t
have died around us,
it's because they don't have those things. They
have moved to towns where those needs can be
met."
"We don't have to drive anywhere either. You
can walk or bike."
"Manitoba Housing built a lot of one-room
s
uites, but the
y
are not suitable for anyone. We
need two and three bedroom houses."
Community Infrastructure Indicators
Accessible and affordable transportation,
communication systems, housing, industrial
infrastructure, as well as availability and
access to public services are important to
rural residents. Community infrastructure
including roads, water and sewer services,
and effective municipal services such as
waste management and recycling are
increasingly important to rural communities
Tool
Public Meeting Spaces
accessible and available public meeting places facilitates community
communication and social/recreational opportunities
Worksheet # Ci-1
Page # 147
Land Use
shows current land use and development Worksheet # Ci-2
Page # 148
Industrial Infrastructure
industrial infrastructure may be a factor in attracting new or
expanding industries
Worksheet # Ci-3
Page # 149
Public Utilities
types and quality of current public utilities structures may limit or
enhance the opportunity for future development or a need for
infrastructural upgrades
Worksheet # Ci-4
Page # 150
Transportation
Availability Of Scheduled Transportation
accessibility to public transportation may have an impact on
residents’ ability's to access employment, education, health services
and social/recreational opportunities
Worksheet # Ci-5
Page # 151
Availability Of Private Transportation
indicates accessibility within and outside the community Worksheet # Ci-6
Page # 152
Rural Community Health and Well-Being: A Guide to Action
33
Tool
Availability Of Sidewalks, Walking/Bicycle Paths
may indicate the community’s commitment to support healthy living
of its residents
Worksheet # Ci-7
Page # 153
Designated Parking Spaces
indicates appropriate infrastructure and services for community
residents
Worksheet # Ci-8
Page # 154
Communication
Communication Media
demonstrates connectivity with and beyond the community Worksheet # Ci-9
Page # 155
Public Internet Access Site(s)
publicly accessible internet site(s) provide access for those people
without computers, and enable them more options
Worksheet # Ci-10
Page # 156
Housing
Residential Dwellings
the numbers and types of residential dwelling units may have an
impact on the quality of life for residents such as the elderly and
persons with disabilities
Worksheet # Ci-11
Page # 157
Home Ownership
indicates investment in the community and the ability to own
housing
Worksheet # Ci-12
Page # 158
Subsidized Housing Units
availability of subsidized housing may have a socio- economic
impact on the community and its residents
Worksheet # Ci-13
Page # 159
Rural Community Health and Well-Being: A Guide to Action
34
R
esidents o
f
rural communities said:
"I think sports and recreation. Everything's
tied a little closer together in a smaller
community."
"Many families need money, that is why they
don't join."
"I just came from the rink where there were
56 seniors curling. 56! That's marvelous. I
s
ee a positive movement with exercise and
s
ports.
"
Recreation, Heritage & the Arts Indicators
Recreation can be defined as all activities chosen by
a person or group to make leisure time more
interesting, more enjoyable and more satisfying
(Manitoba Culture, Heritage and Tourism). Heritage
encompasses all areas of our past that construct our
social, economic and spiritual identity
(Saskatchewan Municipal Government). The Arts
include visual, performing and literary arts (Alberta
Recreation and Parks).
Recreation and leisure opportunities and options,
access to the arts, libraries, museums, churches,
activities for all ages, and links to neighbouring
communities are important to rural residents. As
physical activity is increasingly recognized as
contributing to health, the importance of services
and programs for sports and recreation grows.
Recreation Tool
National, Provincial And Community Parks
Provincial and national parks may provide access to recreation
activities such swimming, boating, hiking, interpretive programs,
camping and fishing
Worksheet # Rec-1
Page # 160
Recreational Facilities
opportunities for activities have an impact on the quality of life and
health of residents of the community
Worksheet # Rec-2
Page # 161
Organized Recreational Events And Activities
opportunities for recreation and activities have an impact on the
quality of life and health of residents in the community
Worksheet # Rec-3
Page # 162
Recreational Partnerships
shows community collaboration in forming teams or holding
recreational events
Worksheet # Rec-4
Page # 163
Heritage
Museums
preservation of historical items provides the community residents
with the opportunity to learn about the community’s past
Worksheet # Rec-5
Page # 164
Heritage Designations
preservation of historical items provides the community residents
with the opportunity to learn about the community’s past
Worksheet # Rec-6
Page # 165
Rural Community Health and Well-Being: A Guide to Action
35
The Arts Tool
Cultural Events And Activities
indicates the degree of cultural opportunities within the
community and the diversity of interests to the residents
Worksheet # Rec-7
Page # 166
Cultural Events Partnerships
shows community collaboration for cultural activities Worksheet # Rec-8
Page # 167
Public Library
access to public libraries provides low-cost reading, research, and
recreation opportunities
Worksheet # Rec-9
Page # 168
Rural Community Health and Well-Being: A Guide to Action
36
R
esidents o
f
rural communities said:
"It's so much more than facilities. It's leadership,
the people, and the things that make it count."
"People working together towards a common goal
f
or the bene
f
it o
f
the whole communit
y
.
"
"How do you describe rural? Being involved in
community events and organizations."
"Leadership comes from a variety of sources, not
j
ust the town council. Everything isn't a committee
of councils."
Community Processes Indicators
Leadership, opportunities for participation
in decision-making, volunteerism and
community spirit contribute to the health
and quality of life in rural communities.
Characteristics of leaders, the roles they
play and their abilities to lead and mentor
others in the community have far-
reaching impacts today and into the
future.
Planning Tool
Community Vision and Action Plans
shows the presence of planning processes Worksheet # Cp-1
Page # 169
Leadership
Strategies for Leadership Development
shows the degree to which organizations have formalized leadership
development/mentoring programs.
Worksheet # Cp-2
Page # 170
Elected Leadership Positions
shows what elected leadership and the diversity that exists in the
community. Measuring voter turnout and number of offices filled
by acclamation may be indicators of active involvement or apathy
Worksheet # Cp-3
Page # 171
Volunteerism
Volunteer Organizations
shows the extent of active volunteerism in the community Worksheet # Cp-4
Page # 172
Informal Volunteer Activities (such as snow clear, grass-cutting)
shows the extent of active volunteerism in the community Worksheet # Cp-5
Page # 173
Religious Establishments
shows the extent of organized religion in the community Worksheet # Cp-6
Page # 174
Registered Charities & Foundations
indicates the presence of charitable organizations, and may indicate
the degree of competition for resources
Worksheet # Cp-7
Page # 175
Local Policies & By-laws
By-Law Enforcement Processes
indicates enforcement and compliance with by-laws Worksheet # Cp-8
Page # 176
Rural Community Health and Well-Being: A Guide to Action
37
R
esidents o
f
rural communities said:
"I think people need to feel hopeful and optimistic.
You know we have a survival mindset. We tend to
s
top bein
g
cooperative and people
g
et ver
y
territorial…I think we are better off if we can live
together."
"I have found it very unique that when something
happens in your life, whether tragic or happy, you
have an influx of well-wishers and people to
s
upport
y
ou.
"
"Everybody knows everybody here. My dad got
diagnosed with lung cancer, and all the community
p
ulled to
g
ether and had a hu
g
e
f
undraiser
f
or them,
s
o the
y
are never
g
oin
g
to be stuck.
"
Social Supports Indicators
Support from families, friends and
communitiy is associated with better
health. The caring and respect that occurs
in social relationships, and the resulting
sense of satisfaction and well-being acts as
a buffer against stressors. Social stability,
recognition of diversity, good working
relationships, and cohesive communities
provide a supportive environment that
reduces or eliminates many potential risks
to good health. Investing in and building
the social capital of the community will
have a positive impact on the health and
well-being of the community.
Social Services Tool
Children In The Care Of Child And Family Services
indicates potential need for social support programs and resources Worksheet # Soc-1
Page # 177
Licensed Child Day Care
accessibility to child care allows the parents to contribute to the
economy outside the home. Availability and accessibility to
children’s day care may influence a child’s development.
Worksheet # Soc-2
Page # 178
Crisis-Intervention Support Systems
shows the prevalence of support available within the community Worksheet # Soc-3
Page # 179
Adult Day Program
shows the extent to which an adult support services are available Worksheet # Soc-4
Page # 180
Community Programs
Self-Help Groups And Community-Based Social Support
Programs
shows the prevalence of mutual support available within the
community and indicates community awareness and support for
other community members
Worksheet # Soc-5
Page # 181
Children’s Organizations
shows the extent to which organized programs for children are
available and their affordability
Worksheet # Soc-6
Page # 182
Youth Organizations
shows the extent of youth programs that are available Worksheet # Soc-7
Page # 183
Seniors’ Organizations
shows the extent of seniors’ programs that are available Worksheet # Soc-8
Page # 184
Parent And Child Groups
shows the extent of social supports to parents and children Worksheet # Soc-9
Page # 185
Meal Programs
shows the extent to which a meal program is utilized Worksheet # Soc-10
Page # 186
Rural Community Health and Well-Being: A Guide to Action
38
Health
Population
Social
Supports
Community
Processes
R
ecreation
Heritage
Arts
Community
Infrastructure
Environment
Education
Economics
Safety
&
Security
Assets &
Strengths
Stressors
Health &
Well-Being
Community
Resiliency
Stressors
Community Action
(Becoming)
Interactions as a
collective unit
(Being)
Stressors
Expression of
a sense
of community
(Belonging)
Chapter 4 - Community Action
John Everitt , Frances Racher and Marian Beattie
Community Health Action Model
© Rural Development Institute, Brandon University, 2004
Adapted from Kulig in Ramp et al 1999, and Vollman et al 2003
Collective and collaborative action empowers communities to take true ownership of the
health and development of their community and of every citizen, regardless of age, gender,
ethnicity, socio-economic status, residential tenure and community roles. By understanding
community resiliency (Community Resiliency Framework p.5) when gathering information
about the health and well-being of a community (Rural Community Health and Well-Being
Framework p.19) a more complete picture of the community will emerge. The Community
Health Action Model depicts this synergy, enabling communities to use a more holistic
approach. An illustration of this is found on the following page.
Chapter
4
Rural Community Health and Well-Being: A Guide to Action
39
Health
Population
Social
Supports
Community
Processes
R
ecreation
Heritage
Arts
Community
Infrastructure
Environment
Education
Economics
Safety
&
Security
Assets &
Strengths
Stressors
Health &
Well-Being
Community
Resiliency
Stressors
Community Action
(Becoming)
Interactions as a
collective unit
(Being)
Stressors
Expression of
a sense
of community
(Belonging)
Social Economic
Environment
Health
Population
Social
Supports
Community
Processes
R
ecreation
Heritage
Arts Community
I
nfrastructure
E
nvironmen
t
E
ducation
E
conomics
S
afety
&
S
ecurity
Bein
g
Belon
g
in
g
Becomin
g
=
© Rural Development Institute, Brandon University, 2004
The Community Health Action Model: A Model for Community Development and Action
Community Resiliency Framework Rural Community Health & Well-Being Framework Community Health Action Model
Stressor s
Health &
Well Being
Assets &
Strengths
Community
Resiliency
Stressor s
Stressor s
Community Action
(Becoming)
Interactions
collective unit
(Being)
Expression of
a sense
(Belonging)
+
Rural Community Health and Well-Being: A Guide to Action
40
“The one who listens does the most work, not the one who speaks".
(Covey, 1989)
Communication
Effective Listening
Communications experts estimate that only seven percent of our communication is
represented by the words we say, another thirty-eight percent by our sounds and how we say
words, and fifty-five percent by our nonverbal and body language. People communicate
beyond words to express feelings. Often they disclose these feelings through word emphasis
and body language, even though they may be verbally communicating conflicting ideas
(Covey, 1989).
The Listening Continuum (Covey, 1989)
5. Empathetic Listening Within the other’s frame of reference
4. Attentive Listening ]
]
3. Selective Listening ]
] Within one’s own frame of reference
2. Pretend Listening ]
]
1. Ignoring ]
An effective listener needs to develop an awareness of his or her communication filters and
barriers in order to develop more effective listening skills. These filters form an intimate part of
the person and can frequently cause barriers to the listening process. Common filters include:
attitudes; expectations; values; self-image; interests; past experiences; prejudices; memories;
beliefs; and assumptions.
Improving Listening Skills
Be prepared to listen. If you have other priorities and time constraints, don’t pretend to
listen. Reschedule to a better time, or accept the need to listen and do it.
Listen for total meaning and pay attention to both the verbal and non-verbal
communication.
Listen in an understanding and supportive way. Use the whole body including eye contact
and facial expressions to convey attentiveness and feelings.
Respect the speaker. Recognize your listening filters towards the person, and remove
them. Show respect by concentrating and not interrupting.
Clarify your understanding of what was said by asking questions or paraphrasing what
was said and asking for confirmation.
Rural Community Health and Well-Being: A Guide to Action
41
Awareness of Interpersonal Relations – The Johari Window
The Johari Window was developed in 1955 to illustrate relationships in terms of awareness (Luft
1970).
Quadrant 1 Open refers to behaviours and motivations known to self and known to others.
Quadrant 2 Blind is where others see things in ourselves of which we are unaware.
Quadrant 3 Hidden represents things we know but do not reveal to others (e.g. hidden
agendas or matters about which we have sensitive feelings).
Quadrant 4 Unknown points to the area where neither the individual nor others are aware of
certain behaviours or motives. We can assume their existence because eventually these things
become known, and we then realize these unknown behaviours and motives were influencing
relationships all along.
The more people are able to expand Quadrant 1, the more open they will be toward forming
relationships with others.
Open
(Public)
Blind
Hidden
(Private)
Unknown
12
3 4
Known to Not Known to Self
Known to
Others
Not known to
others
Rural Community Health and Well-Being: A Guide to Action
42
Leadership
We all have leadership potential. Leadership is a mix of knowledge, values, skills, and
behaviours. Leaders often stimulate others to think broadly. They communicate vision and
purpose, and spend time building relationships within the group.
Leadership Styles
Telling/Directing -- Group members are unwilling and unable.
This style may be appropriate when the members are new or inexperienced and need a lot
of help.
The leader provides structure and guidance to the group.
The leader defines the roles and directs the group on what, how, when and where to do
various tasks.
Selling/Coaching – Group members are willing, but unable.
This style is appropriate when the group has more experience.
The leader’s role is to assist the group members in doing tasks for which they do not have
the skills.
Direction and guidance are necessary, but the leader provides encouragement and
inspiration to maintain the willingness of the group.
Participating/Supporting – Group members are unwilling but able.
The group members have the ability to do the task, however they may be apprehensive to
start or complete the task.
The group members and leader participate in making decisions and carrying them out
together.
The leader puts more emphasis on relationships building within the group.
The leader is a resource person and helper.
Delegating/Trusting – Group members are willing and able.
The group members are both willing and able to take responsibility for directing their
own behaviour.
The leader trusts the group to do their own thing and observes from a distance.
Leadership is a process that helps get things done…It does not happen when
someone is nominated to be the chairperson…Only when action takes place in a
community or organization has leadership occurred.
(
Marcou
,
1988
)
Rural Community Health and Well-Being: A Guide to Action
43
Page 205-206
Leader Skills
Know your organization:
know the organization’s business;
know how to run a meeting; and
understand parliamentary procedure.
Know how to use effective communication skills:
understand and use many communication methods; and
use active listening skills.
Understand yourself:
identify and clarify your values;
assess your degree of self-confidence; and
understand and relate to people with varying backgrounds and perspectives.
Understand leadership:
understand and use appropriate leadership styles;
challenge others;
lead by example;
encourage and empower group members; and
celebrate small and large gains.
Know how to facilitate learning:
establish goals and expectations for the group;
evaluate progress and results of projects and processes; and
help others to learn skills necessary to work in a group.
Know how to form and work in groups:
understand group dynamics;
facilitate goal and priorities setting;
involve group members in the decision-making process;
identify and delegate responsibilities;
identify and resolve conflicts; and
understand change and people’s reaction to change.
Rural Community Health and Well-Being: A Guide to Action
44
A partnership is an agreement to combine resources, ideas and talents to do somethin
g
together that will benefit all involved.
People make partnerships and people make them work,
not agencies and organizations!
Partnerships
A partnership is a relationship where two or more parties, having compatible goals, form an
agreement to share the work, the risk and the results or proceeds. It adds value to each partner’s
respective service, product or situation. There is give and take with shared decision-making, risks,
resources, investment, power, benefits, burdens and accountability.
There are many benefits of working together, including
increased community ownership;
increased efficiency and effectiveness in the use of resources;
development of strengths through diversity;
coordination of activities; and
a united front – acting together.
Partnerships Principles
If you are the “new kid on the block”, you can’t force yourself on the existing players.
Self-interest is not sufficient.
Spell out what the community interest is and how the activity can help the different
partners meet a common set of objectives.
Make sure that everyone agrees upon roles and how costs, benefits, and risks are to be
shared.
Avoid inflexible starting positions.
Small-scale projects can be a way of initiating a relationship.
There must be a joint effort between the partners.
Be prepared to assess whether the initial expectations have become unrealistic. Bring in
new partners if needed.
Rural Community Health and Well-Being: A Guide to Action
45
Revision & Closure
Evaluation
Resources
Communication
Roles & Responsibilities
Action Plan
Commitment
Members
Goals
Pathway to Effective Partnerships
Start with a common picture of the future.
Define the desired outcomes.
Include those who are involved.
Agree to work together.
Plan the steps required to reach goals.
Decide who does what.
Decide how information is shared.
Determine what’s needed and what’s available.
Decide what success is.
Adjust and move on.
Vision
Rural Community Health and Well-Being: A Guide to Action
46
Page 207–210
Success Factors
Common vision and goals.
A plan.
Leadership.
Community and political support.
Resources.
Help from the outside – when needed.
Effective communication.
Flexibility – compromise.
Participation – many different groups.
Willingness to work with change.
Partnership Actions
Decentralize decision-making.
Recognize and foster initiative.
Encourage enlightened leadership.
Accept varying and differing opinions and perspectives.
Maintain effective communication skills of individuals and organizations.
Have a willingness and ability to identify common ground.
Have a realistic and shared vision.
Have open planning.
Have representation of different community interests.
Have active sharing of the responsibility and the credit.
Encourage the ability of individuals to distinguish between personal and organizational
interests, and interests of the community.
Try to include representatives from all possible groups.
Look for skills, not names.
Try involvement by degree.
Appeal to self-interest and identify the opportunity to contribute to the community.
Use a wide-angle lens.
Delegate a task and define it well.
Use current leaders to recruit new leaders.
Build a reputation for using people’s time well.
Offer membership premiums.
Raise the profile of the community partnership.
Ensure that the community partnership maintains a positive image and high profile in the
community.
Recruit well-known respected people in the community, but do not stop with them.
Rural Community Health and Well-Being: A Guide to Action
47
Partnership Pitfalls
Lack of commitment.
Confusion about the planning process and objectives.
Lack of historical social ties and cohesion.
No shared vision.
“Analysis paralysis”.
Temptation to start projects before planning.
Efforts cease when the plan is completed.
No credibility with the general public.
Lack of community leadership.
Missing sectors, interests, and organizations.
Ineffective meetings.
Bogged down by interpersonal conflict and confusion.
Lack of rules for communications and decision-making.
Team Development
Stages of Development
A high-performing group does not just happen. It goes through stages of development.
Understanding those development stages helps the group move to a higher performance level
sooner.
Forming
The group is getting started and organized.
The group is a collection of individuals, not a cohesive group. Participants are learning
about each other.
Group roles, processes, and ground rules need to be established.
Storming
There is a sense of confusion. There may be intra-group conflict.
Group members may feel that they are “going in circles” accomplishing little.
Clarifying roles and processes will help move the group out of this stage.
Norming
The collection of individuals has become a cohesive team.
Group roles and processes are functioning well.
Performing
The group is fully functional and capable of accomplishing the goals and objectives.
Rural Community Health and Well-Being: A Guide to Action
48
Page 211-212
Group Factors
Participation
Who are the high and low participators?
Influence
Is there a struggle for leadership?
What effects does it have on other group members?
Decision-Making Procedures
Does the group stay on topic or do they drift from topic to topic?
Is there an attempt to get all members participating in a decision?
What effect does this seem to have on the group?
Task Functions
Does anyone ask for suggestions as to the best way to proceed or how to handle a
problem?
Membership
Are there subgroups? Sometimes two or three members may consistently agree and
support each other, or consistently disagree and oppose one another.
Feelings
What signs of feelings are evident in the group: anger, irritation, frustration, warmth,
affection, excitement, boredom, defensiveness, and competitiveness?
Norms
Are only positive feelings expressed?
Do members agree with other too readily?
What happens when members disagree?
Group Vision and Strategies
Strategic visioning involves looking at where you are now, making decisions about where you
would like to be within a certain period and the creating steps for getting there. Involving your
group in a visioning process as part of the development will give your group a sense of purpose
and direction; help build your group into a team; help group members learn about each other’s
ideas and skills; give your group credibility; reveal strengths and limitations; and determine the
best use of resources.
This involves determining and analyzing what your group is and how it is functioning;
developing a mission statement; determining priorities; setting long term goals; setting short
term objectives; and producing a workplan.
Rural Community Health and Well-Being: A Guide to Action
49
Consensus
Consensus is a decision making process which best reflects the thinking of
all group members. Each individual should be able to find the
decision acceptable and can support it.
Attitudes for Consensus
Move From To
Competition Cooperation
Distrust Mutual trust
Personal ownership Common ownership
Suppressing feelings to avoid
conflict Valuing discussion and
disagreement
Relying on authority Equalizing power
Valuing the input of a few Valuing the contributions of all
Conditions for Consensus
Unity of purpose.
Equal access to power.
Autonomy from external hierarchical structures.
Time.
Willingness to attend to process.
Willingness to attend to attitudes.
Willingness to learn and practice skills.
Guidelines for Achieving Consensus
Avoid arguing your own position. Present your position, but listen to other member’s
reactions and consider them carefully.
Do not assume that someone must win and someone must lose if the discussion reaches a
stalemate. Instead, look for the next most acceptable alternative for all parties.
Do not change your mind simply to avoid conflict and reach agreement and harmony. When
agreement seems to come too quickly and easily, be suspicious.
Explore all the reasons and be sure everyone accepts the solution for basically similar or
complementary reasons. Yield only to positions that have objective and logically sound
foundations. Avoid conflict-reducing techniques such as majority vote, averages, coin
Rural Community Health and Well-Being: A Guide to Action
50
flips, or bargaining. When a dissenting member finally agrees, don’t feel that he or she must
be rewarded by having his or her own way at some later point.
Differences of opinion are natural and expected. Seek them out and try to involve everyone
in the decision process.
Disagreements can help the group’s decision because with a wide range of information
and opinions, there is a greater chance that the group will come up with more adequate
solutions.
Use observation to check for agreement. Use eye contact and watch group members’
body language for clues as to whether they agree or not.
Steps for Achieving Consensus
Develop criteria that the solution needs to meet before the group discusses solutions, so
they will know how to interpret the information. Keep the criteria visible – on a flip chart
or poster.
Share information. Conduct a round-robin discussion and solicit ideas from each
member. This gathers input from all members. Record the suggested ideas.
Learn and listen. Individuals may ask for clarification of solution suggestions. This is
not a time for debate or argument, simply to clarify.
Analyze alternatives. Gather information on the strengths and weaknesses of all proposed
ideas, as well as how hard or easy they will be to implement. Analyze the similarities and
differences among alternatives. Any known data/facts can be incorporated into the key
points.
Think creatively. Look for ways to combine parts of different ideas
Decide. Consensus does not mean that everyone is necessarily happy with the decision.
It does mean that all group members feel they can support the decision, even if it is not
their first choice. Allow people time to carefully consider the pro’s and con’s of the
various alternatives and to check with others outside the group, if necessary.
Problem Solving
Problem solving is something we do all the time. Some problems are small and solutions evolve
automatically. Other problems are more complicated and require extra time and effort to come up
with an appropriate solution.
Identify, Analyze and Clarify the Problem
Involve all stakeholders.
How/when did the problem originate?
Who is involved with this problem and how?
How does this problem affect our organization?
What other problems are related to this situation?
What would you like to see changed?
Who has the power to make changes?
Rural Community Health and Well-Being: A Guide to Action
51
Page 213-214
What do we have going for us in the organization that will help make changes to this
situation?
What do we have going on in the organization that may sabotage us in making changes?
Generate Possible Solutions
Within the group, brainstorm as many solutions as possible.
Do not editorialize or comment on the suggestions.
Write down all the possible solutions on a flipchart or board for all to see.
Encourage group members to think “outside the box” or beyond their conventional ways.
Select the Best Solution
Use a Solutions Matrix.
Analyze each solution suggestion according to predetermined criteria.
Once the Solutions Matrix is completed, pick the best solution that is
closest to your solution requirements.
Plan and Implement the Solution
Write down the steps to be taken.
Number the steps in the order they need to be done.
Add to each step:
why the step is important;
what needs to be done;
where should it be done;
who is responsible;
when will the task need to be completed; and
how the step will be completed.
Evaluate the Results
Have you accomplished your goal?
Do you need to try something else?
What could you have done differently?
Conflict Management
Conflict is something that groups can count on. It can be a positive element for the group.
Without it, people would not be challenged to think beyond their everyday routine
boundaries. Conflict can also be negative and adversely affect the group. Rather than trying
to avoid it, look at conflict as an opportunity for the group to become a productive team. It is
important that conflict be recognized, accepted and worked out. If conflict is ignored, group
members may stop participating, or even leave the group. Conflict evolves through stages,
involves an observable process, and has a number of common characteristics. Recognizing
and understanding what may be happening is the first step to resolving the situation
effectively.
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Stages
Differences – Tension development
There are different points of view, values, and goals. Tensions are starting to develop.
Signs include:
people are spending more time telling than asking and listening; and
people are not as tolerant of others’ differences as they once were.
Discord – Role dilemma
People are starting to look out for individual interests. They are trying to decide if they
should take sides, and if so, which one. A win-lose starts to build up.
Signs include:
people are less willing to communicate in a solutions-oriented manner;
people are starting to become defensive about their ideas and start to take sides;
problems are itemized and people start to justify their positions; and
people are starting to think of ways to win.
Dispute – Confrontation
People meet head on and clash. If both parties hold fast to their side, the showdown may
cause permanent barriers. People engage in pettiness, confrontations, hostility, silent
resignation, and even sabotage.
Signs include:
people are more concerned about winning than making the best decisions; and
common goals give way to personal goals.
Conflict Resolution
Dig for and reach the compatible interests. Underneath incompatible
positions lie compatible interests.
Listen to both sides equally, and hear the valuable contributions. Every
side usually has something valuable to say.
Initiate discussion a dialogue, encouraging participation. Issues become polarized when
there is little or no dialogue.
Create an environment where people can express their feelings and concerns. High
emotions charge the issue.
Ask them to identify areas they have in common, remind them, and expect progress.
People will focus on differences.
Search for solutions: seek to understand but remind them of the need to move on. People
may become defensive and protect, justify or explain their position.
People will immediately want to discuss their individual needs. Only when good-will has
been established, should needs be discussed.
Listen to each person’s needs, and ensure each person listens to each other.People often
feel their story has not been heard.
Step back and ask the people what they want the outcome to be, and list the desired
outcomes. Identifying and understanding the desired outcomes will result in progress.
Identify and understand the emotions, and move the discussion to approaches, strategies
and desired outcomes. Conflict creates emotions and feelings that are barriers to progress.
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Page 216-219
Effective Meetings
A properly run meeting is one of the best ways for people to exchange information,
generate ideas, and check their understanding of the issues.
Good meetings are planned and managed.
Plan the meeting.
Plan to have food/refreshments at the meeting. Food can be used
to enhance the cohesiveness of the group. The type of
food/refreshments will depend on the time of day, the meeting’s
purpose and the group’s resources. It can range from light
refreshments such as coffee and cookies, to a meal.
Present the agenda.
Obtain agreement on agenda items.
Summarize each major decision or action.
Summarize the meeting outcomes.
Clarify the next steps:
assignments (use an Action Plan form);
solicit agenda items for the next meeting; and
choose date, time and place for next meeting.
Evaluate the meeting,
Roles
Organizer/Coordinator
Chairperson/Leader/Facilitator
Recorder/Minute taker
Purpose
The meeting’s purpose is a critical element to getting and keeping the group on track. The
purpose guides the group’s actions, is clear, understandable and brief.
Agenda
An agenda is a step-by- step outline of the points that need to be covered at a meeting. It is
the meeting tool that keeps the meeting on task and on time.
Ask for input.
Establish a “cut-off” date for items to be added to the agenda.
Distribute the agenda in advance so participants can prepare for the meeting.
Put agenda items in such an order that the most important tasks are dealt with first.
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Support Materials
If written reports and materials are needed for a productive meeting, ensure that they are prepared,
copied and distributed prior to the meeting so people can review them ahead of time and be
prepared for discussion at the meeting.
Minutes
Minutes provide a permanent record of the proceedings of the meeting,
keep track of progress and inform absent members.
A basic set of minutes include:
the name of the group;
when and where the group met;
who was present (or absent);
who chaired the meeting;
adoption of the last meeting’s minutes;
the matters discussed and any decisions that were made;
business matters;
old business refers to items from previous meetings,
new business refers to items that have not been addressed before,
when recording items of business, the motion, who made the motion, the seconder,
and whether it was carried or defeated should be included;
agenda items for the next meeting;
the time and place for the next meeting; and
the recorder and chairperson’s names.
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Page 222
Planning for Action
Determine Priorities
Decide what needs, issues or problems should get the most attention. Assess what you can
accomplish, what barriers you may face and your chances of success when trying various
activities.
Set Goals
Goals are general statements describing what it is that you hope to
accomplish. They are simple broad statements reflecting your group’s
priorities. Goals should include what you hope to accomplish over the
duration of your project.
Set Objectives
Objectives operationalize the goals and are the specific, measurable results that you wish to
achieve. They are linked to a defined short-term time period. They must be closely related
to your goals so that once the objectives have been reached, you know your goal has been
reached as well.
Objectives:
contain an action verb;
are directly related to your goals; and
have a specific date or time frame for results to be achieved.
Effective objectives are SMART:
Specific
Measurable
Attainable
Realistic
Time-bound
Create a Workplan
The workplan is a blueprint for action that identifies what you hope to achieve,
how you intend to make it happen, when you are going to do it, who will do it
and/ makes sure it gets done, and how and when you will measure your results.
A workplan specifies:
the tasks that need to be completed to reach the objectives;
the order for undertaking tasks;
the time frame for completing the tasks with milestones for specific events or activities;
the resources need to reach the objectives, including people, materials, facilities
and funds; and
the group members who are responsible for completing the individual tasks.
Rural Community Health and Well-Being: A Guide to Action
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Use a Logic Model
A logic model is a plan for developing a project, process or action, as well as a plan for
evaluating that project, process or action. In the development phase, the flow is from left to
right; in the evaluation phase, the flow is right to left.
Logic Model Components
Goals
Goals are statements of what you are trying to accomplish. These are broad, general
statements of what an organization is trying to do.
Objectives
Objectives are specific statements of what you want to do. They are time-limited and part of
what a project hopes to accomplish.
Activities
Activities or services are the actions you will undertake to accomplish each objective.
Activities are actions that produce a good or service (output).
Outputs
Outputs are actual services or products produced and delivered by the project to an intended
target audience (e.g. health information, policies, research). These also include the one-time
products that result from a project (e.g. a training manual). Outputs are directly controlled by
the project.
Outcomes
Outcomes are the changes, improvements and benefits that occur as a result of the project’s
activities and outputs. They should be logically related to the objectives. e.g. increased
knowledge about breast self-examination and breast cancer treatment options. The
outcomes can be broken further down into:
Immediate Outcomes: Areas where you have direct influence over the achievement of
these outcomes.
Intermediate Outcomes: These changes occur after the immediate outcomes. These are
areas where your program has indirect influence over the achievement of outcomes.
Long-term Outcomes Ultimate impact or effect of a program. These are areas where
your program has indirect influence over the achievements of these outcomes.
Indicators
Indicators are evidence, proof or information needed to show progress and the attainment of
your desired outcomes. Indicators should be reasonable, useful and meaningful evidence of
the intended outcome. They can be quantitative or qualitative.
Rural Community Health and Well-Being: A Guide to Action
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What you are
trying to
accomplish
Goal
Goal
What you are
trying to
accomplish
Goal
Goal
Goal
Goal
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
What you
want to do
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Objective
What you
want to do
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Actions
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Activity
Actions
Output
Output
Output
Output
Output
Output
Services or
products
Output
Output
Output
Output
Output
Output
Services or
products
Output
Output
Output
Output
Output
Output
Services or
products
Indicators
Indicators
Evidence, proof or
information
showing progress
& attainment of
Outcomes
Quantitative
Qualitative
Indicators
Indicators
Evidence, proof or
information
showing progress
& attainment of
Outcomes
Quantitative
Qualitative
Intermediate
Outcomes
Intermediate
Outcomes
Immediate
Outcomes
Immediate
Outcomes
Long Term
Outcomes
Long Term
Outcomes
Change,
improvement or
benefit
anticipated
anticipated
unanticipated
unanticipated
unanticipated
anticipated
Intermediate
Outcomes
Intermediate
Outcomes
Immediate
Outcomes
Immediate
Outcomes
Long Term
Outcomes
Long Term
Outcomes
Change,
improvement or
benefit
anticipated
anticipated
unanticipated
unanticipated
unanticipated
anticipated
Intermediate
Outcomes
Intermediate
Outcomes
Immediate
Outcomes
Immediate
Outcomes
Long Term
Outcomes
Long Term
Outcomes
Change,
improvement or
benefit
anticipated
anticipated
unanticipated
unanticipated
unanticipated
anticipated
Development
Evaluation
Logic Model
Logic Model
© Rural Development Institute, Brandon University, 2004
Rural Community Health and Well-Being: A Guide to Action
58
Evaluation
Effective evaluation can account for what has been accomplished throughout a process,
project or program, promote learning about what strategies worked and didn’t work,
provide feedback to inform decision-makers at all levels, and contribute to the body of
knowledge about community development. (Health Canada, 1996). Evaluating progress
involves looking at the results of the efforts and assessing whether goals and objectives
have been met. Evaluation takes time, effort and resources, but needs not to be onerous.
An Evaluation considers (Health Canada, 1996):
Did we do what we said we would do?
What did we learn about what worked and what didn’t work?
What difference did it make that we did this work?
What knowledge, attitudes, skills and behaviour changed?
What changed ?
Were there unexpected changes?
What evidence is there to attribute to the changes?
Were other initiatives started?
What new partnerships developed?
What could be done differently?
How can we use the evaluation findings for continuous learning?
Participatory Evaluation
Participatory evaluation is a collaborative approach that builds on people’s strengths and
values the contribution of everyone involved, focusing on learning, success and action.
The evaluation process is ongoing and includes ways to enable all community residents
to use the information from the evaluation. The nature of participatory evaluation is that
everyone involved contributes to the evaluation.
Evaluation Process
Set the Evaluation Context
Who are you?
Why are you doing an Evaluation?
For whom is the Evaluation?
What will you evaluate?
How will you evaluate?
Who will conduct the Evaluation?
Prepare the Evaluation Plan
What are the goals and objectives?
What are the Evaluation questions?
What method will you use?
What is the timetable?
context
Prepare
the
p
lan
Use
the
results
Gather
the
information
Make
sense
of the
information
Set
the
Rural Community Health and Well-Being: A Guide to Action
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Gather Information
What existing information do you have?
What new information do you need to gather?
What tools do you have?
What tools do you need to develop/obtain?
Making Sense of the Information
Who and how will you compile the information?
Who and how will you analyze the information?
What conclusions can you draw from the information?
Use the Results
What recommendations are forthcoming?
How will these recommendations be presented? In a report?
Who will write the report?
How will you disseminate the results?
What action(s) will you take?
Evaluation Types
Outcome
one-time effort.
summarizes results.
looks at outcomes.
Did you reach your Goal and Objectives?
Process
on-going.
can be informal.
looks at processes.
What aspects are working well? Why?
What aspects can be improved? How?
A Participatory, Qualitative Approach to Evaluations
Form an advisory committee at the beginning of the project with various stakeholders
represented.
Ensure that the goals, objectives, activities, outputs are understood by all members.
Brainstorm the anticipated outcomes and the indicators that you might look for when
the project is complete.
Discuss an evaluation strategy:
What do we want to know?
Why do we want to know it?
Who is it intended for?
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Discuss ways you can collect information along the way (process evaluation) and the
ways that they can contribute to that.
Evaluate the end of the project (outcome evaluation)
Evaluation Questions
Did we do what we say we would do? (activities and outputs). “What”
Did the activities have the desired outcomes? “What”
What did we learn about what worked and what didn’t work? (outcomes and
indicators) “Why”
What difference did it make that we did this work? (analysis of outcomes and
indicators) “So What”
What could we do differently? (analysis of outcomes and indicators) “Now What”
How do we plan to use the evaluation findings for continuous learning? (reflection—
feedback into goals and objectives) “Then What”
Evaluation Tools and methods
Written survey questionnaire
Satisfaction sheets
Face-to- face interview
Focus groups
Telephone interviews
Project records/documentation
Participant observation
Culturally sensitive approaches
Tips for Designing Effective Evaluation Tools
Develop evaluation tools in collaboration with the people who will
use them.
Ask only for information that will be used.
Keep them short and simple.
Use plain language with no jargon.
For tools requiring written responses:
Use large print.
Avoid clutter.
Leave lots of white space.
Provide ample room for responses.
Rural Community Health and Well-Being: A Guide to Action 61
© Rural Development Institute, Brandon University, 2004 May be reproduced
Chapter 5 - Tools for Action
Robert Annis, Ryan Gibson, Marian Beattie, Devron Kobluk, Katherine Pachkowski and Nicole Shirray
Collecting and analyzing information in a community may seem like a daunting task. To
assist in this task, the following is a series of reproducible worksheets and charts to help
organize and present information. Throughout Chapters 2-4, reference has been made to
various worksheets or tools that are located in this chapter.
For each of the indicators of the framework categories, ‘petals’, a worksheet has been
developed. Each worksheet, where appropriate, provides the relevance of the indicator, the
source of the information and a calculation formula. When available, information on the
indicator at the provincial level has been populated. Provincial information is valuable in
making comparisons to the information collected locally. At the bottom of each worksheet
three questions are posed; What does the information mean? What are the implications? and
What should the follow up be? These questions assist in moving the information collected
and analyzed to action (see Chapter 4, Community Action).
Often the information source stated is as an initial contact. You may have to search out the
specific information required from the general source, such as Statistics Canada. For
assistance in seeking out specific information, please refer to Chapter 2 (Information
Collection and Analysis) and the Reference section.
As each community is different, you may find that a modification of the indicator or the
source of information is required. These indicators are provided as an initial start and can be
modified to best suit your community.
Chapter
5
Rural Community Health and Well-Being: A Guide to Action 62
© Rural Development Institute, Brandon University, 2004 May be reproduced
Population Indicators Worksheets
Pop-1 Population By Five Year Age Group
Framework Section Population
Indicator Population By Five Year Age Group
Relevance Data on age structures and gender are useful in determining need
for and allocation of resources for education, day care, health care,
and many other social services.
Information Source Statistics Canada
Calculation Formula
%100
_
__5___ =x
populationTotal
groupageyrselectofPopulation
Calculation
Table Pop-1: Population of Manitoba, 1996 & 2001
Community Manitoba*
Age 1996 % 2001 % 1996 % 2001 %
Total 1,113,898 100 1,119,580 100
0-4 80,720 7.2 70,670 6.3
5-14 163,895 14.7 163,045 14.6
15-19 77,675 7 80,425 7.2
20-24 76,115 6.8 72,850 6.5
*Source: Statistics Canada 1996 & 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 63
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-2 Population by Gender Group (Male/Female)
Framework Section Population
Indicator Population By Gender Group (Male/Female)
Relevance Data on age structures and gender are useful in determining need
for and allocation of resources for education, day care, health
care, and many other social services.
Information Source Statistics Canada
Calculation Formula
%100
_____
___ =x
periodsametheforpopulationTotal
groupgenderofPopulation
Calculation
Table Pop-2: Population of Manitoba, by age group and gender, 2001
Community Manitoba*
Age Male % Female % Male % Female %
Total 549,600 100 569,985 100
Children
(1-14) 119,710 21.8 114,000 20
Youth
(15-24) 77,655 14.1 75,620 13.3
Adults
(25-64) 286,230 52.1 289,955 50.9
Seniors
(65+) 66,000 12 90,405 15.9
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 64
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-3 Migrant Population
Framework Section Population
Indicator Migrant Population
Relevance Indicates the mobility among residents and may be a sign of
economic or social gain/loss in a community that could be
investigated to understand causes and identify strategies for
action.
Information Source Statistics Canada
Calculation Formula %100
_____
__ =x
periodsametheforpopulationTotal
populationmigrantSelect
Calculation
Table Pop-3: Mobility Status of Manitoba Residents in 2001,
Compared To Previous Year
Community Manitoba*
Mobility # % # %
Total Population (1 year and
older) 1,090,115 100
Non-movers (lived at same
address 1 years ago) 942,240 86
Movers 147,880 14
From within Manitoba 127,040 12
From outside of Manitoba 20,840 2
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 65
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-4 Home Language
Framework Section Population
Indicator Home Language
Relevance May indicate a need for services in languages other than
English.
Information Source Statistics Canada
Calculation Formula %100
_
___ =x
populationTotal
languageselectspeakingPopulation
Calculation
Table Pop-4: Home Languages for Manitoba, 2001
Community Manitoba*
Home Language # % # %
Total population 1,119,583 100
Single responses 955,305 85
English 902,630 81
French 8,965 0.80
Non-official languages 43,710 4
German 8,595 0.77
Cree 4,570 0.41
Tagalog (Philipino) 4,370 0.39
Chinese, n.o.s. 2,390 0.21
Punjabi 2,250 0.20
Other languages 21,540 2
Multiple responses 148,395 13
English and French 28,352 3
English and non-official language 117,555 11
French and non-official language 525 0.05
English, French and non-official
language 1,985 0.18
*Source: Statistics Canada, 2001
What does the information mean? What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 66
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-5 Ethnicity
Framework Section Population
Indicator Ethnicity
Relevance Indicates ethnic composition and community diversity.
Information Source
Statistics Canada
Calculation Formula
%100
_
___ =x
populationTotal
ethnicityselectofPopulation
Calculation
Table Pop-5: Ethnic Origin for Manitoba, 2001
Community Manitoba*
Home Language # % # %
Total population 1,119,583 100
English 243,835 22
Canadian 252,330 23
German 200,370 18
Scottish 195,570 17
Ukrainian 157,655 14
French 139,145 12
Irish 143,950 13
Aboriginal Origins 166,590 15
Polish 73,885 7
Filipino 31,645 3
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 67
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-6 Education Attainment Level
Framework Section Population
Indicator Education Attainment Level
Relevance This indicator can be used to compare graduation rates over time.
Education attainment levels correlate with socio-economic status.
Information Source
Statistics Canada
Calculation Formula
%100
__20__
_____ =
+x
oldyearspopulationTotal
levelattainmenteducationselectofPopulation
Calculation
Table Pop-6: Population By Educational Attainment Level For Manitoba, 2001
Community Manitoba*
Educational
Attainment Level # % # %
Total Population 20+ 789,615 100
Less than Grade 9 86,805 11
Some grade 10-12 185,090 23
High school diploma 89,725 11
Some college 44,715 6
College or trades certificate or
diploma 205,415 26
Some university (no degree) 64,710 8
Undergraduate or post graduate
degree 113,150 14
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 68
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-7 Population Growth/Loss
Framework Section Population
Indicator Population Growth/Loss
Relevance Indicates demographic change in a population.
Information Source
Statistics Canada
Calculation Formula
%100
______
**2_*1_ =
x
periodtimeofendatpopulationTotal
TpopulationTPopulation
*T1-Population at end of time period
**T2- Population at beginning of time period
(Determine the period of time to be examined using census years. A
negative result indicates a population loss over the examination period.)
Calculation
Table Pop-7: Population Growth Rate for Manitoba, 1996 to 2001
Community Manitoba*
Population, 1996 1,113,898
Population, 2001 1,119,580
Difference between Populations +5,682
Population Growth/Loss +0.5%
*Source: Statistics Canada, 1996 & 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 69
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-8 People Living Alone
Framework Section Population
Indicator People Living Alone
Relevance May be used as an indirect measurement of social isolation
which may imply deprivation of social relations.
Information Source
Statistics Canada
Calculation Formula %100
_
____ =x
populationTotal
alonelivingpeopleofNumber
Calculation
Table Pop-8: People living alone in Manitoba, 2001
Community Manitoba*
# % # %
Total population 1,119,583 100
Number of people living alone 121,755 11
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 70
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-9 Census Families
Framework Section Population
Indicator Census Families
Relevance Represents the composition of the community by family
status.
Information Source Statistics Canada
Calculation Formula %100
_
_____ =x
populationTotal
typesfamilycensusselectofPopulation
Calculation
Table Pop-9: Census Families Manitoba, 2001
Community Manitoba*
Census Family Types # % # %
Total population 302,855 100
Total couple families 253,690 84
Total family of married couples 224,055 74
Without children at home 94,870 31
With children at home 129,185 43.
1 Child 43,810 14
2 children 54,170 18
3 or more children 31,210 10
Total families of common-law couples 29,635 10
Without children at home 16,315 5
With children at home 13,320 4
1 child 6,120 2
2 children 4,290 1
3 or more children 2,910 0.9
Total lone parent families 49,160 16
Female parent 40,100 13
1 child 23,525 8
2 children 10,970 4
3 or more children 5,605 2
Male parent 9,065 3
1 child 5,840 2
2 children 2,295 0.7
3 or more children 925 0.3
*Source: Statistics Canada, 2001 lines388-405
What does the information mean? What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 71
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-10 Population By Marital Status
Framework Section Population
Indicator Population By Marital Status
Relevance Represents the composition of the community by marital
status.
Information Source Statistics Canada
Calculation Formula
%100
_
____ =x
populationTotal
statusmaritalselectofPopulation
Calculation
Table Pop-10: Percentage of Single Parent Families With Children for Manitoba, 2001
Community Manitoba*
# % # %
Total population 15 years and
over by legal marital status 885,865 100
Never married (single) 218,540 27
Legally married (not separated) 458,435 52
Separated, but still legally married 24,915 4
Divorced 57,130 6
Widowed 63,845 7
* Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 72
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-11 Labour Force Replacement Ratio
Framework Section Population
Indicator Labour Force Replacement Ratio
Relevance Is useful in predicting the future available labour force. If
the number is greater than 1 there is a surplus of potential
labour.
Information Source
Statistics Canada
Calculation Formula
LFR
agedpeopleofNumber
agedchildrenofNumber =
6545____
150____
Calculation
Table Pop-11: Labour Force Replacement for Manitoba, 2001
Community Manitoba*
Number of children aged 0-15 233,715
Number of people aged 45-64 255,865
Labour force replacement ratio 0.91
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 73
© Rural Development Institute, Brandon University, 2004 May be reproduced
Pop-12 Population Dependency Ratio
Framework
Section Population
Indicator Population Dependency Ratio
Relevance Indicates the economic responsibility of the working age population for
those that are not working.
Information
Source Statistics Canada
Calculation
Formula
ratio
agedpopulation
agedpopulationagedpopulation =
+
+
6415___%
)65___(%)140___(%
Calculation
Table Pop-12: Population Dependency for Manitoba, 2001
Community Manitoba
# % # %
Total population 1,119,583 100
Number of children aged 0-14 233,715 21
Number of people aged 15-64 729,445 65
Number of people 65+ 156,420 14
Population dependency ratio 0.54
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 74
© Rural Development Institute, Brandon University, 2004 May be reproduced
Health Indicators Worksheets
H-1 Self-Perceived Health
Framework Section Health
Relevance Perception of health may be an overall indicator of health
status.
Information Source
Statistics Canada
Canadian Community Health Survey (CCHS)
Local
Calculation Formula
%100
__
_Re =x
sizesampleTotal
answerspondents
Calculation
Table H-1: Self-Perceived Health, 2003
(In general, would you say your health is excellent, very good, good, fair or poor?)
Community Manitoba*
Self-Perceived Heath # % # %
Excellent 29,953 22
Very good 46,442 35
Good 36,037 28
Fair 13,715 10
Poor 4,574 4
Don’t know 38 0.05
Total sample size 130,880 100
*Source: Canadian Community Health Survey (Statistics Canada), 2003
What does the information mean?
What are the implications?
What should the follow up be?
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H-2 Community Health Promotion Events and Activities during a 1-Year Period
Framework Section Health
Indicator
Community Health Promotion Events and Activities
during a 1-Year Period
Relevance May indicate the extent of health education programs
available in the community.
Information Source
Local
Calculation Formula
%100
___#
___# =x
activitieseventsTotal
activiteseventsSpecific
Calculation
Table H-2: Community Health Promotion Events and Activities during a 1-Year Period
Event/Activity # of Events/Activities % Total
What does the information mean?
What are the implications?
What should the follow up be?
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H-3 Collaborative Partnerships with Other Communities for Health Promotion
Events
Framework Section Health
Indicator
Collaborative Partnerships with Other Communities for
Health Promotion Events
Relevance Shows the amount of community collaboration for health
promotion.
Information Source
Local
Calculation Formula
%100
___#
___# =x
pspartnershiofTotal
pspartnershiofSpecific
Calculation
Table H-3: Collaborative Partnerships with Other Communities for Health Promotion
Events
Partnerships # of Partnerships % Total
What does the information mean?
What are the implications?
What should the follow up be?
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H-4 Self - Perceived Health Care Needs
Framework Section Health
Indicator Self - Perceived Health Care Needs
Relevance This indicates residents’ perceptions of the health care
needs in their community.
Information Source
Statistics Canada
Canadian Community Health Survey (CCHS)
Local
Calculation Formula
%100
__
_Re =x
sizesampleTotal
answerspondents
Calculation
Table H-4: Presence of Self-Perceived Unmet Health Care Needs, 2003
(During the past 12 months, was there ever a time when you felt that you needed health care
but you didn’t receive it?)
Community Manitoba* Presence of
Unmet Health
Care Needs # % # %
Yes (1) 17,009 13
No (2) 113,742 86
Don’t know (7) 104 .07
Total sample size 130,880 100
*Source: Canadian Community Health Survey (Statistics Canada), 2003
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 78
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H-5 Reported Smoking
Framework Section Health
Indicator Reported Smoking
Relevance Smoking is linked to increased risk of poor general health,
mortality linked to cardiovascular disease, cancer, and
respiratory problems.
Information Source
Statistics Canada
Manitoba Centre for Health Policy
Canadian Community Health Survey (CCHS)
Local
Calculation Formula
%100
__
_Re =x
sizesampleTotal
answerspondents
Calculation
Table H-5: Reported Smoking Behaviour, 2003
(At the present time do you smoke cigarettes daily, occasionally or not at all?)
Community Manitoba* Smoking
Behaviour # % # %
Daily (1) 30,077 23
Occasionally (2) 5,541 4
Not at all (3) 95,123 73
Total sample size 130,880 100
*Source: Canadian Community Health Survey (Statistics Canada), 2003
What does the information mean?
What are the implications?
What should the follow up be?
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H-6 Alcohol Consumption
Framework Section Health
Indicator Alcohol Consumption
Relevance Consumption of alcohol may be linked to personal, family and health
problems.
Information Source
Statistics Canada
Canadian Community Health Survey (CCHS)
Local
Calculation Formula
%100
__
_Re =x
sizesampleTotal
answerspondents
Calculation
Table H-6: Alcohol Consumption, 2003
(Did you ever regularly drink more than 12 drinks a week?)
Community Manitoba* Alcohol
Consumption # % # %
Yes (1) 3,488 3
No (2) 14,719 11
Not applicable 111,999 86
Don’t know (7) 36 0.03
Total sample size 130,880 100
*Source: Canadian Community Health Survey (Statistics Canada), 2003
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 80
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H-7 Physical Activity
Framework Section Health
Indicator Physical Activity
Relevance Engagement of community residents in physical activity
can be seen as a measure of quality of life.
Information Source
Statistics Canada
Canadian Community Health Survey (CCHS)
Local
Calculation Formula
%100
__
_Re =x
sizesampleTotal
answerspondents
Calculation
Table H-7: Person’s participating In Daily Physical Activity for More Then 15 Minutes,
2003 (Are you physically active for more then 15 minutes each day?)
Community Manitoba Participation in
Physical Activity # % # %
Yes (1) 41,154 31
No(2) 81,265 62
Not stated (9) 8,461 7
Total sample size 130,880 100
*Source: Canadian Community Health Survey (Statistics Canada), 2003
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 81
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H-8 Reported Obesity
Framework Section Health
Indicator Reported Obesity
Relevance Obesity is an established risk factor for coronary heart
disease, diabetes, and certain types of cancer.
Information Source
Statistics Canada
Canadian Community Health Survey
Local
Calculation Formula
%100
___20__
___20__ =
>
>x
ageofyearspopulationTotal
ageofyearspopulationObese
Calculation
Rural Community Health and Well-Being: A Guide to Action 82
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Table H-8: Household Population Aged 20 to 64 Excluding Pregnant Women Who Are
Obese, Overweight, Acceptable, And Under Weight (counts and rates by international
standard for body mass index)
Community Canada*
Reported Weight Categories # % # %
Total household population 18,381,000 100
Obese** 2,787,000 15
Overweight 6,075,000 33
Acceptable weight 9,026,000 49
Underweight 493,000 3
Men
Obese 1,508,000 8
20-34 393,000 26
35-44 424,000 28
45-54 432,000 29
55-64 259,000 17
Overweight 3,742,000 20
Acceptable weight 4,031,000 22
Underweight 107,000 0.6
Women
Obese 1,280,000 7
20-34 297,000 23
35-44 351,000 27
45-54 361,000 28
55-64 271,000 21
Overweight 2,333,000 13
Acceptable weight 4,995,000 27
Underweight 386,000 2
*Source: Statistics Canada,2000/2001
**Obesity is defined as having a Body Mass Index (BMI) over 30
What does the information mean?
What are the implications?
What should the follow up be?
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H-9 Preschool Child Screening
Framework
Section Health
Indicator Preschool Child Screening
Relevance Identifies developmental problems and need for resources.
Information
Source Local
Calculation
Formula
%100
____#
_______# =x
childrentestedofTotal
problemtdevelopmenspecificwithchildrenofTotal
Calculation
Table H-9: Number of Children Screened for Developmental Problems
Presence of Developmental
Problem
Type of Developmental Problem Number of Children
Screened # %
Vision
Hearing
Motor
What does the information mean?
What are the implications?
What should the follow up be?
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H-10 Immunization Programs
Framework
Section Health
Indicator Immunization Programs
Relevance Indicates the extent to which residents have been protected against diseases.
Information
Source
Statistics Canada
Manitoba Information Management System (MIMS) Database
Manitoba Centre for Health Policy
Local
Calculation
Formula
%100
_______15__
________ =
<x
periodtimesametheatageofpopulationTotal
regimenparticularawithimmunizedchildrenofnumberTotal
Calculation
Table H-10: One-Year Immunization Rates, Manitoba Average 1998-2000
Community Manitoba*
Number % Number %
Total number of children 31653 100
Children receiving full immunization by one
year of age 26742 84.5
*Source: Manitoba Centre for Health Policy, 2000
What does the information mean?
What are the implications?
What should the follow up be?
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H-11 Selected Diseases and Disorders
Framework Section Health
Indicator Selected Diseases And Disorders
Relevance Change in incidence rate of certain diseases and disorders
reflects trends in risk factors and exposure and help
identify areas of concern for action.
Information Source
Manitoba Health
Manitoba Centre for Health Policy
Local
Calculation Formula
Count, tabulate and describe
Table H-11: Selected Diseases and Disorders**
Local RHA* Manitoba*
Disease/Disorder 1996 2001 Change 1996 2001 Change
*Source: Manitoba Centre for Health Policy
**Examples of diseases of the circulatory system, mental disorders, and cancer. The communities will choose
which examples are used in the table.
What does the information mean?
What are the implications?
What should the follow up be?
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H-12 Communicable Diseases
Framework
Section Health
Indicator Communicable Diseases
Relevance Change in incidence rates of communicable diseases may identify areas
of concern for action.
Information
Source
Manitoba Health
Manitoba Centre for Health Policy
Local
Calculation
Formula
%100
___
________ =x
casesofnumberTotal
bracketageparticularaincasesofnumberTotal
Calculation
Table H-12: Number Of Cases Of Influenza A By Age Group, Manitoba 2003/2004
Community Manitoba*
Age group # of cases % of total # of cases % of total
<1 yrs 18 10.9
1-4 yrs 15 9.1
5-9 yrs 9 5.5
10-14 yrs 8 4.8
15-19 yrs 4 2.4
20-24 yrs 10 6.1
25-29 yrs 7 4.2
30-39 yrs 7 4.2
40-49 yrs 6 3.6
50-59 yrs 4 2.4
60-69 yrs 4 2.4
70-79 yrs 16 9.7
>79 yrs 57 34.5
missing 0 0
*Source: Manitoba Health, 2003/2004
What does the information mean?
What are the implications?
What should the follow up be?
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H-13 Selected Cancers
Framework
Section Health
Indicator Selected Cancers
Relevance Change in the incidence rates of cancer may contribute to identification of
environmental and other factors linked with certain types of cancer.
Information
Source
Statistics Canada
Manitoba Centre for Health Policy
Cancer Care Manitoba
Local
Calculation
Formula
ratex
yeartheofendtheatpopulationTotal
yeargivenaforcancerselectofcasesnewofNumber =1000/1
_______
__________
Calculation
Table H-13: Canadian Cancer Incidence, Age-Standardized Rate per 100,000
Population
Community Manitoba* Types of cancer
Male Female Male Female
Malignant neoplasms 483.4 359.4
Lung cancer 78.2 47.1
Colorectal cancer 66.5 44.0
Female breast cancer 104.2
Prostate cancer 122.3
*Source: Statistics Canada
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 88
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H-14 Causes of Death
Framework Section Health
Indicator Causes of Death
Relevance May be important for determining future health prevention
and promotion activities.
Information Source
Manitoba Centre for Health Policy
Cancer Care Manitoba
Local
Calculation Formula
%100
__
_____ =x
deathsnumberTotal
deathofcausesspecificofNumber
Calculation
Table H-14: Causes of Death
2004 2003
Cause of death Number % Number %
Circulatory
Cancer
Respiratory
Injuries
Drowning
Falls
Poisoning
Vehicle
Violence by others
Violence to self
Other
What does the information mean?
What are the implications?
What should the follow up be?
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H-15 Health Services Availability
Framework Section Health
Indicator Health Services Availability
Relevance Measures health services available to the community.
Information Source
Local
Calculation Formula Count, tabulate and describe
Table H-15: Health service availability
Services Available in
Community ()
Available within
1 hour ()
Travel time
Dentist
Ophthalmologist
Optometrist
Chiropractor
Family Physician
Audiologist
Physiotherapist
Naturopathic Physician
Massage Therapist
Acupuncture Specialist
Psychologist
Midwife
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 90
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H-16 Hospital Services Utilization
Framework Section Health
Indicator Hospital Services Utilization
Relevance Indicates where people are going for hospital services and
who is using the hospital services.
Information Source
Manitoba Health
Local
Calculation Formula
Count, tabulate and describe
Table 16a: Use of Local Hospital by Community of Residence
Community Hospital Cases (i.e. #’s) Hospital Days
What does the information mean?
What are the implications?
What should the follow up be?
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Table 16b: Hospital Utilization by Residents of the Community
Community Manitoba
Hospital Cases Days Hospital Cases Days
What does the information mean?
What are the implications?
What should the follow up be?
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Table 16c: Deliveries at Local Hospital by Mother’s Home Community
Community 2001 2002 2003 2004
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 93
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Calculation Formula
%100
___
_//___ =x
babiesofnumberTotal
babiesstillbornliveweightspecificofNumber
Calculation
Table 16d: Births at local hospital by weight
Hospital Manitoba hospitals Weight in grams
Number % Number %
0000-0499 Live 32 0.19
Stillborn 46 0.27
0500-0999 Live 61 0.36
Stillborn 30 0.18
1000-9998 Live 16.810 98.55
Stillborn 67 0.39
Uknown Live 9 0.05
Stillborn 2 0.01
Total Live 16.912 99.15
Stillborn 145 0.85
Total births 17,057 100.00
*Source: Mantiba Health, 1994/1995
What does the information mean?
What are the implications?
What should the follow up be?
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Table 16e: Local Hospital Admission by Accident Classification*
Community Manitoba
Description Number of
cases Number of
days Description Number of
cases Number of
days
Source: Manitoba Health, 1995
*Examples of accidents include Motor vehicle accidents, railway accidents and accidental falls. The
communities will choose which examples are used in the table.
What does the information mean?
What are the implications?
What should the follow up be?
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Table 16f: Use of Hospitals by Local Residents by Surgery Classification
Type of Surgery Wpg.
In Pt. Wpg.
Days Comm.
In. Pt. Comm.
Days Region
In. Pt. Region
Days Other R.
In. Pt. Other R.
Days Total
In. Pt. Total
Days
Nervous System Admiss 8 370
Day vt 4
Endocrine Admiss 2 5
System Day vt
Eye Admiss 6 17
Day vt 24
Ear Admiss 3 9
Day vt 4
Nose, Mouth, Admiss 13 177
Pharynx Day vt 6
Respiratory Admiss 5 47
Day vt 4
Cardio-vascular Admiss 19 174
System Day vt 11
Hemic & Admiss 5 130
Lymphatic Day vt 1
Digestive Admiss 60 574
System Day vt 56
Urinary Admiss 12 159
Day vt 16
Male Genital Admiss 3 13
Organs Day vt 7
Female Genital Admiss 9 34
Organs Day vt 53
Obstetrical Admiss 11 40
Day vt
Musculoskeletal Admiss 41 386
Day vt 27
Integumentary Admiss 14 169
Day vt 16
Diagnostic/ Admiss 31 204
Therapeutic Day vt 39
Total Admiss 242 2508
Day vt 268
Source: Manitoba Health, 1995
What does the information mean?
What are the implications?
What should the follow up be?
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Table 16g: Use of Hospitals by Residents of Local Community Members
Diagnostic
Classification Wpg.
In Pt. Wpg.
Days Comm.
In. Pt. Comm.
Days
Region
In. Pt. RegionD
ays Other R
In. Pt. Other R
Days Total
In. Pt. Total
Days
Infectious/ Admiss 5 57
Parasitic Day vt
Neoplasms Admiss 27 446
Day vt 25
Endocrine/ Admiss 5 17
Nutri/Metab Day vt 1
Blood/ Admiss
Blood Organs Day vt
Mental Admiss 6 533
Disorders Day vt
Nervous Admiss 8 148
System/Senses Day vt 38
Circulatory Admiss 30 274
Day vt 16
Respiratory Admiss 15 123
Day vt 4
Digestive Admiss 44 145
Day vt 37
Genitourinary Admiss 16 83
System Day vt 36
Obstetrical Admiss 25 60
Conditions Day vt 36
Skin & Sub. Admiss 5 114
Tissue Day vt 2
Musculo- Admiss 31 173
skeletal Day vt 30
Congenital Admiss 15 152
Anomalies Day vt 6
Perinatal Admiss 3 27
Conditions Day vt
Ill-defined Admiss 6 25
Conditions Day vt 10
Injury and Admiss 32 619
Poisoning Day vt 2
Factors-Hlth Stat/ Admiss 34 409
Cont with System Day vt 26
Total Admiss 307 3405
Day vt 269
Source: Manitoba Health
What does the information mean?
What are the implications?
What should the follow up be?
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H-17 Hospital Occupancy Rate
Framework Section Health
Indicator Hospital Occupancy Rate
Relevance Shows the hospital usage.
Information Source
Local
Table H-17: Hospital Occupancy Rate
Occupancy Rate
2003
2002
2001
2000
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 98
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He -18 Home Care Utilization
Framework Section Health
Indicator Home Care Utilization
Relevance The availability and utilization of home health supports.
Information Source
Local
Calculation Formula
Count, tabulate and describe
Table H-18: Home Care Utilization
Type of Home Health Supports Availability Utilization
Nurses aide
Home care attendant
Licensed practical nurse
Registered nurse
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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H-19 Personal Care Homes Utilization
Framework Section Health
Indicator Personal Care Homes Utilization
Relevance Indicates the availability and utilization of services for
residents who need the level of care that personal care
homes provide.
Available
Information Source
Local
Calculation Formula
Count, tabulate and describe
Table H-19: Personal Care Home Utilization
2003 2002 2001 Personal
care
home # of
beds Occupancy
rate Average
waiting
time for
placement
# of
beds Occupancy
rate Average
waiting
time for
placement
# of
beds Occupancy
rate Average
waiting
time for
placement
What does the information mean?
What are the implications?
What should the follow up be?
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Safety & Security Indicators Worksheets
Saf-1 Emergency Programs
Framework Section Safety & Security
Indicator Emergency Programs
Relevance Shows the degree to which a community is prepared for
disasters that may occur. Regular training of emergency
personnel, testing and adjusting of the plan indicates that
municipal, town and regional health authority leaders are
practicing a proactive approach to disaster preparedness.
Information Source
Local
Calculation Formula
Count, tabulate, describe
Is there a town-municipal disaster plan? If so, is the plan
“tested” on a regular basis? What is the frequency of the
testing? Are emergency services personnel trained to
respond and act within the plan?
Table Saf-1: Emergency Programs -- Disaster Plan ()
Community Hospital Personal
Care Home School Fire Dept. Other
(specify)
Date tested
What does the information mean?
What are the implications?
What should the follow up be?
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Saf-2 Community Safety and Security Programs
Framework Section Safety & Security
Indicator Community Safety and Security Programs
Relevance Shows involvement of participants in community safety
and security programs such as Neighbourhood Watch,
Block Parent, Citizens on Patrol, Juvenile Justice.
Information Source
Local
Calculation Formula
Count, tabulate and describe
Table Saf-2: Community Safety and Security Programs
Program Presence () Number of Members
Block Parent
Citizens on Patrol
Juvenile Justice
Neighbourhood Watch
Other
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 102
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Saf-3 Ambulance Responses
Framework Section Safety & Security
Indicator Ambulance Responses
Relevance Measures the activity of the ambulance service that may
have an impact on emergency services planning.
Information Source
Local
Calculation Formula
%100
___
_____ =x
responsesofnumberTotal
categorybyresponsesofnumberTotal
Calculation
Table Saf-3: Percentage of Responses to Emergent, Urgent, Non-Urgent, and Planned
Transport Calls
Total Number of
Responses
Percentage of
Responses per Year
Type of Response Total Number of
Responses By
Category
2001 2002 2003 2003 2002 2003
Emergent
Urgent
Non-urgent
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 103
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Saf-4 Emergency Service Response Times
Framework Section Safety & Security
Indicator Emergency Service Response Times
Relevance May measure changes for each emergency service over
time.
Information Source
Local
Calculation Formula
Count, tabulate and describe
Table Saf-4: Average Response Time (from Receipt of Call to Arrival on the Scene)
For High Priority Call for Police, Fire, and Ambulance
Emergency Service Response Time
Police
Fire
Ambulance
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 104
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Saf-5 Reported Industrial Injuries
Framework
Section Safety & Security
Indicator Industrial injuries
Relevance Indicates the prevalence of industrial injuries and may identify issues related to
industrial safety practices.
Information
Source
Statistics Canada
Manitoba Workplace Safety and Health
Manitoba Health
Local
Calculation
Formula
%100
______
________ =x
periodtimesametheatpopulationTotal
periodtimeaforvictimsaccidentindustrialofNumber
Calculation
Table Saf-5: Reported Industrial Injuries
Community Manitoba
Number of accidents % of population Number of accidents % of population
2003
2002
2001
2000
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 105
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Saf-6 Reported Farm Injuries
Framework Section Safety & Security
Indicator Farm Injuries
Relevance Indicates the prevalence of farm injuries and may identify issues
related to farm safety practices.
Information Source
Local
Calculation Formula
%100
______
______ =x
periodtimesametheatpopulationTotal
periodtimeperaccidentsfarmofNumber
Calculation
Table Saf-6: Reported farm injuries
Community Manitoba
Number of accidents % of population Number of accidents % of population
2003
2002
2001
2000
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 106
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Saf-7 Crimes Against Persons
Framework Section Safety & Security
Indicator Crimes Against Persons
Relevance A measure of violent behavior in the community.
Information Source
Local
Calculation Formula As per RCMP data
Table Saf-7: Crimes Against Persons
Types of Crimes Number in 2004 Number in 2003 Number in 2002
Violations causing death
Attempt capital crime
Sexual assault
Assault
Violations depravation
of freedom
Robbery and other
violent violations
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 107
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Saf-8 Crimes Against Property
Framework
Section Safety & Security
Indicator Crimes against property
Relevance A measure of security in the community.
Information
Source
Local
Calculation
Formula
%100
________
______ =x
periodtimesametheatcrimesofnumberTotal
periodtimepercrimesparticularofNumber
Calculation
Table Saf-8: Crimes Against Property
Types of
crimes Number in 2004 % Number 2003 % Number 2002 %
Arson
Break and
enter
Theft over
$5000
Theft under
$5000
Have stolen
goods
Fraud
Mischief
What does the information mean?
What are the implications?
What should the follow up be?
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Saf-9 Reported Domestic Violence
Framework
Section
Safety & Security
Indicator
Reported Domestic violence
Relevance The incidence of reported domestic violence identifies issues related to
family health and well being.
Information
Source
Local
Calculation
Formula
%100
_____15______
________ =x
periodtimesametheatofagetheoverpopulationTotal
periodtimeperincidencesviolencedomesticadultofNumber
Calculation
Table Saf-9: Domestic Violence Occurrences
Number in 2004 % Number 2003 % Number 2002 %
Male
Female
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 109
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Saf-10 Juvenile Convictions
Framework
Section Safety & Security
Indicator Juvenile Convictions
Relevance May indicate youth issues in the community.
Information
Source
Local
Calculation
Formula
%100
____
________ =
x
sconvictiononeperiodtimeTotal
sconvictiononeperiodtimeTotalsconvictiontwoperiodtimeTotal
Calculation
Table Saf-10: Juvenile Convictions
Type Number in 2003 Number in 2004 % change
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 110
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Saf-11 Motor Vehicle Accidents
Framework Section Safety & Security
Indicator Motor Vehicle Accidents
Relevance Motor vehicle accidents is an indicator of the level of
mortality and morbidity related to traffic accidents.
Information Source
Manitoba Public Insurance
RCMP
Local
Calculation Formula
Count, tabulate and describe
Table Saf-11: People Killed In Traffic-related Accidents
Community Canada*
2001 2,778
2000 2,926
1999 2,985
1998 2,949
Source: Statistics Canada
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 111
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Saf-12 Human Resources
Framework Section Safety & Security
Indicator Human Resources
Relevance Indicates the human resources and community
involvement with emergency services.
Information Source
Local
Calculation Formula
Count, tabulate and describe
Table Saf-12: Number Of Emergency Personnel
2001 2002 2003 Type of
Service # Volunteer # Professional # Volunteer # Professional # Volunteer # Professional
Fire
Ambulance
Police
What does the information mean?
What are the implications?
What does the information mean?
Rural Community Health and Well-Being: A Guide to Action 112
© Rural Development Institute, Brandon University, 2004 May be reproduced
Saf-13 Financial Resources
Framework Section Safety & Security
Indicator Financial Resources
Relevance Indicates the financial resources available for emergency
services.
Information Source
Local
Calculation Formula
Count, tabulate and describe
Table Saf-13: Financial Contributions for Emergency Services
$$ for Fire $$ for Police $$ for Ambulance
Financial Contributor 2003 2002 2001 2003 2002 2001 2003 2002 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 113
© Rural Development Institute, Brandon University, 2004 May be reproduced
Economics Indicators Worksheets
Ec-1 Low-Income Cut Off (Poverty Line)
Framework Section Economics
Indicator Low-Income Cut Off (Poverty Line)
Relevance Measures the population living below the poverty line or
low income cut off point.
Information Source
Statistics Canada
Manitoba Child and Family Services
Local
Calculation Formula
%100
_
____ =
x
populationTotal
offcutincomelowbelowPopulation
Calculation
Table Ec-1: People living below the low-income cut-off point for Manitoba
Community Manitoba*
# % # %
Total Population 1,035,790 100
Number of people
in the low income
cut-off bracket
180,975 18
* Source: Statistics Canada, 1996
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 114
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Ec-2 Sources of Income
Framework Section Economics
Indicator Sources of Income
Relevance Indicates the extent of diversity of income sources.
Information Source
Statistics Canada
Calculation Formula
%100
_
___ =x
incomeTotal
incometransfergovernmentTotal
Calculation
Table Ec-2: Government Transfer Income
Income Community Manitoba*
Government transfer income as a
percentage of the community’s
total income(i.e. welfare, old age
pension, disability)
13.4
Employment Income as a
percentage of the community’s
total income
75.3
Other 11.3
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 115
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Ec-3 Community Affordability
Framework Section Economics
Indicator Community Affordability
Relevance Measures the cost of a “basket of goods” (food, recreation,
clothing, day care, and fuel) locally compared to the
province and their region, and can show, over time,
whether goods are costing more or less.
Information Source
Manitoba Agriculture, Food and Rural Initiatives
Local
Calculation Formula Count, tabulate and describe
Table Ec-3: Community Affordability of a Basket of Goods and Services**
Community Southwest Manitoba
Goods and Services * Cost in
1999 Cost in
2001 Cost in
2003 Cost in
1999 Cost in
2001 Cost in
2003
Food $7110 $7000 $7680
Recreation $4683 $5258 $5602
Clothing $4105 $4046 $4118
Day Care: infant $4550 $4684 $4684
Day Care: preschool $4375 $4500 $4500
Day Care: school age $3013 $3105 $3105
Vehicle (gas, oil, maint.,
tires) $0.096/km $0.11/km $0.12/km
**Source: Manitoba Agriculture & Food publication Family Finance: Family Living Costs, 1999, 2001 & 2003
* Based on Southwest Manitoba rural data for 2 adults and 2 children
What does the information mean?
What are the implications?
What does the information mean?
Rural Community Health and Well-Being: A Guide to Action 116
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Ec-4 Unemployment
Framework Section Economics
Indicator Unemployment
Relevance Measures the proportion of people who do not have
employment and who are likely to have unfavorable living
conditions, decreased household income and fewer social
opportunities.
Information Source
Statistics Canada
Calculation Formula
%100
_____
___ =x
personsageworkingofnumberTotal
personsunemployedofNumber
Calculation
Table Ec-4: Unemployment, 1996 – 2001
Unemployment
2001 1996 Net Change
Community
Manitoba* 6.1% 7.9% -1.8
*Source: Statistics Canada, 1996 & 2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 117
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Ec-5 Employers in the Community
Framework Section Economics
Indicator Employers in The Community
Relevance Shows the distribution of the labour force and diversity of
business/industry in the community.
Information Source Statistics Canada
Calculation Formula Count, tabulate and describe
Ec-6 Employees Commuting Into the Community to Work
Framework Section
Economics
Indicator
Employees Commuting Into the Community to Work
Relevance Shows the migration of people into the community for
employment and may show a lack of skilled labour within
the community.
Information Source Local
Calculation Formula Count, tabulate and describe
Rural Community Health and Well-Being: A Guide to Action 118
© Rural Development Institute, Brandon University, 2004 May be reproduced
Table Ec-5 & 6: Employers
Sector Employer # Employees Employees
Commuting into
the Community
# of Unfilled
Jobs
Management
occupations
Business, finance, &
administration
occupations
Natural and applied
sciences and related
occupations
Health occupations
Occupations in social
science, education,
government service
and religion
Occupations in art,
culture, recreation and
sport
Sales and service
occupation
Trades transport and
equipment operators
and related
occupations
Occupations unique to
primary industry
Occupations unique to
processing,
manufacturing and
utilities
What does the information mean?
What are the implications?
What does the information mean?
Rural Community Health and Well-Being: A Guide to Action 119
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Ec-7 Employees Commuting Out of the Community to Work
Framework Section Economics
Indicator Employees Commuting Out of the Community to Work
Relevance Shows the migration of community residents to other
communities for employment.
Information Source
Local
Calculation Formula
Count, tabulate and describe
Destination Community Number of People Traveling
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 120
© Rural Development Institute, Brandon University, 2004 May be reproduced
Ec-8 Off-Farm Employment
Framework
Section Economics
Indicator Off-Farm Employment
Relevance Shows the number of farm residents over the age 15 who work off the farm.
Information
Source
Statistics Canada
Calculation
Formula
%100
____
________ =
x
earningsoneperiodtimeTotal
earningsoneperiodtimeTotalearningstwoperiodtimeTotal
Calculation
Table Ec-8: Off-Farm employment income
Community Canada*
1998 1999 1998 1999
$ % change $ % change
Off-farm employment
income 29,309 30,556 4.3
Wages and salaries 26,748 27,936 4.4
Net non-farm self-
employment 2,562 2,619 2.2
Investment income 4,486 4,833 7.7
Pension income 5,278 5,541 5.0
Other off-farm income 4,603 4,490 -2.5
Total off-farm
income
43,677 45,419 4.0
Net farm operating
income 17,432 16,803 -3.6
Total farm
families’ income
61,108 62,222 1.8
*Source: Statistics Canada
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 121
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Ec-9 Business Start-Ups Within the Past Year
Framework
Section Economics
Indicator Business Start-Ups Within the Past Year
Relevance Measures of the growth in the community
Information
Source Local
Calculation
Formula
1000__1000/1
sin___
_____sin__ perstartupsx
essesbuofnumberTotal
yeargivenainstartsessbuofNumber =
Calculation
Table Ec-9: New business starts-ups per 1000
Number of start-ups per
year Total population New business start-ups per
1000
2004
2003
2002
2001
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 122
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Ec-10 Succession Plans
Framework Section Economic
Indicator Succession Plans
Relevance Businesses and farms with succession plans show the
extent of planned transition for continuance of businesses
and farms.
Information Source Local
Calculation Formula
Count, tabulate, describe
Table Ec-10: Number of succession plans
Year Number of business succession plans
2003
2002
2001
2000
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 123
© Rural Development Institute, Brandon University, 2004 May be reproduced
Education Indicators Worksheets
Ed-1 Preschool Programs
Framework Section Education
Indicator Preschool programs
Relevance The presence of preschool programs in a community has
implications for healthy child development.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ed-1: Preschool Programs
Enrollment
Programs 2004 2003 2002
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 124
© Rural Development Institute, Brandon University, 2004 May be reproduced
Ed-2 School Enrollment
Framework Section Education
Indicator School Enrollment
Relevance May identify resources available for education.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ed-2: School Enrollment
Name of School Type of School Grade Level 2003/2004 2002/2003
What does the information mean?
What are the implications?
What does the information mean?
Rural Community Health and Well-Being: A Guide to Action 125
© Rural Development Institute, Brandon University, 2004 May be reproduced
Ed-3 Student-Teacher Ratio
Framework Section Education
Indicator Student-Teacher Ratio
Relevance May identify resources available for education.
Information Source
Manitoba Community Profiles
Manitoba Education and Training
Calculation Formula
Count, tabulate and describe
Table Ed-3: Student-Teacher Ratio
Name of School Type of School Enrollment Student Teacher
Ratio
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 126
© Rural Development Institute, Brandon University, 2004 May be reproduced
Ed-4 Multi-Grade Classes
Framework Section Education
Indicator Multi-Grade Classes
Relevance The numbers of multi-grade classes may indicate
availability and allocation of resources.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ed-4: Multi-Grade Classes
Name of School # of Multi-grade Classes
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 127
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Ed-5 Multi-Grade Courses
Framework Section Education
Indicator Multi-Grade/Courses
Relevance The numbers of multi-grade courses may indicate the
availability and allocation of resources.
Information Source Local
Calculation Formula
Count, tabulate, and describe
Table Ed-5: Multi-Grade Classrooms/Courses
Name of School # of Multi-grade courses
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 128
© Rural Development Institute, Brandon University, 2004 May be reproduced
Ed-6 Students Traveling To School By School Bus
Framework Section Education
Indicator School Bus Transportation
Relevance The numbers of students traveling to school may indicate
the availability and allocation of resources.
Information Source Local
Calculation Formula
%100
___
____ =x
studentsofnumberTotal
busesridingstudentsofNumber
Calculation
Table Ed-6: School Bus Transportation
Name of School Students
Number traveling on bus Total number %
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 129
© Rural Development Institute, Brandon University, 2004 May be reproduced
Ed-7 Time Spent by Students Traveling to School by School Bus
Framework Section Education
Indicator Time Spent by Students Traveling to School by School
Bus
Relevance The time spent traveling to school may indicate the
availability and allocation of resources.
Information Source Local
Calculation Formula
%100
_____
min____ =x
busesridingstudentsofnumberTotal
utesxridingstudentsNumber
Calculation
Table Ed-7: Time Spent by Students Traveling to School by School Bus
Traveling <30 minutes Traveling >30 minutes
Name of School Number % Number %
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 130
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Ed-8 Distance Delivered Courses
Framework Section Education
Indicator Distance Delivered Courses
Relevance Shows the diversity of education available for high school
students. Proportion of courses delivered by distance
methods may be an indicator of flexibility and variety of
learning options, as well as availability and allocation of
resources.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ed-8: Distance Delivered Courses
Name of School Name of
Course # of Students IITV Internet Paper Based
Correspondence
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 131
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Ed-9 Academic Upgrading, Continuing Education Courses
Framework Section Education
Indicator Academic Upgrading, Continuing Education Courses
Relevance May be an indicator of flexibility and variety of learning
options, as well as availability and allocation of resources.
Information Source Local (Applicable universities, community colleges)
Calculation Formula
Count, tabulate and describe
Table Ed-9: Academic Upgrading, Continuing Education Courses
Delivery Method Total # of
courses In-class Via the Internet/
Correspondence Other
Grade 12 or equivalent
University
Community College
Technical
Computer
General interest, (i.e,
painting, crafts, etc.)
Other
Total
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 132
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Environment Indicators Worksheets
En-1 Community Water Usage
Framework Section Environment
Indicator Community Water Usage
Relevance Usage of water has an impact on water sources and
planning for the future.
Information Source Local
Calculation Formula
%100
_sin__
______ =x
watergunumberTotal
usageoftypespecificonnumberTotal
Calculation
Table En-1: Community Water Usage
Community water system Private system
Type of usage
Number % Number %
Households
Businesses
Institutions (schools, hospitals)
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 133
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En-2 Tested Wells
Framework Section Environment
Indicator Tested Wells
Relevance May identify the need for awareness of testing well water.
Test results may indicate a need for action.
Information Source Local
Calculation Formula
%100
___
____ =x
wellsofnumberTotal
testedbeingwellsofNumber
Calculation
Table En-2: Tested wells
Tested wells Year
Number %
2004
2003
2002
2001
2000
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 134
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En-3 Community Sewage Treatment
Framework Section Environment
Indicator Community Sewage Treatment
Relevance Indicates households covered by the community sewage
treatment system and those who are on septic tanks.
Information Source Local
Calculation Formula
%100
_____
______ =x
typesdispoalsewageofnumberTotal
disposalsewageoftypesspecificofNumber
Calculation
Table En-3: Community Sewage Treatment
Community Sewage System Septic Tank or Field Year
# % # %
2004
2003
2002
2001
2000
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 135
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En-4 Recycled Material
Framework Section Environment
Indicator Recycled Material
Relevance May show a community’s commitment to waste
reduction.
Information Source
Manitoba Product Stewardship Corporation
Local
Calculation Formula
personpersKg
populationTotal
yearperrecycledramsKi __'
_
___log =
Calculation
Table En-4: Recycling (in Kilograms) per Person in Manitoba, 2003
Area Kilograms of Recycling per
Person Grade
Community
Winnipeg 52.1 A
Brandon 39.0 B
South West Manitoba 38.5 B
Source: Manitoba Product Stewardship Corporation, 2003
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 136
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En-5 Hazardous Waste Disposal
Framework Section Environment
Indicator Hazardous waste disposal
Relevance May show a community’s commitment to waste disposal.
Information Source
Manitoba Conservation
Local
Calculation Formula
Count, tabulate and describe
Table En-5: Hazardous Waste Disposal
Types of hazardous waste Presence of disposal program(s)
and/or site(s)
Explosives (i.e. dynamite)
Compressed gases (i.e. propane)
Flammable liquid (i.e. gasoline)
Flammable solid (i.e. calcium
carbide)
Oxidizers (i.e. nitrate fertilizers)
Poisonous (i.e. hospital waste)
Radioactive (i.e. spent reactor
fuel)
Corrosive (i.e. sulphuric acid)
Miscellaneous (i.e. PCB’s)
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 137
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En-6 Outdoor Air Quality Infractions
Framework Section Environment
Indicator Outdoor air quality infractions
Relevance Shows the extent to which the outdoor air quality is
monitored and may identify issues.
Information Source Local
Calculation Formula
%100
inf___
inf___ =x
ractionsofnumberTotal
ractionsspecificofNumber
Calculation
Table En-6: Outdoor Air Quality Infractions
2003 2002 2001 2000
Types
Number % Number & Number % Number %
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 138
© Rural Development Institute, Brandon University, 2004 May be reproduced
En-7 Indoor Air Quality Infractions (Such As No-Smoking)
Framework Section Environment
Indicator Indoor Air Quality Infractions (Such As No-Smoking)
Relevance Shows the extent to which the indoor air quality is
monitored and may identify issues.
Information Source
Manitoba Hydro
Local
Calculation Formula
%100
inf___
inf___ =x
ractionsofnumberTotal
ractionsspecificofNumber
Calculation
Table En-7: Indoor Air Quality Infractions
2003 2002 2001 2000
Types
Number % Number & Number % Number %
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 139
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En-8 Intensive Livestock Operations (ILO)
Framework Section Environment
Indicator Intensive Livestock Operations (ILO)
Relevance Indicates the extent to which intensive livestock
operations are in the area.
Information Source
Manitoba Agriculture, Food and Rural Initiatives
Local
Calculation Formula Count, tabulate and describe
Table En-8: Intensive Livestock Operations (ILO)
Number of Operations
Type of ILO 2004 2003 2002 2001 2000
Cattle
Swine
Poultry
Other
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 140
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En-9 Certified Organic Farms
Framework Section Environment
Indicator Certified organic farms
Relevance Measures the use of chemical–free farming practices.
Information Source
Manitoba Agriculture, Food and Rural Initiatives
Local
Calculation Formula Count, tabulate and describe
Table En-9: Certified Organic Farms
Number of Farms
Type of Certified Organic Farm 2004 2003
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 141
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En-10 Farm Inputs
Framework Section Environment
Indicator Farm Inputs
Relevance Shows the extent to which farm in puts are used.
Information Source Local
Calculation Formula Count, tabulate and describe
Table En-10: Farm Inputs
Inputs # of Hectares 2004 # of Farms
Herbicide
Insecticide
Fungicide
Commercial fertilizer
Manure
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 142
© Rural Development Institute, Brandon University, 2004 May be reproduced
En-11 Stubble Burned Practice
Framework Section Environment
Indicator Stubble Burned Practice
Relevance Represents a practice that has the potential for respiratory
problems for nearby residents.
Information Source
Manitoba Agriculture, Food and Rural Initiatives (Local
Agricultural Representative)
Local
Calculation Formula
Count, tabulate and describe
Table En-11: Stubble Burned Practice
2004 2003 2002
# of
Hectares
Burned
# of Farms # of
Hectares
Burned
# of Farms # of
Hectares
Burned
# of Farms
Community
Region
Province
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 143
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En-12 Unexpected Wildlife Deaths
Framework Section Environment
Indicator Unexpected Wildlife Deaths
Relevance Some wildlife deaths are attributable to causes that
potentially have an impact on the health of humans (e.g.
West Nile Virus).
Information Source
Local
Calculation Formula
Count, tabulate and describe
Table En-12: Unexpected Wildlife Deaths
Species Type Number of deaths
Region Manitoba
Birds
Fish
Mammals
Reptiles
Amphibians
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 144
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En-13 Designation Of Local Natural Areas
Framework Section Environment
Indicator Designation Of Local Natural Areas
Relevance May show measures towards protecting the natural
environment.
Information Source Ducks Unlimited
Local
Calculation Formula
%100
___
____ =x
hectaresofnumberTotal
designatedhectaresofnumbersTotal
Calculation
Table En-13: Designation of local natural areas
Total Hectares Designated % of Total Land
Region Province Region Province
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 145
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En-14 Community Appearance
Framework Section Environment
Indicator Community Appearance
Relevance Attractiveness of the community may indicate the
community’s commitment to the health and quality of life
of its residents.
Information Source Local
Calculation Formula
Describe
Table En-14: Windshield Survey
Drive around the community observing the environment, the people, and interaction of people
with the environment. Note the characteristics of the community, layout, businesses, residential
area and the characteristics of the people on the streets
Details
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 146
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En-15 Community Green Spaces and Beautification Programs
Framework Section Environment
Indicator Community green spaces and beautification programs
Relevance Green spaces and beautification plans within a community may
indicate community commitment to the health and quality of life of
its residents.
Information Source Local
Calculation
Formula
%100
___
_______ =x
hectaresofnemberTotal
typespacegreeneachandhectaresofNumber
Calculation
Table En-15: Community Green Spaces and Beautification Programs
Types of Green spaces # of Hectares % of Total Land
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 147
© Rural Development Institute, Brandon University, 2004 May be reproduced
Community Infrastructure Indicators Worksheets
Ci-1 Public Meeting Spaces
Framework Section Community Infrastructure
Indicator Public Meeting Spaces
Relevance Accessible and available public meeting places facilitates
community communication and social/recreational
opportunities.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ci-1: Public Meeting Spaces
Space/Facility Capacity (# of people it holds) Details
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 148
© Rural Development Institute, Brandon University, 2004 May be reproduced
Ci-2 Land Use
Framework Section Community Infrastructure
Indicator Land use
Relevance Shows current land use and development.
Information Source Local
Calculation Formula
%100
___
_______ =x
hectaresofnemberTotal
typeuselandeachandhectaresofNumber
Calculation
Table Ci-2: Land Use
Land Type Number of Hectares % of Total
Commercial
High-density residential
Low-density residential
Industrial
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 149
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Ci-3 Industrial Infrastructure
Framework Section Community Infrastructure
Indicator Industrial Infrastructure
Relevance Industrial infrastructure may be a factor in attracting new
or expanding industries.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ci-3: Industrial Infrastructure
Type of Infrastructure Location Details
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 150
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Ci-4 Public Utilities
Framework Section Community Infrastructure
Indicator Public Utilities
Relevance Types and quality of current public utilities structures may
limit or enhance the opportunity for future development or
a need for infrastructure upgrades.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ci-4: Public Utilities
Type of Utility Details
Electricity
Natural Gas
Potable Water
Sewer
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 151
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Ci-5 Availability of Scheduled Transportation
Framework Section Community Infrastructure
Indicator Availability Of Scheduled Transportation
Relevance Accessibility to public transportation may have an impact
on residents’ ability's to access employment, education,
health services and social/recreational opportunities.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ci-5: Availability of Scheduled Transportation
Type Frequency in community
(schedule) Wheel chair accessible ()
Bus
Taxi
Train
Plane
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 152
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Ci-6 Availability of Private Transportation
Framework Section Community Infrastructure
Indicator Availability Of Private Transportation
Relevance Indicates accessibility within and outside the community.
Information Source
Manitoba Public Insurance
Calculation Formula
Count, tabulate and describe
Table Ci-6: Availability of Private Transportation
Community Manitoba*
Type Number Registered Type Number Registered
Passenger vehicles Passenger vehicles 466,425
Light trucks Light trucks 155,559
Buses (non-
commercial) Buses (non-
commercial) 580
Motorhomes Motorhomes 6,780
Motorcycle/moped Motorcycle/moped 8,849
Commercial trucks Commercial trucks 33,261
Commercial
passenger vehicles Commercial
passenger vehicles 1,861
Total registered
vehicles 673,315
*Source: Manitoba Public Insurance
What does the information mean?
What are the implications?
What should the follow up be?
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Ci-7 Availability of Sidewalks, Walking/Bicycle Paths
Framework Section Community Infrastructure
Indicator Availability of Sidewalks, Walking/Bicycle Paths
Relevance May indicate the community’s commitment to support
healthy living of its residents.
Information Source Local
Calculation Formula Count, tabulate and describe
Table Ci-7: Availability of Sidewalks, Walking/Bicycle Paths
Number of Kilometers Wheelchair accessible ()
Sidewalks
Walking/bicycle path
What does the information mean?
What are the implications?
What should the follow up be?
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Ci-8 Designated Parking Spaces
Framework Section Community Infrastructure
Indicator Designated Parking Spaces
Relevance Indicates appropriate infrastructure and services for
community residents.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ci-8: Designated parking spaces
Designation Number of Space
Handicap
Expectant/new mother
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Ci-9 Communication Media
Framework Section Community Infrastructure
Indicator Communication Media
Relevance Demonstrates connectivity within and beyond the
community.
Information Source Local
Calculation Formula Count, tabulate and describe
Table Ci-9: Availability of Local, Regional, National, and International Channels of
Communication
Media List Names
Local () Regional () Nat/Int. ()
Daily Newspapers
Weekly Newspapers
Radio
Television (non-cable)
Television (cable)
Television (satellite)
Bulletin Boards
Internet
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Ci-10 Public Internet Access Site(s)
Framework Section Community Infrastructure
Indicator Public Internet Access Site(S)
Relevance Publicly accessible internet site(s) provide access for those
people without computers, and enable them more options.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Ci-10: Public Internet Access Site(s)
Location Details (hours of operation)
What does the information mean?
What are the implications?
What should the follow up be?
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Ci-11 Residential Dwellings
Framework Section Community Infrastructure
Indicator Residential Dwellings
Relevance The numbers and types of residential dwelling units may
have an impact on the quality of life for residents such as
the elderly and persons with disabilities.
Information Source
Statistics Canada
Canada Mortgage and Housing Corporation
Manitoba Housing Authority
Local
Calculation Formula
Count, tabulate and describe
Table Ci-11: Residential Dwellings
Type Number of units Average Market Value
2004 2003 2004 2003
What does the information mean?
What are the implications?
What should the follow up be?
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Ci-12 Home Ownership
Framework Section Community Infrastructure
Indicator Home Ownership
Relevance Indicates investment in the community and the ability to
own housing.
Information Source
Statistics Canada
Canada Mortgage and Housing Corporation
Manitoba Housing Authority
Local
Calculation Formula
%100
___
___ =x
householdsofnumberTotal
householdsoftypeTotal
Calculation
Table Ci-12: Home Ownership for Manitoba, 2001
Community Manitoba*
# % # %
Total Households 432,550 100
Rented Households 128,930 29.8
Owner-occupied
Households 293,295 67.8
*Source: Statistics Canada, 2001
What does the information mean?
What are the implications?
What should the follow up be?
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Ci-13 Subsidized Housing Units
Framework Section Community Infrastructure
Indicator Subsidized Housing Units
Relevance Availability of subsidized housing may have a socio-
economic impact on the community and its residents.
Information Source
Manitoba Housing Authority
Local
Calculation Formula
Count, tabulate and describe
Table Ci-13: Subsidized Housing Units
Type Number of Units Number of people on
waiting list Average # of days of
waiting time
Family units
Elderly units
Special purpose
Mortgage
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Recreation, Heritage & the Arts Indicators Worksheets
Rec-1 National, Provincial and Community Parks
Framework Section Recreation, Heritage & the Arts
Indicator National, Provincial and Community Parks
Relevance Provincial and national parks may provide access to
recreation activities such swimming, boating, hiking,
interpretive programs, camping and fishing.
Information Source
Parks Canada
Manitoba Conservation
Calculation Formula
Count, tabulate and describe
Table Rec-1: National, provincial and community parks
Park Type ()
Service Availability National Provincial Community
Year round services ()
Swimming
Boating
Hiking
Interpretive programs
Camping
Fishing
Cross country skiing
Alpine skiing
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Rec-2 Recreational Facilities
Framework Section Recreation Heritage & the Arts
Indicator Recreational Facilities
Relevance Opportunities for activities have an impact on the quality
of life and health of residents of the community.
Information Source
Local
Calculation Formula
Count, tabulate and describe
Table Rec-2: Number of Recreational Facilities Available Within the Community
Type of Facility Details
What does the information mean?
What are the implications?
What should the follow up be?
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Rec-3 Organized Recreational Events and Activities
Framework Section Recreation Heritage & the Arts
Indicator Organized Recreational Events and Activities
Relevance Opportunities for recreation and activities have an impact
on the quality of life and health of residents in the
community.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Rec-3: Number and Types of Organized Recreation Activities Available In the
Community
Recreational Activity Number Enrolled Details
What does the information mean?
What are the implications?
What should the follow up be?
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Rec-4 Recreational Partnerships
Framework Section Recreation Heritage & the Arts
Indicator Recreational Partnerships
Relevance Shows community collaboration in fielding teams or
holding recreational events.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Rec-4: Partnerships with Other Communities to Sponsor Recreation Activities
Activity Partner Community Details
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 164
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Rec-5 Museums
Framework Section Recreation Heritage & the Arts
Indicator Museums
Relevance Preservation of historical items provides the community
residents with the opportunity to learn about the
community’s past.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Rec-5: Museums
Museum Details (hours, seasons of
operation) Public
() Private
() Annual attendance #
What does the information mean?
What are the implications?
What should the follow up be?
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Rec-6 Heritage Designations
Framework Section Recreation, Heritage & the Arts
Indicator Heritage Designations
Relevance Preservation of historical items provides the community
residents with the opportunity to learn about the
community’s past.
Information Source
Manitoba Department of Culture, Heritage and Tourism
Local
Calculation Formula Count, tabulate and describe
Table Rec-6: Heritage Designations
Designation Details
Provincial
Municipal
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Rec-7 Cultural Events and Activities
Framework Section Recreation, Heritage & the Arts
Indicator Cultural Events and Activities
Relevance Indicates the degree of leisure opportunities within the
community and the diversity of interests to the residents.
Information Source
Travel Manitoba
Local
Calculation Formula
Count, tabulate and describe
Table Rec-7: Cultural Events and Activities
Activity Attendance # Details
What does the information mean?
What are the implications?
What should the follow up be?
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Rec-8 Cultural Events Partnerships
Framework Section Recreation, Heritage & the Arts
Indicator Cultural Events Partnerships
Relevance Shows community collaboration for cultural activities.
Information Source Local
Calculation Formula Count, tabulate and describe
Table Rec-8: Cultural Events Partnerships
Activity Partner Communities Details
What does the information mean?
What are the implications?
What should the follow up be?
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Rec-9 Public Library
Framework Section Recreation, Heritage & the Arts
Indicator Public Library
Relevance Access to public libraries provides low-cost reading,
research, and recreation opportunities.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Rec-10: Availability and Use of Community Public Library
Number Details
Number of materials held by library
Number of circulation transactions
Number of reference requests
Number of library memberships
Number of memberships held by
people outside of the community
Number of interlibrary loans
requested
Number of interlibrary loan requests
filled
Programs/activities
Does the library have internet
access?
Communities served
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Community Processes Indicators Worksheets
Cp-1 – Community Vision, Goals and Action Plans
Framework Section Community Processes
Indicator Community Vision, Goals and Action Plans
Relevance Shows the presence of planning processes.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Cp-1: Community Vision and Action Plans
Organization Vision Goals Objectives Timeline
What does the information mean?
What are the implications?
What should the follow up be?
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Cp-2 – Strategies for Leadership Development
Framework Section Community Processes
Indicator Strategies for Leadership Development
Relevance Shows the degree to which organizations have formalized
development/mentoring programs.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Cp-2: Strategies for Leadership Development
Organization Strategy Type (specify) # of Programs
What does the information mean?
What are the implications?
What should the follow up be?
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Cp-3 Elected Leadership Positions
Framework Section Community Processes
Indicator Elected Leadership Positions
Relevance Shows what elected leadership and the diversity that exists
in the community. Measuring voter turnout and number of
offices filled by acclamation may be indicators of active
involvement or apathy.
Information Source Local
Calculation Formula
(Voter Turnout)
%100
____
___ =x
voterseligibleofnumberTotal
votestalliedofNumber
Calculation
Table Cp-3: Elected Leadership Positions
Community Role
# Male # Female # Under 35 # Acclamations % Voter turnout
Municipal
School Board
Chamber
RHA
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Cp-4 Volunteer Organizations
Framework Section Community Processes
Indicator Volunteer Organizations
Relevance Shows the extent of active volunteerism in the
community.
Information Source Local
Calculation Formula Count, tabulate and describe
Table Cp-4: Volunteer Organizations
Organization Type (specify) # of Members
What does the information mean?
What are the implications?
What should the follow up be?
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Cp-5 Informal Volunteer Activities
Framework Section Community Processes
Indicator Informal Volunteer Activities
Relevance Shows the extent of active volunteerism in the
community.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Cp-5: Informal Volunteer Activities
Activity # of People
Being
Assisted
# of People
Volunteering Details
Snow cleaning
Grass cutting
Running errands
Visiting shut-ins and the
elderly
Driving to appointments
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Cp-6 Religious Establishments
Framework Section Community Processes
Indicator Religious Establishments
Relevance Shows the extent of organized religion in the community.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Cp-6: Religious Establishments
Establishment # of Members
What does the information mean?
What are the implications?
What should the follow up be?
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Cp-7 Registered Charities and Foundations
Framework Section Community Processes
Indicator Registered Charities and Foundations
Relevance Indicates the presence of charitable organizations, and
may indicate the degree of competition for resources.
Information Source
Canada Customs and Revenue Agency
Calculation Formula Count, tabulate and describe
Table Cp-7: Registered Charities and Foundations
Registered Charity or Foundation Annual Gross Charitable Donations
What does the information mean?
What are the implications?
What should the follow up be?
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Cp-8 By-Law Enforcement Processes
Framework Section Community Processes
Indicator By-Law Enforcement Processes
Relevance Indicates enforcement and compliance with by-laws.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Cp-8: By-Law Enforcement Processes
Violation Type
Number of Violations
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 177
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Social Supports Indicators Worksheets
Soc-1 Children in the Care of Child and Family Services.
Framework Section Social Supports
Indicator Children in the Care of Child and Family Services.
Relevance Indicates potential need for social support programs and
resources.
Information Source
Manitoba Child and Family Services
Calculation Formula
Count, tabulate and describe
Table Soc-1: Children in the Care of Child and Family Services
Age Type of Care # in Care
0-14
5-14
15-19
What does the information mean?
What are the implications?
What should the follow up be?
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Soc-2 Licensed Children’s Day Care
Framework Section Social Supports
Indicator Licensed Children’s Day Care
Relevance Accessibility to child care allows the parents to contribute
to the economy outside the home. Availability and
accessibility to children’s day care may influence a child’s
development.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Soc-2: Licensed Children’s Day Care
Facility Name # of spaces Family day care ()
What does the information mean?
What are the implications?
What should the follow up be?
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Soc-3 Crisis-Intervention Support Systems
Framework Section Social Supports
Indicator Crisis-Intervention Support Systems
Relevance Shows the prevalence of support available within the
community.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Soc-3: Crisis-Intervention Support Systems Availability
Types # of Clients Per Year
RHA Mobile Crisis Unit
RHA Crisis Stabilization Unit
Women’s Shelters
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Soc-4 Adult Day Program(s)
Framework Section Social Supports
Indicator Adult Day Program(S)
Relevance Shows the extent to which an adult support services are
available.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Soc-4: Adult Day Program Availability
Program # of Participants Per Year
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 181
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Soc-5 Self-Help Groups and Community-Based Social Support Programs
Framework Section Social Supports
Indicator
Self-Help Groups And Community-Based Social Support
Programs
Relevance Shows the prevalence of mutual support available within
the community and indicates community awareness and
support for other community members.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Soc-5: Self-Help Groups and Community-Based Social Support Program
Availability
Group # of Participants Per Year
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 182
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Soc-6 Children’s Organizations
Framework Section Social Supports
Indicator Children’s Organizations
Relevance Shows the extent to which organized programs for
children are available and their affordability.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Soc-6: Children organization availability
Organization # of Participants
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 183
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Soc-7 Youth Organizations
Framework Section Social Supports
Indicator Youth Organizations
Relevance Shows the extent of youth programs that are available.
Information Source Local
Calculation Formula
Count, tabulate, describe
Table Soc-7: Youth Organizations
Organization Description # of
Participants
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 184
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Soc-8 Seniors’ Organizations
Framework Section Social Supports
Indicator Seniors’ Organizations
Relevance Shows the extent of seniors’ programs that are available.
Information Source Local
Calculation Formula
Table Soc-8: Seniors’ Organizations
Organization Description # of Participants
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 185
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Soc-9 Parent and Child Groups.
Framework Section Social Supports
Indicator Parent and Child Groups
Relevance Shows the extent of social supports to parents and
children.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Soc-9: Parent and Child Groups
Group Description # of Participants
What does the information mean?
What are the implications?
What should the follow up be?
Rural Community Health and Well-Being: A Guide to Action 186
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Soc-10 Meal Programs
Framework Section Social Supports
Indicator Meal Programs
Relevance Shows the extent to which a meal program is utilized.
Information Source Local
Calculation Formula
Count, tabulate and describe
Table Soc-10: Meal Programs
Program Number of
Clients Number of
Meals
Meals on Wheels
Congregate
Other (specify)
What does the information mean?
What are the implications?
What should the follow up be?
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Question Design
No matter what information gathering method you decide on, the design of the questions
used can have a major impact on the quality of the results. There are several issues that
should be considered when designing interview questions:
Context: both the topic and purpose of the study and the characteristics of the target
population.
Structure: the wording of the questions
Question format: determines the type of results you will get.
Response format: also determines the type of results you will get.
Question type: questions about attitudes, knowledge, behaviour, or demographic
information all have different design considerations.
Question order: where to start?
Pre-testing: pilot studies allow you to check the appropriateness of the questionnaire.
Context
If you haven’t already done so, this is the time to clarify the objectives of the study. First,
define any ambiguous terms. For example, severe health problems could be changed to life-
threatening health problems, and service use patterns could be changed to actual usage in the
last month. Secondly, make sure that the objectives are precise in their wording. For
example, a first draft objective could read “determine the educational needs of the
community”. To be more specific, you could look at the current educational level of the
community (both vocational and academic, or only one), the willingness of residents to seek
further training, the type of education desired by residents, and barriers to access of this
education. This new list of objectives will help tremendously when it comes to writing the
corresponding questions.
Tips for considering context
Match what you need to know against what you have the resources to find out. A priority
list will help when it comes time to trim any excess material.
Consider that the questions are going to be asked in a social, cultural and economic
context. Sensitive topics are easier to address in an anonymous mail survey than in
confidential personal interviews.
Try drafting the final report. This will help you predict what information you will need,
highlight information that you can get from other sources, and help avoid holes in the
data. Something as simple as a flowchart can help visualize the intentions of a
questionnaire, and will provide a guide throughout the many revisions most
questionnaires go through.
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Example (concreteness):
How often do you use health
services?
Would read better as:
How many times in the last month
did you use local mental health
services (such as your community
mental health worker, the mobile
crisis unit, local guidance
councilor
)
?
Structure
Good question structure will ensure that respondents are able to answer accurately and
consistently. A poorly worded question and the confusion it causes can easily cause a
respondent to either not answer that question, or refuse the entire questionnaire. So what
makes good question structure?
Purpose
Questions should relate to the context of the questionnaire. If the connection is not obvious,
then the rationale for the question should be explained.
Concreteness
Questions should be precise and unambiguous in
order to get reliable and consistent answers. This
means adding time periods when necessary
(see#3) and defining any ambiguous terms.
Adding details can also increase the concreteness
of the questions.
Time Periods
Although they can help with the concreteness of the question, be sure that they are
appropriate for the question. These should not be so long that they tax the memory of the
respondent, for example: “How often did you eat out for lunch in the last 6 months?” The
time period should also not be too short to adequately represent the question, for example:
“How many times did you visit your doctor in the last week?”
Conventional Language
Good grammar, punctuation and spelling are critical for understanding. Words should be chosen
to maximize understanding by all respondents. Use complete sentences and avoid using
abbreviations, slang, and technical terms.
Biasing words/phrases
Be careful of words or phrases that trigger emotional responses and lead the respondent to
one answer over the others. These questions should be reworded whenever possible.
Two-edged questions
Two-edged questions contain two separate ideas (look for the word “and”). These questions
should be split into their component parts so that the answers can be analyzed properly.
Negative questions
The word “not”, commonly missed by readers, leads to misunderstanding and incorrect
answers. These should either be changed to a positive wording, or emphasize the word NOT.
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Open-ended question:
What suggestions do you have for
improving access to community
health services?
Close-ended question:
Which of the following suggestion
do you feel would improve access
to community health services?
(check all that apply)
Better parking facilities
Longer clinic hours
Other (Specify _________)
Question Format
The decision between open and close-ended question formats depends mostly on the format
of the survey, but also on the intention and needs of each specific question.
Open-ended questions
The respondent answers in his or her own words.
Used most often in qualitative research and pilot
studies (see later).
Advantages: can provide unforeseen responses and
quotable material; researcher cannot bias answers
with pre-selected responses.
Disadvantages: often are difficult to compare and interpret.
Close-ended questions
The responses are pre-selected by the researcher.
Used often when data will be analyzed statistically.
Advantages: easier to answer; easy to compare and
interpret answers.
Disadvantages: respondents can become frustrated
their answer is not listed.
Response Format
For close-ended questions, you have to decide on what
type of responses to provide, and what those responses should be. This can be an important
decision, since the wrong choices can lead to significant errors in the results. Be sure to use the
same type of response and scale for questions that you want to compare during the analysis.
Categorical responses
These questions ask respondents to identify which category or group they belong to.
Common examples of this type of responses are yes/no, presence/absence, and applies/does
not apply. They are commonly applied to lists (check all that apply, check only one, etc.; the
example of a close-ended question above has categorical responses).
Tips for designing categorical responses:
If only one response can be chosen, make sure that the choices are mutually exclusive
and that someone cannot belong to more than one category.
Provide an “other” category if you think there may be other possible responses.
Make sure that the list is exhaustive and includes all possible answers. Respondents can
become frustrated if their answer is not provided, you may get too many responses in the
“other” category, or respondents might forget a possible response, and it becomes
underreported.
Make sure that the categories have meaning for the final data analysis. For example, if
you are looking at the needs of seniors, but have grouped the older ages into 65+, then
you will not be able to look at any differences.
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Ordinal Responses
These questions ask respondents to rank their responses in order of priority or importance.
This can also be done using numbers (see numerical responses). Common examples of this
type of responses are:
Endorsement Frequency Intensity Influence Comparison
definitely true
true
don’t know
false
definitely false
always
very often
fairly often
sometimes
almost never
never
severe
moderate
mild
very mild
none
ig problem
moderate
problem
small problem
very small
problem
no problem
much more
than others
somewhat more
than others
about the same
as others
somewhat less
than others
much less than
others
When deciding on a type and length of scale, consider the question itself and the level of
precision required for the results. Remember KISS: Keep it short and simple. The fewer the
number of choices, the easier the question will be to answer. Too high a number, and visual
aids are needed; too low a number and respondents may not find an appropriate answer.
Considering the results, ask yourself if it matters how strongly the respondents feel about
their answer, or if a simple 3 point scale would be sufficient.
Tips for designing ordinal responses
Balance all responses. This means that both ends of the scale should be represented
(about) equally.
Be careful with neutral responses (middle point, no opinion, don’t know). These can
provide an “easy out” answer but are necessary in many cases. Pre-test the questionnaire
to verify your choice.
Use mid-length scales. These seem to work best for most situations. For mail and
telephone surveys, 4-5 is best, and in-person survey questions with more than 5 choices
should use visual aids (usually a list on a card).
Put the hard answer first. If the least embarrassing or easiest answer is listed first,
respondents will often pick that one without really looking at the rest.
Emphasize important instructions (choose one of the following).
Avoid skip patterns in self-administered mail surveys. (Skip patterns require respondents
to go to different questions based on certain responses (if no, go to question 3). If they are
necessary, make sure they are clear and easy to follow.
Organize the responses so that they are easily readable (vertical lists and tables work
best).
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Numerical responses:
How many books have you read in
the last month? _____
On a scale of 1 to 10, where 1 is not at
all important and 10 is very
important, how important are the
following services in your
community?
Asking about attitude:
How important is it to you that youth
in your community have access to
extracurricular sports?
Numerical Responses
These questions ask respondents to produce a
number.
Carefully worded questions with numerical
responses can often give more precise results than
those with categorical or ordinal responses.
Which one to use depends again on the results
that you are looking for.
Question Types
Surveys tend to focus on attitudes, but can also
measure knowledge and behaviour. Questions that
test these topics vary in their design considerations, which are briefly addressed below.
Attitudes
Also known as opinions, beliefs, preferences or
values, attitudes are general ways of thinking.
Attitudes are difficult to define and measure
because of their complexity. Some respondents
may say “very important” to the question on the
right on its own, but would change that to “not
very important” if they knew that the school provided strong sports programs within its
curriculum. Still other respondents may not know the difference between extra curricular and
curricular activities, and those without children may not care one way or the other.
Tips for designing attitude questions:
Wherever possible, use existing, proven questions from other sources and tailor them to
your situation. Remember, these modified questions should still be pre-tested to ensure
their validity for your study.
Be as clear and as precise as possible in the wording of the questions. A better way to
word the question above would be:
Knowing that volleyball, basketball and golf are offered during school hours,
how important is it to you that youth in your community have access to the
following extracurricular sports? Check the box that best describes your
opinion regarding each sport.
Very
important Somewhat
important Not
important No
opinion
Baseball
Soccer
Other
(specify)______
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Pre-test the questions, asking respondents to describe, in their own words, how they
interpret the question and its response options. This will show whether or not they
understand as you intended.
Behaviour
This refers to what the respondent actually did. These types of questions are associated with
some sort of time period, which should be explicitly stated in the question.
Tips for designing behaviour questions
Choose time periods that are appropriate for both
the question and the amount of data required.
Longer time periods can be used if important
events are involved (for example, the terrorist
bombings of 9/11). Otherwise, don’t expect
respondents to remember beyond one year’s time.
12 months, or 1 year, is useful for some broad
topics, such as vacation time (captures all the
seasons).
Be careful with very short periods of time, since
respondents may exaggerate by reporting actions prior to the specified time. Make the
time period long enough to include both high and low (but still common) frequencies of
the behaviour.
If appropriate, use a list of activities to help respondents remember their behaviour.
Including an “other” category when using lists will make sure you don’t miss any
unanticipated answers, but it will also require extra analysis, especially if the list is too
short. Too long, however, and lists become boring.
Knowledge
Finding out how much the respondents know about a certain topic can be useful for several
reasons: to determine if the respondent has enough knowledge to have an informed opinion;
to identify gaps in knowledge that may merit an information campaign; or to help explain the
attitudes of respondents. Wording is sometimes the only difference between questions that
address knowledge and attitude, so be careful when designing them and be sure to pre-test.
Tips for designing knowledge questions
Tailor the difficulty of the questions to the
education level of the target population. Asking too
many easy questions won’t give you any
information, and asking too many difficult
questions may frustrate respondents to the point
where they don’t respond.
Disguise knowledge questions with phrases like “in
your opinion,” or “using your best guess”. These
will help diminish the stressful impact testing
questions often have.
Asking about behaviour:
Approximately how much
have you spent on vacations
in the last 12 months?
Less than $500
$501 - $2000
$2001-$5000
$5001 or more
Asking about knowledge:
Using your best guess,
how many public access
computers are there within
[your community]?
None
1
3
I don’t know
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Include a “don’t know” option. This will also diminish the threatening appearance of the
question. It will also separate those who think they know (but don’t) from those who
know that they have no idea.
Demographics
An important part of any survey is determining the demographics of the respondents. This
includes information such as age, gender, race, income level, education level, marital status,
etc. Which questions you ask and the level of detail in the responses will all depend on how
much information you will need in order to analyze the rest of the data. As such, it is a good
idea to design these questions last, when you are able to consider them in light of the rest of
the survey. Before designing demographic questions, it is also a good idea to look at the
census data for the community. This will give you an idea as to what range of answers you
can expect.
Tips for designing demographic questions:
When asking for age, be sure to specify a time, for example, as of January 1st of that year.
Otherwise, respondents are likely to generalize their age.
Make sure that any response groupings are mutually exclusive and exhaustive. For
example:
Less than $15,000
$15,001-$20,000
$20,001-$25,000
$25,001-$30,000
$30,001 and above
Be sensitive when asking about income. This is private information, so asking for
specific numbers is not recommended. Giving ranges, like those above, is more
appropriate.
Word income questions precisely. Do you want to know the total income for the
household? Only personal income? Time periods are also necessary. Are you asking
about the previous year? Or an average for the last 3 years?
Be sure that categories are meaningful. If the population is mostly seniors, be sure to
have more age categories in that range (not just 65+). The same applies to income.
Questions about education should be tailored for the purpose of the survey as well as the
target population.
Decide if you want to be able to compare the results to other information sources. If you
divide the categories differently, then the results will not be comparable.
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Avoiding habituation:
I believe that my community is a safe plac
e
to live.
Strongly agree/agree/ no opinion/
disagree/ strongly disagree.
I believe that there should be a stronger
p
olice presence in my community.
Strongly agree/agree/no
opinion/disagree/strongly disagree.
Question Order
Finally, you must decide in what order you will ask the questions. This will depend on the
method you have chosen, the target population, and the questions themselves.
Tips for deciding on question order
Start with easy, general questions. These will encourage respondents to begin a mail
survey and help establish rapport with an interviewer in telephone or personal interviews.
Similarly, leave difficult or sensitive questions until later in the survey so that they have
already built up a momentum when the time comes to answer them. In an interview, at
least if they decide not to continue, at least they will have answered most of the
questions.
Avoid leading the respondent. This can occur
when a previous question influences the answer
to a similar question later in the survey. This
can be minimized by changing the wording of
the questions, or separating them sufficiently
through the questionnaire. Alternatively, one of
the questions may be irrelevant and could be
removed altogether.
The choice of where to put the demographic
questions is controversial. Putting it them at the
beginning can make for an easy start, but some
respondents may not feel comfortable answering such personal questions with a stranger
(interviewer) and will give dishonest answers. In this case, leaving them to the end allows
time for the interviewer to build a rapport with the respondent.
Avoid large groups of similar questions.
Respondents will tend to pay less and less
attention to the questions, a problem
known as habituation. Break up these
larger groups by inserting unrelated
questions, or change the wording to force
the respondent to think more about each
question. This can be achieved by
switching the “positive” answer.
Leading questions:
1. In your opinion, which of the
following crimes is a problem in
your community? Check all that
apply. (Follow with a list)
2. Do you feel safe in your
community?
Yes/No
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Pre-testing
Pilot tests can help you throughout the designing process. Short, open-ended surveys can
give you an idea of the range of possible answers as well as identifying area of interest.
Trying out the questionnaire on a few sample respondents is a very good idea. By asking
opinions on format, style and wording, you can gain significant insight into the design of
questions and their responses. Ultimately, it is a good idea to pre-test the final draft of the
questionnaire because it’s difficult to change the format of the questionnaire after the fact.
Surveys
This is the most common method of gathering information, especially when large groups are
involved. Usually, a questionnaire is sent to the homes of respondents, accompanied by a
letter of explanation and a return envelope. There are many variations on this theme that will
be dealt with later in this document.
Advantages
Relatively inexpensive.
Can often reach a larger number of people (don’t need a phone).
Allow respondents to answer at their own leisure, and are therefore less intrusive then
other forms of interviewing.
Challenges
Takes much more time than the other methods (often several weeks or more).
If illiteracy or language barriers are a problem in the population, this can lead to lower
response rates and a biased sample by excluding those people from the survey.
It is much harder to motivate respondents to return the surveys than in other methods (it’s
much easier to say no to a letter than it is to someone standing at your door).
Making a choice is not as difficult as it may look. Just consider the needs of the target
population and the needs of the study. Focus groups can be a great way to gather the opinions
of a subgroup, if you can get them together. Personal interviews can give useful, in depth
information. In small communities, the feasibility of the more personal style interviews is
greater than in large populations because of the cost. Mail surveys can be a relatively
inexpensive way to get basic information from a large number of people
Mail Surveys
Mail surveys allow you to sample a very large population at a relatively low cost and with
fewer resources. The lack of contact between interviewer and respondent can be seen as both
an advantage and a disadvantage. Unlike personal or telephone interviews, mail surveys
involve no contact between the respondent and the interviewer so personal opinions and
biases have no effect. On the other hand, if the questions are not clear or the format is
unpleasant, respondents might not answer a question, not return the entire survey, or answer
inaccurately. Non-response is a major issue with the design of mail surveys, and can be
reduced through good planning, careful wording, thorough preparation, and pre-testing. Good
planning involves searching existing literature and databases for relevant information to help
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with the study, conducting pilot tests to seek out areas of interest, and consulting documents
like this one for help with the design and format of the survey.
Design and Format
While designing the questionnaire, keep in mind the format of a mail questionnaire.
Anything that makes the survey confusing or difficult for the respondent will decrease the
response rates and lower the quality of the results. The following tips should help you
during the process.
Don’t ask too many personal or sensitive questions.
Keep the questions as short, simple and precise as possible. Make sure they don’t ask for
too much effort from the respondent, such as large calculation or long-term memory
recall.
Keep the survey as short, simple and precise as possible. If a question is unnecessary and
won’t provide useful data for the analysis, then leave it out.
Keep instructions as direct and simple as possible. When necessary, use formatting and
shading to make more complex instructions easier to follow.
There will likely be no opportunity for explanation or follow up of the answers they give,
so make sure the answers will be the ones you need.
Make sure the questions flow in a logical progression without too much jumping around
between topics or formats.
Arrange answers in order of positive to negative (true/false, not false/true), or increasing
number value (none/1-2/3-4/5+).
Always consider the layout. Keep lists of questions or answers in a straight line, either
vertical or horizontal. Overall layout should be neat and uncluttered.
Leave sufficient space for handwritten answers (half an inch or 1 cm between lines).
Leave a blank space at the end of the questionnaire for “other comments”. This allows for
unanticipated comments and quotable material.
Number the pages of a questionnaire, in case they become separated.
Preparation
Surveys should not be sent in a vacuum. Teaser postcards, cover letters, paid return postage,
follow-up and thank you cards and incentives all help to increase response rate. Publishing
quality can have a major impact on the appearance and professionalism of the questionnaire.
Personalizing the cover letter will also increase response rates. It is important to show that
you care about getting a response. Keep in mind the available resources while planning the
survey, but don’t hold back on important investments. If the survey receives a low response
rate because of poor design or implementation, then you will have to send out more surveys
(therefore increasing the cost) in order to receive a large enough sample for data analysis.
Teaser postcards
These are sent out prior to the mailing of the actual questionnaire in order to generate interest
of possible respondents. They generally give a brief outline of the purpose of the research
and a general date when respondents can expect to receive the survey.
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Cover letter and return postage
The questionnaire should be sent in the same envelope with a cover letter and an addressed,
postage paid envelope. The cover letter should introduce the research, giving its purpose and
sponsors, and information on where the results will be available, if possible. Make sure to
give assurances that respondents’ names will not be associated with their answers. Putting
actual stamps on the return envelope can increase the response rate, but business reply mail is
less expensive (since you need only pay for those surveys actually returned).Bulk business
mail may be a less expensive way to distribute the survey, but keep in mind that many people
will discard bulk mail before looking at its contents.
Follow-up and thank you cards
Reminder cards, sent a couple of weeks after the survey itself, should contain contact information
for those who would like to request a replacement questionnaire or ask a question. Include a thank
you message for those who may have already returned their survey. Send any replacements by
priority mail, and be sure to be available to respond to questions.
Incentives
Small tokens of appreciation be they gifts or small amounts of money, are a great way to
increase response rate. Incentives should be included with either the first mailing of the
survey or the follow-up card. Be sure to emphasize in the accompanying document that the
gift is a “thank you”, not payment for their time. Many people will think their time is worth
more than what you are offering.
Publishing
Use good quality paper and printed stationary for all of the mailings. Use the same fonts,
colours and graphics to convey professionalism and instill confidence. Having a similar
format will also help recipients remember earlier mailings. Make sure to have adequate
stapling so that the survey doesn’t fall apart.
Electronic Surveys
Electronic surveys are becoming more prevalent for gathering information. The advantages
of using electronic surveys include:
rapid turnaround.
lower cost than paper surveys, particularly for large samples
ability to reach more respondents with relatively little cost.
variety of delivery methods including email, Intranet, survey-by-disk, and kiosks.
variety of response formats including drop-down boxes, radio buttons, click on answers,
and text input boxes.
instantaneous data entry that can be imported into a statistical package or spreadsheet for
analysis without manual data entry.
ease of response
ease of capturing open-ended questions
flexible design that enables easy additions or modification to questions.
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Challenges include:
a need for programming skill to develop the survey.
what the survey developer sees is not necessarily what the respondent sees.
privacy and security concerns.
functional and navigational challenges with the tool itself.
a lack of respondent access to and proficiency with the technology.
Key-Informant Interviews
One-on-one interviews can be used when you want to fully understand someone’s impressions,
experiences or opinions. They are particularly useful for getting the story behind a participant’s
experiences. Interviews can also be used to follow up on unclear questionnaire responses, non-
respondents, or focus groups (if someone had more that they wanted to say, but couldn’t in the
group). Before designing the interview, it is important to have a clear idea of what information is
required, and what the information will be used for. This will help with the development of the
interview.
Advantages
Skilled interviewers can often elicit longer or more complete answers than people will
give on their own to a mail survey or in a group setting.
Interviewers can ask for clarification of unclear responses and answer any questions the
interviewee may have.
Longer interviews are sometimes tolerated, especially when they have been arranged in
advance.
Challenges
Data can be hard to analyze and compare.
Interviewer can bias responses.
Interviews Types
Informal, conversational interview – there are no predetermined questions; the
interviewer “goes with the flow”.
General interview guide approach – a general guide is developed to ensure certain areas
of information are addressed.
Standardized, open-ended interview – the same open-ended questions are asked to all
interviewees.
Closed, fixed-response interview – all interviewees are asked the same questions and
asked to choose answers from a set of alternatives.
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Topics Addressed
Behaviours – about what a person has done or is doing.
Opinions/values – about what a person thinks about a topic.
Feelings – differentiate from thoughts/opinions.
Knowledge – to get the facts about a topic.
Sensory – about what a person has seen, touched, etc.
Background/demographics – age, education, etc.
All questions can be asked in terms of past, present, and future.
The Interviewer
The role of the interviewer is key in ensuring the success of the project, and in gathering
pertinent information. The interviewer is responsible for motivating respondents to
participate fully and thoughtfully, and for accurately and completely recording responses.
The knowledge an interviewer needs prior to conducting interviews includes:
understanding of why neutrality is important.
information about the project so as to answer questions.
objectives of the project.
principles of confidentiality.
ability to initiate and maintain a conversation with a stranger.
The skills and actions of an effective interviewer include:
initiating the conversation with the participant who is usually a stranger, in a friendly way
and make an effort to establish rapport.
speaking clearly and use correct grammar.
using appropriate language that the respondent can understand.
delivering the interview in a flowing, casual manner.
recording responses accurately.
judging verbal and nonverbal cues and record.
responding professionally to unexpected questions and situations.
remaining neutral by keeping personal opinions out of the interview process.
motivating reluctant respondents to participate, by restating the question, noting their
unease and giving more time.
probing incomplete answers in an unbiased manner for more useful results.
multitasking (e.g. read, write, listen, etc.)
regulating behaviour so as not to influence answers.
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Establishing Rapport
One of the most important steps in the interview is establishing rapport. Having rapport with
the respondent will help him or her to feel more comfortable sharing information, and will
help facilitate the process. The weather, activities in the area, or observations of the
community are topics that can be used as icebreakers by interviewers. Committing a moment
or two at the beginning of the interview to chat about something in common will also help
establish rapport.
An effective way of gaining rapport is to thank the participant for meeting with you, allowing
you to visit them at their home, place of work etc and to emphasize the importance of the
respondent’s participation to the project.
Terminating the Interview
Once the interview is completed, it is important to thank respondents for their time and
responses. Let the respondent know where they may access the final results of the study
when it is completed.
Helpful Hints for Conducting Interviews
Preparing for the Interview
Choose a comfortable setting with few distractions.
Explain the purpose of the interview.
Address confidentiality.
Explain the format of the interview.
Indicate how long you expect the interview to take.
Ask participants if they have any questions before you start.
Don’t count on memory – ask permission to record answers, either mechanically or by
taking notes.
Asking Questions
Get the respondents involved in the interview as early as possible.
Ask about facts to “warm up” the individual before asking about controversial or
emotional matters.
Intersperse fact-based questions throughout the interview so as to avoid long lists of
factual questions and disengaging with the respondent.
Ask questions about the present before asking about the past or future.
Allow time at the end for the respondent to add any information they wish and their
impressions of the interview.
Wording of questions should be open ended.
Questions should be as neutral as possible.
Ask questions one at a time.
Questions should be worded clearly.
Be careful of “why” questions – may make the respondent feel defensive, unable to
answer, etc.
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Conducting the Interview
Ask one question at a time.
Attempt to remain neutral and not influence answers – don’t show strong emotional
responses, act as if “you’ve heard it all before”.
Encourage responses: nod your head, “uh-huh”, etc.
Provide transitions between major topics.
Don’t lose control of the interview – keep respondent on topic, don’t allow run-on
answers, etc.
Ensure that any recording devices are working.
Immediately After the Interview
Clarify written notes.
Write down observations made during interview.
Focus Groups
A focus group involves a group of individuals (usually 6-10) selected and assembled by the
researcher(s) to discuss and comment on a topic, from personal experience. Successful focus
group interviewing is useful for obtaining several perspectives on a topic, and is dependant
upon the interaction between participants.
The main purpose of focus group research is to draw upon respondents’ attitudes,
feelings, beliefs, experiences and reactions in a way that would not be feasible using
other methods. Thoughts are more likely to be revealed in a social setting through
interaction.
The facilitator of a focus group plays an important role in obtaining usable information
during a session. Facilitators provide clear explanations to the group, help people feel at
ease, and facilitate interactions between participants. Facilitators may need to probe for
details or challenge group members to draw out differences of opinion or to illustrate
different perspectives. It may be challenging to keep the group on topic. Facilitators must
have strong interpersonal skills, must be good listeners, be non judgmental, and be
adaptable.
Facilitators and recorders must consider and guard against selective perception, or
preconceptions about what participants are going to say or about what they mean by what
they are saying. It is essential to seek detail and clarification of conversations by
participants without assumptions about what the individuals are saying. This guarding
can be very challenging and is essential if data collected are to reflect the perspectives of
the participants with minimal influence by the perspectives of the facilitator or the
recorder. Recorders are encouraged to record what was said, verbatim when possible and
not what they think they heard.
Researchers and facilitators must keep in mind various ethical issues. Confidentiality is
important, as is honesty with the participants. Individuals must be informed of their rights
and responsibilities within the group.
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Researchers recognize interactiveness; the behaviour of the participants will be
influenced by the fact that they are participating in a research project.
Advantages
Quickly and reliably get common impressions, such as why an issue is important to
people and what is important about it.
Can be efficient way to get much range and depth of information in short time.
Can convey key information about topics.
Challenges
Lack of control the researcher has over the types of data gathered, making it hard to
analyze responses.
Need good facilitator for safety and closure.
Difficult to schedule 6-10 people together and obtain a representative sample of a large
population.
Helpful Hints for Conducting Focus Groups
Preparing the Focus Group
Identify the major objectives of the meeting.
Develop questions.
Plan session.
Invite participants.
Remind participants.
Developing Questions
The session should last 1 to 1 ½ hours, so plan for 5-6 questions at most.
Ask yourself what problem or need will be addressed by the information and consider
how the information will be used.
Planning the Focus Group
Plan for 1 to 1 ½ hours.
Hold sessions in a comfortable room. Arrange chairs so participants can see one another.
Provide refreshments.
Consider ground rules for facilitators to: a) keep group focused, b) maintain momentum
and c) get closure on questions.
Set up an agenda.
Plan to record the session, e.g. audio recorder, note taker (do not rely on memory).
Facilitating the Focus Group
The major goal is to obtain useful information to meet the set goals of the research.
Introduce yourself and other facilitator/recorders.
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Do the housekeeping including sharing ground rules. (location of washrooms, smoking
policy, cell phone policy, timeline and plan for refreshments, goal that all have equal
opportunity to speak and be heard, other)
Explain ethical considerations regarding consent, confidentiality and use of and reporting
of information gleaned.
Explain how you are recording the information. Ensure during session that any recording
devices are working.
Carefully word each question. Restate if necessary using similar wording but offering
more clarity regarding the question if people seem unsure of what is being asked.
After each question is answered, summarize what has been said overall by the group.
Ensure each group member participates and facilitate equitable opportunity for each
member to be heard. Discourage over contribution by any member.
Close the session and thank participants.
Tell members how the findings or results will be shared.
During the session have the recorder write down any observations.
Immediately After the Focus Group
If recording is using flip chart paper, number pages and indicate session on each page.
After the session a discussion between the facilitator and the recorder should be used to
clarify any notes made during the session.
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Community Climate Chart
Circle the one appropriate word, from left to right for each question, which best describes
your community.
My Community
What is the record of inter-
organizational cooperation?
Bad Neutral Good
How widespread is
collaboration?
Not Some Very
Are there many
organizations competing
with each other?
Many Some Few
Is there significant conflict
among organizations?
Considerable Some Little
Is there room for resolution?
Little Some Considerable
Could a common cause (like
community economic
development) be found?
No Possibly Very Likely
Are there successful,
dynamic organizations
involved?
No Some Many
Does one of these provide
leadership?
No Some Considerable
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Leadership Skills Assessment Checklist
Answer Yes or No to the questions.
Yes No
Are you clear about the values of the organization and how and why you
are supporting them?
Do you know how to define leadership within your organization and are
you clear about your own goals in this regard?
Do you have a positive attitude?
Are you optimistic about what you can accomplish?
Do you inspire a shared vision and commitment?
Do you know the members of your group? Do you respect each of them
for his/her skills and abilities?
Do you enable others to act by encouraging, collaborating, and
empowering them?
Do you model the way by being consistent, persistent and attentive?
Do you use a system to keep organized?
Do you have well-organized productive meetings?
Do you know how to say “no” and suggest other resources when people
ask too much of you?
Do you try to stay tuned into how you and others in the organization
handle the stress of being involved?
Do you encourage the heart by celebrating both small and big successes?
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Choosing the Most Appropriate Leadership Style
If members in your
group: Use this
leadership style: By using these specific
actions:
are new &
inexperienced,
have little knowledge
or ability,
lack confidence.
Tell Give clear directions.
Follow-up.
Give feedback.
are somewhat
experienced,
need help “buying
into” the decisions,
need coaching as to
how to do the task.
Sell
Explain decisions.
Give lost of
opportunity for
clarification.
know how to do
the job, but lack
self-confidence,
need to share
decision making
with each other
and the leader.
Participate
Share ideas.
Help members in
decision making.
Encourage and
compliment.
are quite experienced,
are capable of doing
the job,
want to do the job,
are responsible for
directing their own
affairs.
Delegate
Turn over
responsibility for
decisions to the
members and allow the
members to carry out
those decisions.
(Marcou, 1988)
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Partner Identification Chart
Community (name)____________________________
Organization Activities Mission & Goals Resources
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Partnership Considerations
Write the answer to the questions in the “answer” box.
Question Answer
Who is directly and indirectly affected by
this problem?
Who would be interested in working with
you?
Who else shares your concerns about this
problem? Are they willing to work with
you?
Whose support will be needed to bring
about change in the community?
Who has been involved with changes in
the community in the past?
Consider the lines of protocol and power
in individual agencies and organizations.
Whose support do you need for this
project?
Are there people in the community who
could play a role in managing or diverting
public controversy? Would these people
be able to lend credibility to the
organization or influence opposition?
Who are they?
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Partner Characteristics Checklist
Complete the checklist as you seek the answers to the questions.
Are there complementary technical skills and resources?
Is there a mutual need?
Is there financial capability?
Are the organizations relatively the same size?
Is there a compatible view of strategy and objectives?
Are there complementary operating policies?
Are the management teams compatible?
Is there a low risk of competing for resources?
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Partnership Implementation Checklist
Complete the checklist as you implement the partnership.
Start with clearly defined goals and objectives – the more narrowly focused, the
better.
Evaluate the potential partner in terms of technical and organizational
compatibility, personal chemistry and other relationships.
Use the negotiation process to foster understanding, commitment and a problem
solving attitude as a foundation for the partnership.
Set out an implementation plan for the first 100 days – the who, what and when to
get the venture done.
Ensure the required resources and people are available.
Choose an experienced leader.
Be realistic about how long it will take to see results.
Set up clear lines and procedures for vertical and horizontal communication.
Be clear about how and where the organizations link together.
Ensure the roles and responsibilities of different organizational levels are clearly
understood.
Ensure all parties involved know their responsibilities and accountability.
Ensure and maintain top level of commitment.
Ensure that your agreement has clearly defined milestones and checkpoints, and
agree on reviews and measures.
Think strategically but deliver short-term results to build trust, maintain
enthusiasm, commitment, and momentum.
Encourage a learning environment in your organization to internalize necessary
skills and avoid partner dependency.
Stay flexible. Recognize that circumstances change – your agreement may have
to change, possibly more than once.
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Group Effectiveness Checklist
Use occasionally to check your group’s effectiveness. The higher the number of “Yes’s”, the
more effective the group will tend to be.
Yes No
The atmosphere tends to be informal, comfortable and relaxed.
There is a lot of discussion in which virtually everyone participates.
The task or objective of the group is well understood and accepted.
The members listen to each other.
The members are comfortable with disagreement and do not avoid
conflict.
Most decisions are reached by consensus.
Feedback is frequent, frank and relatively comfortable.
When action is taken, clear assignments are made and accepted.
People are free to express their feelings and ideas.
The chairperson of the group does not dominate it.
The group is self-conscious about its own operations and stops
occasionally to examine it.
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Group Participant Checklist
Complete the checklist.
Attends and participates in all meetings.
Contributes to the mission/purpose.
Helps develop a vision.
Helps develop goals, objectives, and policies.
Helps determine issues and helps establish priorities.
Facilitates the implementation of action plans.
Monitors and evaluates.
Acts in the best interest of the group.
Acts as a spokesperson, as needed.
Stays informed about the issues.
Keeps abreast of changing needs in the community.
Participates in retreats, training, fundraising, and social activities.
Actively recruits new members.
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Solutions Matrix
Use when a group needs to come to consensus on a solution, decision or course of action.
Solution
Cost
Benefit
Difficulty
Potential
Problems
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Action Plan Form
Group:___________________________
Group Leader:____________________________
Date: ____________________ Issue/Problem:____________________________________
Action Items Who is
Responsible for
the Action?
Action Steps Start Date Completion
Date
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Conflict Resolution Worksheet
Think of a difficult situation that is occurring in your group that you want to resolve
positively. Write down your observations and understanding of the situation.
What is the problem? (2 or 3 sentences.)
Who is involved? Who are the main parties?
What is (or has) actually happened?
What do you want to happen to resolve the conflict?
What can be done to resolve the conflict?
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Meeting Planner Form
Purpose
Why are you holding the
meeting?
Objective
What should be achieved
by the end of the meeting?
Background Information
Information already known.
Information needed.
Limitations.
Deadlines.
Constraints.
Resources available.
Meeting Participants
Who would expect to be
involved?
Who needs information?
Who can contribute?
Who would provide support?
Who might resist?
Agenda Planning
Topics/issues to cover.
Time allotted for each agenda
item.
Time needed for meeting.
Start/end time.
Meeting location/date.
Assign note taking.
Participant Preparation
Information given to
participants.
How should participants
prepare before they come?
Follow-up
Is another meeting necessary?
Will a report be prepared?
Who should know about the
actions decided in the meeting?
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Meeting Agenda Form
Group__________________
Date___________________
Location_________________
Participants
________________________
________________________
________________________
________________________
________________________
________________________
________________________
Start Time: ___________
End Time: _______________
Meeting Purpose
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
_____
Meeting Objectives
________________________
________________________
________________________
________________________
________________________
________________________
Time
Topic
Participant responsible for
topic
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Detailed Meeting Agenda Form
Use when you are leading a complex meeting
Time Item Who How Outcome
Review action
items.
Chairperson
Review agenda
items.
Reports:
Officers
Standing
committees
Special
committees
Discuss next
steps &
assignments.
Confirm
assignments &
completion
dates.
Adjourn
meeting.
Chairperson
Close
meeting.
Chairperson
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Meeting Participation Checklist
Use periodically as a self-check to see how effectively you participate in meetings.
Behaviour Never Occasionally Often
I suggested a procedure for the group to follow, or a
method for organizing the task.
I suggested a new idea, new activity, new problem or a new
course of action.
I attempted to bring the group back to work when joking,
personal stories, or irrelevant talk goes on too long.
I suggested, when there was some confusion that the group
makes an outline or otherwise organize a plan for
completing the task.
I initiated attempts to redefine goals, problems, or
outcomes when things became hazy or confusing.
I elaborated on ideas with concise examples or illustrations.
I suggested resource people to contact and/or brought
materials.
I presented the reasons behind my opinions.
I asked others for information and/or opinions.
I asked for significance and/or implications of facts and
opinions.
I saw and pointed out relationships between facts and
opinions.
I asked a speaker to explain the reasoning that led him or
her to a particular conclusion.
I related my comments to previous contributions.
I pulled together and summarized various ideas presented
I tested to see if everyone agreed with, or understood the
issue discussed, or the decision made.
I summarized the progress the group had made.
I encouraged other members to participate and tried to
unobtrusively involve quiet members.
I actively supported others when I thought their point of
view was important.
I tried to find areas of agreement in conflicting points of
view and tried to address the source of the problem.
I used appropriate humour to reduce tension in the group
I listened attentively to others’ ideas and contributions.
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Minutes Form
Minutes of Organization__________________________
Date: ________________________
Location: ______________________
The meeting was called to order by Chairperson: ______________________________
Minutes of the ______________ meeting were read, (corrected), and accepted.
Officer’s Reports.
Standing Committee Reports.
Special Committee Reports.
Old/Unfinished Business.
New Business.
Future Agenda.
Date, time, location next meeting.
Adjournment time.
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Goal and Objectives Worksheet
Goal: (a general statement describing what it is that you hope to accomplish).
Objectives: (contain an action verb; are directly related to the goal; and have a specific
date or time frame for results to be achieved. Objectives are Specific,
Measurable, Attainable, Realistic, and Time-bound).
Objectives Achieved by (date)
1.
2.
3.
4.
5.
6.
7.
8.
Specific Measurable Attainable Realistic Time-Bound
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Workplan Worksheet
Goal: ____________________________________________________________
Objective #1:____________________________________________________________
Activity
(what) Task
(how) Responsibility
(who) Timeline
(when) Resources
( with what)
1. 1.
2.
3.
4.
1. 1.
2.
3.
4.
Objective #2:____________________________________________________________
Activity
(what) Task
(how) Responsibility
(who) Timeline
(when) Resources
( with what)
1. 1.
2.
3.
4.
2. 1.
2.
3.
4.
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Evaluation Planning Worksheet
Preparing the Plan and Setting the Context
1. Who is your organization?______________________________________________
2. Why are you conducting an Evaluation?
______________________________________________________________________
3. What are the Goals and Objectives?_______________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
4. What are you going to evaluate?
_______________________________________________________________________
5. Who will use the Evaluation? How will they use the information?
_______________________________________________________________________
6. When is the Evaluation needed?
_______________________________________________________________________
7. What type of Evaluation will you conduct? 1Process 1Outcome 1Both
8. What resources do you need?
a. Time_________________________________________________________
b. Money_______________________________________________________
c. People – professional, volunteers, participants________________________
9. Who will conduct the Evaluation?
_______________________________________________________________________
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Gathering the Information
10. What existing information do you have?____________________________________
_______________________________________________________________________
_______________________________________________________________________
11. What new information do you need to gather?_______________________________
_______________________________________________________________________
_______________________________________________________________________
12. What data collection method(s) will you use?
1Questionnaire/survey 1Document review
1Interview 1Testimonials
1Observation 1Log/journal/diary
1Focus groups 1Photos/videos
1Other (list)
13. What data collection tools do you have?____________________________________
________________________________________________________________________
14. What data collection tools do you need to develop?____________________________
________________________________________________________________________
15. Who will collect the data?________________________________________________
Using the Information
16. Who will compile the information?________________________________________
_______________________________________________________________________
_______________________________________________________________________
17. How will the information be compiled?_____________________________________
___________________________________________________________________________
____________________________________________________________________
18. Who will analyze the information? ________________________________________
_______________________________________________________________________
_______________________________________________________________________
19. How will the information be analyzed? ____________________________________
_______________________________________________________________________
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Using the Evaluation
20. How will be Evaluation be communicated and shared?
To Whom When/where/how to present
21. What actions will you take as a result of the Evaluation?_______________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
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Guidelines for Engaging Evaluators
Find the Right Evaluator
You will receive good work from Evaluators if you choose them carefully.
Ask around. Word of mouth is a good way to obtain information about who has done
good work in the past.
Engage a known Evaluator who has done similar work in the past.
Ask an Evaluator you trust to suggest someone.
Choose the Right Evaluator
When you have a list of people who might be interested in providing services to you, your
next job is to choose the right person (or persons) to do the work. A good way to choose the
most suitable Evaluator is through a selection committee. The committee’s job is to choose
and recommend the Evaluator who is most likely to do the best job at a reasonable cost.
The selection committee:
contacts the Evaluators and sends them the project description and the terms of
reference. The terms of reference outline your understanding of the job to be done,
specify your Evaluation objectives, state the “product” you expect the Evaluator to
produce and set a schedule for carrying out the Evaluation.
invites Evaluators to send proposals. The proposal should outline how the Evaluator
would meet your objectives, carry out the Evaluation and the cost to complete it.
assesses the proposals. In assessing the proposals, the committee looks at how the
Evaluator will meet your needs, the Evaluator’s qualifications and the estimated cost.
chooses a “short list” of up to four of the best people or firms from those who sent in
proposals.
interviews those on the short list, focusing on the Evaluator’s expertise, knowledge of
the project and the proposed fee.
checks the Evaluator’s references. The best references come from people and
organizations for whom the Evaluator has worked. When checking the references,
the committee should ask the following questions:
Were the contract terms honoured?
Was the work finished on time?
Was the work done within budget?
Were the recommendations or reports useful?
Was the Evaluator open and flexible to ideas and input from the client?
How well did the Evaluator work with the client?
chooses the Evaluator. As a courtesy to other Evaluators who send in proposals, you
should notify them that you have chosen someone else for the job.
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Engage the Evaluator
An accepted proposal leads to a contract. A written contract provides the framework within
which obligations, rights and remunerations are clarified. It clearly states who is responsible
for what and helps prevent unpleasant surprises for both you and the Evaluator. When you
and the Evaluator sign a contract, you’re both part of a legal agreement. A contract serves
your needs as well as the Evaluator’s. You expect the Evaluator to do a good job, produce
acceptable results and complete the work on time. The Evaluator expects to be paid
promptly for the work he or she does.
The contract should cover:
the names and responsibilities of both parties.
fees and payment schedules.
costs.
deadlines.
what the Evaluator is expected to deliver or produce.
who owns what the Evaluator produces.
to whom the Evaluator’s report or other material may be released.
Work with the Evaluator
Provide a person as a point of contact for the Evaluator to:
secure all internal documents to be provided to the Evaluator;
assist with project communications to staff and other stakeholders;
provide sounding board to Evaluator;
monitor project progress and contract details; and
sign off at project completion.
Evaluate the Results
When the Evaluator has finished the work for you, it’s very useful to review the whole
experience. Look at both the accomplishments and the problems. Did you get your money’s
worth? Questions to ask:
Did the Evaluator fully honour the contract?
Did the Evaluator come up with reasonable findings, conclusions and recommendations?
Was the report clear and helpful?
Did the Evaluation go smoothly without misunderstandings?
Were expectations realistic?
Did you and the Evaluator work well together?
Did you allow enough money in the contract to complete the Evaluation?
Would you hire this Evaluator again?
Would you recommend this Evaluator to someone else?
Rural Community Health and Well-Being: A Guide to Action 228
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Rural Community Health and Well-Being: A Guide to Action 238
Glossary
Affordability To accept the burden of the cost of a product or service purchased, and
to accept the absence of other products or services that could have
been purchased with the same dollars. The product or service must fill
a need at some minimal level of performance quality when that need
arises.
Aggregate The process of taking individual data and grouping it together to
form a large collection of data therefore making the individual
indistinguishable.
Analysis Arranging large amounts of data in a fashion that brings specific
meanings that can then be used to draw specific conclusions.
Availability Potential access to goods, services and resources.
Baseline A measurement at a specific time to which future performance is
compared against.
Census family The term “census family” corresponds to what is commonly
referred to as a “nuclear family” or “immediate family”. In
general, it consists of a married couple or common law couple
with or without children, or a lone-parent with a child or children;
furthermore, each child does not have his or her own spouse or
child living in the house hold.
Collaboration To work jointly with others to accomplish a common goal or
project.
Crop Inputs A process in agriculture that involves the use of fertilizers and
pesticides to raise crop yields.
Data Factual information consisting of measurements or statistics that
can be used as the basis for reasoning, discussion, or calculation.
Emergent Critical life-threatening illnesses/injuries, which need medical
intervention immediately.
Rural Community Health and Well-Being: A Guide to Action 239
Ethnicity The ethnic or cultural group(s) to which the respondents’
ancestors belong. Ethnic or cultural origin refers to the
“ethnic” roots or ancestral background of the population and
should not be confused with citizenship or nationality.
Focus Groups An interviewing technique whereby respondents are
interviewed in a group setting. It is used to stimulate the
respondents to talk freely, encourage the free expression of
ideas or explore attitudes and feelings about a subject.
Hazardous Waste Substance that poses a hazard to human health or the
environment when improperly managed.
Holistic The emphasis is on the “whole” rather than on the individual
parts.
Home language The language spoken most often at home by the individual at
the time of a census.
Immigrant A person who comes to a country where they were not born in
order to settle there.
Incidence The total number of persons in the population who develop a
specific health condition during a specific period of time. The
calculation of incidence requires that a population be followed
over a period of time in what is referred to as a forward-
looking study.
Intensive Livestock
Operation (ILO) A farming operation that has a high stock to space farming
ratio.
Local data sources Data that can only be collected from sources that are local.
Low income cutoff
point The income level at which a family may be in strained
circumstances because it has to spend a greater proportion of
its income on necessities then the average family of similar
size. Specifically the threshold is defined as the income below
which a family is likely to spend 20 percentage points more of
its income of food, shelter, and clothing then the average
family.
Morbidity An expression of health that expresses illness.
Mortality An expression of health that expresses death.
Rural Community Health and Well-Being: A Guide to Action 240
Prevalence The total number of persons in the population who have a
specific health condition at a particular time. Prevalence may
be calculated in a one-shot cross sectional time frame in what
is referred to as a backward looking study.
Proportion An equation with a ratio on each side. To say the ratios of
5/10= 10/20 are equal is an example of a proportion.
Rate A ratio that expresses how long it takes to do something, such
as expressing distance traveled. To drive 30 kilometers in one
hour is to drive at the rate of 30km/h.
Ratio A proportional relationship between two different numbers or
quantities, or in mathematics a quotient of two numbers or
expressions, arrived at by dividing one by the other. Example.
We write 5:11, and say the ratio is five to eleven.
Risk Factors Elements, often behavior patterns, which tend to dispose
people to poorer health, and are more modifiable through
strategies that create individual behavior change.
Social Cohesion The actions, networks, and relationships that allow people to
function in society and form a community.
Synergy The interaction of two or more entities to have the combined
effect of being greater than the sum of their individual efforts.
Urgent Serious illnesses/injuries, which could progress to emergent
without medical intervention within a short period of time.
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