The pay television industry in Spain since its appearance in the late 70’s is in constant
transformation. Three factors have allowed this continual evolution: a. the
digitization of television, b. legislation on the use and powers of these new services, c.
the possibility of new forms of business that allowed the use of Internet and especially
the use of broadband will create a new form of ... [Show full abstract] audiovisual consumption: the video
online. Online video today becomes a new business paradigm. Its consumption is the
fastest growing in the country at a time, which constitutes a threat to a sector, such as
pay TV needs again redefinitions in its content offerings and consumption, causing it
to threaten to become a business opportunity. This research takes a historical
transformation and evolution of Pay TV in Spain until the rise of online video bearing
in mind how they have impacted the technologies, laws and economic conglomerates.