Extensive recent research has begun to unravel the more implicit or automatic cognitive mechanisms in addiction. This effort has increased our understanding of some of the perplexing characteristics of addictive behaviors. The problem, often, is not that substance abusers do not understand that the disadvantages of continued use outweigh the advantages; rather, they have difficulty resisting their automatically triggered impulses to use their substance of abuse. Existing interventions may help to moderate these impulses. In addition, new techniques aimed at directly modifying implicit cognitive processes in substance abuse are being developed.