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MOSI-ALONG: social media, the museum and the community

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Abstract

Information stored in non-formal educational institutions such as museums can be perceived as a resource for local communities, who may perceive and interpret the information in ways that differ from classification systems in use by curators. These perceptions may be collected and disseminated by Web 2.0 technologies and social media, a process which has been called 'crowdsourcing'. However, in order to retain quality of content, some form of moderation of crowdsourced content is usually seen as desirable. The MOSI-ALONG project at Manchester is designed to facilitate both sides of this process, creation and moderation, building a digital 'bridge' between museum content and social media through user-centered design. We will then evaluate the impact it has on the learning outcomes available to both communities.

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... Crowdsourcing projects and platforms that align to deliberate democracy emphasize belonging to a community where engaged members co-create the common history in the museum as a public sphere (Affleck and Kvan 2008;Muntean et al. 2015;Taylor et al. 2015;Fosh et al. 2016;Miles et al. 2016;Ali et al. 2018). In developing the archive or collection, participatory social media and open source communities such as wikis can be utilized as discursive tools to support such deliberative processes, where a multitude of participants negotiate history in an open-ended way (Whitworth and Garnett 2011;Stuedahl and Lowe 2014). In these, the crowd represents expertise which the heritage institutions do not possess. ...
Chapter
Cultural heritage institutions are central for the creation of our common identities and histories, and are thus a cornerstone for democracy. However, they have conflicting roles, as institutions for the free dissemination of knowledge or as gatekeepers of the authorized heritage discourse. They may have historically monitored and marginalized certain groups, yet they can also actively work for a just and pluralistic society. To make heritage collections more open through digitization, participatory methods such as crowdsourcing are put forward, motivated by efficiency but also as a way to create a more diverse and polyphonic heritage. However, there is a lack of vocabulary that puts these different techniques in a wider context of established democratic theories. In this chapter we discuss practices and policies of crowdsourcing in relation to notions of democracy. As argued these participatory technologies can be seen as means to support very different notions of democracy. From our studies of five different crowdsourcing platforms in the US and Denmark, we seek to analyze how these different aspects of democracy are supported, and to develop an analytical model for participatory technologies with long term development and preservation of cultural heritage in mind.KeywordsCultural heritageCrowdsourcingParticipationDemocracyParadata
... In fact, numerous studies have tried to connect, in multiple ways, social media and cultural heritage. In particular, crowdsourcing techniques have been used to transform archived information into community memories (Risse & Peters, 2012) and create public interpretations of cultural heritage content (Whitworth & Garnett, 2011). Photo sharing features of different media, like Instagram, have been exploited to allow visitors to construct personal narratives (Weilenmann et al., 2013). ...
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This paper details and discusses experimental results obtained towards personalizing a museum visit through a personal mobile guide, using an approach relying on users' cognitive style, gaming, social networks, and recommendations. It describes the personalization system, which relies on a Facebook game to infer users' cognitive style, visiting style and interests, and a recommendation algorithm offering sequences of points of interests to visit. A qualitative and quantitative analysis of an experiment conducted in a museum is given, offering first conclusions and perspectives on the approach.
... This reflects the now common call for museums to be more responsive, democratic, and reflective, and to reach outside their own buildings to connect with broader segments of the public [2,14]. In addition, visitor learning is of primary concern to museums and in recent years a prominent discourse has emerged that touts the potential for social media to take a central role in learning in informal environments such as museums, libraries and galleries [26,32]. ...
Conference Paper
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